Sweetfin
- Company typePrivate
- Founded2015
- HeadquartersSanta Monica, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
Sweetfin firmographics
Firmographics- Name
- Sweetfin
- Legal name
- Sweetfin Holding LLC
- Website
- https://sweetfin.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Sweetfin industry classification
Industry- Product category
- Fast-Casual Poke Restaurant
- NAICS
- Limited-Service Restaurants (722513)
- akta.pro primary industry
- Salad & Bowl Concepts (Grain/Protein/Healthy Bowls) (THAFABAF)
Keywords
Where Sweetfin is headquartered
LocationHeadquarters
- HQ city
- Santa Monica
- HQ country
- United States
- HQ region
- North America
Offices15 records
Markets served
Sweetfin business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Restaurant dine-in and takeout sales: Direct revenue from customers purchasing poke bowls, grain bowls, burritos, and sides at physical restaurant locations across Los Angeles, Orange County, and San Diego.
- Catering services: Corporate event catering, wedding catering, and office lunch catering services across Southern California for groups of 10 or more.
- Gift cards: Digital gift cards sold through the Sweetfin website.
- Merchandise: Apparel and merchandise sales including t-shirts, hoodies, and hats through the online shop.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Catering for groups of 10+ |
| Unit Pricing | Pay-as-you-go | Innovation Kitchen warm bowls |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels8 records
Sweetfin product offering
Product offeringCore offering
Sweetfin operates fast-casual poke bowl restaurants with a fully 100% gluten-free menu across Southern California, offering customizable signature poke bowls, grain bowls, burritos, sides, kids' meals, and beverages made from scratch daily with local produce and sustainable fish. The company also provides catering services for groups of 10+, an Innovation Kitchen concept featuring warm bowls and salads (collaboration with Michelin-starred chef Daniel Patterson), branded merchandise, digital gift cards, and a Sweetfan Rewards loyalty program.
Product overview
Sweetfin is a chef-driven, fast-casual poke restaurant chain operating across Southern California. The company's product portfolio centers on its core poke bowl offering with multiple sub-categories including Signature Bowls (tuna, salmon, albacore varieties), Chicken Bowls (grain bowls and salads), Plant-Based Bowls (vegan and vegetarian options), Health Goal Bowls (Superfood, Keto, High-Protein), Build Your Own Bowl (B.Y.O.B.) customization, Burritos, Sweetbox (bento-style meal), and various Sides, Kids' Meals, and Beverages. The menu is entirely 100% gluten-free. Supporting services include Catering Services for events, Gift Cards, and the Sweetfan Rewards loyalty program. The company also operates an Innovation Kitchen concept at its West Third flagship location, which introduces warm bowls, salads, and new culinary collaborations. A merchandise line featuring apparel is available through the online shop.
Differentiator
Problem solved
Functional benefit
Products and services
- Poke Bowls Customizable and signature poke bowls featuring sustainably sourced fish (tuna, salmon, albacore) with toppings, sauces, and bases — the brand's flagship offering for individual diners and families.
- Chicken Bowls Grain bowls and salads featuring grilled chicken for non-seafood diners, including the Spicy Chicken Grain Bowl with forbidden rice, lemongrass ponzu, and chili oil.
- Plant-Based Bowls
Quantifiable outcome
- One of only a few restaurants in Southern California where guests with celiac disease can order the entire menu without concern
- +2 more outcomes
Companies that use Sweetfin
Customer profileSegments4 records
Ideal customer profiles4 records
Sweetfin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Sweetfin partnerships and signals
Strategic signalPartnerships
23 partnerships are on record, tiered minor and core.
- Sam QuerreyminorFormer tennis pro and podcast host partnered with Sweetfin to create the Sam Q's Salmon Bowl, served exclusively at the BNP Paribas Open in Indian Wells, which became one of the top-selling items at the tournament.
- Fly By JingminorSweetfin collaborated with premium Chinese food company Fly By Jing to create the Chengdu Crunch Bowl featuring Fly By Jing's Chengdu Crunch chili condiment alongside grilled chicken and rice.
- Daniel PattersoncoreMichelin-starred chef Daniel Patterson collaborated with Sweetfin for its 10th anniversary to launch the Innovation Kitchen menu, introducing warm bowls, fresh salads, and vibrant sides at the West Third flagship location, signaling brand evolution beyond poke.
- Tway NguyenminorVietnamese social media star and content creator collaborated with Sweetfin to create The Tway Bowl, inspired by Tway's Vietnamese heritage.
- Dakota WeissminorTop Chef alum who served as executive chef during Sweetfin's early years, contributing to the brand's chef-driven identity.
- Liza KoshyminorContent creator and influencer partnered with Sweetfin on a plant-based Sweetbox offering.
- H WoominorChef and content creator collaborated on The H Woo Bowl inspired by travels in Thailand, combining spicy, acidic, umami and herbaceous flavors reminiscent of Thai cuisine.
- Richard BlaisminorTop Chef Master and James Beard nominated cookbook author collaborated on The Blais Bowl.
- Katsuji TanabeminorTop Chef contestant collaborated on The Katsuji Bowl mixing Japanese and Mexican flavors inspired by his heritage.
- Ricardo ZarateminorJames Beard nominated chef and 'godfather of Peruvian cuisine' created a Japanese and Peruvian inspired poke bowl.
- Philip Frankland LeeminorMichelin starred chef created a deconstructed version of his popular Sushi Bar restaurant item for The Sushi Bar Bowl.
