ecobee
ecobee is a Toronto-based smart home technology company and wholly-owned Generac subsidiary that designs Wi-Fi thermostats, sensors, cameras, and security subscriptions for residential, multifamily, and utility-grid customers across North America.
- Company typePrivate
- Founded2007
- HeadquartersToronto, Canada
- Headcount501–1,000
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What ecobee does
ecobee is a Toronto-based smart home technology company, founded in 2007 and operating as a wholly-owned subsidiary of Generac Holdings Inc. (NYSE: GNRC) following its 2021 acquisition. The company designs and sells Wi-Fi-connected smart thermostats (Smart Thermostat Premium, Enhanced, Essential, and the Pro-exclusive Lite with Rheem EcoNet), supported by SmartSensors (temperature, occupancy, door/window), a Smart Doorbell Camera, and a SmartCamera with voice control. Its core technology stack combines IoT-connected hardware, the eco+ energy-optimization software platform (automatic humidity/temperature adjustment and time-of-use pre-conditioning), and grid-responsive demand management via its Grid Resiliency Service, which aggregated 143,000+ enrolled devices to deliver 108 MW of capacity in Summer 2025 across CAISO, ERCOT, and SPP with a stated 2.8 GW unlock potential.
ecobee monetizes through a mix of one-time hardware sales (direct-to-consumer via ecobee.com, retail through Amazon and Best Buy, authorized resellers, and HVAC contractors via the Preferred Contractor Program with Pro PIN) and recurring software/subscription revenue. Smart Security is offered in tiered subscriptions — Core (free), Plus ($5/mo or $50/yr), and Advanced ($10/mo or $100/yr) — with a $10/mo Professional Monitoring add-on. Commercial revenue comes from the SmartBuildings platform and a new multifamily API for Resident Experience Platform integrations, while utility-side revenue is generated through Grid Resiliency demand response contracts.
The company serves four customer segments: residential homeowners (primary), HVAC contractors (channel + Pro PIN), multifamily property operators (SmartBuildings), and utility companies (Grid Resiliency). The product ecosystem integrates natively with Apple HomeKit/Siri, Amazon Alexa, Google Assistant, Samsung SmartThings, Alarm.com, and Generac's MobileLink. ecobee's Donate Your Data program provides anonymized time-series data from 200,000+ homes to research partners including Carleton University, ACEEE, the U.S. EPA, Berkeley Labs, and the B.C. Centre for Disease Control. The company holds ENERGY STAR certification across its thermostat line and has received consistent recognition from Wirecutter, Tom's Guide, Forbes, CNET, Consumer Reports, The Verge, and Safewise.
ecobee firmographics
Firmographics- Name
- ecobee
- Legal name
- ecobee Inc.
- Website
- https://ecobee.com
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- ecobee is a Toronto-based smart home technology company and wholly-owned Generac subsidiary that designs Wi-Fi thermostats, sensors, cameras, and security subscriptions for residential, multifamily, and utility-grid customers across North America.
- Ownership category
- akta.pro rank
ecobee industry classification
Industry- Product category
- Smart Home Devices
- NAICS
- Automatic Environmental Control Manufacturing for Residential, Commercial, and Appliance Use (334512), Ventilation, Heating, Air-Conditioning, and Commercial Refrigeration Equipment Manufacturing (33341)
- SIC
- Auto Controls For Regulating Residential & Comml Environments (3822)
- akta.pro primary industry
- Smart Thermostats & HVAC Controls Retail (CRAIAMAC)
- akta.pro secondary industries
- Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors) (HSAPAQAD), Smart Appliance & Energy Management Integration (HSAHADAG), Smart Home Sensors & Monitoring (Motion, Leak, Smoke/CO, Environmental) Retail (CRACAGAJ), Home Security & Access Control (Cameras, Alarms, Smart Locks) (HSAPAQAB), Multi-Sensor Environmental Monitoring Hubs & Smart Home Integrations (HSAHAGAJ)
Keywords
Where ecobee is headquartered
LocationHeadquarters
- HQ city
- Toronto
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
ecobee business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Technology or R&D, Marketing or Sales, Personnel, Infrastructure
Revenue model
- Hardware Sales: Sale of smart thermostats, sensors, cameras, doorbells, and bundled security packages. Products sold through direct e-commerce, retail partners (Amazon, Best Buy), and authorized resellers.
