Innoviti

What Innoviti does

Innoviti Technologies Pvt. Ltd. is a payments-centric retail SaaS platform headquartered in Bengaluru, India, founded in 2002. The company serves three distinct customer segments through three core products: (1) innoviti unipay, an enterprise-grade POS payment and revenue assurance platform deployed at 18 of India's top 20 retail enterprises including Reliance, Tanishq, and Shoppers Stop, providing real-time reconciliation, settlement visibility, and multi-acquirer management; (2) innoviti genie, a sales acceleration platform serving 4,000+ mobile and electronics dealers by enabling instant settlement (under 15 seconds via GenieCash), distributor cash discount access, and inventory turnover; and (3) innoviti link, a payment collection app that lets 9,000+ SME merchants accept card, UPI, and EMI payments without a POS machine or website. The platform processes over ₹80,000 Cr. annually across 2,000+ cities.

Innoviti's underlying technology combines modern domain-driven architecture, ML-driven fraud detection and after-sales support, and an AI-driven UPI Acquirer Backup Application that uses unsupervised learning to model acquirer behavior and auto-switch before failures. The company holds 14 granted patents (across India, USA, UAE, Singapore) with 11 pending. It is RBI-authorised as a Payment Aggregator for both online and physical (in-store) payments — a dual-license position few competitors hold. Distribution runs through direct enterprise field sales, self-serve app stores (50,000+ downloads), and a partner ecosystem including RBL Bank (Omnium omnichannel platform) and major Indian banks and OEMs (Samsung, Vivo) for EMI distribution.

Revenue is generated primarily through subscription/recurring SaaS fees on unipay (>70% of unipay revenues are SaaS; EBITDA margins of 20-28%) plus transaction fees on genie and link. FY25 operating revenue reached ₹142.6 Cr with 35% YoY growth and ARR of ₹180 Cr at the point of EBITDA profitability in May 2025. Genie contributed ~55-58% of revenue and was growing at 192% annualized, while link contributed transaction-fee revenue growing 10% month-on-month. Investors include Bessemer Venture Partners, FMO, Catamaran Ventures, Patni Family Office, and Alumni Ventures; the company is targeting an IPO filing within 18-24 months.

Name

Innoviti

Legal name

Innoviti Technologies Pvt. Ltd.

Website

https://innoviti.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Innoviti Technologies is a Bengaluru-based payments-centric retail SaaS platform serving enterprise retailers (Reliance, Tanishq, Shoppers Stop), mobile/electronics dealers, and SME merchants in India through three products — unipay (enterprise POS and revenue assurance), genie (dealer sales acceleration), and link (SME payment collection app) — with RBI authorization for both online and in-store payment aggregation.

Ownership category

akta.pro rank

Product category

Payment Processing Software

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computer Systems Design Services (541512)

SIC

Finance Services (6199), Services-Prepackaged Software (7372)

akta.pro primary industry

A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)

Keywords

• Payment processing software
• Enterprise POS solutions
• Payment aggregation services
• Sales acceleration platform
• Merchant payment infrastructure

Headquarters

HQ city

Bangalore

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Enterprise POS Solutions (innoviti unipay): Revenue assurance software for large retail enterprises powering payments at top 20 retail enterprises. Generates operating profits with EBITDA of 20-28%. SaaS component constitutes >70%+ of revenues.
2. Sales Acceleration Software (innoviti genie): Sales acceleration platform for mobile/electronics dealers enabling faster inventory turnover, instant cash access, and higher margins. Growing at 192% annualized rate, constitutes 55% of revenues. Targeting operating breakeven in FY26.
3. Payment Collection App (innoviti link): Payment collection app enabling merchants to accept card, UPI, and EMI payments without POS machine. Growing 10% month-on-month with contribution margin of 14%. Covers 30,000+ merchants.
4. Merchant Services and Transaction Fees: Processing fees from payment transactions across online and offline channels. The company processes over Rs. 80,000 Cr. annually across its platforms.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels6 records

Core offering

Innoviti operates a payments-centric retail SaaS platform with three core products: Innoviti Unipay (enterprise revenue assurance and POS payment/reconciliation platform for large retail chains), Innoviti Genie (sales acceleration platform with instant settlements for mobile and electronics dealers), and Innoviti Link (payment collection app enabling merchants to accept card, UPI, and EMI payments without a POS machine or website). It also runs Omnium, an omnichannel payments platform co-built with RBL Bank.

