Avea Life

What Avea Life does

Avea Life AG is a Swiss longevity supplement company founded in 2021 and headquartered in Zug, Switzerland. It develops, manufactures, and sells a portfolio of twelve science-based nutritional supplements targeting cellular health, energy, skin rejuvenation, sleep, gut-brain function, joints, and metabolic health, alongside bundled "routines" and an at-home NAD+ Test. The product range is built on proprietary chemistries including Colgevity™ (a patented vegan collagen precursor co-developed with ETH Zurich and validated in Nature's npj Aging, claiming 4x the effectiveness of conventional collagen peptides), Duocap® capsule-in-capsule delivery (claiming 3x higher probiotic survival than competitors), 99%-purity NMN supplied by Longevir™, and patented probiotic strains from Nordic Biotic; manufacturing is outsourced to GMP-Swissmedic/FSSC 22000/FDA-registered Swiss partners NAIE and Gelpell AG, with each batch independently verified in Swiss labs.

The company's commercial model combines product-led direct-to-consumer e-commerce with a newer B2B channel. Its primary revenue stream is a Shopify storefront shipping to 40+ countries, with dedicated regional stores for the UK, Switzerland, and Dubai to navigate local regulation, offering both one-time purchase and subscription pricing (10-40% savings). Pricing spans from ~$49 per NMN unit and $59 per sleep/probiotic unit up to $156+ for the bestselling Vitality Bundle and $248 for the NAD+ Test, with free shipping above local thresholds and a 90-day money-back guarantee. In May 2024, Avea launched a B2B division distributing through clinics and health professionals, including the B2B-exclusive NR Vitaliser, extending monetization into professional healthcare channels. Trustpilot shows 4.8/5 across 2,600+ reviews, and earned media coverage in Vogue Germany, Forbes, ELLE, Harper's Bazaar, and similar premium publications reinforces the premium positioning.

Operations have scaled quickly for a seed-stage company: a founding team of four co-founders (Duri Granziol, Sophie Chabloz, Teresa Budetta, Pascal Rode) grew the workforce to 35 employees by January 2025; the product range grew from a single 2022 launch bundle to 12 supplements plus routine bundles by 2025; the Asian market entered in November 2023 reached €1M+ monthly revenue within months; 100,000+ customers and 100,000+ Shopify orders were reached by June 2025; and a patent for Colgevity™ was granted in February 2025. Funding disclosed includes a €2.43 million seed round lead by Maximon in June 2022 plus two further 2023 rounds (cumulative ~€7M), with explicit intent to expand across Switzerland, Germany, Austria, the UK, and additional international markets.

Name

Avea Life

Legal name

AVEA Life AG

Website

https://avea-life.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Avea Life AG is a Swiss longevity supplement company, founded in 2021 in Zug, that sells 12 science-based nutritional supplements targeting cellular health, skin, sleep, gut, joint and metabolic health through global DTC e-commerce and a B2B clinic channel.

Ownership category

akta.pro rank

Product category

Longevity Supplements

NAICS

Food (Health) Supplement Retailers (456191)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Wholesale-Drugs, Proprietaries & Druggists' Sundries (5122)

akta.pro primary industry

Healthy Aging & Cognitive Support Supplements (CRADAGAM)

akta.pro secondary industries

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity) (CRADAGAE), Probiotics & Digestive Health Supplements (CRADAGAF), Women’s Health Supplements (Prenatal, Menopause, Hormonal) (CRADAGAK)

Keywords

• Longevity supplements
• Dietary supplements
• Vegan collagen formulations
• Probiotic supplements
• NAD+ supplements

Headquarters

HQ city

Zug

HQ country

Switzerland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Marketing or Sales, Technology or R&D, Personnel, Infrastructure

Revenue model

1. Direct-to-Consumer E-commerce: Primary revenue stream through owned e-commerce storefront. Customers purchase individual products or bundled routines with one-time or subscription options. Global shipping with regional stores.
2. B2B Distribution: Business-to-business sales to clinics, health professionals, and institutional partners. Launched May 2024 with B2B-exclusive products like NR Vitaliser.
3. Bundled Product Routines: Pre-configured product bundles (Vitality Bundle, Longevity Bundle, Complete Rejuvenation Routine) offering savings up to 11-12% to drive higher average order value and cross-selling.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Avea Life develops, formulates, and sells science-based Swiss longevity dietary supplements directly to consumers and through B2B professional channels. Its product range spans cellular health (NMN, Booster, Cell Primer), skin rejuvenation (Collagen Activator with Colgevity™, SkinSpan™ system), sleep (Sereniser), gut-brain health (Biomind with Duocap®), joint care (Mobiliser), metabolism (Stabiliser), foundational nutrition (Essentials, Magnesium Complex), and a proprietary at-home NAD+ Test kit. Customers access products via owned Shopify storefronts (global, UK, Switzerland, Dubai), bundled routines, and a new B2B distribution channel serving clinics and health professionals.

