What Linx does

Linx is a Brazilian provider of specialized retail management software serving over 60,000 businesses across vertical segments that include food service, general retail, automotive dealerships, pharmacies, gas stations, optical stores, fashion and accessories, beauty, bookstores, and home centers. Founded in 1985 and headquartered in São Paulo, the company now operates as a private subsidiary of TOTVS under the TOTVS Linx brand, following StoneCo's sale of Linx to TOTVS, which closed on February 27, 2026 after CADE approval on February 20, 2026. The product architecture is platform-plus-modules: digital commerce surfaces (Linx Commerce, Plugg.to marketplace hub, Linx OMS) sit alongside payments (Pix/QR Linx, TEF), fiscal compliance (Fiscal Flow, digital certificates), CRM and loyalty (Linx Reshop), connectivity/network solutions (Linx Monitoria, Safenet, VOIP, SMS), and vertical-specific modules such as Linx Autoshop. The company monetizes primarily through recurring software subscriptions and professional services, with quote-based tiered pricing differentiated by SMB and enterprise segments; distribution is via direct field sales, inside sales, and a 50+ certified digital partner network across 12+ Brazilian offices, with LATAM reach delivered through the NAPSE subsidiary covering more than 5 countries.

The customer base blends enterprise anchors — including Magazine Luiza, Via Varejo, Centauro, Toyota, Volkswagen, Shell, Samsung, Natura, Havaianas, and Grupo Boticário — with a long tail of SMB and mid-market retailers. Reported case-study outcomes include Tip Top's 1,400% online sales growth over three years, Taco Jeans' 15% sales growth using Linx Reshop, TyrePlus Bosch Michelin's 80% increase in average ticket using Linx Autoshop, and Grupo Nicola's process time reduction from two days to one hour. The 2019 SBVC Ranking 300 cited 95% penetration of Brazilian e-commerce clients and 70% of Brazil's e-commerce data processed by Linx, supporting claims of category leadership. The company is LGPD-compliant with a designated DPO and has historically executed an aggressive acquisition program (Mercadapp, PinPag, Hiper, Digital Commerce Group, EZ Commerce, Itec Brazil, Chaordic, Percycle, ShopBack, Softpharma, Rezende Sistemas, Neemo) that broadened its platform capabilities prior to the StoneCo and subsequent TOTVS transactions.

Name

Linx

Legal name

Linx S.A.

Website

https://linx.com.br

Company type

Private

Founded year

1985

Operating status

Operating

Headcount range

1–10 employees

Short description

Linx is a Brazilian retail management software provider serving 60,000+ businesses across food service, retail, automotive, pharmacy, and gas station verticals. Now TOTVS Linx following its February 2026 acquisition, it delivers integrated POS, ERP, e-commerce, payments, and fiscal compliance solutions.

Ownership category

akta.pro rank

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscriptions: Recurring subscription fees for cloud-based POS, ERP, and retail management software solutions across multiple verticals including food service, retail, automotive, and pharmacy
2. E-commerce Platform Services: Revenue from e-commerce platform subscriptions, marketplace integrations, and related digital commerce solutions
3. Professional Services: Implementation, training, and support services for enterprise and mid-market clients

Pricing tiers

Go-to-market motion1 record

Distribution channels6 records

Marketing channels6 records

Core offering

Linx provides cloud-based retail management software for Brazilian and Latin American retailers, including point-of-sale (POS), ERP, e-commerce, order management, fiscal compliance, CRM/loyalty, and integrated payment solutions. The company serves over 60,000 retail businesses across vertical-specific solutions for food service, fashion, automotive, pharmacy, gas stations, optical, beauty, education, and healthcare. Its flagship offerings include Linx Commerce, Linx Enterprise, Plugg.to, and TEF payment processing.

Product overview

Linx is a TOTVS company and a leading provider of specialized retail management software in Brazil, offering a comprehensive ecosystem of integrated solutions organized as a platform-plus-modules architecture. The core portfolio includes Linx Commerce (e-commerce platform), Plugg.to (marketplace hub), and Linx OMS (order management system) for digital commerce, supplemented by Pix e QR Linx (payment solutions) and TEF (point-of-sale payment processing) for transaction handling. The suite includes fiscal management tools (Fiscal Flow, Certificado Digital), connectivity and network solutions (Linx Monitoria, Linx Conexão, Linx Safenet, Linx VOIP, Linx SMS), and CRM/loyalty capabilities (Linx Reshop). Vertical-specific solutions target Automotive (Linx Autoshop), Food Service, Pharmacies, Gas Stations, Fashion & Accessories, and other retail segments. The company also operates supporting brands including Sponte (education), ClinicWeb (healthcare), Equals (financial reconciliation), and NAPSE (LATAM expansion), collectively serving over 60,000 companies across Brazil and Latin America.

Differentiator

Problem solved

Functional benefit

Brands

• Linx Commerce: E-commerce platform solutions
• Linx Reshop
• Linx People
• Linx Autoshop
• Linx Microvix
• Linx Smart Sales
• Plugg.to
• Linx OMS
• Linx Monitoria
• Linx Conexão
• Linx Safenet
• Linx VOIP
• Linx SMS
• Fiscal Flow
• Linx Pay
• NAPSE

Products and services

• Linx Commerce

Quantifiable outcome

• Tip Top increased online sales by 1400% in 3 years using Linx integrated solutions
• +5 more outcomes

Named customers23 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• TOTVScoreOEM/ Whitelabel/ Licensing PartnerTOTVS acquired Linx and now operates it as TOTVS Linx, part of the TOTVS Group. Linx products are branded and sold under the TOTVS Linx name while maintaining its vertical retail software expertise.
• StoneCominorChannel Partner/ Reseller/ DistributorStoneCo sold Linx to TOTVS in 2026. StoneCo continues to serve software clients through its partnership program and native horizontal business management solutions integrated within the Stone ecosystem.
• NapsecoreChannel Partner/ Reseller/ DistributorNapse is Linx's LATAM operation covering more than 5 countries in the Americas, providing regional distribution and support for retail software solutions.
• Digital Partner NetworkcoreChannel Partner/ Reseller/ DistributorOver 50 certified digital partner agencies including Guia de Marketplace, tdzain marketing, FRN³ One Stop Shop, ConsultMKT, TREVL, DevRocket, Agência Shark, liveSEO, Tweex, Vrum Digital, and many more e-commerce and marketing specialists.

Scale indicators6 records

Recent moves7 records

Expansion highlights5 records

Market position

Competitive moat5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/linxretail
• Facebookfacebook.com/linxretail
• LinkedInlinkedin.com/company/linxretail
• Instagraminstagram.com/linxretail
• Xx.com/linxretail

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A12 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Linx