Product overview

Innoviti is a payments-centric retail SaaS platform offering a portfolio of three core products: Innoviti Unipay (enterprise revenue assurance and POS payment platform for large retail enterprises), Innoviti Genie (sales acceleration software for mobile dealers and mid-market merchants), and Innoviti Link (payment collection app for SME merchants). The platform runs across online and offline payment channels, processing over Rs. 80,000 Cr. annually across 2,000+ cities. Innoviti also operates an omnichannel platform called Omnium in partnership with RBL Bank. All products share payment processing infrastructure and RBI payment aggregator authorization.

Differentiator

Problem solved

Functional benefit

Brands

• innoviti unipay: Enterprise-grade POS payment and reconciliation platform for large retail businesses to ensure accurate settlements, control leakages, and manage omnichannel payments at scale.
• innoviti genie
• innoviti link
• uniPAYNext
• GenieCash

Products and services

• Innoviti Unipay

Quantifiable outcome

• Reduces MDR costs by up to 6% through AI-driven UPI acquirer backup switching
• +4 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

AI capability5 records

Feature5 records

Partnerships

Six partnerships are on record, tiered core and minor.

• RBL BankcoreTechnology or Integration · 27 March 2024Strategic partnership to set up Omnium, a state-of-the-art omnichannel payments platform. RBL Bank provides settlement services using modern API technology. Partnership enables seamless integration of business processes with payment events.
• VivominorGTM or Marketing Partner · 1 January 2024Esteemed Partner status for brand EMI offers and promotional campaigns on innoviti link platform.
• Axis BankminorGTM or Marketing Partner · 1 January 2024Bank partner supporting EMI offers and payment processing on innoviti link platform.
• HDFC BankminorGTM or Marketing Partner · 1 January 2024Bank partner supporting EMI offers and payment processing on innoviti link platform.
• ICICI BankminorGTM or Marketing Partner · 1 January 2024Bank partner supporting EMI offers and payment processing on innoviti link platform.
• SBIminorGTM or Marketing Partner · 1 January 2024Bank partner supporting EMI offers and payment processing on innoviti link platform.

Scale indicators17 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Razorpay: India's leading payment aggregator and gateway for online businesses, offering payment acceptance, payout, and lending solutions; competes with Innoviti Link in online merchant payments and shares the broader Indian payment aggregator regulatory environment under RBI.
• Pine Labs: Indian POS and merchant payment platform serving large retail enterprises with in-store payment, credit distribution, and checkout solutions; competes most directly with Innoviti Unipay in offline enterprise retail where Innoviti claims 50%+ market share.
• PayU India: Payment gateway and aggregator serving Indian merchants with online and offline payment solutions; competes with both Innoviti Link and Unipay, particularly in card and EMI processing for enterprise and SME segments.
• Cashfree Payments: Indian payment gateway and aggregator providing online payment acceptance, payouts, and collections; directly competes with Innoviti Link in online payment aggregation for SMEs and online merchants.
• Mswipe Technologies: Indian POS and merchant payment solutions provider offering card acceptance, POS devices, and digital payment services to SMEs; competes with Innoviti Link and Genie in the small merchant and dealer segments.

Broad incumbents

• PhonePe: India's largest UPI-driven payment platform with consumer payments, merchant acceptance, and financial services; competes broadly with Innoviti Link especially on UPI-led merchant payments and offers adjacent enterprise and SME capabilities.
• MobiKwik: Indian digital wallet, payment, and lending platform serving consumers and merchants; shares SME merchant and digital payment overlap with Innoviti Link, including UPI and card acceptance.
• Stripe: Global payment processing platform with API-driven payment acceptance, fraud detection, and embedded finance capabilities; comparable in software-first payment infrastructure architecture to Innoviti Unipay's enterprise payment SaaS model.
• Fiserv: Global fintech and payments company offering merchant acquiring, POS, and payment processing solutions to enterprises; broad incumbent providing overlapping capabilities to Innoviti Unipay's enterprise retail customer base.
• Paytm: India's largest digital payments and financial services platform with payment gateway, POS, and banking services; significant overlap with Innoviti across SME merchants, enterprise retail, and UPI/card payment acceptance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Innoviti1
• YouTubeyoutube.com/c/InnovitiPaymentSolutions
• Facebookfacebook.com/innoviti1
• LinkedInlinkedin.com/company/innoviti-payment-solutions
• Instagraminstagram.com/innoviti_technologies

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds15 records

Investors18 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Innoviti