What Mysa does

Mysa (legal entity: Empowered Homes Inc.) is a Canadian smart-thermostat manufacturer founded in 2016 in St. John's, Newfoundland. The company designs and sells Wi-Fi and Matter-certified thermostats purpose-built for residential electric heating systems that mainstream competitors (Nest, Ecobee, Honeywell) do not address — specifically high-voltage (120V-240V) electric baseboard heaters, fan-forced convectors, radiant ceiling panels, and electric in-floor heating — alongside 24V central HVAC and IR-controlled ductless mini-split heat pumps. The product line comprises five thermostats (Central HVAC at $129, Baseboard V2 at $159, LITE at $99, Mini-Split at $139, In-Floor at $199) plus accessories, all sharing a single mobile app, AWS-hosted cloud infrastructure, and integrations with Apple HomeKit, Google Home, Amazon Alexa, SmartThings, and IFTTT.

The business model is hardware-only, one-time-purchase DTC with no subscription fees — a deliberate contrast to competitors who gate features behind monthly plans. Mysa monetizes through its own Shopify storefront, major retailers (Best Buy, Lowe's, Home Depot, Costco), and a fast-growing utility demand-response channel (BC Hydro flagship, plus Virtual Peaker and AutoGrid/VPP partnerships) where instant rebates are integrated at checkout. Over 1 million thermostats have shipped to 320,000+ connected homes, with utility deployments controlling 800 MW+ of load and achieving an 18% runtime reduction in DR programs. Recent moves include a September 2023 European market entry, the launch of a $99 LITE variant, and the acquisition of Zen Ecosystems' IP to enter commercial HVAC — funded by a $20.3M Series B in November 2021 led by Cycle Capital and an ~$8.1M follow-on in October 2024. Leadership comprises co-founder Zachary Green as COO and Joshua Green as CEO, with a remote-first team of 101-250 employees operating across North America.

Name

Mysa

Legal name

Empowered Homes Inc.

Website

https://getmysa.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

101–250 employees

Short description

Mysa designs and sells Wi-Fi, Matter-certified smart thermostats purpose-built for residential electric heating systems — high-voltage baseboards, central HVAC, mini-splits, and in-floor — sold direct-to-consumer, through major retailers, and via utility demand-response programs across North America and Europe.

Ownership category

akta.pro rank

Product category

Smart Thermostats

NAICS

Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512)

SIC

Air-Cond & Warm Air Heatg Equip & Comm & Indl Refrig Equip (3585)

akta.pro primary industry

Smart Thermostat & HVAC Automation Integration (HSAHADAC)

akta.pro secondary industries

Smart Thermostat Installation & Integration (HSAOANAA), Heat Pump & Smart HVAC Controller Integration (HSAOANAD), Residential Demand Response (Smart Thermostats, HVAC, Water Heating, Home Batteries) (EUAFAGAA), Smart Thermostats, HVAC & Air Quality Retail (CRACAGAE)

Keywords

• Smart thermostats
• Electric baseboard heaters
• HVAC control systems
• Home energy management
• Mini-split heat pumps

Headquarters

HQ city

St. John's

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Smart Thermostat Hardware Sales: Mysa generates revenue primarily through one-time hardware sales of smart thermostats. Products are sold at fixed retail prices with periodic promotional discounts (e.g., Prime Day promotions). No subscription or recurring revenue model—customers receive all smart features (app control, scheduling, energy monitoring, smart home integrations) with their one-time purchase at no additional cost. Accessories (C-Wire Adapter, Trim Kit, Climate Sensor) are also sold as separate one-time purchases.

Pricing tiers

Go-to-market motion1 record

Distribution channels10 records

Marketing channels8 records

Core offering

Mysa designs, manufactures, and sells a portfolio of smart Wi-Fi thermostats purpose-built for electric heating systems that mainstream competitors do not support, including high-voltage (120V-240V) electric baseboard heaters, low-voltage (24V) central HVAC, ductless mini-split heat pumps (via IR control), and electric in-floor radiant heating. All products include cloud-connected iOS/Android app control, scheduling, energy monitoring, and Matter-certified smart home integrations with Apple HomeKit, Amazon Alexa, and Google Home at a one-time purchase price with no subscription fees. Mysa also supplies thermostats through utility demand response partnerships and a commercial multi-location management dashboard.

