Genie
Genie was a London-based SaaS platform providing AI-driven inventory management, purchase order automation, and supplier tools exclusively for Shopify direct-to-consumer brands, serving 300+ merchants before its 2025 acquisition by Doss and platform sunset.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Genie does
Genie was a London-based software-as-a-service company that provided inventory management software purpose-built for Shopify direct-to-consumer brands. The platform unified real-time inventory tracking, purchase order creation, supplier management, and customizable reporting within a single interface, replacing spreadsheet-based workflows and heavier ERP implementations. Genie's product architecture centered on a native, real-time Shopify integration that synchronized stock levels and sales velocity, feeding AI-driven demand forecasting and automated replenishment recommendations across more than 500,000 SKUs and nearly 20,000 supplier records on the platform.
The company monetized through three monthly subscription tiers (Pro at $59, Growth at $99, and Scale at $159) differentiated by SKU/variant and supplier limits, plus a dedicated-account-manager offering on the top tier. Genie's go-to-market was product-led growth with a 21-day self-serve trial, complemented by live demo booking for larger prospects, and the company had reached 300+ brand customers managing roughly $18 million in monthly purchase orders by mid-2025. By July 2025, the platform was sunset following an acquisition by Doss, an AI-native Adaptive Resource Planning vendor, with founder Sebastiaan Debrouwere transitioning to Head of Partnerships & Ecosystem at Doss; the underlying brand and product are no longer operating as an independent entity.
Genie firmographics
Firmographics- Name
- Genie
- Legal name
- Genie Internet Technologies Ltd.
- Website
- https://genie.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Acquired
- Headcount range
- 1–10 employees
- Short description
- Genie was a London-based SaaS platform providing AI-driven inventory management, purchase order automation, and supplier tools exclusively for Shopify direct-to-consumer brands, serving 300+ merchants before its 2025 acquisition by Doss and platform sunset.
- Ownership category
- akta.pro rank
Genie industry classification
Industry- Product category
- Inventory Management Software
- akta.pro primary industry
- Demand Planning, Forecasting & Inventory Optimization Services (CRAOAOAG)
Keywords
Where Genie is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Genie business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription SaaS: Monthly subscription tiers providing access to inventory management platform including dashboard, inventory table, PO creation, and reporting. Pricing tiers differentiated by variant count and supplier limits.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Pro - Up to 1500 variants, up to 50 suppliers, access to all features minus 'Buy Now' |
| Subscription | Monthly | Growth - Up to 5000 variants, up to 100 suppliers, access to all features |
| Subscription | Monthly | Scale - More than 5000 variants, unlimited suppliers, dedicated account manager and Slack chat |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Genie product offering
Product offeringCore offering
Genie provided a SaaS inventory management platform purpose-built for Shopify e-commerce brands. The platform unified real-time inventory tracking, purchase order creation, supplier management, customizable reporting, and AI-driven demand forecasting within a single intuitive interface, replacing manual spreadsheets and complex ERP systems for direct-to-consumer merchants.
Product overview
Genie is a unified Shopify inventory management platform offered as a single SaaS product with modular capabilities. The core Genie Platform integrates five interconnected modules — Dashboard, Inventory Table, Purchase Orders, Supplier Management, and Reporting — plus Product Profiles, all built around a native Shopify sync. The platform is organized into three pricing tiers (Pro at $59/month, Growth at $99/month, and Scale at $159/month) differentiated by variant/supplier limits and support level. Genie sunset on August 31, 2025 following its acquisition by Doss.
Differentiator
Problem solved
Functional benefit
Products and services
- Genie Platform A unified SaaS inventory management platform built for Shopify e-commerce brands, combining real-time inventory tracking and analytics, purchase order management, supplier management, and reporting into a single intuitive interface with native Shopify integration and AI-driven demand forecasting.
Quantifiable outcome
- Saves 3+ hours weekly on inventory management
- +5 more outcomes
Companies that use Genie
Customer profileNamed customers7 records
Segments1 record
Ideal customer profiles2 records
Genie technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature6 records
Genie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- DosscoreGenie announced joining Doss, an AI-native Adaptive Resource Planning platform. The acquisition integrates Genie's inventory management workflows with Doss's ARP engine. Genie's founder Sebastiaan Debrouwere joined Doss as Head of Partnerships & Ecosystem. Genie platform sunset on August 31, 2025.
