What Tossed does

Tossed is a UK-based healthy fast-casual restaurant chain operating 12 owned retail locations, 11 in London business districts and one in Nottingham, employing 152 people. Founded in 2005 under the legal entity BNW Food Ltd (company number 12697109), the company sells made-to-order salads, wraps, hot food, power bowls, breakfast, gym food, juices, smoothies, and shakes built from a customizable menu of over 70 ingredients. Its primary customers are health-conscious individual consumers, London office workers seeking quick lunch options, fitness enthusiasts, and vegans/vegetarians, with a secondary catering and events offering targeting corporate and group buyers.

The business is built on a multi-channel digital and physical platform. In-store ordering is handled via self-service kiosks, with Tossed pioneering cashless kiosk ordering in 2016; online ordering runs through tosseduk.vmos.io with dedicated iOS and Android mobile apps. The Tossed Rewards loyalty program captures customer engagement across online, in-store, and delivery touchpoints, and delivery is fulfilled through Tossed's own service for larger orders and events plus third-party platforms Uber Eats and Deliveroo for solo orders. The technology stack is largely third-party (vmos.io for ordering, Mailchimp for email, Verb Brands for web), and there is no disclosed proprietary AI or ML capability.

Tossed monetizes through direct food sales (transactional revenue per order), delivery and catering services, and franchise fees from its nationwide franchise program. Pricing is not publicly disclosed at the SKU level but is augmented by loyalty-driven discounts, referral rewards (£5 off for both parties), and category promotions. The company has raised approximately $6.1M in disclosed funding across rounds in 2010 (Beringea), 2015 (Seedrs/Wolsey Ventures), and 2016, and acquired rival Vital Ingredient in March 2018. Operations are founder-led under Managing Director Neil Sebba (with Vincent McKevitt as the original founder and Angelina Harrisson as Brand Director), and the company carries sustainability credentials including Zero Carbon Forum membership since 2023, 100% renewable energy at controlled locations, and a 5-star environmental health rating at every store.

Name

Tossed

Legal name

BNW Food Ltd

Website

https://tosseduk.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

51–100 employees

Short description

Tossed is a UK healthy fast-casual restaurant chain, founded in 2005, operating 12 owned stores across London and Nottingham serving made-to-order salads, wraps, bowls, and juices to health-conscious consumers and city office workers via in-store kiosks, mobile apps, and third-party delivery.

Ownership category

akta.pro rank

Product category

Healthy Fast-Casual Restaurants

SIC

Wholesale-Groceries & Related Products (5140), Wholesale-Groceries, General Line (5141)

akta.pro primary industry

Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)

Keywords

• Healthy fast casual
• Made to order salads
• Restaurant franchise
• Food delivery service
• Meal customization

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices12 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Direct Food Sales: Revenue from salads, wraps, power bowls, breakfast, hot food, juices, smoothies, and gym food sold directly in stores and online
2. Delivery and Catering Services: Delivery orders through own service, Uber Eats, and Deliveroo; events and catering menu for office meetings and gatherings with platter orders
3. Franchise Fees: Franchise partnership model looking for investors to open new locations across the UK

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels5 records

Core offering

Tossed operates a healthy fast-casual restaurant chain selling freshly made-to-order salads, wraps, hot power bowls, breakfast, gym food, juices, smoothies and shakes, configurable from 70+ ingredients with dietary and allergen filtering. Food is sold through 12 owned retail stores in London and Nottingham, the tosseduk.com website and iOS/Android apps, delivery via Uber Eats and Deliveroo, and a UK franchise program, supported by the Tossed Rewards loyalty scheme.

Product overview

Tossed is a healthy fast-casual restaurant chain founded in 2005, operating on a platform-plus-services model. The core offering is freshly-made-to-order healthy food including salads, wraps, hot food, power bowls, breakfast, gym food, juices, smoothies, and shakes. Customers can customize their orders from over 70 ingredients. The platform is supported by a mobile app for online ordering and loyalty management (Tossed Rewards), a delivery service (Tossed Delivers), and an events & catering menu. The company also offers franchising opportunities and sells sustainable reusable bowls (Forever Bowls) with profits supporting Greenhouse Sports charity.

