Koin
Koin is a Brazilian fintech operating a Pix-native Buy Now Pay Later platform (Pix Parcelado) and an AI-powered anti-fraud suite (Koin Antifraude) serving Latin American e-commerce merchants and Pix-first consumers across 8+ countries.
- Company typePrivate
- Founded2023
- HeadquartersSão Paulo, Brazil
- Headcount251–500
- GTM typeB2B and B2C
- OfferingSoftware
Koin firmographics
Firmographics- Name
- Koin
- Legal name
- KOIN Administradora de Cartões e Meios de Pagamento S.A.
- Website
- https://koin.com.br
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Koin is a Brazilian fintech operating a Pix-native Buy Now Pay Later platform (Pix Parcelado) and an AI-powered anti-fraud suite (Koin Antifraude) serving Latin American e-commerce merchants and Pix-first consumers across 8+ countries.
- Ownership category
- akta.pro rank
Koin industry classification
Industry- Product category
- Digital Payments
- SIC
- Security Brokers, Dealers & Flotation Companies (6211)
- akta.pro primary industry
- International / Cross-Border BNPL & Multi-Currency POS Financing (FSAGAIAN)
Keywords
Where Koin is headquartered
LocationHeadquarters
- HQ city
- São Paulo
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Koin business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Pix Parcelado transaction fees: Merchant fees on each Buy Now Pay Later transaction processed through Koin's Pix Parcelado flow (merchant pays a percentage/fixed fee per approved transaction, with optional interest-bearing installments at 4.89% per month for remuneratory interest where applicable).
- Koin Antifraude service fees: Revenue from selling the AI-based Koin Antifraude product (Koin Fingerprint, Map, Validation, Behavior, ID) to merchants, typically priced as a per-transaction usage-based fee layered on top of approval decisions.
- Interest on installment plans (juros remuneratórios): Interest charged to consumers on installment plans beyond interest-free options, at 4.89% per month as disclosed for credit offerings under partnership with banking correspondents.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free consumer app with Pix Parcelado checkout (3x sem juros up to 24x installments) |
| Transaction based/ take rate | Pay-as-you-go | Merchant Pix Parcelado + Antifraude — quote-based, not publicly disclosed |
| Other | Monthly | Consumer interest on installment plans (juros remuneratórios) at 4.89% per month |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels7 records
Koin product offering
Product offeringCore offering
Koin operates a Brazilian payment institution offering two flagship products: Koin Pix Parcelado, a Buy Now Pay Later (BNPL) solution built on Brazil's Pix instant payment rail that lets merchants receive payment upfront while consumers pay in installments up to 24x without a credit card, and Koin Antifraude, an AI-powered 360° fraud prevention suite combining machine learning, expert-defined rules, and intelligent transaction recovery across five modules (Fingerprint, Map, Validation, Behavior, ID). The offering is delivered through the consumer Koin App (iOS/Android) for onboarding and installment management, and the merchant Área do Lojista portal for sales, receivables, and refunds tracking.
Product overview
Koin (KOIN Administradora de Cartões e Meios de Pagamento S.A) operates a platform-plus-modules product portfolio serving both merchants and consumers in Brazil and Latin America. The two flagship merchant solutions are Koin Antifraude, an AI-powered 360° fraud prevention suite composed of five sub-modules (Koin Fingerprint, Koin Map, Koin Validation, Koin Behavior, and Koin ID), and Koin Pix Parcelado, a BNPL product built on Brazil's Pix instant payment rail that lets merchants receive payment upfront while customers pay in installments up to 24x. The consumer-facing surface is anchored by the Koin App (Koin: Crédito e Pix parcelado), which exposes Pix Parcelado at any merchant via a paste/QR-code flow, the legacy Koin Boleto Parcelado (BNPL) experience, plus Koin Shop and Pix com Cartão. The Área do Lojista (Merchant Portal) ties everything together with a unified operational dashboard for sales, receivables, refunds, and integrations.
