Go Autonomous
Go Autonomous is a Copenhagen-based B2B SaaS company that sells an AI-native Autonomous Commerce Platform — an execution layer that autonomously processes orders, quotes, and claims across EDI, email, agentic, and eCommerce channels directly into enterprise ERP and CRM systems, serving large B2B manufacturers and distributors such as Danfoss, VELUX, Mediq, Grundfos, and Hempel.
- Company typePrivate
- Founded2020
- HeadquartersCopenhagen, Denmark
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Go Autonomous does
Go Autonomous is a Danish B2B SaaS company that sells the Autonomous Commerce Platform, an AI-native execution layer that autonomously processes B2B orders, quotes, and adjustments across EDI, email, agentic, and eCommerce channels and writes structured transactions directly into customers' ERP and CRM systems. The platform is built on an "Autonomous Execution Fabric" core supplemented by four modules — Workstation (unified control center), Flow (AI-human collaboration interface), Pulse (autonomy expansion engine), and Decision Analytics (auditable AI decision delegation) — and is delivered as a cloud subscription with EU-localized data on Google Cloud and Microsoft Azure infrastructure. The product is sold exclusively to enterprise B2B manufacturers and distributors, with named reference customers including Danfoss (climate/energy), VELUX (building products), Mediq (medical/healthcare distribution), Hempel (coatings), Nilfisk (cleaning equipment), Grundfos, FLSmidth, IFM, Aerospheres, Nefab, and CWS Hygiene International, spanning more than 17 enterprise logos across industrial manufacturing, building products, aerospace, healthcare, packaging, and hygiene services.
The company monetizes through annual SaaS subscriptions plus professional services, with quote-based pricing tied to enterprise requirements, transaction volume, and deployment scope; pricing is not publicly disclosed. Go-to-market combines direct enterprise field sales — featuring 20-minute demo-style working sessions led by vertical-specialized Account Executives — with a growing partner channel of system integrators and consultancies (Columbus, Vaimo, Vertica) and strategic technology alliances (Google Cloud, Microsoft, SAP, Salesforce). The sales cycle culminates in production flows shipping within 6–12 weeks, scaling to 80%+ autonomy within 6–9 months, with reported customer outcomes including order processing time reduced from 42 hours to under one minute, per-order cost from €15–35 to under €2, and a 99% first-time-right rate on autonomous orders. Founded in 2020 by CEO Bjarke Ruse Sejersen and headquartered in Copenhagen, Go Autonomous has raised approximately $13.3M across a seed round (2022) and a $10.3M Series A (2024, led by Octopus Ventures and Ridge Ventures), and operates as a private limited company (Go Autonomous ApS, reg. 41740523) with 11–50 employees.
Go Autonomous firmographics
Firmographics- Name
- Go Autonomous
- Legal name
- Go Autonomous ApS
- Website
- https://goautonomous.io
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Go Autonomous is a Copenhagen-based B2B SaaS company that sells an AI-native Autonomous Commerce Platform — an execution layer that autonomously processes orders, quotes, and claims across EDI, email, agentic, and eCommerce channels directly into enterprise ERP and CRM systems, serving large B2B manufacturers and distributors such as Danfoss, VELUX, Mediq, Grundfos, and Hempel.
- Ownership category
- akta.pro rank
Go Autonomous industry classification
Industry- Product category
- B2B Commerce Automation Software
- NAICS
- Software Publishers (5132), Software Publishers (513210), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF)
- akta.pro secondary industries
- B2B/EDI & Supply Chain Process Automation Platforms (HDAEAHAK), B2B/EDI & Partner Integration (BPAMAOAJ)
Keywords
Where Go Autonomous is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
Go Autonomous business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Autonomous Commerce Platform Subscription: SaaS subscription model providing access to the Autonomous Execution Fabric and product suite (Workstation, Flow, Pulse, Decision Analytics). The platform is deployed as a cloud-based solution integrating with enterprise ERP and CRM systems.