Product overview

Avea Life is a Swiss longevity supplement company founded in 2021 in Zug, Switzerland, offering a portfolio of 12+ science-backed supplements targeting cellular health, skin rejuvenation, sleep, joints, metabolism, and gut health. The product range includes core standalone supplements (Vitality Bundle with NMN and Booster, Collagen Activator, Biomind, Sereniser, NMN, Booster, SkinSpan™, Cell Primer, Stabiliser, Magnesium Complex, Mobiliser, Essentials, Longevity NAD+ Test) and bundled routine products (Longevity Bundle, Complete Rejuvenation Routine, SkinSpan System™, Reset Routine, Inflammaging Routine, Metabolic Control Routine, Mobility Routine). The products are designed to work synergistically to support key pillars of well-being including cellular health, energy, skin, sleep, gut, and joints. Avea also offers personalization services including a Recommendation Quiz and free Avea Blueprint guide. B2B products include NR Vitaliser for distribution through clinics and health professionals.

Differentiator

Problem solved

Functional benefit

Products and services

• Vitality Bundle Flagship longevity supplement combining NMN and Booster to fuel mitochondria and support cellular health, energy, performance, and sleep; 80% of users report enhanced energy and vitality after 3 months.
• NMN Nicotinamide Mononucleotide supplement for energy and vitality, Swiss-engineered with 99% purity from trademarked Longevir™ raw material.
• Booster Whole-body antioxidant supplement providing comprehensive cellular protection and supporting longevity routines.
• Stabiliser Supplement supporting healthy glucose metabolism, reduced cravings, appetite control, and stable energy levels throughout the day.
• Collagen Activator Vegan collagen precursor supplement featuring patented Colgevity™ (delivers glycine, proline, and hydroxyproline in a 3:1:1 ratio) developed with ETH Zurich, clinically proven 4x more effective than standard collagen and published in Nature's npj Aging.
• Mobiliser Joint health supplement combining HydroCurc®, UC-II® collagen, and Maritime Pine Bark to support flexibility, reduce inflammation, and aid cartilage regeneration.
• Essentials Daily multivitamin and mineral blend supporting foundational health, immune function, and overall well-being with bioavailable nutrients.
• Cell Primer Cellular health supplement combining 6 potent longevity ingredients to protect cells from damage and clear old senescent cells.
• Biomind Gut-brain probiotic supplement featuring Duocap® technology, 10 patented probiotic strains at 30 billion CFUs with ginseng and B-vitamins, supporting digestion, cognitive function, gut-brain axis, and immune resilience.
• Magnesium Complex Highly bioavailable magnesium formulation providing comprehensive support for sleep, recovery, and cellular energy.
• Sereniser Non-hormonal melatonin-free sleep supplement with clinically studied ingredients (Safr'Inside™, Holixer™, Serezin™, L-theanine, Magnesium Bisglycinate, Vitamin B6) supporting natural sleep rhythms and menopause-related sleep disruption.
• SkinSpan™ Oral skin health supplement supporting skin's natural renewal process from within, targeting first signs of ageing before visible collagen loss; designed to work synergistically with Collagen Activator.
• SkinSpan™ Advanced Skin Serum Topical longevity serum combining NAD+ activation, autophagy stimulation, exosome-driven collagen renewal, and advanced skin-barrier repair, designed to pair with the SkinSpan™ oral supplement.
• Longevity NAD+ Test Proprietary at-home test kit for assessing NAD+ levels and key mineral status to personalise longevity supplement routines.
• NR Vitaliser (B2B) B2B-exclusive NAD+ support product using nicotinamide riboside for mitochondrial health and NAD+ level support, distributed to clinics, health professionals, and institutional partners.
• Longevity Bundle Comprehensive bundle combining NMN, Booster, and Collagen Activator for a holistic longevity approach with cellular focus; pricing from $248.00.
• Complete Rejuvenation Routine Full routine bundle including Cell Primer, Booster, NMN, and Collagen Activator for a holistic cellular rejuvenation approach.
• SkinSpan System™ Comprehensive skin health system combining the SkinSpan™ oral supplement and SkinSpan™ Advanced Serum for deep, lasting skin health.
• Reset Routine Routine combining Cell Primer, Stabiliser, and NMN to counteract the impact of modern stressors on cellular health.
• Inflammaging Routine Routine targeting inflammaging by balancing the gut microbiome with Biomind and clearing aged cells with Cell Primer.
• Metabolic Control Routine Routine combining Stabiliser and NMN to enhance cellular metabolism and optimise blood sugar levels.
• Mobility Routine Joint health routine combining Collagen Activator and Mobiliser for superior joint health and recovery.

