Alarabia OOH

What Alarabia OOH does

Alarabia OOH (Arabian Contracting Services Co., TADAWUL:4071) is a publicly listed outdoor advertising operator founded in 1983 and listed on the Saudi Tadawul exchange in 2021. The company owns and operates one of the largest OOH networks in the Middle East, comprising 6,749+ billboards across 29 cities in three countries (Saudi Arabia, UAE, Egypt). It serves government entities, sovereign-linked institutions, and large corporate advertisers through long-duration exclusive concession agreements — typically 10 to 15 years — covering airports, metro systems, roads, and urban destinations.

The product portfolio spans static billboards, digital out-of-home (DOOH) networks, 3D interactive screens, and sensor-equipped smart billboards, with the Smart Riyadh initiative integrating camera-based audience measurement. The group operates through subsidiaries including AlArabia Out of Home Digital (UAE), Faden Media (acquired October 2023 for SAR 1.05 billion), Al Arabia United (Egypt), and Raweyah (printing and production). Revenue is generated primarily through advertising space sales under multi-year concession contracts; the company reports having served 9,999+ clients across approximately 500,000 campaigns historically, with named anchor clients including Majid Al Futtaim and Altanfeethi.

The business model combines a regulated, concession-based revenue stream (providing multi-year visibility and government counterparty exposure) with a high-utilization asset base that supports incremental DOOH and 3D screen upgrades. Go-to-market is split between long-cycle concession bids targeting sovereign-linked counterparties and direct sales to brand advertisers through the broader network. Revenue mechanics are predominantly contract-based, with pricing tied to asset class (airport, metro, roadside, landmark), audience reach, and digital versus static format.

Name

Alarabia OOH

Legal name

Arabian Contracting Services Co.

Website

https://al-arabia.com

Company type

Public

Founded year

1983

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Alarabia OOH is Saudi Arabia's largest listed outdoor advertising operator, managing 6,749+ billboards and exclusive concessions across airports, metro, roads, and urban destinations in Saudi Arabia, UAE, and Egypt, serving government entities and corporate brands.

Ownership category

akta.pro rank

Product category

Outdoor Advertising

NAICS

Indoor and Outdoor Display Advertising (541850), Media Buying Agencies (54183)

SIC

Services-Advertising (7310)

akta.pro primary industry

OOH Media Planning, Buying & Inventory Aggregation (BPAFALAJ)

akta.pro secondary industries

Large-Format & Spectaculars (Building Wraps, 3D, Landmarks) (BPAFALAH), Airport & Aviation OOH Media (Terminals, Jet Bridges, Lounges) (BPAFALAF), OOH Measurement, Attribution & Verification (Footfall, Impressions, Brand Lift) (BPAFALAK), Large-Format / Spectacular OOH (Building Wraps, Digital Spectaculars) (MPAAAKAF)

Keywords

• Outdoor advertising
• Digital out-of-home
• Billboard advertising
• Transit advertising
• Airport advertising

Headquarters

HQ city

Riyadh

HQ country

Saudi Arabia

HQ region

Middle East

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Infrastructure, Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales

Revenue model

1. Outdoor Advertising Space Sales: Core revenue from selling advertising space on billboards, digital screens, and transit advertising networks. Revenue model based on concession agreements with exclusive rights to advertise at specific locations (airports, metro, roads, landmarks). Clients include government entities and brands seeking high-visibility out-of-home placements.
2. Faden Media Acquisition: SAR 1.05 billion acquisition completed October 31, 2023 to strengthen regional partnerships and market share. Expected financial impacts in Q4 2023.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

Alarabia OOH operates the largest outdoor and digital out-of-home (OOH/DOOH) advertising network in Saudi Arabia, spanning 6,749+ billboards across 29 cities in KSA, UAE, and Egypt. The company secures long-term (10-15 year) exclusive concession agreements with government entities, airport operators, metro authorities, and real estate developers to operate premium advertising networks at strategic infrastructure locations, and resells advertising space to corporate brands and agencies.

