What ATM GAMING does

ATM Gaming is a French board game publisher founded in 2018 in Paris by childhood friends Ben and JB, operating as a SAS (Société par Actions Simplifiée). Antoine, Ben's brother, joined as a partner in 2019, formalizing the leadership bench. The company designs and publishes a portfolio of more than twenty physical board games spanning party, family, couples, and children's categories, manufactured using FSC-certified eco-friendly paper. Its flagship couples' title, Osmooz, became the #1 couples game in France, and the company has accumulated four Grand Prix du Jouet awards and a reported lifetime base of 10 million players across its catalog. ATM Gaming sells through a multi-channel distribution model: a direct-to-consumer Shopify site, a network of major French retail chains (FNAC, Cultura, Joué Club, La Grande Récré, Philibert, King Jouet), and online marketplaces (Amazon, Cdiscount). The company donates 1% of profits to charity as part of its brand positioning.

The business model is straightforward publisher economics: design and develop games, contract-manufacture physical components (primarily paper-based, FSC-certified), and sell wholesale to retailers while capturing higher-margin residual demand through DTC and marketplaces. There are no disclosed digital, app, or AI-driven products, no patents, and no disclosed funding rounds, indicating the company has been bootstrapped to date. Headcount is contested across sources: company materials report approximately 50 employees with an average age of 25 and 4% turnover, while third-party firmographic data reports 28. No revenue, ARR, or GMV figures are disclosed.

Strategically, ATM Gaming has executed a sequenced Western European geographic rollout — Spain (2019), Germany (2020), Italy (2023) — alongside catalog diversification into adjacent categories such as couples' games (2021) and children's titles. Its distribution breadth across French specialty and generalist retailers is a meaningful operational achievement for a six-year-old independent publisher, and its award density (four Grand Prix du Jouet wins) provides ongoing shelf-positioning leverage with key retail buyers.

Name

ATM GAMING

Legal name

ATM GAMING

Website

https://atmgaming.eu

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

ATM Gaming is a Paris-based independent publisher of French-language physical board games for party, family, couples, and children's play, founded in 2018 and distributed across French retailers, Amazon, Cdiscount, and its own Shopify site.

Ownership category

akta.pro rank

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices4 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Physical board game sales: Direct sales of physical board games and card games to consumers through own e-commerce and retail partners

Pricing tiers

Go-to-market motion1 record

Distribution channels9 records

Marketing channels4 records

Core offering

ATM Gaming is a French board game publisher that designs, manufactures, and distributes party games, family games, and couple-focused card and board games. Products are produced in Europe with FSC-certified eco-friendly paper and sold both direct-to-consumer online and through major French retailers.

Product overview

ATM Gaming is a French board game publisher and creator established in 2018, specializing in party games (jeux d'ambiance), family games, and couple-focused games. The company offers a diverse portfolio of card-based party games including Speed Bac (a rapid word game) and its variants (Speed Bac Kids, Speed Bac - Le Carnage), the Pigeon Pigeon bluffing game series with Petit Pigeon junior version, Osmooz couple conversation games (including Osmooz Couples, Osmooz Défis à 2, and Osmooz Hot 18+), the Juduku provocative party game with multiple themed expansions (Girl'z Night, La Fesse Cachée, Le Vice Ultime, Révélations Explosives), Little Secret (a password bluffing game, Grand Prix du Jouet 2022 winner), Trou Noir (general knowledge trivia), Play Hit (musical quiz), Sans Pitié (provocative party game), Family Challenge (family questions game), Secret Images (bluffing game), and Les Mini Détectives (Montessori-inspired children's game). Additional products include Mouton Mouton, Momo, Pili-Pili, and 5050. The company is eco-conscious, printing games on FSC-certified eco-responsible paper and donating 1% of annual profits to charitable causes.