- Smart Security Subscriptions: Recurring subscription revenue from security monitoring tiers: Core (free), Plus ($5/mo or $50/yr), and Advanced ($10/mo or $100/yr). Professional monitoring available as $10/mo add-on.
- Grid Services / Utility Partnerships: Revenue from utility partnerships for grid resiliency services, enabling demand response programs where enrolled devices participate in grid stabilization during peak demand events.
- SmartBuildings Commercial Platform: Commercial solutions for multifamily property operators including API access, fleet management tools, and energy analytics services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | One time/ perpetual license | Smart Thermostat Essential - Entry-level smart thermostat with essential features |
| Unit Pricing | One time/ perpetual license | Smart Thermostat Enhanced - Mid-range thermostat with enhanced features |
| Unit Pricing | One time/ perpetual license | Smart Thermostat Premium - Flagship model with full feature set |
| Unit Pricing | One time/ perpetual license | Smart Doorbell Camera (wired) - Wired video doorbell with security features |
| Unit Pricing | One time/ perpetual license | SmartSensor 2-pack - Temperature and occupancy sensors |
| Freemium | Monthly | Smart Security Core - Free tier with basic security features |
| Subscription | Monthly | Smart Security Plus - Mid-tier security and energy plan |
| Subscription | Monthly | Smart Security Advanced - Full-featured security with unlimited camera support |
| Subscription | Monthly | Professional Monitoring Add-on - 24/7 monitoring with 911 rapid response |
| Unit Pricing | One time/ perpetual license | Bundle Packages - Multi-device bundles with savings |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
ecobee product offering
Product offeringCore offering
ecobee designs, manufactures, and sells Wi-Fi enabled smart thermostats, room and door/window sensors, smart cameras, and video doorbells for residential and commercial customers. The company offers recurring Smart Security subscription plans for monitoring, an AI-driven eco+ software platform for energy optimization, a SmartBuildings commercial platform with API for multifamily property operators, and a Grid Resiliency demand response service for electric utilities.
Product overview
ecobee is a smart home technology company offering a unified platform of connected devices and services for home comfort, security, and energy management. The product portfolio centers on smart thermostats (Smart Thermostat Premium, Enhanced, Essential, and Lite Pro) that serve as the core platform, extended by SmartSensors for temperature/occupancy detection, SmartCameras for indoor monitoring, and Smart Doorbell Cameras for entry surveillance. Security capabilities are provided through the Smart Security subscription tiers (Core free, Plus $5/mo, Advanced $10/mo) offering professional monitoring add-ons. Commercial and multifamily operators are served through the SmartBuildings platform and API. Energy optimization is delivered via the eco+ software platform and Grid Resiliency demand response service. The ecosystem integrates with major smart home platforms (Amazon Alexa, Google Assistant, Apple HomeKit, Samsung SmartThings, Alarm.com) and HVAC partners (Rheem EcoNet, Airzone). ecobee was acquired by Generac Holdings in 2021.
Differentiator
Problem solved
Functional benefit
Products and services
- Smart Thermostat Premium Flagship Wi-Fi enabled smart thermostat with built-in Alexa and Siri voice control, air quality monitor, home monitoring hub with smoke alarm detection, freeze detection, presence detection, and an included SmartSensor. ENERGY STAR certified with up to 26% savings on heating and cooling costs.
- Smart Thermostat Enhanced Mid-tier smart thermostat with a larger display, Pro First-Run Setup, dual-band Wi-Fi, wire accessory support, included SmartSensor, and home monitoring capabilities.
- Smart Thermostat Essential Entry-level smart thermostat with core smart features, energy savings, and smart home integration. ENERGY STAR certified with up to 23% savings on heating and cooling costs.
- Smart Thermostat Lite Pro-exclusive smart thermostat designed for simplicity and contractor needs. Works with most 24VAC HVAC systems (4H/2C), supports 1-wire HVAC accessories, and integrates with Rheem EcoNet Technology. ENERGY STAR certified with up to 23% savings.
- SmartSensor for rooms (2-pack) Temperature and occupancy sensor sold as a 2-pack that extends comfort and detection to additional rooms. Helps eliminate hot and cold spots throughout the home and works with the eco+ platform for whole-home optimization.
- SmartSensor for doors and windows (2-pack) Contact sensor sold as a 2-pack for monitoring door and window open/close status, enhancing home security awareness and integrating with the Smart Security subscription.
