Akademikerne Pluss

What Akademikerne Pluss does

Akademikerne Pluss AS is a Norwegian member-owned cooperative (aksjeselskap) founded on 27 June 2018 and headquartered at Prinsens gate 5, Oslo (organization number 921275935). The company negotiates and administers collective member benefits on behalf of 10 of the 13 trade unions affiliated with Akademikerne, covering approximately 113,000–118,000 members — predominantly academics with higher education. It is owned directly by the unions that use its agreements, with no external investors, no funding rounds, and no public listing. Its commercial reach is concentrated in Norway.

The core technology stack is a digital membership platform composed of the A+ mobile application (iOS and Android), the Fordelstorget web portal (an online benefits marketplace), the A+ ID identity service (single sign-on supporting Vipps, BankID, Microsoft, Google, and Facebook), and a digital Medlemsbevis (membership card verifiable via Vipps login). On top of this stack sit member-facing product brands: A+ Privatjuss (legal advice through Advokatfirmaet Solver), the A+ insurance family delivered through the Akademikeravtalen with Storebrand (A+ Gruppeliv, A+ Reise, A+ Innbo, A+ Kontor, A+ Sykeavbrudd), and the pilot service A+ Arbeidslivsmestring (workplace counseling delivered with Rehabiliteringssenteret AiR from autumn 2025). The platform is GDPR-compliant and integrates domestic identity infrastructure (Vipps, BankID).

Economically, the company monetizes primarily through partnership commissions — most prominently from Storebrand on collective insurance — and, to a lesser extent, through unit-priced add-ons such as legal consultation (1,650 kr ex VAT for three hours) and AiR courses (11,000 kr). Core benefits are free to union members; distribution runs through union onboarding channels, a twice-monthly newsletter, the A+ app, the Fordelstorget portal, and direct partner channels. Pricing is structured as annual subscriptions for benefits plus pay-as-you-go for higher-touch services. The entity is best understood as a tightly federated benefits services cooperative for the Norwegian academic workforce rather than a venture-backed growth company.

Name

Akademikerne Pluss

Legal name

Akademikerne Pluss AS

Website

https://akademikernepluss.no

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

1–10 employees

Short description

Akademikerne Pluss is a member-owned Norwegian benefits cooperative that negotiates collective insurance, legal, and counseling services for approximately 118,000 academics across 10 trade unions affiliated with Akademikerne. It distributes these benefits through the A+ app, A+ ID, and the Fordelstorget marketplace.

Ownership category

akta.pro rank

Product category

Trade Union Membership Benefits Services

NAICS

Health and Welfare Funds (525120), Agencies, Brokerages, and Other Insurance Related Activities (5242), Other Insurance Related Activities (52429)

SIC

Services-Membership Organizations (8600), Insurance Agents, Brokers & Service (6411)

akta.pro primary industry

Benefits Administration & Total Rewards Outsourcing (BPACAKAE)

akta.pro secondary industries

Eligibility, Enrollment & Benefits Administration (HLAEALAH), Ancillary Benefits TPA (Dental/Vision/Life/Accident/Critical Illness) (HLAEALAN), Taft-Hartley / Union Multiemployer Group Health Plans (FSAIAFAG)

Keywords

• Trade union benefits
• Group insurance brokerage
• Membership legal advice
• Collective bargaining services
• Union member platform

Headquarters

HQ city

Oslo

HQ country

Norway

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Member Services (Collective Bargaining): Akademikerne Pluss negotiates and manages member benefits on behalf of 10 affiliated trade unions. The company is owned by the unions that use its agreements. Revenue is generated through collective bargaining agreements with partner companies.
2. Partnership Commissions: Revenue generated through commercial partnerships with benefit providers (insurance, legal services, health services) who pay for access to the member base of 113,000+ members

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

Akademikerne Pluss is a membership benefits organization owned collectively by 10 Norwegian trade unions affiliated with Akademikerne. It negotiates collective agreements on behalf of approximately 113,000-118,000 academic professional members, delivering discounted insurance (up to 35%), free legal consultations, workplace counseling, and access to benefits through an integrated digital platform comprising the A+ mobile app, A+ ID single sign-on service, and Fordelstorget benefits portal.

Product overview

Akademikerne Pluss is a membership benefits platform operated by a consortium of 10 academic unions affiliated with Akademikerne, serving approximately 113,000-118,000 members. The core offering consists of the A+ app (mobile application for accessing benefits and member services), A+ ID (identity and authentication service enabling single sign-on via Vipps, BankID, and other providers), and the digital Medlemsbevis (membership card). The platform provides member benefits across several categories: A+ Arbeidslivsmestring (work-life counseling services via AiR), A+ Privatjuss (private legal advice), and insurance products including A+ Gruppeliv (life and disability insurance), A+ Reise (travel insurance), A+ Innbo (home contents insurance), A+ Kontor and A+ Sykeavbrudd (business insurance products), all negotiated through the Akademikeravtalen with Storebrand. Members access benefits through the Fordelstorget marketplace and the A+ app, with membership verified via A+ ID and digital membership cards.

