What Rex Homes does

Rex Homes is a private Australian residential home builder headquartered in Derrimut, Victoria, operating primarily across the Melbourne metropolitan area. The company designs and constructs single and double storey homes, with a portfolio of 49 floor plans organised under series such as Silk, complemented by single-storey and double-storey ranges. Beyond pre-designed homes, Rex Homes offers custom home design, knockdown-and-rebuild, sloping-block construction, narrow-block (5–12 metre) construction, townhouse and multi-unit development, and house-and-land packages. Customer segments span first home buyers (with grant navigation support), custom home seekers, property developers/investors, narrow-block owners, and sloping-block owners.

The firm has no proprietary technology platform; its core capability is in-house design and trades expertise spanning builders, architects, town planners, interior and exterior consultants, and colour consultants, with 30+ years of combined experience and 25+ years specifically in townhouse and unit development across 25+ Melbourne suburbs. Revenue is earned almost entirely on a one-time project basis through custom quotation pricing, supplemented by referral-based commission from Australian bank and mortgage broker partners for home finance facilitation. Go-to-market is sales-led via phone (1300 710 935), website enquiry forms, physical display homes (including Marigold Estate, Tarneit), and virtual appointments, with HIA-approved building contracts used to underpin transactions.

Rex Homes holds HIA (Housing Industry Association) membership and operates under a domestic builder licence and licensed estate agent registration. The company operates with a very small team (1-10 employees), and no revenue, funding, or ownership details are publicly disclosed. The website and supplier ecosystem (Beaumont Tiles, Bunnings, CSR, Dulux, Monier Roofing) indicate ongoing operations, with the most recent public milestones dated to 2020.

Name

Rex Homes

Legal name

Rex Homes

Website

https://rexhomes.com.au

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Rex Homes is a private Victorian (Australia) residential home builder offering pre-designed and custom single/double storey homes, knockdown-and-rebuild, narrow- and sloping-block construction, and townhouse development for first home buyers, custom home seekers, and property developers across Melbourne.

Ownership category

akta.pro rank

Headquarters

HQ city

Derrimut

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. New Home Construction: Primary revenue from building new custom and pre-designed single and double storey homes. Customers can choose from existing home designs or work with architects for custom builds. Revenue is project-based, earned upon completion of construction milestones.
2. Custom Design Services: Revenue from custom home design services including architectural design, town planning, interior and exterior consulting. Process includes initial consultation, site visit, design phase, and final tender.
3. Knockdown & Rebuild Services: Revenue from demolishing existing structures and rebuilding on the same land. Includes feasibility assessments, permitting, zoning, demolition, and construction services.
4. Town House and Unit Development: Revenue from designing and building multi-unit developments including dual occupancy and duplex designs. Services span from concept design through to construction and professional colour consulting.
5. House and Land Packages: Revenue from combined house and land package offerings. Currently showing no packages available on website.
6. Home Finance Facilitation: Revenue through referral partnerships with mortgage brokers and financial institutions. Rex Homes connects customers with leading banks and financial institutions for home loan needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

Rex Homes is an Australian residential home builder that designs and constructs single and double storey homes, custom-designed residences, knockdown and rebuilds, townhouse and unit developments, and specialised builds for narrow (5–12 metre) and sloping blocks across Melbourne and Victoria. Customers can select from a pre-designed portfolio (including the Silk Series), commission fully custom designs with the in-house architectural and town planning team, or purchase combined house and land packages. The firm also facilitates access to home finance through bank and mortgage broker referral partnerships and guides first home buyers through government grant eligibility.

Product overview

Rex Homes is an Australian home building company offering a unified portfolio of residential construction products and services. The core offering includes pre-designed home series (Silk Series, Single Storey, Double Storey) with 49 available floor plans, complemented by custom design services. Service capabilities span the full building lifecycle: knockdown and rebuild, custom home design, sloping block construction, town house/unit development, and narrow block construction. Additional services include house and land packages, home finance assistance, first home buyer guidance, and a colour selection studio. The company operates primarily in Melbourne and surrounding Victorian areas, with display homes available for customer inspection.

