What Hopscotch does

Hopscotch is an Indian digital-first kidswear brand founded in 2012 and headquartered in Mumbai, operating as a direct-to-consumer e-commerce platform through hopscotch.in. The company sells own-brand fashion clothing and accessories for children aged 0-14 years, spanning boys' clothing, girls' clothing including dresses, and newborn apparel. Its product portfolio includes licensed character collections featuring Disney and Marvel, with 4,000+ styles in its range and manufacturing operations distributed across India, China, Vietnam, and Bangladesh.

The company has pivoted toward a fashion-led model with nearly 90% of sales generated through its own-label merchandise on its e-commerce platform. It competes in the Indian kids fashion market against FirstCry and Lilliput. Revenue is generated through one-time e-commerce sales of own-brand kidswear at competitive price points, targeting parents (primarily mothers) seeking stylish, quality kids fashion with online convenience and doorstep delivery.

Hopscotch has raised approximately $70.8 million across multiple funding rounds, including a $20 million round in May 2023 led by Amazon with participation from Eduardo Saverin. The company employs 251-500 staff and is exploring gradual entry into offline retail stores as a future distribution channel. It has stated revenue targets of ₹350-400 crore for the next fiscal year with 30-35% annual growth ambitions.

Name

Hopscotch

Legal name

Hopscotch

Website

https://hopscotch.in

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Hopscotch is an Indian digital-first kidswear brand operating a direct-to-consumer e-commerce platform (hopscotch.in) selling own-brand fashion clothing for children aged 0-14, including licensed Disney and Marvel collections, competing with FirstCry and Lilliput.

Ownership category

akta.pro rank

Product category

Children's Apparel

NAICS

Clothing, Clothing Accessories, Shoe, and Jewelry Retailers (458), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Apparel & Accessory Stores (5600)

akta.pro primary industry

Baby, Kids & Maternity Online Retailers (CRAFADAI)

akta.pro secondary industries

Kids’ & Baby Apparel Retail (CRAAABAD), Kids Apparel (5–12) (CRAAAHAC), Toddler Apparel (2T–5T) (CRAAAHAB)

Keywords

• Kids fashion ecommerce
• Online kidswear retail
• Children's apparel brand
• DTC kids clothing
• Licensed character merchandise

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure

Revenue model

1. Kidswear Sales: Direct-to-consumer e-commerce sales of own-brand kids fashion clothing and accessories through hopscotch.in platform. Nearly 90% of sales come from the platform's own label merchandise.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Hopscotch is an online direct-to-consumer kids' fashion retailer that designs, sources, and sells own-brand clothing and accessories for children aged 0-14 years through its e-commerce platform hopscotch.in. The product range covers girls' clothing, boys' clothing, newborn essentials, and licensed character collections (Disney, Marvel), with nearly 90% of sales generated from its own-label merchandise and manufacturing distributed across India, China, Vietnam, and Bangladesh.

Product overview

Hopscotch is a digital-only kidswear brand operating as a unified e-commerce platform offering clothing for boys, girls, and newborns. The product portfolio spans core everyday kidswear categories (boys' clothing, girls' clothing including dresses) and seasonal collections featuring licensed characters (Disney and Marvel). The company operates a fashion-led approach with focus on its own-brand merchandise, with nearly 90% of sales generated through its own platform. Manufacturing is distributed across India, China, Vietnam, and Bangladesh. The company competes in the Indian children's clothing market alongside FirstCry and Lilliput.

Differentiator

Problem solved

Functional benefit

Products and services

• Girls Clothing

Quantifiable outcome

• 15.7% revenue growth achieved

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Two partnerships are on record, tiered core.

• DisneycoreStrategic or Co-development PartnerHopscotch launched a Disney-inspired collection for kids as part of their product expansion strategy, leveraging licensed character partnerships to attract customers.
• MarvelcoreStrategic or Co-development PartnerHopscotch launched a Marvel collection for kids, featuring superhero-themed clothing. This is part of the company's strategy to offer licensed character merchandise alongside their own-brand kidswear.

Scale indicators7 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Ajio: Reliance-owned Indian fashion e-commerce platform with kidswear offerings. Competes broadly for online fashion share including kids category where Hopscotch operates.
• Myntra: Leading Indian fashion e-commerce platform owned by Flipkart, with a dedicated kidswear vertical. Competes with Hopscotch for online kids fashion demand via marketplace and private labels.
• Amazon India Fashion: Amazon India's fashion marketplace and private label offering, including kidswear. Amazon is also Hopscotch's lead investor, creating a partner-competitor dynamic.

Direct peers

• FirstCry: India's largest online baby and kids products platform, selling apparel, toys, and gear. Direct competitor explicitly named by Hopscotch, with broader category coverage and now public-market scale.
• Lilliput: Established Indian kidswear brand with both online and offline presence. Direct competitor named by Hopscotch, competing in fashion-forward kids apparel across India.

Emerging players

• BabyChakra: Indian parenting and baby/kids platform with commerce offerings. Comparable as a content-plus-commerce kids platform targeting the same parent demographic.
• Nykaa Fashion: FSN E-Commerce's fashion platform with growing kidswear assortment. Comparable as an Indian D2C/marketplace fashion operator scaling online in adjacent categories.
• The Souled Store: Indian D2C fashion brand with licensed character merchandise (Marvel, Disney, etc.) targeting younger demographics. Comparable on licensed IP-driven kids and youth fashion.

Regional players

• Mothercare (India): Global kids and maternity brand with Indian franchise operations. Comparable as a multi-category kidswear retailer in the same Indian market with omnichannel presence.
• Carters (India): US-headquartered kidswear leader with India presence via marketplaces and franchise. Comparable as a brand-led kidswear operator competing in the same Indian premium-to-mass segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/Hopscotchindia
• Facebookfacebook.com/Hopscotch.India
• LinkedInlinkedin.com/company/hopscotch-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds6 records

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hopscotch