What Pixso does

Pixso (博思云创/Bosiyunchuang), legally Shenzhen Bosiyunchuang Technology Co., Ltd., is a Shenzhen-headquartered cloud-based design collaboration software company founded in 2021. The company develops two core products: Pixso, a cloud-based UI/UX design and prototyping platform positioned as a domestic Chinese alternative to Figma, Sketch, Adobe XD, and Axure; and boardmix, an online collaborative whiteboard tool supporting up to 2000+ concurrent collaborators and 500+ simultaneous editors on a shared canvas. Pixso claims to be the first Chinese online design tool to deliver integrated product design capabilities combining whiteboard, UI/UX design, and prototyping within a single platform with real-time cloud synchronization.

The underlying technology is a cloud-native architecture with cross-platform clients (Windows 64-bit, macOS, Android 8.0+, web) and proprietary real-time collaboration technology built on 10+ years of founding team experience in the collaborative office domain. Pixso 2.0, launched in November 2025, introduced AI-driven design workflows spanning text and image modalities, including generative AI capabilities and process automation. Other notable technical components include design system integration from major Chinese companies, design-to-code conversion features, and enterprise-grade information security through private deployment.

Pixso operates a hybrid go-to-market combining product-led growth with enterprise field sales. The freemium individual tier drives top-of-funnel adoption via free project creation and team collaboration, while enterprise private deployment with dedicated sales consultation targets larger organizations requiring data sovereignty. Revenue streams include free individual use (monetized through enterprise conversion), annual enterprise subscriptions, and managed services for private deployments. Named enterprise customers include Wanxing Technology (万兴科技, 300624.SZ), a global creative software company, and UI China, with additional industry endorsements from authorities at MIIT, Kingdee, and major Chinese universities. The company has raised nearly 100 million yuan in Pre-A funding (March 2022, led by CICC with Baidu Ventures and Yonghua Investment) followed by a Series A round from Shenzhen High-Tech Investment, Fosun Capital, Kingdee, and JAFCO Asia, with Star Origin Capital as exclusive financial advisor.

Name

Pixso

Legal name

深圳市博思云创科技有限公司

Website

https://pixso.design

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

Pixso (博思云创) is a Shenzhen-based cloud design collaboration software company offering Pixso, a UI/UX design platform, and boardmix, a collaborative whiteboard. It serves Chinese product design teams and enterprises as a domestic alternative to Figma, with freemium and enterprise private deployment pricing models.

Ownership category

akta.pro rank

Product category

Collaborative Design Software

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• UI/UX design tools
• Collaborative design platform
• Cloud-based prototyping
• Design system management
• Whiteboard collaboration

Headquarters

HQ city

Shenzhen

HQ country

China

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Freemium Individual Tier: Free tier for individual users allowing creation of projects and files, with ability to invite team members for collaboration. Revenue generated from converting free users to paid enterprise plans.
2. Enterprise Subscription: Enterprise version with free trial available, offering private deployment for enhanced data security, advanced management features, and custom enterprise solutions.
3. Enterprise Private Deployment: Deployment of Pixso in private environments with advanced data security protection and management features, likely offered as a managed service or licensing model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Pixso is a cloud-based UI/UX design collaboration platform that integrates whiteboard, UI/UX design, and prototyping into a unified product design delivery workflow. It provides real-time cloud synchronization, AI-driven design tools, and cross-platform compatibility (Windows, macOS, Android, web), serving as a domestic Chinese alternative to Figma, Sketch, Adobe XD, and Axure for enterprise product design teams. The company also offers boardmix, a collaborative online whiteboard integrating AI, mind mapping, flowcharts, PPT, document notes, and kanban capabilities supporting 2000+ concurrent collaborators.

Product overview

Pixso (博思云创) offers a unified product design一体化解决方案 through two core products: Pixso, the first domestic online design tool achieving integrated product design delivery capabilities, which combines whiteboard, UI/UX design, and prototyping in one platform with AI-powered features; and boardmix, a collaborative whiteboard tool with AI, mind mapping, flowchart, and presentation capabilities supporting large-scale real-time collaboration. Both products are developed by parent company 博思云创 (Bosiyunchuang) and share AI-driven design capabilities introduced in Pixso 2.0.

Differentiator

Problem solved

Functional benefit

Brands

• Pixso: 新一代产品设计协同工具，解决设计工具分散，设计语言难统一等问题，为企业信息安全提供强有力的保障，可大幅提升产设研团队协作效率，保障企业资产安全。
• boardmix

Products and services

• Pixso A cloud-based UI/UX design collaboration platform that integrates whiteboard, UI/UX design, and prototyping into a unified product design delivery workflow. It offers real-time cloud collaboration, AI-powered design tools, and cross-platform compatibility as a domestic Chinese alternative to Figma, Sketch, Adobe XD, and Axure. Designed for product design, R&D, and enterprise teams requiring collaborative design tools with enterprise-grade information security.
• boardmix An online collaborative whiteboard tool that integrates AI, mind mapping, flowchart, PPT, document notes, and kanban capabilities. Supports 2000+ people real-time collaboration and 500+ people simultaneous editing, enabling enterprise teams to brainstorm, create, manage, present, and collaborate on a shared canvas. Designed for distributed enterprise teams needing visual collaboration and communication tools.

Quantifiable outcome

• 2000+ people can collaborate in real-time on the platform
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability5 records

Feature6 records

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Figma: Figma is the global category leader in cloud-based collaborative UI/UX design. Pixso is explicitly positioned as a Chinese Figma alternative, targeting the same product design and prototyping workflows with local data residency.
• MasterGo: MasterGo is a leading Chinese cloud-based collaborative design platform that has rapidly captured enterprise accounts from ByteDance, Tencent, and others. It is Pixso's most direct domestic competitor with a similar PLG motion and enterprise focus.
• 即时设计 (JiShi Design): JiShi Design is a well-funded Chinese UI/UX design collaboration platform offering a similar freemium-to-enterprise SaaS model. It competes head-to-head with Pixso in the Chinese design tooling market with overlapping product and customer profiles.
• 墨刀 (Modao): Modao is a Chinese online prototyping and design collaboration tool widely used by product managers and designers. It targets the same product-design and prototyping use cases as Pixso, primarily in the Chinese market.
• 摹客 (Mockplus): Mockplus is a Chinese design and prototyping platform offering collaboration and design-system features. It overlaps with Pixso's UI/UX and prototyping product surface and serves a similar designer and product team customer base.
• Sketch: Sketch is a long-standing macOS-based UI design tool that has added real-time collaboration (Sketch Together). It targets the same product design teams as Pixso, though its distribution is primarily international.
• Miro: Miro is the global category leader in online collaborative whiteboards with real-time multi-user editing. Its product is directly comparable to Pixso's boardmix sub-brand, targeting enterprise visual collaboration and brainstorming use cases.
• Axure: Axure RP is a long-standing desktop and cloud-based prototyping tool used by product designers and UX professionals. Pixso lists Axure as one of the foreign tools it aims to replace with its domestic alternative.

Broad incumbents

• Adobe: Adobe owns Figma (pending deal dissolved), Adobe XD, and the broader Creative Cloud suite including Photoshop, Illustrator, and XD. It is a broad incumbent with overlapping design and collaboration capabilities that Pixso competes against in the enterprise design stack.
• Canva: Canva is a broad visual design and collaboration platform used by individuals, teams, and enterprises. While its core use case is general graphic design rather than UI/UX product design, its freemium PLG motion and SMB focus overlap with Pixso's go-to-market approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds3 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pixso