Asmodee

What Asmodee does

Asmodee Group AB is a Sweden-incorporated, publicly traded tabletop games publisher and distributor (OTCMKTS: ASMOF; Stockholm: ASMDEE-B) operating from Stockholm with operational headquarters in Guyancourt, France. The company is functionally organized around 24 game studios that design, develop, and refresh game IP, and 21 local offices that distribute finished product through local retailers across North America, South America, Europe, Asia, and Oceania, reaching 100+ countries with 150+ million games sold per year.

Its core products span strategy board games (CATAN, Ticket to Ride, 7 Wonders), visual-perception and party games (Dobble/Spot It!, Dixit), social-deduction titles (Die Werwölfe von Düsterwald), trading card games (Star Wars: Unlimited, Pokémon TCG), and licensed franchises (Lord of the Rings via Middle-earth Enterprises). The IP is monetised through one-time physical sales at retail, licensed trading-card releases, and an emerging media-licensing layer (Netflix–CATAN content slate). Recent corporate activity (2025–2026) has shifted from organic publishing to programmatic M&A — Moodbox Games, Cthulhu: Death May Die, Exploding Kittens minority buyout, and ATM Gaming for EUR 180 million.

Revenue is generated almost entirely through B2C and B2B physical-goods wholesale; pricing is retailer-tiered and not publicly disclosed at the corporate level. The company has no identifiable software or platform layer beyond its core publishing IP, and CEO Thomas Koegler is the named executive. Asmodee maintains sustainability commitments (100% FSC certification for paper by end of 2025) and pursues industry-channel validation (Toy of the Year 2026 for Pokémon TCG, Supplier of the Year 2026).

Name

Asmodee

Legal name

Asmodee Group AB

Website

https://corporate.asmodee.com

Company type

Public

Founded year

2026

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Asmodee is a Sweden-incorporated public publisher and distributor of tabletop games — strategy, party, social-deduction, and trading card titles — operating 24 game studios and 21 local offices that deliver 150+ million games annually to consumers across 100+ countries through retail and licensing channels.

Ownership category

akta.pro rank

Product category

Tabletop Games

NAICS

Doll, Toy, and Game Manufacturing (33993), Hobby, Toy, and Game Retailers (45912)

SIC

Games, Toys & Children's Vehicles (No Dolls & Bicycles) (3944)

akta.pro primary industry

Miniatures Games & Tabletop Skirmish Games Retail (CRALALAH)

Keywords

• Tabletop game publishing
• Board game distribution
• Trading card games
• Card game publishing
• Tabletop entertainment

Headquarters

HQ city

Guyancourt

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Physical Board Games: Core revenue from selling physical tabletop games including board games, card games, and miniatures through retail distribution channels globally.
2. Trading Card Games: Trading card games including Pokémon Trading Cards and Star Wars: Unlimited generating significant revenue through TCG releases.
3. IP Licensing and Media: Licensing of game IPs for media adaptations including Netflix Catan movies/TV series and other entertainment partnerships.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Asmodee is a global publisher and distributor of tabletop games, producing and selling board games, card games, trading card games, miniatures games, and role-playing games. The company operates 24 game studios developing original titles and IP, and distributes its portfolio through 21 local offices and retail channels across 100+ countries.

Product overview

Asmodee is a global leader in tabletop gaming operating 24 game studios with a portfolio of beloved games and intellectual properties including CATAN, Ticket to Ride, Dobble/Spot it!, 7 Wonders, and Exploding Kittens. The company sells over 150 million games annually through 21 local offices across North America, South America, Europe, Asia, and Oceania. The product portfolio encompasses strategy games (CATAN, Ticket to Ride, 7 Wonders), social/party games (Dobble/Spot it!, Speed Bac, Pili Pili), trading card games (Star Wars: Unlimited TCG, Pokémon Trading Cards), and horror games (Cthulhu: Death May Die), supported by studios such as Days Of Wonder, Libellud, Atomic Mass Games, Catan Studio, and Space Cowboys. Recent acquisitions include ATM Gaming to expand social games and full ownership of Exploding Kittens.

Differentiator

Problem solved

Functional benefit

Brands

• Days of Wonder: Game studio publishing innovative board games
• Exploding Kittens
• Atomic Mass Games
• Catan Studio
• Libellud
• Lookout Games
• Rebel Studio
• Space Cowboys
• ZMan Games
• Moodbox Games
• ATM Gaming

Products and services

• CATAN Iconic strategy board game where players compete to settle an island, trading resources and building settlements.
• Ticket to Ride Cross-country train adventure board game where players collect and play train cards to claim railway routes.
• Dobble/Spot it! Award-winning visual perception card game featuring 55 cards with 8 symbols each, where players race to find matching symbols between cards.
• 7 Wonders Civilization-building card game where players guide their ancient city through three ages by drafting cards.
• Exploding Kittens Hilarious card game where players take turns drawing cards until someone draws an Exploding Kitten.
• Star Wars: Unlimited TCG Trading card game set in the Star Wars universe featuring characters, ships, and battles from the franchise.
• Die Werwölfe von Düsterwald Classic social deduction party game where players must identify the werewolves among them.
• Dixit Storytelling card game where players use beautiful illustrations to create tales and guess others' stories.
• Pokémon Trading Cards Licensed trading card game featuring Pokémon characters, won Toy of the Year at Toy Industry Awards 2026.
• Cthulhu: Death May Die Horror-themed cooperative board game where players investigate ancient mysteries and face cosmic horrors.
• Intro Battle Hoth Beginner-friendly standalone starter game for Star Wars: Unlimited TCG, modeled after Pokemon Battle Academy concept.
• CATAN - On the Road Portable, travel-friendly card game adaptation of the classic CATAN strategy game mechanics.
• Speed Bac/Quickstop Fast-paced card game from ATM Gaming featuring quick reflex gameplay.
• Mouton Mouton Social card game from ATM Gaming publisher portfolio.
• Pili Pili Party game from ATM Gaming featuring competitive gameplay mechanics.