- Professional Services: Implementation, integration, and consulting services to deploy Autonomous Commerce within enterprise environments. Includes onboarding, customer setup, channel enablement, and deployment support.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise tier for large B2B manufacturers and distributors |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels6 records
Go Autonomous product offering
Product offeringCore offering
Go Autonomous sells an AI-powered Autonomous Commerce Platform that autonomously executes B2B transactions (orders, quotes, claims, exceptions) across EDI, email, agentic, and eCommerce channels, connecting natively to enterprise ERP and CRM systems such as SAP, Oracle, Infor, Salesforce, and Microsoft Dynamics. The platform is delivered as a SaaS subscription with professional services for implementation, achieving 80%+ autonomous processing and 99% first-time-right rates in production.
Product overview
Go Autonomous offers the #1 Autonomous Commerce Platform for B2B manufacturers and distributors. The platform is architected as a platform-plus-modules system: the core Autonomous Execution Fabric serves as the unifying AI layer that connects all B2B transaction channels (EDI, email, agentic, eCommerce) to ERP and CRM systems, while four integrated modules extend functionality — Workstation (control center for all channels), Flow (AI-human collaboration interface), Decision Analytics (commercial decision delegation to AI with audit trails), and Pulse (engine for expanding autonomy across operations). The platform enables enterprises to process quotes, orders, and adjustments autonomously without human intervention, handling 80%+ of order volume at 99% first-time-right rates.
Differentiator
Problem solved
Functional benefit
Brands
- Autonomous Execution Fabric: AI-powered execution layer that unifies B2B transaction channels including EDI, email, agentic, and eCommerce into one intelligent layer connecting ERP and CRM systems
- Workstation
- Flow
- Pulse
- Decision Analytics
Quantifiable outcome
- Order processing time reduced from 42 hours to under 1 minute
- +8 more outcomes
Companies that use Go Autonomous
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles2 records
Go Autonomous technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration16 records
AI capability8 records
Feature8 records
Go Autonomous partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and flagship.
- ColumbuscoreStrategic partnership to enhance autonomous commerce in B2B operations by integrating AI technology into existing digital ecosystems. The collaboration aims to automate customer-facing processes such as order handling and support, offering operational efficiencies and improved customer experience.
- VaimocoreStrategic partnership to integrate AI-driven Autonomous Commerce solutions into Vaimo's service offerings, aiming to automate manual B2B processes such as quotes and orders. The collaboration seeks to increase operational efficiency, eliminate bottlenecks, and enable B2B organizations to achieve high levels of autonomy in their commercial operations. The partnership is already active with joint solutions being developed for global enterprises.
- VerticacoreStrategic partnership to develop and deliver Autonomous Commerce solutions in the Nordics, focusing on automating B2B transactions and digital transformation. The partnership leverages Vertica's strategic insights and Go Autonomous's technology, with proven results among Nordic enterprises like Grundfos and Danfoss.
- GefionflagshipGo Autonomous was selected as one of the first six companies to access Gefion, Denmark's cutting-edge AI supercomputer developed by NVIDIA in collaboration with the Novo Nordisk Foundation and EIFO. The partnership advances Autonomous Commerce with sovereign compute and applied AI, training advanced models on Europe's sovereign supercomputing infrastructure. The collaboration combines high-performance compute with real B2B execution data to improve accuracy, speed, and scalability where autonomous execution must operate without error.
- Google CloudcoreGoogle Cloud Platform is used for infrastructure, storage, compute, networking, and security services. Google Workspace is used for communication and document processing. Data is localized in the EU. Go Autonomous implements its Autonomous Commerce platform on Google Cloud for customers like Danfoss.
- MicrosoftcoreMicrosoft Graph API is used to fetch emails. Microsoft Office is used for communication and document processing. Microsoft Azure infrastructure supports the platform. The company also supports Microsoft Co-Pilot agentic commerce transactions.
- SAPcoreNative SAP integration through SAP S/4HANA, SAP ECC, SAP C4C interfaces. The platform reads inbound orders and delivers structured data to SAP automatically without replacing SAP as the system of record.
