Outcome Health
Outcome Health is a private Chicago-based health technology company founded in 2006, historically operating in digital point-of-care advertising and content delivery to healthcare providers and life-sciences advertisers. The firm reached unicorn status in 2017 but has faced major disruption from $1 billion executive fraud convictions currently under appeal.
- Company typePrivate
- Founded2006
- HeadquartersChicago, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Outcome Health does
Outcome Health is a private, Chicago-based health technology company founded in 2006. Per the company's stated mission, it seeks to deliver better health outcomes and positively impact the human condition through technology. The firm historically operated in the digital point-of-care space, delivering health content and advertising through screens placed in healthcare provider offices, and extending reach via programmatic mobile targeting integrated with patient check-in and portal platforms.
The company achieved unicorn status following a $500 million Series 4 funding round in May 2017 led by Goldman Sachs, with participation from CapitalG, 50 South Capital, Pritzker Group Venture Capital, and Prudence. In November 2016, Outcome Health acquired AccentHealth, a point-of-care patient education company, expanding its network of in-office digital screens and advertiser inventory. Founder Rishi Shah has served as Chairman throughout the company's history, with Nandini Ramani as Chief Operating Officer and Srinivas Palthepu leading Data and Analytics Services. The business model combined subscription/recurring revenue from healthcare providers for screen networks with advertising revenue from pharmaceutical, OTC, consumer health, public health, and medical device brands.
Outcome Health's operations have been severely disrupted by a federal fraud prosecution. Former executives were convicted in connection with a scheme involving overbilling advertisers, with the total value of the fraud estimated at $1 billion; these convictions are currently under appeal before the Seventh Circuit Court of Appeals, with defendants challenging government conduct during prosecution. Current headcount stands at 101-250 employees, indicating material contraction from the pre-scandal growth period. The outcome of the appellate process is likely to be a defining event for the company's future trajectory.
Outcome Health firmographics
Firmographics- Name
- Outcome Health
- Legal name
- PatientPoint, LLC
- Website
- https://outcomehealth.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Outcome Health is a private Chicago-based health technology company founded in 2006, historically operating in digital point-of-care advertising and content delivery to healthcare providers and life-sciences advertisers. The firm reached unicorn status in 2017 but has faced major disruption from $1 billion executive fraud convictions currently under appeal.
- Ownership category
- akta.pro rank
Outcome Health industry classification
Industry- Product category
- Digital Point-of-Care Health Engagement
- NAICS
- Ambulatory Health Care Services (621), Offices of Physicians (6211)
- SIC
- Services-Health Services (8000), Services-Prepackaged Software (7372)
- akta.pro primary industry
- Patient Education, Content & Personalized Journey Orchestration (HLACAEAE)
- akta.pro secondary industry
- Patient Outcomes & PROMs Analytics (real-world outcomes tracking) (HLACAHAL)
Keywords
Where Outcome Health is headquartered
LocationHeadquarters
- HQ city
- Chicago
- HQ country
- United States
- HQ region
- North America
Markets served
Outcome Health business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Operations
Revenue model
- Healthcare Provider Screen Networks: PatientPoint provides digital screen networks to healthcare providers (waiting room, exam room, meeting room screens) enabling patient education and engagement
- Life Sciences Brand Advertising: Pharmaceutical, OTC, CPG, public health, digital therapeutics, and medical device brands advertise and engage with patients and HCPs at point of care
- Mobile Targeting: Patient and HCP mobile targeting capabilities to capture attention before, during, and after visits
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
Outcome Health product offering
Product offeringCore offering
Outcome Health is a healthcare technology company that delivers better health outcomes and impacts the human condition positively through technology. The company operates in the digital point-of-care health engagement space, providing technology-enabled health content and engagement solutions for healthcare providers and life sciences brands. Outcome Health acquired AccentHealth in November 2016 to expand its point-of-care health content and patient engagement capabilities.
Product overview
No product or service information for Outcome Health was found in the provided source data. The available sources contain legal news regarding executive fraud convictions and website content for PatientPoint, which is a separate company operating at patientpoint.com with a distinct digital point-of-care platform.
Differentiator
Problem solved
Functional benefit
Products and services
- AccentHealth Point-of-care health content and patient engagement business acquired by Outcome Health in 2016, providing health education and engagement solutions for healthcare providers and patient audiences in clinical settings.