Differentiator

Problem solved

Functional benefit

Products and services

• Tossed Restaurant Menu Healthy fast-casual restaurant offering freshly made-to-order salads, wraps, hot power bowls, breakfast, gym food, juices, smoothies and shakes, configurable from 70+ ingredients with dietary and allergen filtering for individual consumers and office/catering buyers.
• Tossed Mobile App Mobile application for iOS and Android that lets customers place online orders for pickup or delivery, manage Tossed Rewards loyalty points, and access the menu.
• Tossed Rewards Loyalty Program Loyalty programme where customers collect points on every online, in-store and delivery purchase and redeem them for money-off vouchers, exclusive discounts and free items such as juice, smoothie or shake with minimum spend.
• Tossed Delivers Delivery Service Own-fleet and partner-enabled delivery service bringing Tossed meals, salad platters and super-size juices directly to homes or offices, with orders accepted up to 7 days in advance for pickup or delivery.
• Events and Catering Menu Catering offering of super-size salads designed for sharing with six people, platter orders and full menu delivery for office meetings, team lunches, corporate events and parties.
• Tossed Franchising Program UK franchise opportunity for partners to open and operate Tossed restaurant locations, with brand, operational and site-selection support from the existing chain.
• Forever Bowls Reusable Bowl Reusable branded bowl sold for £9.99 with all profits donated to Greenhouse Sports, designed to reduce single-use plastic consumption among Tossed customers.

Quantifiable outcome

• Every store holds a 5-star food hygiene rating
• +1 more outcomes

Named customers1 record

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Zero Carbon ForumcoreStrategic or Co-development Partner · 1 January 2023Enables hospitality sector to work together at pace towards net zero emissions. Tossed has been member since 2023, sharing best practice and driving action across the sector as part of the industry's most collaborative effort on climate change.
• Greenhouse SportscoreStrategic or Co-development PartnerCharity partnership delivering sports coaching and mentoring to young people. Tossed sponsors Tuesday table tennis sessions in North Paddington (around 40 young people, 72% in highest deprivation areas). Donates 50p from every Halloumi & roasted Veg salad and Katsu wrap, plus all profits from Forever Bowls (£9.99). Fundraising activities include Three Peaks Challenge 2022 and Neil's Run the Shops 2023.
• Life WaterminorGTM or Marketing PartnerZero-plastic water solution partner. Every can is 100% recyclable, made from recycled aluminium and BPA free. Every purchase contributes towards building a well in one of the world's poorest communities.
• Feed Our FrontlineminorStrategic or Co-development PartnerNHS support initiative during coronavirus crisis. Tossed's management team formed integral part of response group; salads enjoyed by healthcare workers during pandemic.
• Uber EatsminorChannel Partner/ Reseller/ DistributorDelivery partner for solo orders; enables quick delivery of Tossed meals to customers.
• DeliveroominorChannel Partner/ Reseller/ DistributorDelivery partner for evening and weekend deliveries across London.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Itsu: UK healthy Asian-inspired fast-casual chain selling sushi, salads, hot bowls and noodle soups. Comparable on healthy positioning, central London footprint, and made-to-order customization model.
• sweetgreen: US market leader in healthy fast-casual with customizable salads, bowls and digital ordering infrastructure. Comparable on customization depth, technology stack, and tech-enabled unit economics, though US-focused.
• Joe & The Juice: International juice and sandwich chain with strong UK presence, combining customizable healthy drinks with light food and a digital-first ordering experience. Comparable on healthy urban casual dining and tech-led customer engagement.
• Pret a Manger: UK-founded fast-casual chain serving salads, sandwiches, hot food and coffee with strong urban commuter focus. Directly competes with Tossed for the London office worker lunch occasion and shares the made-to-order, healthy-leaning positioning.
• Leon Restaurants: UK fast-casual chain built around naturally fast, healthy food including salads, wraps and bowls. Closely comparable on menu architecture, urban retail footprint, and customer base of health-conscious city workers.
• Abokado: London-focused healthy fast-casual chain serving sushi, salads and hot boxes. Comparable on health-oriented positioning, London office worker customer base, and small-format urban retail model.
• Pod Food: UK grab-and-go salad, sushi and noodle chain with stations in central London. Comparable on healthy fast-casual positioning, urban commuter customer base, and small-box retail format.
• Chopped: UK salad and bowl concept focused on customizable fresh salads and wraps for city centre customers. Directly comparable on menu format, target customer, and small-format urban retail positioning.
• Cava: US Mediterranean-inspired fast-casual chain offering customizable grain bowls, salads and dips with strong digital ordering. Comparable on build-your-own bowl format and tech-enabled convenience model.
• Crussh Fit Food & Juice Bars: London-based chain offering smoothies, juices, salads and hot pots with a strong focus on health and dietary filtering. Directly comparable product mix, customization UX, and central London store base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/tosseduk
• LinkedInlinkedin.com/company/tossed

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Tossed