Goodays (ex Critizr)
Goodays (formerly Critizr) is a cloud-based AI-powered customer experience management platform serving multi-location retailers and service networks across Europe and APAC, unifying omnichannel feedback, frontline engagement, analytics and e-reputation.
- Company typePrivate
- Founded2012
- HeadquartersLomme, France
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Goodays (ex Critizr) does
Goodays (formerly Critizr, rebranded 2023) is a France-headquartered, cloud-based Customer Experience Management (CXM) platform purpose-built for distributed retail and service organizations. The platform unifies four modules — Omnichannel (20+ feedback collection channels with a stated 96% survey conversion rate), EngagementAI (real-time dissatisfaction alerts, AI-assisted replies and a proprietary Customer Relationship Score), InsightsAI (NPS/CSAT measurement, sentiment analysis and AI-powered review summarization), and E-reputation (Google listing optimization and competitor benchmarking) — and is sold on annual subscription contracts with custom, quote-based enterprise pricing tied to locations, users and modules. Underlying technology is a Python/Django SaaS stack on PostgreSQL, Elasticsearch and Redis, with a documented REST API (apidocs.critizr.com/docs), SAML SSO and SFTP integrations designed for IT-grade deployments.
The company serves large, multi-location enterprises across eight identifiable verticals — grocery (75% market share in French grocery by 2020), fashion/apparel, DIY/home & garden, banking & financial services, B2B electrical and building materials distribution, pizza/QSR, optical/eyewear, and automotive — with a marquee customer base that includes Carrefour (1,300 stores), E.Leclerc, Crédit Agricole, Kingfisher (Castorama/Mr Bricolage), Rexel, EssilorLuxottica and Domino's Pizza. The go-to-market is sales-led enterprise field sales with dedicated vertical teams selling into C-suite CDO/CX sponsors via long-cycle, multi-stakeholder deals supported by Account Executives, Presales consultants, Engagement Managers and Solution Engineers.
The business is venture-backed (€15M Series B in October 2019 led by 83North with Point Nine, CapHorn Invest and Runa Capital, plus a 2022 undisclosed extension with XAnge), founded in 2012 by Nicolas Hammer (CEO) and Thibaut Carlier (CPO/Co-founder), and operates from offices in Paris, Lille, London, Madrid, Amsterdam and Tokyo with 90 employees spanning roughly 25 nationalities. Platform reach spans 70,000+ business locations across 25 countries, supported by an acquired mobile/digital feedback capability (ServiceDock, January 2021).
Goodays (ex Critizr) firmographics
Firmographics- Name
- Goodays (ex Critizr)
- Legal name
- Goodays
- Website
- https://goodays.co
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Goodays (formerly Critizr) is a cloud-based AI-powered customer experience management platform serving multi-location retailers and service networks across Europe and APAC, unifying omnichannel feedback, frontline engagement, analytics and e-reputation.
- Ownership category
- akta.pro rank
Goodays (ex Critizr) industry classification
Industry- Product category
- Customer Experience Management Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Attribution, Measurement, Analytics & Incrementality (BPAMALAF)
- akta.pro secondary industry
- Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)
Keywords
Where Goodays (ex Critizr) is headquartered
LocationHeadquarters
- HQ city
- Lomme
- HQ country
- France
- HQ region
- Europe
Offices6 records
Markets served
Goodays (ex Critizr) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscription: Annual or multi-year subscription model for access to the Customer Experience Management platform. Pricing is quote-based and tailored to enterprise client needs based on number of locations, users, and features. The platform is sold as a full solution covering omnichannel collection, engagement, insights, and e-reputation management.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS platform - custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Goodays (ex Critizr) product offering
Product offeringCore offering
Goodays is an AI-powered Customer Experience Management SaaS platform that enables large multi-location enterprises to capture customer feedback across 20+ omnichannel touchpoints (physical locations, websites, customer service interactions), analyze it with AI, and act on it in real time. The unified platform combines feedback collection, team engagement tools, AI-driven NPS/CSAT analytics, and e-reputation management, and is deployed across 70,000+ business locations in 25 countries for enterprise customers.
Product overview
Goodays is a unified Customer Experience Management Platform offering four integrated modules: Omnichannel for comprehensive customer satisfaction measurement across 20+ collection channels, EngagementAI for building customer-centric organizations with real-time alerts and team engagement tracking, InsightsAI for advanced analytics with AI-powered review analysis and sentiment tracking, and E-reputation for digital storefront optimization on Google and competitor benchmarking. The platform is used by over 150 companies across 70,000+ locations in 25 countries. Formerly known as Critizr, the company rebranded to Goodays in 2023.
