Relevate Health Group

What Relevate Health Group does

Relevate Health Group is a privately held healthcare marketing company headquartered in Cincinnati, Ohio, that helps pharmaceutical, biotech, and life sciences companies engage healthcare professionals (HCPs) through data-driven omnichannel campaigns. Founded in 2015, the company activates 185+ Rx brands and delivers 600+ campaigns annually across more than 30 therapeutic areas, with a stated track record of 2.1M+ HCP engagements and 30%+ engagement lift. Its primary segments are enterprise pharma and biotech commercial, medical, and innovation teams, with HCPs and Key Opinion Leaders serving as the end-audience personas reached through the campaigns.

The company's core technology is the proprietary ELE Decision Engine, a data platform aggregating 11.5 billion data points and 15+ years of HCP behavioral, prescribing, formulary, and engagement data used for predictive targeting and closed-loop campaign measurement. Relevate also operates Relevate Health Games (formerly Level Ex, acquired and rebranded), which provides medical video games and the Remote Play cloud-based gaming platform for HCP education and engagement, deployed across peer-to-peer programs, conferences, mobile apps, sales enablement, and EHR workflows. Sub-brands include OMNI KNOW-HOW, an integrated omnichannel methodology.

Relevate generates revenue primarily through enterprise B2B professional services contracts with pharmaceutical and biotech brands for campaign development, execution, and measurement, supplemented by subscription/recurring data and analytics services powered by the ELE Decision Engine. The go-to-market is sales-led enterprise field sales targeting commercial, medical, and innovation teams. Distribution is global in claim, though operations are U.S.-centric with offices in Cincinnati, Dallas, and Berkeley Heights, NJ. The company has pursued a roll-up growth strategy, completing three acquisitions (Arteric in 2020, Axon Communications in February 2022, ConneXion 360 in April 2022) and securing a $56.1 million funding round from Mountaingate Capital in April 2022.

Name

Relevate Health Group

Legal name

Relevate Health Group, LLC

Website

https://relevatehealth.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Healthcare Professional Marketing Services

NAICS

Marketing Research and Public Opinion Polling (541910), Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372)

akta.pro primary industry

Healthcare/Pharma Creative Agencies (MPAAAAAJ)

akta.pro secondary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

Keywords

• Healthcare professional marketing
• HCP omnichannel engagement
• Pharmaceutical marketing services
• Medical video games
• Healthcare data analytics

Headquarters

HQ city

Cincinnati

HQ country

United States

HQ region

North America

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Others

Revenue model

1. HCP Marketing Services: Full-service healthcare professional marketing and campaign delivery services for pharmaceutical, biotech, and life sciences brands. Includes strategic data services, commercialization services, and omnichannel campaign execution.
2. Medical Video Games: Medical video games for HCP education and engagement deployed across peer-to-peer, conference, website, in-app, and sales enablement channels.
3. Data and Analytics Services: ELE Decision Engine powered data services including market mapping, audience prioritization, engagement optimization, and closed-loop campaign measurement.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels4 records

Core offering

Relevate Health Group designs and executes omnichannel marketing campaigns targeted at healthcare professionals (HCPs) for pharmaceutical, biotech, and life sciences brands. It operates a proprietary ELE Decision Engine data platform with 11.5 billion data points to predict HCP preferences and prescribe behaviors, and runs a medical video games business (Relevate Health Games, formerly Level Ex) that delivers immersive peer-to-peer HCP education across peer-to-peer, conference, mobile app, website, and sales enablement channels.

