Nona Lim
Nona Lim is an Oakland-based CPG brand producing non-GMO, dairy-free, and gluten-free Asian-inspired soups, broths, and meals sold through natural foods retail. Founded in 2006, the WBENC-certified minority-owned brand was acquired by DDC Enterprise Limited (DayDayCook).
- Company typePrivate
- Founded2006
- HeadquartersOakland, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Nona Lim does
Nona Lim is a packaged-food company founded in 2006 and headquartered in Oakland, California, that produces non-GMO, dairy-free, and gluten-free soups, broths, and convenient meals built around Asian-inspired recipes and fresh, locally sourced organic ingredients. The company operated as a consumer packaged goods (CPG) brand in the natural foods channel, selling through specialty and natural grocery retailers rather than direct-to-consumer at material scale. Its workforce was approximately 80% female and BIPOC, and the company held Women's Business Enterprise National Council (WBENC) certification as a minority-owned business enterprise, making it a member of the :INCLUDED collective for underrepresented CPG founders. Nona Lim participated in the AccelFoods accelerator (2016) and the Chobani Food Incubator (2018), and raised roughly $5.8 million of disclosed capital across multiple equity and debt rounds between 2016 and 2020, including a $3.0 million Series 1 led by Harbinger Ventures in June 2017 and $1.0 million from Gerber Finance in April 2020. The company was subsequently acquired by DDC Enterprise Limited (DayDayCook), moving it from independent minority-owned status to a portfolio brand within a strategic acquirer's food portfolio. Pricing, contract structures, and SKU-level revenue mix are not publicly disclosed.
Nona Lim firmographics
Firmographics- Name
- Nona Lim
- Website
- https://nonalim.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Acquired
- Headcount range
- 11–50 employees
- Short description
- Nona Lim is an Oakland-based CPG brand producing non-GMO, dairy-free, and gluten-free Asian-inspired soups, broths, and meals sold through natural foods retail. Founded in 2006, the WBENC-certified minority-owned brand was acquired by DDC Enterprise Limited (DayDayCook).
- Ownership category
- akta.pro rank
Nona Lim industry classification
Industry- Product category
- Packaged Soups and Broths
- NAICS
- Fruit and Vegetable Preserving and Specialty Food Manufacturing (3114)
- SIC
- Canned, Frozen & Preservd Fruit, Veg & Food Specialties (2030)
- akta.pro primary industry
- Canned Soups, Broths & Stews Manufacturing (AFAKACAE)
- akta.pro secondary industries
- Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical) (CRAHAJAG), Foods for Special Dietary Needs Manufacturing (Gluten-Free, Allergen-Free, Low-FODMAP, Low-Sodium) (AFAKAJAD)
Keywords
Where Nona Lim is headquartered
LocationHeadquarters
- HQ city
- Oakland
- HQ country
- United States
- HQ region
- North America
Markets served
Nona Lim business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Others
Revenue model
- Food and Beverage Products: Consumer packaged goods business selling Asian food products through retail channels.
Go-to-market motion1 record
Nona Lim product offering
Product offeringCore offering
Nona Lim manufactures and sells non-GMO, dairy-free, and gluten-free Asian-style soups, broths, and convenient ready-to-eat meals made from fresh local and organic ingredients. The products are positioned as clean-label, allergen-friendly packaged foods for health-conscious consumers in the natural foods retail segment. The brand holds WBENC minority-owned certification and emphasizes diverse ownership and staffing.
Product overview
Nona Lim Foods is a single product offering — an Asian food brand. The brand has been noted as a minority-owned business in the natural foodsCPG space, achieving WBENC (Women's Business Enterprise National Council) certification. The company was acquired by DDC Enterprise Limited (also known as DayDayCook). The source material provides limited detail about the specific product portfolio or product lines beyond this single brand reference.
Differentiator
Problem solved
Functional benefit
Companies that use Nona Lim
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles1 record
Nona Lim technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Nona Lim partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- DDC Enterprise Limited (DayDayCook)majorNona Lim Foods was acquired by DDC Enterprise Limited (DayDayCook), enabling the Asian food brand to leverage larger distribution networks and resources while maintaining its minority-owned identity.
