Pagaleve
Brazilian fintech founded in 2021 offering a Buy Now, Pay Later platform built on Pix instant payment rails, enabling interest-free installment purchases at over 9,000 e-commerce merchants for credit-card-free consumers.
- Company typePrivate
- Founded2021
- HeadquartersSão Paulo, Brazil
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Pagaleve does
Pagaleve is a Brazilian fintech founded in 2021 that operates a Buy Now, Pay Later (BNPL) platform built on Brazil's Pix instant payment rails. The company enables consumers to split e-commerce purchases into interest-free biweekly installments (4x) or interest-bearing monthly installments (up to 12x) without requiring a credit card. Its target end-user is the large segment of Brazilian consumers who lack credit cards, have exhausted credit limits, or prefer to avoid revolving credit-card debt — a population the company ties to an addressable market of over R$100 billion in annual refused purchases.
The technical stack combines a machine learning risk-decisioning engine (sub-3-second transaction approvals) with a Brazilian Central Bank-licensed payment institution structure (PAGALEVE INSTITUICAO DE PAGAMENTO LTDA.). Monthly installment plans are issued as cédula de crédito bancário (CCB) instruments through partner BMP Sociedade de Crédito Direto S.A., while consumer receivables are warehoused in a R$250 million FIDC (Fundo de Investimento em Direitos Creditórios) that pays merchants upfront. Distribution is API-first, with native plugins across 20+ e-commerce platforms including Shopify, VTEX, WooCommerce, Salesforce Commerce Cloud, Nuvemshop, and Magento, plus direct integrations with Amazon Brazil, Mercado Livre, Temu, AliExpress, and major Brazilian retailers such as Reserva, Vivara, and Pague Menos.
Pagaleve monetizes via two transaction-based streams: a negotiated merchant commission on each transaction (paid by the retailer), and consumer-facing convenience fees on late payments or interest-bearing installment plans. As of October 2025, the company had raised approximately R$160 million in a round valuing it at nearly R$1 billion, with investors including Salesforce Ventures, Banco do Brasil, OIF Ventures, Sun Hung Kai & Co., Credit Saison, and Endeavor Catalyst. Pagaleve remains operationally focused on the Brazilian market.
Pagaleve firmographics
Firmographics- Name
- Pagaleve
- Legal name
- PAGALEVE INSTITUICAO DE PAGAMENTO LTDA.
- Website
- https://pagaleve.com.br
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Brazilian fintech founded in 2021 offering a Buy Now, Pay Later platform built on Pix instant payment rails, enabling interest-free installment purchases at over 9,000 e-commerce merchants for credit-card-free consumers.
- Ownership category
- akta.pro rank
Pagaleve industry classification
Industry- Product category
- Buy Now Pay Later (BNPL) Platform
- NAICS
- Sales Financing (52222)
- akta.pro primary industry
- Merchant-Integrated BNPL (Online Checkout) (FSAKACAA)
- akta.pro secondary industry
- Merchant-Integrated BNPL (Checkout POS Financing) (FSAGAIAA)
Keywords
Where Pagaleve is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Pagaleve business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Merchant Commission / Transaction Fee: Pagaleve charges merchants a commission on each transaction processed through its platform. For Pix à vista transactions, the merchant receives 100% of the sale value minus the agreed commission. For installment transactions, the merchant receives the full amount upfront (via FIDC) while Pagaleve manages consumer repayments.
- Convenience Fee (Consumer-Facing): Pagaleve charges consumers a convenience fee for delayed payments or installment plans with interest. These fees are waived if payments are made on time. The fee structure varies by purchase amount and number of installments, ranging from R$35 to R$3,280 depending on the plan selected.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Pix 4x Quinzenal Sem Juros — Biweekly interest-free installment in 4 payments over 6 weeks |
| Transaction based/ take rate | Monthly | Pix Mensal Com Juros — Monthly installments with interest (up to 12x) |
| Transaction based/ take rate | Pay-as-you-go | Merchant Commission — Transaction-based fee for retailers |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
Pagaleve product offering
Product offeringCore offering
Pagaleve operates a Buy Now, Pay Later (BNPL) platform that enables Brazilian consumers to split e-commerce purchases into installments via Pix instant payments without a credit card. The company earns revenue from merchant commissions on each transaction and convenience fees from consumers on installment plans, with merchants receiving immediate payouts funded through a R$250 million FIDC receivables structure while Pagaleve absorbs all credit and fraud risk using its proprietary machine learning decisioning engine.