Differentiator

Problem solved

Functional benefit

Products and services

• Party Games Board and card games designed for group entertainment at parties and social gatherings. Targeted at adult consumers seeking engaging group activities.
• Family Games Board and card games designed for family play across age groups. Targeted at parents and families seeking shared entertainment.
• Couple Games Card and board games designed specifically for couples. Targeted at adult pairs seeking relationship-focused entertainment experiences.

Quantifiable outcome

• 10M+ players have experienced ATM Gaming games
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Eight partnerships are on record, tiered core and major.

• FNACcoreChannel Partner/ Reseller/ DistributorFNAC is a major French retailer of electronics, books, and cultural products. They are a key retail partner distributing ATM Gaming board games in their physical stores and online.
• CulturacoreChannel Partner/ Reseller/ DistributorCultura is a French cultural and hobby retailer with stores across France. They distribute ATM Gaming games to customers interested in board games and creative hobbies.
• Joué ClubcoreChannel Partner/ Reseller/ DistributorJoué Club is a specialized French toy retailer chain. They distribute ATM Gaming games, particularly family and children's games, through their retail network.
• La Grande RécrécoreChannel Partner/ Reseller/ DistributorLa Grande Récré is a French toy retailer focused on games and play. They are a key partner for distributing ATM Gaming products to families and children.
• PhilibertcoreChannel Partner/ Reseller/ DistributorPhilibert is a French specialty board game retailer known for their expertise in tabletop games. They distribute ATM Gaming games to dedicated board game enthusiasts.
• CdiscountmajorChannel Partner/ Reseller/ DistributorCdiscount is one of the largest French e-commerce marketplaces. They distribute ATM Gaming games to a broad online consumer audience in France.
• AmazoncoreChannel Partner/ Reseller/ DistributorAmazon is a global e-commerce marketplace that distributes ATM Gaming products internationally. Games like Osmooz have 4000+ verified reviews and Speed Bac Kids has 6400+ reviews on Amazon.
• King JouetmajorChannel Partner/ Reseller/ DistributorKing Jouet is a French toy retailer chain. They distribute ATM Gaming games to families and children through their retail locations.

Scale indicators4 records

Recent moves9 records

Expansion highlights4 records

Direct peers

• Le Scorpion Masqué: Quebec-based party and family game publisher (Decrypto, Just One); comparable as a mid-sized independent publisher focused on social/party games distributed internationally.
• Asmodee: France-headquartered global board and party game publisher and distributor; directly comparable as a home-market publisher serving the same French retailers (FNAC, Cultura, etc.) with overlapping party-game and family-game categories.
• Cocktail Games: French publisher specializing in party and ambiance games (Time's Up, Dobble-adjacent titles); highly comparable given shared French base, party-game focus and similar retail footprint.
• Gigamic: French publisher of wooden games, party titles and family games (Quarto, Halli Galli-adjacent); comparable in French origin, party/family focus and reliance on the same retail ecosystem.
• Blue Orange Games: Independent publisher of family and party board games with strong European and North American distribution; comparable in catalog breadth across party, family and kids segments.
• Repos Production: Belgian board game studio behind Just One and 7 Wonders; comparable as an independent European party/family-game publisher with similar distribution through hobby and mass-market retail.
• Iello: French board game publisher of family and party titles (King of Tokyo, Tiny Towns); directly comparable in scale, French origin and product mix targeting families and adults.

Broad incumbents

• Ravensburger: Large German publisher of board games, puzzles and family entertainment; comparable as a broader incumbent whose party/family offerings compete for the same shelf space in FNAC, Cultura and German retail.
• Hasbro Gaming: Global toy and games conglomerate with a large party/family portfolio; comparable as the dominant incumbent that shares retail buyer relationships and competes for seasonal gift-giving demand.

Regional players

• HABA: German family and children's games publisher with strong DACH presence; comparable in the kids and family segment and a useful reference for ATM Gaming's German-market expansion.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/atm-gaming

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ATM GAMING