Differentiator
Problem solved
Functional benefit
Brands
- Koin Antifraude: AI-based fraud prevention and risk management solution for e-commerce merchants, including fingerprinting, geolocation, card validation, behavior analysis, and identity checks.
- Koin Pix Parcelado
- Koin App
- Koin Boleto Parcelado
Products and services
- Koin Antifraude AI-powered 360° fraud prevention solution for e-commerce that combines machine learning, expert-defined rules, and intelligent recovery strategies to detect and block fraud in real time. Comprises five sub-modules: Koin Fingerprint (device identity), Koin Map (geographic coherence), Koin Validation (card activation/ownership), Koin Behavior (buyer behavior history), and Koin ID (registration data). Sold to merchants via Koin's inside-sales motion.
- Koin Pix Parcelado Buy Now Pay Later (BNPL) product built on Brazil's Pix instant payment rail, enabling merchants to receive payment upfront while customers pay in installments (3x no-interest or up to 24x with interest at 4.89% per month). Features instant approval, receivables anticipation, and is generally available across all Brazilian regions.
- Koin App (Pix Parcelado) Consumer mobile application (iOS/Android) branded 'Koin: Crédito e Pix parcelado'. Enables Pix Parcelado in up to 12x at any merchant via a paste-Pix-code or QR-code flow, provides a pre-approved credit limit, exclusive discounts from partner brands, and full management of open and upcoming installments.
- Koin Boleto Parcelado (BNPL via Boleto) BNPL offering at Koin partner stores that lets customers pay in installments without a credit card. Monthly installments are payable via Pix or boleto (bank slip). For purchases with interest, Koin acts as the customer's proxy to contract a bank loan with partner financial institutions (BMP Money Plus, Aymoré Crédito).
- Área do Lojista (Merchant Portal) Merchant-facing dashboard for Koin's BNPL and Antifraude solutions, providing real-time sales monitoring, receivables tracking and 30-day payout forecasting, refunds/cancellations, batch tracking-code uploads, spreadsheet exports, and receivables anticipation.
Quantifiable outcome
- 1,000+ merchants using Koin Antifraude; 150+ new merchants in 2024
- +3 more outcomes
Companies that use Koin
Customer profileSegments2 records
Ideal customer profiles2 records
Koin technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature7 records
Koin partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered minor.
- PumaminorMajor apparel/footwear retailer where consumers can use Koin as a payment method at checkout.
- CarrefourminorLarge retail chain in Brazil where consumers can pay with Koin at checkout.
- DafitiminorFashion e-commerce retailer that accepts Koin as a payment method.
- DecathlonminorSports goods retailer that accepts Koin as a payment method at checkout.
- Electrolux
- MadeiramadeiraminorFurniture and home goods e-commerce retailer that accepts Koin as a payment method.
- NikeminorGlobal sportswear brand whose Brazilian store accepts Koin as a payment method.
- PernambucanasminorBrazilian department store chain that accepts Koin as a payment method online.
- PhilcominorConsumer electronics brand that accepts Koin as a payment method at checkout.
- AmazonminorGlobal e-commerce marketplace that accepts Koin as a payment method.
- Mercado LivreminorLeading Latin American e-commerce marketplace that accepts Koin as a payment method.
- SheinminorGlobal fast-fashion e-commerce platform that accepts Koin as a payment method.
- PetloveminorBrazilian pet-care e-commerce retailer that accepts Koin as a payment method.
- MoblyminorBrazilian furniture and home e-commerce retailer that accepts Koin as a payment method.
Scale indicators8 records
Recent moves9 records
Expansion highlights4 records
Koin competitors and assessment
Company assessmentDirect peers
- Provu: Provu is a Brazilian fintech offering BNPL (Pix Parcelado and boleto) and credit-as-a-service to e-commerce merchants, with a similar Pix-installment wedge and merchant integration model as Koin.