- ShopifycoreNative platform integration. Genie is purpose-built for Shopify brands with real-time data synchronization. The platform only supports brands selling on Shopify.
Scale indicators5 records
Recent moves7 records
Expansion highlights6 records
Genie competitors and assessment
Company assessmentDirect peers
- SoStocked: SoStocked is an inventory management and forecasting tool built primarily for Amazon and Shopify sellers. It overlaps with Genie's Shopify integration, forecasting capabilities, and SMB merchant focus.
- Inventory Planner: Inventory Planner offers demand forecasting and inventory optimization with native Shopify, QuickBooks, and Xero integrations. It directly overlaps Genie's core workflow of purchase-order recommendations, stockout prevention, and dead-stock reduction for e-commerce merchants.
- Cogsy: Cogsy provides AI-driven inventory planning and demand forecasting specifically for Shopify and omnichannel DTC brands. It is the closest direct competitor to Genie given the same Shopify-first positioning and similar SMB merchant target.
Broad incumbents
- Linnworks: Linnworks is a multi-channel inventory and order management platform serving e-commerce sellers and 3PLs. It is comparable to Genie on inventory and order workflows but addresses higher-volume merchants and broader channel ecosystems.
- TradeGecko (QuickBooks Commerce): TradeGecko, now QuickBooks Commerce, provides inventory and order management for small product businesses. It overlaps Genie's SMB Shopify-focused inventory workflow but is integrated into Intuit's broader accounting platform.
- NetSuite: Oracle NetSuite is a leading cloud ERP suite with full inventory, supply chain, and financial modules. It competes with Genie at the high end of the merchant segment, particularly for brands outgrowing point tools and seeking integrated ERP.
- Cin7: Cin7 (including Cin7 Core / Dear Systems) is an established cloud inventory management and ERP platform serving product brands across multiple channels. It addresses the same inventory and purchase-order workflows Genie targets but at a much broader scale and price point.
- Zoho Inventory: Zoho Inventory is part of the Zoho business app suite, providing multi-channel inventory management with Shopify integration. It competes with Genie on inventory tracking and purchase orders, but bundles into a wider software ecosystem at lower price points.
- Brightpearl: Brightpearl is a retail-first ERP with native inventory, order, and warehouse management tailored to DTC and omnichannel merchants. It competes with Genie for Shopify-brand inventory budgets but serves a higher tier of merchant complexity.
Others
- Doss: Doss is the AI-native Adaptive Resource Planning platform that acquired Genie in July 2025. It is included as an adjacent, ecosystem participant since it now owns and operates the Genie product workflows and the underlying customer base.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Genie social profiles
Digital presenceGenie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Genie leadership team
Management profileNumber of profiles
Genie funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Genie M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Genie
What does Genie do?
Genie provided a SaaS inventory management platform purpose-built for Shopify e-commerce brands. The platform unified real-time inventory tracking, purchase order creation, supplier management, customizable reporting, and AI-driven demand forecasting within a single intuitive interface, replacing manual spreadsheets and complex ERP systems for direct-to-consumer merchants.
Is Genie a public or private company?
Genie is a private company. It is classified as corporate owned and is currently acquired.
When was Genie founded?
Genie was founded in 2022. It employs 1 to 10 people.
Where is Genie based?
Genie is headquartered in London, United Kingdom, in the Europe region.
How does Genie make money?
One revenue line is on record: subscription SaaS.
Who are Genie's main competitors?
Direct peers on record are SoStocked, Inventory Planner and Cogsy. Broad incumbents are Linnworks, TradeGecko (QuickBooks Commerce), NetSuite, Cin7, Zoho Inventory and Brightpearl. Doss is listed as an others.
Does Genie have an API?
No public API is recorded for Genie.
What industry is Genie in?
Genie's product category is Inventory Management Software. Its primary akta.pro industry code is CRAOAOAG, Demand Planning, Forecasting & Inventory Optimization Services.