What ProEves does

ProEves is an India-based online aggregator of preschool and daycare centers operating a web platform (proeves.com) that connects parents with 12,726+ childcare providers across the country. The platform enables discovery, comparison, and booking of full-time daycare, half-time daycare, on-demand hourly daycare, preschools, and events/activity classes, supported by human counselor guidance, parent reviews (10,500+), and detailed center information. Founded in 2016 by Ketika Kapoor (former Aon Hewitt consultant), the company operates a freemium model where parents search and book free of charge while service providers list free with monetized featured placements and transaction-based revenue streams. The company has expanded into digital preschool delivery through Preschool@Home, Preschool Anytime, and Preschool Live products.

ProEves operates two customer segments: individual parents (B2C) using the free discovery and booking platform, and corporate/enterprise clients (B2B2C) through its ProEves Edge offering, which provides integrated childcare benefit solutions including stipends, flexible benefits, and workplace daycare coordination. Named enterprise customers include Myntra and IIFL Capital. The company generates revenue through transaction fees on bookings and enterprise subscriptions/contracts for ProEves Edge services. The platform claims 100,000+ parents served, 20,437 parents counselled, and 4,000 monthly paid students transacted.

In December 2025, ProEves was acquired by Pluxee NV (formerly Sodexo Benefits India), a global employee benefits company, as a bolt-on acquisition to expand its corporate benefits portfolio in India. The acquisition aligns with India's Social Security Code (notified November 2025), which mandates employer-provided crèche facilities. ProEves maintains ISO 27001-aligned information security practices and operates from New Delhi with 11–50 employees.

Name

ProEves

Legal name

ProEves Services Private Limited

Website

https://proeves.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

ProEves is an India-based online aggregator platform connecting parents with 12,726+ preschools and daycare centers nationwide. It serves individual parents via discovery and booking services and corporate clients through its ProEves Edge childcare benefits solution. Acquired by Pluxee NV in December 2025.

Ownership category

akta.pro rank

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Booking Commission/Transaction Fees: ProEves earns revenue through transaction fees when parents book preschool or daycare services through the platform. The platform facilitates discovery and booking, charging convenience fees or commissions from service providers.
2. Corporate Partnerships (ProEves Edge): Enterprise clients subscribe to or pay for childcare benefit programs provided to employees, creating a B2B2C revenue stream.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

ProEves is an online aggregator platform that enables parents across India to discover, compare, and book preschool, playschool, full-time daycare, half-time daycare, on-demand hourly daycare, and children's activity classes from a network of 12,726+ partnered centers. It complements this consumer marketplace with ProEves Edge, a corporate service providing integrated employee childcare benefit solutions (including crèches and flexible benefits administration) for enterprise clients. Additional offerings include at-home and live online preschool programs delivered directly to families.

Product overview

ProEves is an online childcare services aggregator platform offering multiple interconnected services for parents and corporate clients. The core platform enables discovery and booking of preschools, full-time daycares, half-time daycares, and on-demand hourly daycare across 12,726+ partnered centers in India. The platform is complemented by ProEves Edge, a corporate offering providing integrated childcare solutions for employee benefits programs. Additional services include at-home and online preschool programs (Preschool@Home, Preschool Anytime, Preschool Live) and event/activity class bookings. ProEves was acquired by Pluxee NV in December 2025 as part of its expansion into employee benefits in India.