Product overview

Mysa offers a portfolio of smart thermostats designed for different heating and cooling systems in residential homes. The product line includes Mysa Smart Thermostat for central HVAC (furnaces, heat pumps, central AC), Mysa for Electric Baseboard Heaters V2 and LITE models for high-voltage baseboard/fan-forced heaters, Mysa for Mini-Split Heat Pumps for ductless systems via IR control, and Mysa for Electric In-Floor Heating. Accessories include the Mysa Climate Sensor for room temperature monitoring, C-Wire Power Adapter for compatibility with older homes, and Trim Kit for clean installation. All products connect via the Mysa app for remote control, scheduling, and energy monitoring, with native integrations to Apple HomeKit, Amazon Alexa, Google Home, and Matter. The company sells directly to consumers and through retail partners, with utility demand-side management solutions for commercial and energy provider programs.

Differentiator

Problem solved

Functional benefit

Products and services

• Mysa Smart Thermostat for Central Cooling & Heating A Matter-certified smart Wi-Fi thermostat for low-voltage (24V) central HVAC systems including furnaces, heat pumps, and central AC. Works with 95% of standard 24V systems; supports up to 3 stages of heating and 2 stages of cooling; ENERGY STAR certified with 8-12 month typical payback; installs in 20-25 minutes; integrates with Apple HomeKit, Amazon Alexa, and Google Home. Priced at $129.00 regular ($103.20 Prime Deal).
• Mysa for Electric Baseboard Heaters V2 A high-voltage (120V-240V) smart thermostat purpose-built for electric baseboard heaters, fan-forced convectors, and radiant ceiling systems. Supports up to 3,800W at 240V (16A load); includes built-in energy monitoring and humidity sensors; installs in 15 minutes. Priced at $159.00 regular ($127.20 Prime Deal). UL 60730 and CAN/CSA-E60730 safety certified.
• Mysa LITE for Electric Baseboard Heaters A budget-friendly smart thermostat for high-voltage (120V-240V) electric baseboard heaters offering core features—remote app control and automated scheduling—at a lower price than the V2. Does not include energy monitoring or humidity sensor. Priced at $99.00 regular ($79.20 Prime Deal).
• Mysa for Mini-Split Heat Pumps An IR-based smart controller that replaces the IR remote for ductless mini-split heat pumps, window ACs, and portable AC units. No wiring required; learns IR signals from existing remote in under 10 minutes; supports Heat, Cool, Dry, and Fan-only modes. Priced at $139.00 regular ($111.20 Prime Deal).
• Mysa for Electric In-Floor Heating A smart thermostat for high-voltage electric in-floor heating systems (mats, cables, mesh) at 120V and 240V up to 3,800W. Built-in Class A GFCI protection (5mA); floor sensor included; works with 5-40 kΩ floor sensors; features Smart Limit Protection to cap floor temperature based on flooring type (tile/stone up to 40°C, wood/laminate capped at 30°C). Priced at $199.00. UL 60730 certified.
• Mysa C-Wire Power Adapter Provides reliable 24V power to the Mysa Smart Thermostat when no C-wire is present. Installs at the furnace, boiler, zone equipment, or air handler; compatible with hot water boilers, hydronic in-floor heating, and zone valve configurations. Priced at $25.00.
• Mysa Smart Thermostat Trim Kit A mounting plate designed to cover wall imperfections and openings up to 17cm x 17cm left by larger legacy thermostats when installing the Mysa Smart Thermostat. Fits single and double gang boxes. Priced at $15.00.

Quantifiable outcome

• Reduces heating and cooling costs by 10-26%
• +5 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and flagship.