Quantifiable outcome
- 30% improvement in first fill rate
- +3 more outcomes
Companies that use Outcome Health
Customer profileSegments3 records
Ideal customer profiles2 records
Outcome Health technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
Outcome Health partnerships and signals
Strategic signalScale indicators3 records
Recent moves5 records
Expansion highlights4 records
Outcome Health competitors and assessment
Company assessmentDirect peers
- PatientPoint: Direct competitor in digital point-of-care waiting-room and exam-room screen networks serving healthcare providers and life sciences advertisers. Most comparable on product, customer base, and revenue model; recently acquired by Advent International.
- OptimizeRx: Digital health messaging platform that delivers point-of-care and point-of-prescription content to HCPs and patients through EHR and DTC channels. Closely comparable business model monetizing pharma spend at the moment of clinical decision.
- Staywell (Krames): Patient education and engagement content provider serving health systems, providers, and employers. Overlaps with Outcome Health's patient education and waiting-room engagement offerings, though delivered more through print and digital content than screen networks.
Emerging players
- Healthwise: Non-profit patient education and shared decision-making content provider integrated into EHRs and patient portals. Comparable as a patient-education content vendor, but lacks the advertising-funded screen-network distribution model.
- AccuVein: Medical imaging device company focused on vein visualization; previously acquired by Outcome Health in 2016 as AccentHealth-adjacent. Tangentially comparable in that the asset sits within the broader point-of-care media footprint.
- DeepIntent: Programmatic advertising platform purpose-built for healthcare and pharma with HCP and patient audience targeting. Comparable as a competitor for pharma point-of-care and endemic digital ad dollars, particularly via programmatic channels.
Broad incumbents
- Sharecare: Digital health engagement platform combining health content, biometric tracking, and provider search. Comparable audience overlap with pharma advertisers but a broader consumer-facing model rather than point-of-care focus.
- WebMD (Internet Brands): Large consumer health information and patient education platform monetized through pharma advertising. Comparable in advertiser overlap and patient education angle, but operates upstream of the provider visit rather than in the waiting/exam room.
- UpToDate (Wolters Kluwer): Clinical decision support and HCP-facing reference platform sold to health systems and used at point of care. Comparable distribution into provider workflows and HCP audiences that pharma targets through Outcome Health's network.
- Doximity: Professional network for physicians that monetizes HCP-targeted pharma messaging. Comparable as a digital channel for life sciences advertisers reaching providers, though positioned as a workflow/messaging tool rather than a clinical-room screen.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Outcome Health social profiles
Digital presenceOutcome Health financial estimates
Financial estimateRevenue estimate
Valuation estimate
Outcome Health leadership team
Management profileNumber of profiles
Profiles5 records
Outcome Health funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Outcome Health M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Outcome Health
What does Outcome Health do?
Outcome Health is a healthcare technology company that delivers better health outcomes and impacts the human condition positively through technology. The company operates in the digital point-of-care health engagement space, providing technology-enabled health content and engagement solutions for healthcare providers and life sciences brands. Outcome Health acquired AccentHealth in November 2016 to expand its point-of-care health content and patient engagement capabilities.
Is Outcome Health a public or private company?
Outcome Health is a private company. It is classified as venture growth investor backed and is currently operating.
When was Outcome Health founded?
Outcome Health was founded in 2006. It employs 101 to 250 people.
Where is Outcome Health based?
Outcome Health is headquartered in Chicago, United States, in the North America region.
How does Outcome Health make money?
Three revenue lines are on record. Healthcare Provider Screen Networks are the primary driver. The others are life Sciences Brand Advertising and mobile Targeting.
Who are Outcome Health's main competitors?
Direct peers on record are PatientPoint, OptimizeRx and Staywell (Krames). Emerging players are Healthwise, AccuVein and DeepIntent. Broad incumbents are Sharecare, WebMD (Internet Brands), UpToDate (Wolters Kluwer) and Doximity.
Does Outcome Health have an API?
No public API is recorded for Outcome Health.
What industry is Outcome Health in?
Outcome Health's product category is Digital Point-of-Care Health Engagement. Its primary akta.pro industry code is HLACAEAE, Patient Education, Content & Personalized Journey Orchestration, with a secondary code of HLACAHAL, Patient Outcomes & PROMs Analytics (real-world outcomes tracking). Its NAICS code is 621 and its SIC code is 8000.