- Addi: Addi is a leading BNPL provider in Latin America (founded in Colombia, expanding into Brazil) that offers installment payments at online and offline merchants. It is the most direct competitor to Koin's Pix Parcelado in the LATAM cardless BNPL category.
- ClearSale: ClearSale is a Brazilian-listed e-commerce fraud-prevention vendor with a behavioral analytics and chargeback-guarantee model. It is the closest direct competitor to Koin Antifraude within Brazil, targeting the same e-commerce merchants.
- Konduto: Konduto is a Brazilian AI-driven antifraud startup (acquired by Boa Vista) that scores online transactions using device, behavioral, and identity signals. It is a direct competitor in the Brazilian e-commerce fraud-prevention segment where Koin Antifraude competes.
Broad incumbents
- PicPay: PicPay is a major Brazilian digital wallet and payments app that processes Pix volumes and offers consumer credit. It is a broad incumbent competitor in the Pix and consumer-credit space where Koin operates.
- Nubank: Nubank is the largest digital bank in Brazil with deep Pix volumes, a credit card book, and a large consumer base. It is a broad incumbent that competes with Koin's BNPL and consumer credit offerings as part of a much wider product portfolio.
- Mercado Pago: Mercado Pago is the payments and credit arm of Mercado Livre, dominant in Brazilian e-commerce. It competes with Koin both as a payment method at checkout and as a provider of merchant credit and installments, and is also a distribution partner to Koin.
Regional players
- Aplazo: Aplazo is a BNPL provider in Mexico that offers interest-free installments at online merchants. It is a comparable Pix-style, no-card BNPL peer for Koin's eventual Mexican expansion, though it operates only in Mexico.
Emerging players
- Caf: Caf is a Brazilian identity-verification and anti-fraud platform (formerly known as Bytebank/Caravela) serving e-commerce and fintechs. It is an emerging competitor in the same AI-driven identity and risk decisioning category as Koin Antifraude.
- idwall: idwall is a Brazilian identity-verification and KYC/AML platform with biometric onboarding capabilities. It overlaps with Koin's identity, document validation, and facial biometrics layers within the broader antifraud stack.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Koin social profiles
Digital presenceKoin compliance and trust
Trust signalCompliance2 records
Koin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Koin leadership team
Management profileNumber of profiles
Profiles6 records
Koin funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Koin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Koin
What does Koin do?
Koin operates a Brazilian payment institution offering two flagship products: Koin Pix Parcelado, a Buy Now Pay Later (BNPL) solution built on Brazil's Pix instant payment rail that lets merchants receive payment upfront while consumers pay in installments up to 24x without a credit card, and Koin Antifraude, an AI-powered 360° fraud prevention suite combining machine learning, expert-defined rules, and intelligent transaction recovery across five modules (Fingerprint, Map, Validation, Behavior, ID). The offering is delivered through the consumer Koin App (iOS/Android) for onboarding and installment management, and the merchant Área do Lojista portal for sales, receivables, and refunds tracking.
Is Koin a public or private company?
Koin is a private company. It is classified as venture growth investor backed and is currently operating.
When was Koin founded?
Koin was founded in 2023. It employs 251 to 500 people.
Where is Koin based?
Koin is headquartered in São Paulo, Brazil, in the Latin America region.
How does Koin make money?
Three revenue lines are on record. Pix Parcelado transaction fees are the primary driver. The others are koin Antifraude service fees and interest on installment plans (juros remuneratórios).
Who are Koin's main competitors?
Direct peers on record are Provu, Addi, ClearSale and Konduto. Broad incumbents are PicPay, Nubank and Mercado Pago. Aplazo is listed as a regional player. Emerging players are Caf and idwall.
Does Koin have an API?
No public API is recorded for Koin.
What industry is Koin in?
Koin's product category is Digital Payments. Its primary akta.pro industry code is FSAGAIAN, International / Cross-Border BNPL & Multi-Currency POS Financing. Its SIC code is 6211.