- Burt BakmanminorPitmaster behind SLAB Barbeque collaborated on The Bakman Bowl celebrating Israeli and Argentinian flavors.
- Shirley ChungminorTop Chef contestant created The Ms Chi Bowl, a poke version of Yusheng/Prosperity Toss for Chinese New Year.
- Antonia LofasominorTop Chef contestant and DAMA restaurant chef created The Lofaso Bowl with Latin-inspired flavors.
- Ellen BennettminorFounder of Hedley & Bennett created The Bennett Bowl inspired by ceviche flavors for summer.
- Jazz SingsanongminorChef from legendary LA Thai restaurant Jitlada created The Dynamite Jazz Bowl with Thai-inspired summer flavors.
- Sarah KramerminorKismet Chef created The Kismet Bowl featuring Mediterranean and modern-Californian flavors.
- Susan FenigerminorChef from Border Grill created The Rainbow Bowl for Pride Month with proceeds donated to LA LGBT Center.
- Remi CruzminorFood content creator, podcast host, and social media star collaborated on The Remi Cruz Bowl with housemade Truffle Sriracha Mayo.
- Jake ShaneminorPodcaster and influencer collaborated on Jake Shane's Bowl featuring sushi rice as a central element.
- Brooke SchofieldminorContent creator collaborated on The Brooke Schofield Bowl featuring yellowfin tuna with Zab's Hot Honey Ponzu.
- Jourdan DavisminorSweetfin Chef created The Chef RedBeard Bowl featuring sesame crusted seared Albacore with charred corn and yuzu mayo slaw.
- Andrea CuellarminorSweetfin's own Culinary Director created The Andrea Bowl (Cilantro y Jalapeño Bowl) with Latin flavors influenced by Mexican and Guatemalan cuisines.
Scale indicators2 records
Recent moves7 records
Expansion highlights6 records
Sweetfin competitors and assessment
Company assessmentBroad incumbents
- Sweetgreen: Public fast-casual salad and bowl leader with hundreds of US locations. Competes with Sweetfin for the health-conscious customer and offers similar customizable grain/bowl formats, but operates at much larger scale and broader geographic reach as a proxy for unit-economic benchmarks.
- True Food Kitchen: Health-forward, seasonal restaurant chain with multiple locations nationwide. Competes with Sweetfin for the health-conscious diner through bowls and salads, with a stronger dine-in service model but overlapping customer base.
- CAVA: Public fast-casual Mediterranean bowl concept that has scaled nationally. While flavor profile differs, CAVA is a relevant comparable on customizable-bowl economics, counter-service throughput, and gluten-free-by-default menu positioning.
Direct peers
- Pokeworks: One of the largest poke-focused fast-casual chains in the US, operating company-owned and franchised locations across multiple states. It directly competes with Sweetfin on the same raw-fish bowl core, counter-service model, and health-conscious positioning, making it the closest comparable for unit economics and competitive dynamics.
- Honeygrow: Philadelphia-based fast-casual chain offering stir-fry bowls, salads, and honey-based drinks with a healthy, customizable format. Comparable to Sweetfin on counter-service model, customizable bowls, and sourcing ethos (locally sourced ingredients).
- The Poké Company: California-rooted poke chain serving build-your-own bowls and signature plates. Competes head-to-head with Sweetfin in the SoCal poke segment on similar menu architecture, customization, and target customer.
- Tocaya Organica: Los Angeles-based modern Mexican fast-casual concept that has expanded into poke and grain bowls. Operates in the same Southern California corridor as Sweetfin with a comparable counter-service, customizable-bowl model targeting health-conscious consumers.
- Lemonade (restaurant): Los Angeles-based fast-casual concept focused on grain bowls, salads, and proteins with a seasonal California menu. Overlaps with Sweetfin on healthy bowl offerings, counter-service model, and Southern California footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sweetfin social profiles
Digital presenceSweetfin compliance and trust
Trust signalCompliance6 records
Sweetfin financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sweetfin leadership team
Management profileNumber of profiles
Profiles3 records
Sweetfin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sweetfin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sweetfin
What does Sweetfin do?
Sweetfin operates fast-casual poke bowl restaurants with a fully 100% gluten-free menu across Southern California, offering customizable signature poke bowls, grain bowls, burritos, sides, kids' meals, and beverages made from scratch daily with local produce and sustainable fish. The company also provides catering services for groups of 10+, an Innovation Kitchen concept featuring warm bowls and salads (collaboration with Michelin-starred chef Daniel Patterson), branded merchandise, digital gift cards, and a Sweetfan Rewards loyalty program.
Is Sweetfin a public or private company?
Sweetfin is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sweetfin founded?
Sweetfin was founded in 2015. It employs 11 to 50 people.
Where is Sweetfin based?
Sweetfin is headquartered in Santa Monica, United States, in the North America region.
How does Sweetfin make money?
Four revenue lines are on record. Restaurant dine-in and takeout sales are the primary driver. The others are catering services, gift cards and merchandise.
Who are Sweetfin's main competitors?
Broad incumbents on record are Sweetgreen, True Food Kitchen and CAVA. Direct peers are Pokeworks, Honeygrow, The Poké Company, Tocaya Organica and Lemonade (restaurant).
Does Sweetfin have an API?
No public API is recorded for Sweetfin.
What industry is Sweetfin in?
Sweetfin's product category is Fast-Casual Poke Restaurant. Its primary akta.pro industry code is THAFABAF, Salad & Bowl Concepts (Grain/Protein/Healthy Bowls). Its NAICS code is 722513.