- Smart Doorbell Camera (wired) Wired video doorbell with 1080p HD video, people and package detection, head-to-toe viewing angle, two-way audio, and integration with the Smart Security subscription for enhanced monitoring.
- SmartCamera with voice control Indoor security camera with built-in voice control, two-way audio, and Smart Security integration for comprehensive home monitoring.
- Power Extender Kit Installation accessory that enables smart thermostat installation in homes without a C-wire, providing reliable power to the thermostat.
- Smart Thermostat Essential Trim Kit Decorative trim kit for covering old thermostat wall openings and providing a clean installation appearance.
- Total Security and Savings Bundle Comprehensive bundle combining Smart Thermostat Premium, SmartSensor, Smart Doorbell Camera, and SmartCamera with voice control plus a Smart Security subscription for complete home monitoring and energy savings.
- Home Security Bundle Bundle focused on home security with doorbell camera, sensors, and a Smart Security subscription for protection and monitoring.
- Comfort and Security Bundle Combined bundle offering both comfort (thermostat) and security (cameras/sensors) products for comprehensive home coverage.
- Extended Coverage Bundle Entry-level bundle providing essential thermostat and sensor coverage for basic home monitoring.
- Smart Doorbell Camera (wired) with Smart Security bundle Bundle pairing the wired Smart Doorbell Camera with the Smart Security subscription for doorbell-based video monitoring and notifications.
- Smart Security subscription Recurring subscription for ecobee security devices with tiered plans: Core (free with basic motion/person detection and door/window sensors), Plus ($5/month or $50/year, adds package detection for 1 camera, 30-day event history, smoke alarm detection, and enhanced energy savings), and Advanced ($10/month or $100/year, adds unlimited camera coverage for package detection and 30-day event history).
- Professional Monitoring Add-on $10/month add-on to Smart Security Plus or Advanced plans providing 24/7 professional monitoring with 911 rapid response. Combined cost with subscription reaches $20/month and can save up to 15% on home insurance. Not available in Calgary, AB.
- SmartBuildings Platform Commercial and multifamily property management platform for centralized HVAC control, energy optimization, and analytics across property portfolios. Includes Fleet Management tools for property managers and integrates with the SmartBuildings multifamily API.
- SmartBuildings Multifamily API Developer API enabling integration with Resident Experience Platforms and building management systems for multifamily operators. Provides analytics, automation, and energy management capabilities.
- Grid Resiliency Service Demand response service that aggregates household smart thermostat energy reductions during peak grid events. Delivered 108 MW of critical capacity in Summer 2025 with potential to unlock 2.8 GW at scale. Served across CAISO, ERCOT, and SPP grid operator territories.
- ecobee air filter subscription Subscription service delivering replacement air filters compatible with ecobee thermostats for ongoing HVAC maintenance and indoor air quality.
Quantifiable outcome
- Save up to 23% on heating and cooling costs (up to $250/year)
- +4 more outcomes
Companies that use ecobee
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles4 records
ecobee technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability8 records
Feature6 records
ecobee partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RheemcorePartnership to launch ecobee Smart Thermostat Lite with EcoNet Technology. Combines Rheem's heating and cooling expertise with ecobee's smart home technology. Product offers up to 23% annual savings on heating and cooling costs (approximately $250/year). Available through authorized Rheem, Ruud, and Friedrich distributors in U.S. and Canada.
- StackAdaptminorecobee participated in StackAdapt's Innovation Forum 2025 as a featured brand alongside Bell Media, Branded Cities, and Rogers Sports & Media.
- Apple (HomeKit)coreecobee thermostats, sensors, and cameras integrate with Apple HomeKit ecosystem. Smart Thermostat Premium features built-in Siri voice assistant for hands-free control.
- Amazon (Alexa)coreecobee products integrate with Amazon Alexa. Smart Thermostat Premium features built-in Alexa voice assistant. Products available on Amazon marketplace.
- Google (Google Assistant)coreecobee thermostats and security devices work with Google Assistant for voice control and smart home integration.
- Generac MobileLinkcoreIntegration with Generac's mobile generator monitoring (MobileLink) for comprehensive home backup power and smart home integration.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
ecobee competitors and assessment
Company assessmentDirect peers
- Google Nest: Alphabet's Nest Learning Thermostat and Nest Thermostat are the most direct head-to-head competitors to ecobee's smart thermostats, sharing Wi-Fi connectivity, learning/AI optimization, and broad retail distribution. Nest competes with structural advantages from Google's ecosystem, data, and bundling.