Differentiator

Problem solved

Functional benefit

Products and services

• ProEves Platform India's fastest growing aggregator platform for discovering and booking preschools, daycares, after-school programs, events, and activity classes for children, with search across 12,726+ centers, expert counselling, unbiased reviews, and exclusive offers for parents.
• ProEves Edge Corporate childcare solution offering integrated childcare services for employers, including childcare stipends, flexible benefits programs, and workplace daycare coordination for enterprise clients.
• Full Time Daycare Booking Service enabling parents to discover and book full-day childcare for their children, covering entire workday hours at partnered daycare centers.
• Half Time Daycare Booking Service for parents to book half-day childcare typically suited for school-going children who need supervision outside school hours.
• On Demand Hourly Daycare Flexible hourly daycare booking service allowing parents to reserve daycare for one or a few hours on a same-day or advance appointment basis, providing spontaneous childcare access.
• Preschool/Playschool Discovery Service for parents to discover preschool and playschool programs for children under 4.5 years, including information on curriculum, facilities, and parent reviews.
• Preschool@Home At-home preschool program offering early childhood education services delivered at the child's residence.
• Preschool Anytime Flexible online preschool program allowing children to access early education content at any time.
• Preschool Live Live interactive preschool program with real-time instructor-led sessions for early childhood education.
• Events and Activity Classes Booking service for events, camps, playdates, and activity classes conducted by partnered preschool and daycare centers.

Quantifiable outcome

• 60% of surveyed companies have already budgeted higher spends on childcare and daycare per India's Social Security Code requirements
• +1 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Two partnerships are on record, tiered core and minor.

• PluxeecoreStrategic or Co-development Partner · 1 December 2025ProEves was acquired by Pluxee NV in December 2025 as a bolt-on acquisition to expand Pluxee's employee benefits offerings in India. The acquisition aims to be accretive to revenue and EBITDA by fiscal 2026, funded from existing resources. Pluxee is a global leader in employee benefits and engagement solutions.
• Safe BabyminorStrategic or Co-development PartnerSafe Baby is India's first professional childproofing and baby proofing service focused on child safety. Partnered to ensure classroom environments are safe for children in childcare centers listed on ProEves. Since 2011, Safe Baby has worked with leading schools, daycares, and nurseries to make environments safe for children, trained over 1000 teachers, and provided baby proofing consultancy to more than 30 clients.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Kinderpass: Kinderpass is an India-based employee childcare benefits platform offering daycare benefits, parenting coaching, and corporate programs. It competes most directly with ProEves Edge in the B2B employer childcare benefit segment.
• Care.com: Care.com is the largest global online marketplace for finding and booking childcare, senior care, and other family care services. It is the closest international analog to ProEves' parent-facing discovery and booking marketplace.

Emerging players

• BabyChakra: BabyChakra is an Indian parenting platform connecting expecting and new parents with experts, services, and care providers. It overlaps with ProEves' parent discovery use case and represents a potential adjacency or competitor as it expands into service bookings.
• Klay Schools (KLAY): Klay Schools is one of India's largest daycare and preschool operators with employer-partnered crèches. It is both a potential supply partner and competitor, offering corporate crèche services similar to ProEves Edge.

Broad incumbents

• Edenred: Edenred is a global leader in employee benefits and engagement solutions (meal vouchers, gift, mobility benefits). As a direct competitor to Pluxee in the employee benefits space, it represents the broader incumbent landscape against which ProEves Edge must sell into HR departments.
• Pluxee (formerly Sodexo Benefits & Rewards): Pluxee is ProEves' parent company and a global employee benefits and engagement provider spun out from Sodexo. It is the platform through which ProEves' corporate childcare offering is now distributed to enterprise clients.
• FirstCry (Brainbees Solutions): FirstCry is India's largest e-commerce platform for baby and kids products, with a listed parent company (Brainbees). While focused on products rather than services, its parent community and brand give it a platform to extend into childcare services discovery.

Regional players

• Urban Company: Urban Company is a leading Indian services marketplace for home services. While not a childcare peer, it represents a comparable Indian aggregator business model with similar supply density, ratings, and transaction dynamics.
• Maple Bear Global Schools: Maple Bear operates Canadian-methodology preschool franchises across India and other countries. It is both a supply-side partner (listed on ProEves) and a potential branded competitor in premium preschool segments.

Others

• Sodexo (legacy benefits business): Sodexo is the former parent of what is now Pluxee and remains a global facility services and benefits incumbent. It represents the broader multinational benefits infrastructure against which Pluxee/ProEves competes for global employer accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key highlights7 records

Customer concentration

• Xx.com/proeves
• Facebookfacebook.com/Proeves-154584531566317
• LinkedInlinkedin.com/company/proeves

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ProEves