Quantifiable outcome

• 80% of users report enhanced energy and vitality after 3 months of consistent Vitality Bundle use
• +5 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ETH ZurichcoreStrategic or Co-development PartnerAcademic research partnership for longevity science and ingredient development. Collaborated on Colgevity™ vegan collagen precursor research. Scientists from ETH contribute to formulation development and validation. Research published in Nature's npj Aging journal.
• Natural Alternatives International Europe (NAIE)coreTechnology or IntegrationPrimary Swiss manufacturing partner certified by GMP Swissmedic, FSSC 22000, and FDA. Provides scientific expertise, purity focus, and innovation in supplement manufacturing.
• Gelpell AGcoreTechnology or IntegrationSwiss manufacturer specializing in advanced encapsulation and softgels. Certified by NSF GMP, FSSC 22000, and FDA. Supports production of specialized delivery formats.
• Longevir™coreTechnology or IntegrationDutch supplier of trademarked NMN raw material recognized for extensive research in safety and shelf stability. Achieves 99% purity level for AVEA's NMN product.
• Nordic BioticcoreTechnology or IntegrationDanish leader in microbiome research providing patented probiotic strains for Biomind. Their strains are supported by in vitro and clinical studies ensuring synergistic functionality.
• Hotel KrallerhofminorChannel Partner/ Reseller/ DistributorLuxury hotel partnership featuring 'Regeneration & Longevity by Hotel Krallerhof' program. AVEA supplements offered to hotel guests as part of longevity wellness program.
• Cologne List®coreStrategic or Co-development PartnerIndependent quality seal relied on by professional athletes. AVEA products voluntarily comply with high quality management standards and undergo testing for substances considered doping.

Scale indicators9 records

Recent moves9 records

Expansion highlights7 records

Direct peers

• Tru Niagen (ChromaDex): Premium NAD+ precursor (nicotinamide riboside) supplement brand under ChromaDex, sold via DTC and clinical channel. Highly comparable to Avea's NMN/NR Vitaliser positioning and emphasis on NAD+ optimization.
• Elysium Health: U.S.-based science-led longevity supplements brand (Basis/NAD+ precursor stack) operating DTC subscriptions and premium positioning. Directly comparable to Avea in clinical-validated longevity supplements targeting NAD+, cellular health, and healthspan.
• AG1 (Athletic Greens): Premium daily-nutrition subscription brand (DTC, high AOV, recurring) similar to Avea's Vitality/Longevity Bundle recurring-routine play. Closely comparable business model and price tier in the broader 'daily wellness routine' category.
• Momentous: Science-backed performance and longevity supplement brand with DTC + professional (clinics/teams) channels. Comparable to Avea on peer-reviewed ingredients and the combination of consumer and B2B/professional channels.
• NOVOS: DTC longevity supplement brand targeting cellular health, NAD+, and aging biomarkers with a personalizable quiz funnel. Closely comparable to Avea on longevity positioning, NMN/NR ingredients, and the quiz-driven DTC architecture.
• Care/of: Personalized DTC supplement brand using a quiz-based funnel to recommend a daily vitamin pack. Closely comparable to Avea's personalized quiz, bundled routines, and subscription-based DTC model.
• Ritual: Premium DTC supplement brand with transparent, traceable ingredients and subscription mechanics (Essentials and other core SKUs). Directly comparable to Avea on transparency positioning, premium pricing, and recurring-routine bundles.

Broad incumbents

• Life Extension: Long-established U.S. premium supplement retailer and brand with a broad longevity and cellular-health catalog. Comparable as a science-validated, premium-positioned longevity supplement peer, though at much greater scale and wider SKUs.

Emerging players

• Codex Labs: Microbiome-focused supplement and skincare brand combining patented probiotic strains with clinical research. Comparable to Avea on the gut-health/Biomind side and on science-led positioning, though narrower category focus.
• DoNotAge: Longevity-focused supplement brand offering a broad stack of NAD+ precursors, senolytics, and cellular-health ingredients via DTC. Directly comparable in the science-led, premium-tier longevity category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/avea.life
• LinkedInlinkedin.com/company/avea-life
• Instagraminstagram.com/avea.life

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Avea Life