Differentiator

Problem solved

Functional benefit

Products and services

• Single Storey Home Designs A range of single storey residential home designs from the Rex Homes portfolio, suited to various block sizes and family needs across Melbourne and Victoria.
• Double Storey Home Designs A range of double storey residential home designs that provide additional living space on smaller land footprints, part of the Rex Homes portfolio.
• Silk Series Home Designs A branded series of home designs within the Rex Homes portfolio, presented as affordable housing options.
• Custom Design Homes A bespoke home design and construction service where Rex Homes works with clients to craft dream properties tailored to their specific requirements, budget, layout, size, accessibility, and product selections, leveraging the in-house team of builders, architects, town planners, and interior/exterior consultants.
• Knockdown & Rebuild Services Complete knockdown and rebuild services managing feasibility assessments, permitting, zoning, historic preservation considerations, demolition, and construction of a new home on the client's existing land for homeowners in established areas.
• Sloping Blocks Construction Specialist design and construction for sloping block sites, featuring split-level house designs and innovative layouts that maximise site attributes, views, and living space for homeowners with challenging terrain.
• Town House and Unit Development End-to-end design and build services for townhouses and multi-unit developments, including dual occupancy and duplex designs, subdivision opportunities, and professional colour consulting, delivered by an in-house team of town planners, architects, designers, builders, and engineers with 25+ years of experience across 25+ Melbourne suburbs.
• Narrow and Small Block Construction Specialised construction solutions for narrow and small residential lots of 5 to 12 metres wide, delivering designs that maximise living space without compromising quality, finish, or lifestyle, positioned as 'compact without compromise'.
• House & Land Packages Combined house and land packages offering affordable new home construction with the home design and land allotment bundled together; presented on the website under the dedicated house-and-land-packages section.
• Home Finance Assistance Referral-based home finance assistance in which Rex Homes connects clients with accredited mortgage professionals from Australia's leading banks and financial institutions to guide them through home loan and mortgage application processes.
• First Home Buyer Assistance Dedicated guidance service for first home buyers covering Victorian First Home Owner Grant (FHOG) eligibility of $10,000–$20,000 and the Federal HomeBuilder Grant of $15,000–$25,000, including sales-led support through the application process.
• Display Homes Physical display homes available for viewing by appointment, including the Marigold Estate in Tarneit, supporting the sales process and showcasing available designs.
• Colour Selection Studio Design studio service for selecting colours, finishes, and inclusions for new homes, accessed by appointment at the firm's premises with COVID-safe protocols.

Named customers5 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Australia's Leading Banks and Financial InstitutionscoreChannel Partner/ Reseller/ DistributorRex Homes works with Australia's leading banks and financial institutions to help clients get the best deal for their home loan needs. Experienced mortgage professionals guide clients through the purchasing process and assist with every step of finance and mortgage application. This partnership enables first home buyers to access competitive financing options.
• Material Suppliers (Logo Gallery)minorOthersSupplier network includes 13+ material suppliers: tiles, building materials, hardware, paint, roofing, and related products. Featured suppliers include Beaumont Tiles, Bunnings, CSR, Dulux, and Monier Roofing. These are vendor relationships for construction materials procurement.
• HIA (Housing Industry Association)coreStrategic or Co-development PartnerRex Homes is a member of the Housing Industry Association (HIA). The company uses HIA and MBA (Master Builders Association) approved building contracts. HIA membership provides industry credibility, advocacy, and standard contract frameworks.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Porter Davis Homes: Large Victorian residential builder offering single and double-storey home designs, house-and-land packages, and knockdown-rebuild services. Operates in the same Melbourne metro catchment as Rex Homes with overlapping customer personas.
• Homebuyers Centre: Victoria-focused affordable home builder targeting first-home-buyers with fixed-price house-and-land packages. Directly competes with Rex Homes on the first-home-buyer value segment.
• Boutique Homes: Victoria-focused home builder offering single and double-storey designs and knockdown-rebuild services. Similar mid-tier positioning, customisation capability, and reliance on first-home-buyer and upgrade segments in Melbourne.
• Carlisle Homes: Melbourne-based home builder with a comparable product mix including narrow-block and knockdown-rebuild specialisations. Targets similar first-home-buyer and upgrade customer segments in Victoria, making it the closest direct comparable to Rex Homes by both geography and offering.
• Dennis Family Homes: Family-owned Victorian home builder with townhouse and single/double-storey home offerings in Melbourne's growth corridors. Similar independent ownership structure and comparable target customer segments.
• Orbit Homes: Melbourne-based residential builder offering single and double-storey designs, townhouse developments, and knockdown-rebuild services. Closely aligned with Rex Homes in scale, geography, and product mix.

Regional players

• ABN Group: Western Australia-headquartered residential construction group with national expansion including Victoria. Comparable multi-brand home building portfolio but operating from a different home geography.

Broad incumbents

• Henley Properties: Major Victorian home builder with broad design range, narrow-block expertise, and house-and-land packages. Competes for the same Melbourne customer with greater scale and brand recognition.
• Metricon Homes: Australia's largest residential home builder with extensive operations in Victoria including townhouse and knockdown-rebuild offerings. Provides the volume-builder benchmark against which smaller players like Rex Homes compete on price and design flexibility.
• Simonds Homes: One of Australia's largest home builders with deep Victorian roots and a broad portfolio including single, double-storey, and townhouse developments. Larger scale and broader geographic reach than Rex Homes but overlapping product set and customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/homes_rex
• Facebookfacebook.com/rexhomesmelbourne
• LinkedInlinkedin.com/company/rexhomes

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rex Homes