Genie

What Genie does

Genie was a London-based software-as-a-service company that provided inventory management software purpose-built for Shopify direct-to-consumer brands. The platform unified real-time inventory tracking, purchase order creation, supplier management, and customizable reporting within a single interface, replacing spreadsheet-based workflows and heavier ERP implementations. Genie's product architecture centered on a native, real-time Shopify integration that synchronized stock levels and sales velocity, feeding AI-driven demand forecasting and automated replenishment recommendations across more than 500,000 SKUs and nearly 20,000 supplier records on the platform.

The company monetized through three monthly subscription tiers (Pro at $59, Growth at $99, and Scale at $159) differentiated by SKU/variant and supplier limits, plus a dedicated-account-manager offering on the top tier. Genie's go-to-market was product-led growth with a 21-day self-serve trial, complemented by live demo booking for larger prospects, and the company had reached 300+ brand customers managing roughly $18 million in monthly purchase orders by mid-2025. By July 2025, the platform was sunset following an acquisition by Doss, an AI-native Adaptive Resource Planning vendor, with founder Sebastiaan Debrouwere transitioning to Head of Partnerships & Ecosystem at Doss; the underlying brand and product are no longer operating as an independent entity.

Name

Genie

Legal name

Genie Internet Technologies Ltd.

Website

https://genie.io

Company type

Private

Founded year

2022

Operating status

Acquired

Headcount range

1–10 employees

Short description

Genie was a London-based SaaS platform providing AI-driven inventory management, purchase order automation, and supplier tools exclusively for Shopify direct-to-consumer brands, serving 300+ merchants before its 2025 acquisition by Doss and platform sunset.

Ownership category

akta.pro rank

Product category

Inventory Management Software

akta.pro primary industry

Demand Planning, Forecasting & Inventory Optimization Services (CRAOAOAG)

Keywords

• Inventory management software
• Shopify inventory tools
• Purchase order software
• Demand forecasting software
• Supplier management software

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Subscription SaaS: Monthly subscription tiers providing access to inventory management platform including dashboard, inventory table, PO creation, and reporting. Pricing tiers differentiated by variant count and supplier limits.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels5 records

Core offering

Genie provided a SaaS inventory management platform purpose-built for Shopify e-commerce brands. The platform unified real-time inventory tracking, purchase order creation, supplier management, customizable reporting, and AI-driven demand forecasting within a single intuitive interface, replacing manual spreadsheets and complex ERP systems for direct-to-consumer merchants.

Product overview

Genie is a unified Shopify inventory management platform offered as a single SaaS product with modular capabilities. The core Genie Platform integrates five interconnected modules — Dashboard, Inventory Table, Purchase Orders, Supplier Management, and Reporting — plus Product Profiles, all built around a native Shopify sync. The platform is organized into three pricing tiers (Pro at $59/month, Growth at $99/month, and Scale at $159/month) differentiated by variant/supplier limits and support level. Genie sunset on August 31, 2025 following its acquisition by Doss.

Differentiator

Problem solved

Functional benefit

Products and services

• Genie Platform A unified SaaS inventory management platform built for Shopify e-commerce brands, combining real-time inventory tracking and analytics, purchase order management, supplier management, and reporting into a single intuitive interface with native Shopify integration and AI-driven demand forecasting.

Quantifiable outcome

• Saves 3+ hours weekly on inventory management
• +5 more outcomes

Named customers7 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability3 records

Feature6 records

Partnerships

Two partnerships are on record, tiered core.

• DosscoreStrategic or Co-development Partner · 22 July 2025Genie announced joining Doss, an AI-native Adaptive Resource Planning platform. The acquisition integrates Genie's inventory management workflows with Doss's ARP engine. Genie's founder Sebastiaan Debrouwere joined Doss as Head of Partnerships & Ecosystem. Genie platform sunset on August 31, 2025.
• ShopifycoreTechnology or IntegrationNative platform integration. Genie is purpose-built for Shopify brands with real-time data synchronization. The platform only supports brands selling on Shopify.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SoStocked: SoStocked is an inventory management and forecasting tool built primarily for Amazon and Shopify sellers. It overlaps with Genie's Shopify integration, forecasting capabilities, and SMB merchant focus.
• Inventory Planner: Inventory Planner offers demand forecasting and inventory optimization with native Shopify, QuickBooks, and Xero integrations. It directly overlaps Genie's core workflow of purchase-order recommendations, stockout prevention, and dead-stock reduction for e-commerce merchants.
• Cogsy: Cogsy provides AI-driven inventory planning and demand forecasting specifically for Shopify and omnichannel DTC brands. It is the closest direct competitor to Genie given the same Shopify-first positioning and similar SMB merchant target.

Broad incumbents

• Linnworks: Linnworks is a multi-channel inventory and order management platform serving e-commerce sellers and 3PLs. It is comparable to Genie on inventory and order workflows but addresses higher-volume merchants and broader channel ecosystems.
• TradeGecko (QuickBooks Commerce): TradeGecko, now QuickBooks Commerce, provides inventory and order management for small product businesses. It overlaps Genie's SMB Shopify-focused inventory workflow but is integrated into Intuit's broader accounting platform.
• NetSuite: Oracle NetSuite is a leading cloud ERP suite with full inventory, supply chain, and financial modules. It competes with Genie at the high end of the merchant segment, particularly for brands outgrowing point tools and seeking integrated ERP.
• Cin7: Cin7 (including Cin7 Core / Dear Systems) is an established cloud inventory management and ERP platform serving product brands across multiple channels. It addresses the same inventory and purchase-order workflows Genie targets but at a much broader scale and price point.
• Zoho Inventory: Zoho Inventory is part of the Zoho business app suite, providing multi-channel inventory management with Shopify integration. It competes with Genie on inventory tracking and purchase orders, but bundles into a wider software ecosystem at lower price points.
• Brightpearl: Brightpearl is a retail-first ERP with native inventory, order, and warehouse management tailored to DTC and omnichannel merchants. It competes with Genie for Shopify-brand inventory budgets but serves a higher tier of merchant complexity.

Others

• Doss: Doss is the AI-native Adaptive Resource Planning platform that acquired Genie in July 2025. It is included as an adjacent, ecosystem participant since it now owns and operates the Genie product workflows and the underlying customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/getgenie

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds1 record

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Genie