• AutoGridcoreTechnology or Integration · 1 January 2022Partnership announced in 2022 to build Virtual Power Plants (VPP) and offer utilities a turnkey demand side management solution. AutoGrid leverages its VPP platform combined with Mysa's thermostat hardware to provide aggregators and utilities with comprehensive demand response capabilities.
• Virtual PeakercoreTechnology or IntegrationPartnership focused on innovative winter demand response programs using electric baseboard heating. Virtual Peaker combines its energy management expertise with Mysa's high-voltage thermostat technology to deliver grid services through residential heating loads.
• BC HydroflagshipGTM or Marketing PartnerBC Hydro's Peak Saver program leverages Mysa thermostats to help the utility achieve its 400 MW capacity savings target by 2030. Mysa is described as a critical strategic partner driving new customer growth and engagement for BC Hydro's residential demand response program. Includes co-branded storefronts and direct enrollment integration.
• Amazon Web Services (AWS)coreTechnology or IntegrationMysa stores all Product Data (temperature, humidity, schedule history, energy usage) using Amazon Web Services cloud infrastructure. AWS provides the foundation for Mysa's cloud-connected smart home platform and data analytics capabilities.
• Apple HomeKitcoreTechnology or IntegrationMysa thermostats are Matter certified and natively integrate with Apple HomeKit for voice control and home automation through Siri. Users can control temperature, create scenes, and automate thermostat settings through the Apple Home app.
• Google HomecoreTechnology or IntegrationMysa integrates with Google Home and Google Assistant for voice control of heating and cooling. Compatible with Google Home routines and automations for hands-free temperature control.
• Amazon AlexacoreTechnology or IntegrationMysa works with Amazon Alexa and Alexa routines for voice-activated temperature control. Users can adjust settings using voice commands like 'Alexa, set bedroom to 72 degrees'.
• ShopifycoreTechnology or IntegrationMysa's e-commerce website runs on Shopify's platform. Shopify processes payments securely through PCI/DSS-compliant systems. Customer payment information is neither stored nor kept by Mysa.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Ecobee: Smart thermostat manufacturer with a residential focus on central HVAC, integrated with Apple HomeKit, Google Home, and Alexa. Acquired by Generac in 2021. Directly comparable product category, customer base, and GTM motion to Mysa.
• Sensi (Emerson): Emerson's direct-to-consumer smart thermostat brand serving DIY installers of central HVAC systems. Comparable in target customer, retail distribution, and pricing tier to Mysa's central HVAC and baseboard LITE offerings.
• Stelpro: Canadian manufacturer of electric heating products (baseboard heaters, convectors) and connected controls including smart thermostats. Closest direct peer on the high-voltage electric heating niche Mysa was built on, with overlapping North American distribution.

Broad incumbents

• Google Nest: Market-leading smart thermostat line owned by Alphabet. Competes directly with Mysa's central HVAC offering at major retailers (Best Buy, Home Depot, Lowe's) and dominates consumer mindshare, though Nest does not serve high-voltage electric heating.
• Honeywell Home: Long-standing incumbent in residential thermostats (T-Series, Lyric) with broad HVAC channel relationships. Competes with Mysa on central HVAC installations and offers utility-grade connected controls.
• Carrier (Carrier Comfort): Major HVAC manufacturer offering its own smart thermostat line and integrated HVAC systems. Competes with Mysa in central HVAC installations and increasingly in connected, electrification-ready heating controls.

Emerging players

• Flair: Smart home climate company offering smart vents, room sensors, and a Puck thermostat controller for mini-splits and window ACs. Comparable in target use case (room-level climate, mini-split control) and direct competitor to Mysa's mini-split and Climate Sensor products.

Others

• Alarm.com: Connected home and security platform used by service providers, with thermostats integrated into its ecosystem. Indirectly comparable as an adjacent smart-home platform that touches the same utility and security dealer channels Mysa sells into.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/getmysa
• Facebookfacebook.com/mysahomes
• Instagraminstagram.com/getmysa

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds8 records

Investors11 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Mysa