Product overview
Pagaleve is a Brazilian fintech founded in 2021 that operates a Buy Now, Pay Later (BNPL) platform enabling installment payments via Brazil's Pix instant payment system. The core product portfolio consists of Pagaleve Pix Parcelado 4x Quinzenal Sem Juros (4 interest-free biweekly installments), Pagaleve Mensal Com Juros (up to 12 monthly installments with interest), and Pagaleve Quinzenal Com Juros. Supporting products include the Pagaleve Wallet for payment management, Pagaleve Passkey for secure authentication, and the Parcele Diretamente com Seu Banco feature enabling consumers to leverage their bank's existing credit limits. The company also offers a mobile application for iOS and Android. The platform utilizes machine learning algorithms for real-time risk assessment and fraud detection, integrated with major e-commerce platforms including Shopify, WooCommerce, Vtex, and Magento.
Differentiator
Problem solved
Functional benefit
Products and services
- Pagaleve Pix Parcelado (BNPL via Pix) The core Buy Now, Pay Later (BNPL) service enabling Brazilian consumers to split e-commerce purchases into 4 interest-free biweekly installments (4x over 6 weeks) or up to 12 monthly installments with interest, paid via Pix instant transfers without requiring a credit card. Merchants integrate via API/plugins and receive immediate upfront payouts funded through FIDC receivables financing, while Pagaleve absorbs all credit and fraud risk.
- Pagaleve Wallet Digital wallet for consumers to access Pix QR codes, view upcoming payment installments, and manage purchase history across partner merchants. Available via web at wallet.pagaleve.com.br and through the mobile application.
- Pagaleve Mobile Application Mobile application for iOS (App Store id 1610181738) and Android (com.pagaleve) enabling consumers to manage purchases, access payment QR codes, receive payment reminders, and browse partner stores.
Quantifiable outcome
- 30-50% increase in average ticket value for merchants offering Pix Parcelado
- +3 more outcomes
Companies that use Pagaleve
Customer profileNamed customers33 records
Segments4 records
Ideal customer profiles2 records
Pagaleve technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration26 records
AI capability2 records
Feature4 records
Pagaleve partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core.
- EndeavorcorePagaleve was selected as one of seven Brazilian startups in Endeavor's 'Outliers' high-growth program. Endeavor provides mentorship, global network access, and investor introductions to high-potential scale-ups.
- ShopifycoreE-commerce platform integration partner. Pagaleve offers a native Shopify app/plugin enabling seamless Pix Parcelado checkout integration for Shopify merchants.
- VTEXcoreE-commerce platform integration partner. VTEX is a Latin American e-commerce platform provider with significant market share in Brazil.
- WooCommercecoreOpen-source e-commerce platform integration. Pagaleve provides a WooCommerce plugin for WordPress-based e-commerce stores.
- Salesforce Commerce CloudcoreEnterprise e-commerce platform integration. Enables Pagaleve's Pix Parcelado solution for large enterprise merchants using Salesforce's commerce infrastructure.
- NuvemshopcoreLatin American e-commerce platform with significant Brazilian merchant base. Native Pagaleve integration available.
- Magento / Adobe CommercecoreE-commerce platform integration for Magento-based merchants.
- LinxcoreBrazilian retail technology company (now TOTVS) providing POS and e-commerce solutions. Pagaleve integration available for Linx-powered merchants.
- SAP HybriscoreEnterprise e-commerce platform integration for SAP commerce customers.