Differentiator
Problem solved
Functional benefit
Products and services
- Goodays Customer Experience Management Platform
Quantifiable outcome
- +11 NPS points increase within the first year of partnership
- +20 more outcomes
Companies that use Goodays (ex Critizr)
Customer profileNamed customers36 records
Segments8 records
Ideal customer profiles3 records
Goodays (ex Critizr) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature6 records
Goodays (ex Critizr) partnerships and signals
Strategic signalScale indicators13 records
Recent moves8 records
Expansion highlights6 records
Goodays (ex Critizr) competitors and assessment
Company assessmentDirect peers
- Qualtrics: Enterprise customer experience management platform covering NPS, CSAT, surveys, and advanced analytics. The dominant global CXM incumbent and the primary competitive benchmark for Goodays in the European enterprise market.
- Medallia: Enterprise experience management platform serving large multi-location retailers, banks, and B2B firms with omnichannel feedback, AI analytics, and frontline action tools — directly comparable to Goodays' core offering and target verticals.
- Sprinklr: Unified customer experience management platform spanning social, marketing, and care with strong enterprise retail and financial services penetration. Comparable as a broader CXM suite that overlaps with Goodays' omnichannel and analytics modules.
- InMoment: Customer experience intelligence platform combining survey-based feedback, social reviews, and AI-driven action for multi-location enterprises. Closely aligned with Goodays' survey + analytics + action play.
- CustomerGauge: NPS and account-level customer experience platform with strong presence in B2B distribution and manufacturing — a natural comparable for Goodays' B2B distribution wins (e.g., Rexel, Sonepar).
- AskNicely: Frontline-focused NPS and customer feedback platform targeting multi-location service businesses. Highly comparable in its frontline-team engagement and real-time alerts value proposition.
- Feefo: UK-based verified reviews and customer feedback platform serving retail and consumer brands across Europe. Comparable geographic positioning and overlap with Goodays' e-reputation and survey capabilities.
Broad incumbents
- Trustpilot: Global consumer reviews platform that overlaps with Goodays' E-reputation module and competes for the same enterprise marketing/operations budgets, though it is more consumer-facing than an internal CXM system.
- Reputation.com: Reputation experience platform for multi-location enterprises, combining review management, listings, social, and CX analytics. Directly comparable to Goodays' E-reputation and InsightsAI modules.
- Bazaarvoice: Enterprise user-generated content and ratings/reviews platform with deep retail and brand manufacturer penetration. Overlaps with Goodays' review collection and e-reputation functionality, especially in retail.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Goodays (ex Critizr) social profiles
Digital presenceGoodays (ex Critizr) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodays (ex Critizr) leadership team
Management profileNumber of profiles
Profiles10 records
Goodays (ex Critizr) funding detail
Funding detailFunding overview
Funding rounds5 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodays (ex Critizr) M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodays (ex Critizr)
What does Goodays (ex Critizr) do?
Goodays is an AI-powered Customer Experience Management SaaS platform that enables large multi-location enterprises to capture customer feedback across 20+ omnichannel touchpoints (physical locations, websites, customer service interactions), analyze it with AI, and act on it in real time. The unified platform combines feedback collection, team engagement tools, AI-driven NPS/CSAT analytics, and e-reputation management, and is deployed across 70,000+ business locations in 25 countries for enterprise customers.
Is Goodays (ex Critizr) a public or private company?
Goodays (ex Critizr) is a private company. It is classified as venture growth investor backed and is currently operating.
When was Goodays (ex Critizr) founded?
Goodays (ex Critizr) was founded in 2012. It employs 51 to 100 people.
Where is Goodays (ex Critizr) based?
Goodays (ex Critizr) is headquartered in Lomme, France, in the Europe region.
How does Goodays (ex Critizr) make money?
One revenue line is on record: saaS Platform Subscription.
Who are Goodays (ex Critizr)'s main competitors?
Direct peers on record are Qualtrics, Medallia, Sprinklr, InMoment, CustomerGauge, AskNicely and Feefo. Broad incumbents are Trustpilot, Reputation.com and Bazaarvoice.
Does Goodays (ex Critizr) have an API?
Yes. Goodays offers an API that enables integration with customer systems. The platform can easily connect to existing systems via API, including CRM, marketing or customer service tools, messaging systems and more. Documentation is available at apidocs.critizr.com/docs. Developer documentation is at apidocs.critizr.com/docs.
What industry is Goodays (ex Critizr) in?
Goodays (ex Critizr)'s product category is Customer Experience Management Software. Its primary akta.pro industry code is BPAMALAF, Attribution, Measurement, Analytics & Incrementality, with a secondary code of HDAEANAH, Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs). Its NAICS code is 5182 and its SIC code is 7372.