Joymode

What Joymode does

Joymode operates a short-term consumer rental platform that lets individuals access leisure equipment and curated experience bundles without owning them, serving individual consumers across five product categories: Apparel/Clothing, Baby equipment, Home and Tools, Video Games, and Wedding + Event Decor. The platform is a web-based self-serve system where users browse bundles, select rental periods through an interactive calendar, pick up items at Joymode's San Francisco location or designated Rental Partner retail stores, use them at home, and return them upon completion. Users register online and present government-issued photo ID at pickup.

The underlying technology is a customer account portal with calendar-based reservation, third-party payment processing integration (Joymode does not collect or store payment card details), Google Analytics for usage analytics, and social login via Facebook, Twitter, and Instagram. Mobile applications exist for iOS and Android per the company's privacy policy. The corporate legal entity, Joymode Inc., is a privately held corporation governed by California law with corporate contact information listed at 68 Fifth Avenue, Third Floor, New York, NY 10011.

Joymode generates revenue primarily through rental transaction fees, with potential additional charges up to three times replacement value for unreturned or damaged equipment. Pricing is not publicly disclosed. The go-to-market model is product-led growth via a self-serve online registration flow, supplemented by a network of authorized Rental Partner retail locations and an active partner-recruitment channel (sales.joymode.com). The company has raised approximately $17.4 million across three funding events between 2015 and 2018, with the most recent round being a $14.4 million Series B led by Prosus in January 2018.

Name

Joymode

Legal name

Joymode Inc.

Website

https://joymode.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Joymode is a consumer-focused short-term rental platform that lets individuals rent curated bundles of leisure equipment and experiences across apparel, baby, home tools, video games, and event decor, served via its website and San Francisco pickup location.

Ownership category

akta.pro rank

Product category

Consumer Equipment Rental

NAICS

Hobby, Toy, and Game Retailers (459120), All Other Consumer Goods Rental (532289)

SIC

Retail-Hobby, Toy & Game Shops (5945)

akta.pro primary industry

Toy Rentals & Subscription Boxes (CRALAFAK)

akta.pro secondary industry

Hobby Games & Miniatures Retail (Tabletop RPGs, Wargaming) (CRALAFAH)

Keywords

• Experience rental platform
• Short-term equipment rental
• Consumer bundle rental
• Leisure goods rental
• Try-before-you-buy rentals

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Equipment Rental: Short-term periodic rental of leisure and equipment (bundles) for personal use. Users pay rental fees plus potential additional fees for late returns or damage. No payment card details collected directly; handled by third-party payment processor.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Joymode is a short-term rental platform that lets individual consumers browse and reserve curated "Bundles" of leisure equipment across categories such as Video Games, Home and Tools, Apparel, Baby products, and Wedding + Event Decor. Users select a rental period via an interactive calendar, pick up items at Joymode's San Francisco location or partner retail stores, use the items at home, and return them when finished, paying periodic rental fees processed through a third-party payment processor.

Product overview

Joymode operates as a rental platform offering short-term rentals of leisure equipment and experiences through curated 'Bundles'. The service enables users to browse and reserve items across multiple categories including Video Games, Home and Tools, Apparel/Clothing, Baby products, and Wedding/Event Decor. Users select a bundle, choose a rental period via an interactive calendar, pick up the items at Joymode's San Francisco location, use them at home, and return them when finished. The platform integrates social login for user registration and uses a third-party payment processor for transactions.

Differentiator

Problem solved

Functional benefit

Products and services

• Joymode Rental Service Self-serve rental platform that allows individual consumers to rent curated bundles of leisure equipment (video games, home tools, apparel, baby items, wedding/event decor) for short-term personal use, with reservation via an interactive calendar and pickup/return at Joymode's San Francisco location or Rental Partner stores.
• Bundles Curated collections of rental equipment and experiences that users browse, select, and rent for a specified period through an interactive calendar-based reservation system.
• Video Games Rental Category Rental category offering video game equipment and related accessories for home entertainment experiences.
• Home and Tools Rental Category Rental category offering home improvement tools and equipment for personal use.
• Apparel / Clothing Rental Category Rental category offering clothing and apparel items for short-term use.
• Baby Rental Category Rental category offering baby equipment and products for parents.
• Wedding + Event Decor Rental Category Rental category offering wedding and event decoration items for celebrations.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Rental PartnerscoreChannel Partner/ Reseller/ DistributorAuthorized retail partners operate store locations where customers can view and select equipment for rental. The sales associate helps arrange the rental through the Joymode online portal. Partners have access to pickup, return, and shipping information but do not access customer payment information. Payment is handled online by a third-party payment processor.
• Third-Party Payment ProcessorcoreTechnology or IntegrationExternal payment processor handles all credit card and payment transactions directly. Joymode does not collect or store payment card details. Transaction information is governed by the payment processor's privacy practices.
• Social Media Platforms (Facebook, Twitter, Instagram)minorGTM or Marketing PartnerUsers may sign into and associate social network accounts with the Joymode website. Joymode accesses profile information made available for sharing, subject to the social network's terms of use.

Recent moves5 records

Expansion highlights4 records

Direct peers

• Grover: Berlin-based subscription rental platform for consumer electronics and gadgets. Most direct functional peer to Joymode — operates a similar online self-serve rental model with curated bundles of tech products.
• Rent the Runway: Pioneer in apparel rental subscription. Directly comparable for Joymode's Apparel category — same rental model, similar customer base seeking access over ownership for occasional wear.
• Feather: Furniture and home goods rental subscription. Closest peer for Joymode's Home and Tools category with a similar monthly-rental value proposition targeting urban consumers.
• The Black Tux: Online formal wear rental for weddings and special events. Directly comparable for Joymode's Wedding + Event Decor and Apparel categories serving special-occasion needs.
• BabyQuip: Baby equipment rental marketplace serving traveling parents. Closest functional peer to Joymode's Baby category with similar short-term rental use cases.
• Fat Llama (Hurr): Peer-to-peer rental marketplace for consumer goods. Comparable multi-category rental platform model, though P2P rather than owned inventory — useful comparison for rental marketplace dynamics.
• Pickle: Clothing rental subscription for everyday and special-occasion wear. Comparable apparel rental subscription model to Joymode's Apparel category with similar price-conscious urban target customer.
• Caastle: Clothing rental platform partnering with fashion brands. Comparable apparel rental business model with similar bundling and try-before-you-buy value proposition to Joymode.

Emerging players

• StyleLend: Peer-to-peer designer fashion rental marketplace. Comparable to Joymode's Apparel category with adjacent rental marketplace mechanics, though narrower category focus.
• Tulerie: Peer-to-peer designer fashion rental platform. Adjacent peer to Joymode's apparel rental offering with similar luxury/special-occasion customer targeting.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/joymode
• Facebookfacebook.com/livejoymode

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors13 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Joymode