Scale indicators2 records
Recent moves6 records
Expansion highlights3 records
Nona Lim competitors and assessment
Company assessmentDirect peers
- Annie Chun's: Annie Chun's produces Asian-inspired noodles, sauces, and convenient meal products. Comparable to Nona Lim as an authentic Asian CPG brand sold through natural and mainstream grocery channels.
- Pacific Foods: Pacific Foods manufactures organic, plant-based soups, broths, and plant-based beverages. Directly comparable to Nona Lim in product category (soups/broths), target customer (natural/health-conscious consumers), and clean-label positioning.
- Bonafide Provisions: Bonafide Provisions makes organic bone broth, soups, and frozen meals targeted at the natural foods channel. Comparable to Nona Lim in product mix (broths/soups), dietary positioning, and retail channel focus.
- Kettle & Fire: Kettle & Fire produces bone broth, soups, and frozen meals positioned as clean-label, nutrient-dense products. Comparable to Nona Lim in soups/broths category, natural foods retail channel, and better-for-you consumer positioning.
- Imagine Foods: Imagine Foods manufactures organic, non-GMO soups, broths, and plant-based beverages. Direct competitor to Nona Lim in shelf-stable soups/broths sold through natural and mainstream grocery channels.
- Dr. McDougall's: Dr. McDougall's makes plant-based, gluten-free soups, noodle bowls, and convenient meals. Direct competitor to Nona Lim in vegan/gluten-free cup-soup and bowl categories within the natural foods channel.
- Lotus Foods: Lotus Foods produces organic, gluten-free rice noodles and Asian pantry staples in the natural foods channel. Comparable to Nona Lim as an authentic Asian CPG brand with clean-label positioning in natural retail.
- Saffron Road: Saffron Road makes globally-inspired frozen entrees, broths, and simmer sauces with halal, gluten-free, and clean-label positioning. Comparable to Nona Lim in frozen convenient meals, ethnic cuisine, and dietary-attribute positioning.
Broad incumbents
- Amy's Kitchen: Amy's Kitchen is a much larger organic prepared meals and soups company offering vegetarian, vegan, gluten-free, and dairy-free options. Comparable dietary positioning and natural foods channel, though at significantly greater scale and SKU breadth.
Emerging players
- Wildbrine / New Barn: New Barn makes organic, plant-based beverages and pantry products positioned for health-conscious consumers. An emerging niche CPG brand with similar natural foods distribution and clean-label ethos as Nona Lim.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
Nona Lim social profiles
Digital presenceNona Lim compliance and trust
Trust signalCompliance1 record
Nona Lim financial estimates
Financial estimateRevenue estimate
Valuation estimate
Nona Lim leadership team
Management profileNumber of profiles
Profiles1 record
Nona Lim funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Nona Lim M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Nona Lim
What does Nona Lim do?
Nona Lim manufactures and sells non-GMO, dairy-free, and gluten-free Asian-style soups, broths, and convenient ready-to-eat meals made from fresh local and organic ingredients. The products are positioned as clean-label, allergen-friendly packaged foods for health-conscious consumers in the natural foods retail segment. The brand holds WBENC minority-owned certification and emphasizes diverse ownership and staffing.
Is Nona Lim a public or private company?
Nona Lim is a private company. It is classified as corporate owned and is currently acquired.
When was Nona Lim founded?
Nona Lim was founded in 2006. It employs 11 to 50 people.
Where is Nona Lim based?
Nona Lim is headquartered in Oakland, United States, in the North America region.
How does Nona Lim make money?
One revenue line is on record: food and Beverage Products.
Who are Nona Lim's main competitors?
Direct peers on record are Annie Chun's, Pacific Foods, Bonafide Provisions, Kettle & Fire, Imagine Foods, Dr. McDougall's, Lotus Foods and Saffron Road. Amy's Kitchen is listed as a broad incumbent. Wildbrine / New Barn is listed as an emerging player.
Does Nona Lim have an API?
No public API is recorded for Nona Lim.
What industry is Nona Lim in?
Nona Lim's product category is Packaged Soups and Broths. Its primary akta.pro industry code is AFAKACAE, Canned Soups, Broths & Stews Manufacturing, with a secondary code of CRAHAJAG, Special-Diet & Functional Prepared Meals (Keto, Vegan, Gluten-Free, Medical). Its NAICS code is 3114 and its SIC code is 2030.