- Honeywell Home: Honeywell's T-series smart thermostats compete directly with ecobee across HVAC contractors, retail, and Home/Away automation. Honeywell's incumbent HVAC OEM relationships and contractor channel overlap heavily with ecobee's Preferred Contractor Program.
- Emerson Sensi: Sensi Touch and Sensi Wi-Fi thermostats target the same DIY residential and contractor-installed smart thermostat market as ecobee, with comparable Wi-Fi connectivity, app control, and HVAC contractor channel focus.
Broad incumbents
- Carrier: Carrier offers the Carrier Smart Thermostat (developed with ecobee historically) and broader HVAC systems targeting both residential and light commercial customers. It is an incumbent with overlapping smart thermostat SKUs and a much larger commercial HVAC footprint.
- Alarm.com: Alarm.com is a security and home automation platform that integrates with ecobee (and competes indirectly via its own ecosystem of thermostats, cameras, and sensors). Comparable in serving security subscription revenue, smart home integration, and multifamily/property manager deployments.
- Vivint: Vivint sells professionally installed smart home systems combining thermostats, security, cameras, and lighting. It competes with ecobee in the integrated home security and energy management category, particularly with professionally monitored households.
Emerging players
- Mysa: Mysa focuses on smart thermostats for electric baseboard, in-floor, and line-voltage heating, a niche where ecobee's line-voltage support is limited. It is a smaller emerging player targeting a specific high-value slice of the residential HVAC market.
- Flair: Flair makes smart vents and a smart home HVAC bridge that integrates with ecobee and other thermostats for room-level climate control. Comparable as a complementary smart HVAC player, though with a narrower product surface (vents/pucks) than ecobee's full thermostat platform.
Regional players
- Tado: Tado is a leading smart thermostat provider in Europe, offering heating and AC control with energy savings and demand-response features. Comparable product-market fit to ecobee, but with a regional focus on EMEA rather than North America.
- Netatmo (Legrand): Netatmo, owned by Legrand, offers smart thermostats and a broader connected home product line across Europe. Comparable in delivering connected thermostats with HVAC integration, though distributed primarily in EMEA rather than North America.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
ecobee social profiles
Digital presenceecobee compliance and trust
Trust signalCompliance1 record
ecobee financial estimates
Financial estimateRevenue estimate
Valuation estimate
ecobee leadership team
Management profileNumber of profiles
Profiles11 records
ecobee funding detail
Funding detailFunding overview
Funding rounds6 records
Investors16 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ecobee M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ecobee
What does ecobee do?
ecobee designs, manufactures, and sells Wi-Fi enabled smart thermostats, room and door/window sensors, smart cameras, and video doorbells for residential and commercial customers. The company offers recurring Smart Security subscription plans for monitoring, an AI-driven eco+ software platform for energy optimization, a SmartBuildings commercial platform with API for multifamily property operators, and a Grid Resiliency demand response service for electric utilities.
Is ecobee a public or private company?
ecobee is a private company. It is classified as corporate owned and is currently operating.
When was ecobee founded?
ecobee was founded in 2007. It employs 501 to 1,000 people.
Where is ecobee based?
ecobee is headquartered in Toronto, Canada, in the North America region.
How does ecobee make money?
Four revenue lines are on record. Hardware Sales are the primary driver. The others are smart Security Subscriptions, grid Services / Utility Partnerships and smartBuildings Commercial Platform.
Who are ecobee's main competitors?
Direct peers on record are Google Nest, Honeywell Home and Emerson Sensi. Broad incumbents are Carrier, Alarm.com and Vivint. Emerging players are Mysa and Flair. Regional players are Tado and Netatmo (Legrand).
Does ecobee have an API?
Yes. ecobee offers a Developer API for partner and developer integrations. The SmartBuildings API enables direct integration with Resident Experience Platforms (REPs) and building management systems for multifamily property operators, providing advanced analytics, automation, and energy management tools. Developer documentation is at www.ecobee.com/en-us/developers.
What industry is ecobee in?
ecobee's product category is Smart Home Devices. Its primary akta.pro industry code is CRAIAMAC, Smart Thermostats & HVAC Controls Retail, with a secondary code of HSAPAQAD, Smart Climate & Air Quality (Thermostats, HVAC, Purifiers, IAQ Sensors). Its NAICS code is 334512 and its SIC code is 3822.