Differentiator

Problem solved

Functional benefit

Brands

• Relevate Health Games: Medical video games division for healthcare professional training and patient education, formerly known as Level Ex
• OMNI KNOW-HOW
• ELE Decision Engine

Products and services

• HCP Omnichannel Marketing Campaigns End-to-end omnichannel marketing campaigns targeted at healthcare professionals, delivered for pharmaceutical, biotech, and life sciences brand clients to drive prescription lift, engagement, and ROI.
• ELE Decision Engine Proprietary data platform unifying HCP audience signals and clinical triggers, powered by 11.5 billion data points and more than 15 years of historical HCP data, used to predict HCP preferences and behaviors for precision targeting.
• Relevate Health Games (Medical Video Games) Medical video games for HCP education and engagement, deployed across peer-to-peer, conference, website, in-app, and sales enablement channels via the proprietary Remote Play cloud-based multi-player platform.
• Level One (Diabetes Patient Education Game) Video game for newly diagnosed type 1 diabetics that teaches insulin dosing management, applying video game technology and generative AI to patient education.
• Remote Play Cloud Gaming Platform Cloud-based multi-player gaming platform that enables instant gameplay for HCPs across any channel without downloads or installations, used to deliver medical education games.

Named customers3 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature4 records

Partnerships

Two partnerships are on record, tiered core.

• Axon CommunicationscoreOthers · 22 February 2022Relevate Health acquired Axon Communications, a Boston-based digital healthcare marketing company, as part of its growth strategy. The acquisition enhances Relevate Health's portfolio by integrating Axon's products and capabilities for HCP, patient engagement, and digital solutions.
• IQVIA Healthcare Communications NetworkcoreTechnology or IntegrationRelevate Health website is a member of the IQVIA Healthcare Communications Network (HCN), which is owned and managed by IQVIA Inc. HCN enables IQVIA and HCN members to provide medically relevant business communications to authenticated U.S.-based healthcare professionals. Registration at the website includes registration with HCN.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Veeva Systems: Cloud-based life sciences CRM and data platform whose Veeva CRM, Veeva Vault, and HCP data assets compete with Relevate's ELE Decision Engine for pharma marketing and engagement workflows. Operates as a core technology layer for many of the same pharma clients.
• IQVIA: Global healthcare data and technology company that owns the Healthcare Communications Network through which Relevate authenticates HCPs. Offers competing HCP data, analytics, and omnichannel activation capabilities; serves as both a critical partner and a structural competitive threat to Relevate's ELE Decision Engine.
• Havas Health & You: Global healthcare communications network within Havas offering creative, medical, and digital services to pharma and biotech clients. Comparable offering at broader scale with global delivery; CEO Tim Pantello previously held senior roles at Havas.
• Syneos Health: Large clinical-to-commercial healthcare services company with a healthcare communications agency offering omnichannel HCP marketing and patient engagement. Directly comparable to Relevate's core pharma/biotech marketing services, but at significantly greater scale and with broader geographic reach.
• Omnicom Health Group: Network of healthcare communications agencies within Omnicom serving global pharma clients. Comparable on offering breadth and customer base; Chief Strategic Development Officer Michael Cole previously held leadership at Omnicom.

Direct peers

• Digitas Health: Healthcare-focused digital marketing and advertising agency within Publicis Groupe, offering omnichannel HCP and patient engagement services for pharma/biotech brands. Most comparable to Relevate on offering, customer base, and B2B service model.
• DDB Health: Omnicom-owned healthcare creative and communications agency serving pharma clients with brand campaigns and HCP engagement. Directly comparable peer for healthcare creative agency work; CEO Tim Pantello previously held leadership at DDB Health.
• Real Chemistry: Healthcare marketing and communications agency delivering data-driven omnichannel campaigns for pharma, biotech, and health tech clients. Closely comparable to Relevate's enterprise B2B pharma marketing services model.

Emerging players

• PatientPoint: Point-of-care engagement platform reaching HCPs and patients in clinical settings, with EHR-integrated messaging. Comparable in deploying HCP messaging at point of clinical decision, a key capability Relevate also offers via EHR integration.
• Outcome Health: Point-of-care health information network delivering HCP and patient engagement in clinical settings through digital platforms. Comparable on HCP engagement-at-point-of-care thesis and EHR-integrated messaging.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/relevatehealth
• LinkedInlinkedin.com/company/relevate-health
• Xx.com/Relevate
• YouTubeyoutube.com/@RelevateHealth
• Instagraminstagram.com/relevatehealth

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Subsidiaries1 record

Funding overview

Funding rounds4 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Relevate Health Group