Scale indicators12 records
Recent moves6 records
Expansion highlights6 records
Pagaleve competitors and assessment
Company assessmentDirect peers
- Affirm: US-listed BNPL platform offering short and longer-term installment loans at checkout. Directly comparable in product structure to Pagaleve's biweekly and monthly installment offerings, including longer-term plans with interest.
- Klarna: Global BNPL leader offering interest-free and interest-bearing installment checkout to merchants. Highly comparable to Pagaleve's core Pix Parcelado model, though Klarna operates internationally rather than on Pix rails.
- Aplazo: Mexican BNPL platform expanding into Brazil, offering interest-free installments via merchant checkout. Closely comparable product and target customer base, with overlapping strategic intent across LATAM.
- Kredito: Brazilian fintech offering consumer credit and BNPL at online checkout. Competes with Pagaleve for Brazilian merchants seeking installment payment options without requiring a credit card.
- Sezzle: Public BNPL company offering interest-free and longer-term installments. Comparable in core product design and merchant value proposition, though focused on US/Canada rather than LATAM.
- Koin: Brazilian BNPL fintech offering installments to e-commerce merchants in Brazil. Direct competitor for the same Pix-based checkout financing market Pagaleve serves.
- Afterpay (Block): BNPL pioneer (now part of Block) offering pay-in-4 and longer-term installments at checkout. Directly comparable product and merchant acquisition model, though operating outside Brazil.
- Addi: LATAM BNPL provider active in Colombia and Brazil, offering installment payments at online checkout. Operates in similar segments (fashion, electronics) with a comparable merchant-funded model in overlapping geographies.
Broad incumbents
- Mercado Pago: LATAM fintech owned by Mercado Livre offering payments, installments, and credit. A broad incumbent that bundles BNPL-like installments with marketplace scale, competing indirectly across multiple of Pagaleve's target segments.
- PicPay: Brazilian digital wallet and fintech offering payments, credit, and Pix-based services. Adjacent incumbent with overlapping consumer base and Pix-native capabilities relevant to Pagaleve's roadmap.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Pagaleve social profiles
Digital presencePagaleve compliance and trust
Trust signalCompliance1 record
Pagaleve financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pagaleve leadership team
Management profileNumber of profiles
Profiles3 records
Pagaleve funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pagaleve M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pagaleve
What does Pagaleve do?
Pagaleve operates a Buy Now, Pay Later (BNPL) platform that enables Brazilian consumers to split e-commerce purchases into installments via Pix instant payments without a credit card. The company earns revenue from merchant commissions on each transaction and convenience fees from consumers on installment plans, with merchants receiving immediate payouts funded through a R$250 million FIDC receivables structure while Pagaleve absorbs all credit and fraud risk using its proprietary machine learning decisioning engine.
Is Pagaleve a public or private company?
Pagaleve is a private company. It is classified as venture growth investor backed and is currently operating.
When was Pagaleve founded?
Pagaleve was founded in 2021. It employs 101 to 250 people.
Where is Pagaleve based?
Pagaleve is headquartered in São Paulo, Brazil, in the Latin America region.
How does Pagaleve make money?
Two revenue lines are on record. Merchant Commission / Transaction Fee is the primary driver. The others are convenience Fee (Consumer-Facing).
Who are Pagaleve's main competitors?
Direct peers on record are Affirm, Klarna, Aplazo, Kredito, Sezzle, Koin, Afterpay (Block) and Addi. Broad incumbents are Mercado Pago and PicPay.
Does Pagaleve have an API?
Yes. Pagaleve offers APIs integrated with major e-commerce platforms including WooCommerce, Shopify, Vtex, Magento, Salesforce, Nuvemshop, and others. The API enables merchants to offer Pix Parcelado payment option at checkout. The company states APIs are available with the main e-commerce platforms.
What industry is Pagaleve in?
Pagaleve's product category is Buy Now Pay Later (BNPL) Platform. Its primary akta.pro industry code is FSAKACAA, Merchant-Integrated BNPL (Online Checkout), with a secondary code of FSAGAIAA, Merchant-Integrated BNPL (Checkout POS Financing). Its NAICS code is 52222.