Quantifiable outcome

• 150+ million games sold per year

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered core and minor.

• Chuck E. CheesecoreStrategic or Co-development Partner · 1 June 2026First-of-its-kind partnership bringing Spot It! card game to 500+ fun centers across U.S. and Canada from June through September 2026. Creates multi-platform experience including in-center gameplay, interactive dance floor activations, digital content on CEC Media Network, social engagement, and national sweepstakes. Largest location-based entertainment deployment for Spot It! to date.
• Middle-earth EnterprisescoreStrategic or Co-development Partner · 12 May 2026Asmodee announced as exclusive category manager for Middle-earth Enterprises tabletop gaming program. First slate of partner publishers selected including Sirius Dice, Stone Blade Entertainment, Game Toppers, Grand Gamers Guild, and Play To Z to develop Lord of the Rings-themed tabletop gaming experiences.
• Sirius DiceminorStrategic or Co-development Partner · 12 May 2026Selected as partner publisher under Middle-earth Enterprises category management program to develop Lord of the Rings-themed tabletop gaming experiences.
• Stone Blade EntertainmentminorStrategic or Co-development Partner · 12 May 2026Selected as partner publisher under Middle-earth Enterprises category management program to develop Lord of the Rings-themed tabletop gaming experiences.
• Game ToppersminorStrategic or Co-development Partner · 12 May 2026Selected as partner publisher under Middle-earth Enterprises category management program to develop Lord of the Rings-themed tabletop gaming experiences.
• Grand Gamers GuildminorStrategic or Co-development Partner · 12 May 2026Selected as partner publisher under Middle-earth Enterprises category management program to develop Lord of the Rings-themed tabletop gaming experiences.
• Play To ZminorStrategic or Co-development Partner · 12 May 2026Selected as partner publisher under Middle-earth Enterprises category management program to develop Lord of the Rings-themed tabletop gaming experiences.
• Moose Toys CanadaminorChannel Partner/ Reseller/ Distributor · 9 April 2026Exclusive specialty store distribution partnership expanding Moose Toys product lines across Canadian retail markets as part of Moose Toys Canada's 5th anniversary celebrations.
• ATM GamingcoreStrategic or Co-development Partner · 26 March 2026Asmodee acquired ATM Gaming, a French publisher known for Speed Bac/Quickstop, Mouton Mouton, and Pili Pili, for EUR 180 million (EUR 120M cash, EUR 30M shares, EUR 30M deferred). Transaction expected to close by end of April 2026 with potential earn-out of up to EUR 70M. ATM Gaming generated EUR 34M net sales and EUR 17M EBITDA in FY 2025.
• NetflixcoreStrategic or Co-development Partner · 21 October 2025Netflix developing Catan movies and TV series through partnership with Asmodee and Catan Studio. Projects include both scripted and unscripted content to expand the game's audience and highlight cultural significance of board gaming.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• IELLO: Independent French board and card game publisher (King of Tokyo, Shadows over Camelot). Domestic French competitor with overlapping specialty retail distribution and similar family/strategy game mix.
• Ravensburger: Privately-held German board and family game publisher with comparable global distribution, family-game expertise (Memory, Puzzle), and similar exposure to licensed IPs. Directly competes with Asmodee in the same specialty retail and mass-market hobby channels.
• Games Workshop: U.K.-based leader in tabletop miniatures and skirmish games (Warhammer 40,000, Age of Sigmar). Direct competitor through Asmodee's Atomic Mass Games division (Star Wars: Legion, Marvel: Crisis Protocol), sharing the hobby miniatures retailer channel.
• CMON Limited: Hong Kong-listed crowdfunded board game publisher historically known for Zombicide, Blood Rage, and Cthulhu: Death May Die (now sold to Asmodee). Closest small-cap peer in the hobby/crowdfunding segment, recently financially distressed.
• Stonemaier Games: U.S.-based indie hobby publisher of acclaimed tabletop titles (Wingspan, Scythe, Tapestry). Competes for hobby retailer shelf space and end consumer attention in the same Kickstarter-influenced enthusiast segment.
• Kosmos Verlag: German publisher of family, strategy, and educational board games (Catan ancillary products, Exit: The Game series). Overlapping hobby and family-game portfolio with strong European retail footprint.
• Upper Deck Company: Trading card and collectibles publisher (sports and gaming TCGs). Direct peer to Asmodee in the trading card and licensed-IP segments through Star Wars: Unlimited and Pokémon TCG distribution.

Broad incumbents

• Hasbro: Major U.S. toy and games conglomerate (Monopoly, Magic: The Gathering, Wizards of the Coast). Competes with Asmodee in board and trading card games via Wizards of the Coast and hasbro Gaming, though Asmodee specializes more narrowly in hobby tabletop.
• Mattel: Global toy and family games company (UNO, Scrabble, Phase 10). Overlaps with Asmodee in casual, family, and licensed board game categories sold through mass-market retail, though Mattel's portfolio is broader including dolls and vehicles.
• Spin Master: Diversified global toy and games company with growing tabletop segment (e.g., Hedbanz, Disney-themed games). Competes with Asmodee in mass-market family games and licensed IP categories.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/asmodee
• Xx.com/Asmodee_fr

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries5 records

Funding overview

Funding rounds3 records

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A7 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Asmodee