Differentiator

Problem solved

Functional benefit

Brands

• A+ Arbeidslivsmestring: Medlemstilbud innen rådgivning og mestring med tre gratis veiledningssamtaler levert av Rehabiliteringssenteret AiR.
• A+ Privatjuss
• A+ Gruppeliv
• A+ ID
• A+ appen

Products and services

• A+ app Mobile application for Android and iOS that gives members of affiliated unions access to member benefits, union information, new agreements, competitions, and digital membership cards.
• A+ ID Identity service providing secure single sign-on access to all Akademikerne Pluss services and member benefits through multiple authentication methods including Vipps, BankID, Microsoft, Google, and Facebook.
• Medlemsbevis (Digital Membership Card) Digital membership certificate accessible via Vipps login or within the A+ app, used to verify membership when accessing member benefits from partner organizations; produces a PDF certificate confirming membership status.
• A+ Arbeidslivsmestring Member service offering up to three free counseling sessions with professionals from Rehabiliteringssenteret AiR, helping members manage challenges affecting work and personal life such as stress, sleep, physical health, and personal crises.
• A+ Privatjuss Private legal advice service providing members with unlimited access to private legal phone advice and three free hours of attorney consultation across various legal areas, delivered through Advokatfirmaet Solver.
• A+ Gruppeliv Collective life and disability insurance providing life insurance (lump-sum payment to dependents), disability capital (lump-sum after 40% disability for 4 years), and temporary disability income (monthly payments for 4 years), sold through Storebrand.
• A+ Reise Collective travel insurance with negotiated terms and favorable prices, available to members through the Akademikeravtalen partnership with Storebrand.
• A+ Innbo Collective home contents insurance with negotiated terms, available to members through the Akademikeravtalen partnership with Storebrand.
• A+ Kontor Collective business insurance designed for self-employed members with their own business operations, available through Storebrand.
• A+ Sykeavbrudd Collective sickness interruption insurance for self-employed members, available through the Akademikeravtalen partnership with Storebrand.
• Fordelstorget Online benefits web portal where members can browse and access member benefits from various partner organizations across insurance, legal, health, and lifestyle categories.

Quantifiable outcome

• Members can save over 20,000 kr per year by consolidating insurance through Akademikeravtalen with Storebrand
• +3 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• StorebrandcoreStrategic or Co-development PartnerPrimary insurance partner providing Akademikeravtalen - collective insurance agreements with up to 35% member discounts on property insurance. Includes A+ Gruppeliv (life and disability insurance), A+ Reise (travel), A+ Innbo (contents), and other insurance products. Partnership includes custom negotiated terms and member-exclusive pricing.
• Rehabiliteringssenteret AiRcoreStrategic or Co-development PartnerHealthcare partner providing A+ Arbeidslivsmestring service - free workplace counseling with up to 3 conversations with professionals for members under 35. Service launched as pilot autumn 2025. AiR has clinics in Rauland (Telemark) and Oslo, providing holistic work-related support for nearly 40 years.
• Advokatfirmaet SolverminorStrategic or Co-development PartnerLegal services partner providing A+ Privatjuss - members receive unlimited phone legal advice and 3 free hours of attorney consultation per calendar year. Discounted rates for additional legal services (1,650 kr ex VAT per case).
• 10+ Benefit PartnerscoreGTM or Marketing PartnerVarious commercial partners including automotive (BMW mentioned), insurance, legal, and health services. Partners gain access to 113,000 member audience. 10+ partners across multiple industries.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Fagforbundet: One of Norway's largest trade unions, with its own member benefits program including insurance, legal advice, and banking partnerships. Comparable as a union-based member benefits organization serving a defined professional cohort, though much larger and broader than Akademikerne Pluss.
• Unio: Norwegian confederation of 13 employee unions focusing on higher education and research. Overlaps with Akademikerne's professional base and competes for the same academic/graduate union members, with its own member benefits ecosystem.
• YS (Yrkesorganisasjonenes Sentralforbund): Norwegian confederation of trade unions that negotiates collective agreements and member benefits for affiliated unions. Operates as a higher-level umbrella similar to Akademikerne, with comparable member benefits strategy.
• Pluxee (formerly Sodexo Benefits & Rewards): Global benefits and rewards platform operating in Norway, providing employee discounts, gift cards, and benefits programs. Comparable as a commission-based benefits platform but at much larger scale and broader employer base.

Direct peers

• Reward Gateway: Employee engagement and benefits platform providing discounts, wellbeing, and recognition programs to workforces. Similar in combining a digital platform with negotiated partner benefits and a member-verified access model.
• Storebrand: Akademikerne Pluss's primary insurance partner and direct provider of the Akademikeravtalen insurance products (A+ Gruppeliv, A+ Reise, A+ Innbo). Comparable as an insurance provider serving unionized/university professionals, and the commercial counterparty Akademikerne Pluss depends on.
• Perkbox: UK-based employee benefits and engagement platform that negotiates discounts and benefits on behalf of employee/member populations. Comparable digital architecture (app + portal + identity) and commission-based benefits-negotiation model.

Others

• Akademikerne: Parent confederation of 13 Norwegian trade unions for academic professionals. Akademikerne Pluss is owned by 10 of these unions; Akademikerne itself is the overarching advocacy body and exercises indirect influence on member benefits strategy.

Regional players

• LO (Landsorganisasjonen i Norge): Norway's largest trade union confederation with its own member benefits program (LO Favør). Comparable member benefits organizational model and target audience, though serving a different worker demographic (manual/industrial workers vs. academics).

Emerging players

• NITO (Norges Ingeniør- og Teknologorganisasjon): Norwegian trade union for engineers and technologists with member benefits including insurance, banking, and legal services. Comparable as a Norwegian professional union managing its own benefits program, though Akademikerne Pluss centralizes this for 10 unions.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/akapluss

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Akademikerne Pluss