Differentiator

Problem solved

Functional benefit

Brands

• Mezah: Digital advertising platform with unique Salmani-inspired designs featuring double-sided displays for strategic city locations
• Safwa
• SEEN BY EVERYONE

Products and services

• AlArabia Out-of-Home Advertising Network Comprehensive outdoor advertising network offering 6,749+ billboards across KSA, UAE, and Egypt, delivering data-driven solutions and world-class advertising services to 9,999+ clients with 499,999+ campaigns completed.
• Mezah Digital Network Digital advertising platform with double-sided displays featuring Salmani-style patterns, cameras, sensors, edge analysis, and interactive capabilities for strategic city-wide positioning.
• Safwa Premium Collection Exclusive premium advertising screens with gold finish designs symbolizing elite excellence, featuring sophisticated aesthetic and innovative design for high-end brand campaigns.
• Dubai Digital DOOH Network City's first fully digital OOH network in Dubai, delivering dynamic content with real-time adaptability, immersive high-impact campaigns across Mupis, lamp posts, and skyline installations.
• AlArabia Digital Gateway Double-sided, large digital display in Riyadh considered the largest digital display in the city, with mega dimensions offering maximum visibility and impact (Resolution 300 dpi, artwork size 3240px x 756px).
• Boulevard Riyadh City 3D Interactive Digital Screens 179 smart billboards at Boulevard Riyadh City spanning over 8,000 square meters with 4K technology, featuring wayfinding, touch capabilities, real-time information, and free Wi-Fi access.
• Arena Cube Largest 3D cubic screen in the Middle East at 320 square meters at Kingdom Arena Hall, bringing major matches, concerts, and special occasions to life through live streaming.
• Riyadh Metro Advertising Network 10-year partnership with Riyadh Metro for advertising across 6 lines, 176 kilometers, and 85 stations. Multiple formats include large formats, 12 sheets, 6 sheets, escalator panels, digital displays, media walls, and ticket gateways.
• Airport Advertising Concessions Exclusive advertising concessions at major Saudi airports including King Khalid International Airport, Cluster2 Airports (18 airports), Prince Mohammad bin Abdulaziz Airport (Madinah), NEOM Bay Airport, and Altanfeethi (27+ private terminals).
• UAE Mall Digital Screen Advertising Digital screen advertising across UAE malls including Mall of the Emirates, City Center Deira, City Center Mirdif, City Center Me'aisem, City Center Sharjah, City Center Zahia, City Center Ajman, and City Center Fujairah.

Quantifiable outcome

• 80%+ urban coverage in Saudi Arabia
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature6 records

Partnerships

Twelve partnerships are on record, tiered core, strategic and minor.

• Cluster2 Airports CompanycoreChannel Partner/ Reseller/ Distributor · 18 June 202610-year advertising concession agreement across 18 airports operated by Cluster2 Airports Company including Prince Naif bin Abdulaziz Airport (Qassim), Taif, Yanbu, AlUla, Al-Jouf, Tabuk, Hail, Jazan, Najran, and others. Design, operation, and maintenance of digital and interactive advertising screens.
• Majid Al Futtaim Properties CompanycoreChannel Partner/ Reseller/ Distributor · 14 January 2026AlArabia Out of Home Digital Company (75% owned subsidiary) signed three contracts with Majid Al Futtaim Properties to license digital screens across UAE malls: Mall of the Emirates, City Center Deira, City Center Mirdif, City Center Me'aisem, City Center Sharjah, City Center Zahia, City Center Ajman, and City Center Fujairah. Part of UAE expansion strategy.
• Tibah Airports Operation Company Ltd.coreChannel Partner/ Reseller/ Distributor · 25 December 2025Won bid for advertising opportunity at Prince Mohammad bin Abdulaziz Airport (PMIA) in Madinah for 10 years. Project includes establishment, operation, and maintenance of digital interactive and iconic digital screen structures across all terminals.
• Al Rai Media GroupstrategicStrategic or Co-development Partner · 18 December 2025MoU signed with Al Rai Media Group (closed Kuwaiti joint-stock company) to cooperate in the advertising sector and develop Kuwait's advertising market. Strategic alliance to explore opportunities across various advertising fields using latest digital technologies and interactive solutions.
• Royal Commission for AlUla (RCU)coreChannel Partner/ Reseller/ Distributor · 30 October 2025Contract for establishing, operating, and maintaining outdoor advertising billboards in AlUla for 10 years based on revenue-sharing model. Covers all forms of outdoor advertising within AlUla Geographical Boundaries with exclusivity rights.
• Umm Al Qura for Development & Construction CompanycoreChannel Partner/ Reseller/ Distributor · 1 March 202415-year exclusive concession agreement for Masar Destination project in Makkah. Over 1.2 million SQM destination development with 40 advertising faces across the landmark urban development.
• King Khalid International AirportcoreChannel Partner/ Reseller/ Distributor · 1 January 2024Exclusive 10-year media concession at King Khalid International Airport (KKIA). Bold digital transformation since January 2024 reshaping how brands connect with travelers. Advertising across all terminals, private aviation terminal, and access roads.
• Faden MediacoreStrategic or Co-development Partner · 31 October 2023AlArabia completed the acquisition of Faden Media for SAR 1.05 billion on October 31, 2023. The deal aims to strengthen AlArabia's regional partnerships and market share, with financial impacts expected in Q4 2023. Faden integrates a broad range of capabilities to help companies realize the full value of advertisement for their organization's utmost benefit.
• SALTminorGTM or Marketing PartnerDubai brand partnership for AlArabia's expansion into Dubai market. Teaser campaign 'Something salty is coming… To be seen by everyone' dominated premium screens. Extended to branded packaging and burger giveaways.
• General Authority for RoadscoreChannel Partner/ Reseller/ DistributorRevenue-sharing agreement for advertising opportunities on intercity roads in Saudi Arabia. Strategic partnership for highway advertising network expansion.
• AltanfeethistrategicChannel Partner/ Reseller/ DistributorExclusive media partner for Altanfeethi network of executive airport terminals. Operating across 27+ private terminals throughout Saudi Arabia for VVIP travelers including government officials, business leaders, and high-net-worth individuals.
• Riyadh MetrocoreChannel Partner/ Reseller/ Distributor10-year partnership for advertising across Riyadh Metro: 6 lines, 176 kilometers, 85 stations operating 6am-midnight. Multiple advertising formats including large formats, 12 sheets, digital displays, media walls, and promotional spaces.