- SalesforcecoreSalesforce CRM integration for customer data and sales process connectivity as part of the Autonomous Execution Fabric.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Go Autonomous competitors and assessment
Company assessmentBroad incumbents
- ABBYY: ABBYY provides intelligent document processing and process AI for B2B document automation, with overlap in extracting and validating purchase order data from unstructured formats for ERP ingestion.
- Celonis: Celonis is a process mining and execution management leader with deep enterprise ERP integration; while not an order-to-cash automation peer, it overlaps in identifying and automating B2B process exceptions at industrial customers.
- UiPath: UiPath is a leading enterprise RPA and AI automation platform; it competes indirectly through invoice/order automation capabilities within its broader process automation portfolio.
- SAP Business Technology Platform: SAP's BTP and embedded Joule AI agents offer native order automation capabilities inside the SAP ecosystem where Go Autonomous integrates; SAP could disintermediate the autonomous execution layer over time.
Direct peers
- Hypatos: Hypatos provides AI-powered document processing automation for B2B transactions including invoices, purchase orders, and claims, directly competing with Go Autonomous in autonomous order-to-cash execution.
- Tradeshift: Tradeshift operates a B2B commerce and EDI automation platform focused on digitizing order-to-invoice processes for global enterprises, directly comparable to Go Autonomous's EDI and email channel unification.
- Rossum: Rossum uses AI agents to extract and process data from B2B documents (orders, invoices, quotations), serving overlapping enterprise customers in manufacturing and distribution with similar email/PDF-to-ERP automation.
- Basware: Basware provides AP automation, e-invoicing, and B2B commerce solutions for large enterprises, with comparable focus on automating order-to-cash and invoice workflows at industrial customers.
Emerging players
- Keelvar: Keelvar applies autonomous AI to B2B sourcing and procurement optimization for industrial enterprises, addressing adjacent order-to-procurement workflows that complement Go Autonomous's order execution layer.
- Pactum AI: Pactum AI deploys autonomous AI agents for B2B supplier negotiations and procurement, an adjacent autonomous commerce use case targeting similar enterprise customers and value-based AI agent execution.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Go Autonomous social profiles
Digital presenceGo Autonomous compliance and trust
Trust signalCompliance4 records
Go Autonomous financial estimates
Financial estimateRevenue estimate
Valuation estimate
Go Autonomous leadership team
Management profileNumber of profiles
Profiles1 record
Go Autonomous funding detail
Funding detailFunding overview
Funding rounds2 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Go Autonomous M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Go Autonomous
What does Go Autonomous do?
Go Autonomous sells an AI-powered Autonomous Commerce Platform that autonomously executes B2B transactions (orders, quotes, claims, exceptions) across EDI, email, agentic, and eCommerce channels, connecting natively to enterprise ERP and CRM systems such as SAP, Oracle, Infor, Salesforce, and Microsoft Dynamics. The platform is delivered as a SaaS subscription with professional services for implementation, achieving 80%+ autonomous processing and 99% first-time-right rates in production.
Is Go Autonomous a public or private company?
Go Autonomous is a private company. It is classified as venture growth investor backed and is currently operating.
When was Go Autonomous founded?
Go Autonomous was founded in 2020. It employs 11 to 50 people.
Where is Go Autonomous based?
Go Autonomous is headquartered in Copenhagen, Denmark, in the Europe region.
How does Go Autonomous make money?
Two revenue lines are on record. Autonomous Commerce Platform Subscription is the primary driver. The others are professional Services.
Who are Go Autonomous's main competitors?
Broad incumbents on record are ABBYY, Celonis, UiPath and SAP Business Technology Platform. Direct peers are Hypatos, Tradeshift, Rossum and Basware. Emerging players are Keelvar and Pactum AI.
Does Go Autonomous have an API?
No public API is recorded for Go Autonomous.
What industry is Go Autonomous in?
Go Autonomous's product category is B2B Commerce Automation Software. Its primary akta.pro industry code is HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent), with a secondary code of HDAEAHAK, B2B/EDI & Supply Chain Process Automation Platforms. Its NAICS code is 5132 and its SIC code is 7372.