Scale indicators9 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• JCDecaux SE: World's largest out-of-home advertising company with a dominant airport and transit concession portfolio globally. JCDecaux's street furniture, airport, and transport advertising business is directly comparable to Alarabia's concession-driven model across airports, metro, and large-format spectaculars in MENA.
• Clear Channel Outdoor Holdings: Global OOH operator running large billboard, transit, and airport advertising networks across the Americas, Europe, and Asia-Pacific. Comparable business model to Alarabia in operating owned/concessioned outdoor inventory and selling advertising space to enterprise brands.
• Lamar Advertising Company: One of the largest outdoor advertising companies in North America operating billboards, transit shelters, and digital displays. Comparable to Alarabia in scaling static-to-digital billboard conversions and generating revenue from advertisers on owned/concessioned outdoor inventory.
• OUTFRONT Media: U.S.-listed OOH operator focused on billboards, transit, and digital out-of-home advertising. Closely comparable to Alarabia in combining large-format static, transit (including airport-adjacent), and digital inventory, with a transition to DOOH driving yield expansion.
• Ströer SE & Co. KGaA: Germany-listed outdoor and digital out-of-home advertising operator. Comparable to Alarabia in scaling DOOH networks in urban environments, investing in proprietary digital platforms, and selling premium advertising space to enterprise clients.

Broad incumbents

• Focus Media Information Technology Co. China's largest digital OOH and elevator-advertising operator. While geographically distinct, Focus Media is comparable as a broader incumbent that combines large-format displays, programmatic DOOH, and a wide enterprise advertiser base across a single dominant home market.

Regional players

• HiLite Media Group: UAE-based out-of-home advertising company operating large-format and digital displays across the Gulf. Directly comparable to Alarabia as a regional competitor offering DOOH at airports, malls, and roadside, and an active player for UAE/GCC advertiser budgets.
• Arab Media Group (OMG - Out of Home Media): UAE-based out-of-home advertising operator with billboard and digital inventory across the Gulf. A regional peer competing for similar airport, roadside, and large-format advertising budgets in the same GCC geographies where Alarabia is expanding.

Others

• Broadsign: Provider of DOOH software/SSP for programmatic OOH buying and network management. Relevant as an enabling technology peer whose platform increasingly competes with traditional concession-led sales models like Alarabia's for digital screen inventory monetization.
• Daktronics: U.S.-listed designer and manufacturer of large-format LED digital displays and scoreboards used in OOH, sports venues, and airports. Comparable as a supplier of the digital hardware (Arena Cube-scale LED, transit and airport displays) that Alarabia deploys across its concession network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/alarabia_ooh
• YouTubeyoutube.com/channel/UCLLG5Nx_Nl2EUpIh_3O6lWA
• LinkedInlinkedin.com/company/alarabia
• Instagraminstagram.com/alarabia_ooh
• Facebookfacebook.com/alarabia.ooh.5

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries5 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Alarabia OOH