Innoviti
Innoviti Technologies is a Bengaluru-based payments-centric retail SaaS platform serving enterprise retailers (Reliance, Tanishq, Shoppers Stop), mobile/electronics dealers, and SME merchants in India through three products — unipay (enterprise POS and revenue assurance), genie (dealer sales acceleration), and link (SME payment collection app) — with RBI authorization for both online and in-store payment aggregation.
- Company typePrivate
- Founded2002
- HeadquartersBangalore, India
- Headcount501–1,000
- GTM typeB2B
- OfferingSoftware
What Innoviti does
Innoviti Technologies Pvt. Ltd. is a payments-centric retail SaaS platform headquartered in Bengaluru, India, founded in 2002. The company serves three distinct customer segments through three core products: (1) innoviti unipay, an enterprise-grade POS payment and revenue assurance platform deployed at 18 of India's top 20 retail enterprises including Reliance, Tanishq, and Shoppers Stop, providing real-time reconciliation, settlement visibility, and multi-acquirer management; (2) innoviti genie, a sales acceleration platform serving 4,000+ mobile and electronics dealers by enabling instant settlement (under 15 seconds via GenieCash), distributor cash discount access, and inventory turnover; and (3) innoviti link, a payment collection app that lets 9,000+ SME merchants accept card, UPI, and EMI payments without a POS machine or website. The platform processes over ₹80,000 Cr. annually across 2,000+ cities.
Innoviti's underlying technology combines modern domain-driven architecture, ML-driven fraud detection and after-sales support, and an AI-driven UPI Acquirer Backup Application that uses unsupervised learning to model acquirer behavior and auto-switch before failures. The company holds 14 granted patents (across India, USA, UAE, Singapore) with 11 pending. It is RBI-authorised as a Payment Aggregator for both online and physical (in-store) payments — a dual-license position few competitors hold. Distribution runs through direct enterprise field sales, self-serve app stores (50,000+ downloads), and a partner ecosystem including RBL Bank (Omnium omnichannel platform) and major Indian banks and OEMs (Samsung, Vivo) for EMI distribution.
Revenue is generated primarily through subscription/recurring SaaS fees on unipay (>70% of unipay revenues are SaaS; EBITDA margins of 20-28%) plus transaction fees on genie and link. FY25 operating revenue reached ₹142.6 Cr with 35% YoY growth and ARR of ₹180 Cr at the point of EBITDA profitability in May 2025. Genie contributed ~55-58% of revenue and was growing at 192% annualized, while link contributed transaction-fee revenue growing 10% month-on-month. Investors include Bessemer Venture Partners, FMO, Catamaran Ventures, Patni Family Office, and Alumni Ventures; the company is targeting an IPO filing within 18-24 months.
Innoviti firmographics
Firmographics- Name
- Innoviti
- Legal name
- Innoviti Technologies Pvt. Ltd.
- Website
- https://innoviti.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Innoviti Technologies is a Bengaluru-based payments-centric retail SaaS platform serving enterprise retailers (Reliance, Tanishq, Shoppers Stop), mobile/electronics dealers, and SME merchants in India through three products — unipay (enterprise POS and revenue assurance), genie (dealer sales acceleration), and link (SME payment collection app) — with RBI authorization for both online and in-store payment aggregation.
- Ownership category
- akta.pro rank
Innoviti industry classification
Industry- Product category
- Payment Processing Software
- NAICS
- Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320), Computer Systems Design Services (541512)
- SIC
- Finance Services (6199), Services-Prepackaged Software (7372)
- akta.pro primary industry
- A2A Payment Initiation Service Providers (PISPs) (FSAMAFAB)
Keywords
Where Innoviti is headquartered
LocationHeadquarters
- HQ city
- Bangalore
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Innoviti business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Enterprise POS Solutions (innoviti unipay): Revenue assurance software for large retail enterprises powering payments at top 20 retail enterprises. Generates operating profits with EBITDA of 20-28%. SaaS component constitutes >70%+ of revenues.
- Sales Acceleration Software (innoviti genie): Sales acceleration platform for mobile/electronics dealers enabling faster inventory turnover, instant cash access, and higher margins. Growing at 192% annualized rate, constitutes 55% of revenues. Targeting operating breakeven in FY26.
- Payment Collection App (innoviti link): Payment collection app enabling merchants to accept card, UPI, and EMI payments without POS machine. Growing 10% month-on-month with contribution margin of 14%. Covers 30,000+ merchants.
- Merchant Services and Transaction Fees: Processing fees from payment transactions across online and offline channels. The company processes over Rs. 80,000 Cr. annually across its platforms.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise POS (innoviti unipay) - Custom enterprise pricing |
| Freemium | Monthly | Dealer Platform (innoviti genie) - Free trial available |
| Transaction based/ take rate | Pay-as-you-go | Payment Collection App (innoviti link) - Free download with transaction fees |
Go-to-market motion4 records
Distribution channels4 records
Marketing channels6 records
Innoviti product offering
Product offeringCore offering
Innoviti operates a payments-centric retail SaaS platform with three core products: Innoviti Unipay (enterprise revenue assurance and POS payment/reconciliation platform for large retail chains), Innoviti Genie (sales acceleration platform with instant settlements for mobile and electronics dealers), and Innoviti Link (payment collection app enabling merchants to accept card, UPI, and EMI payments without a POS machine or website). It also runs Omnium, an omnichannel payments platform co-built with RBL Bank.
Product overview
Innoviti is a payments-centric retail SaaS platform offering a portfolio of three core products: Innoviti Unipay (enterprise revenue assurance and POS payment platform for large retail enterprises), Innoviti Genie (sales acceleration software for mobile dealers and mid-market merchants), and Innoviti Link (payment collection app for SME merchants). The platform runs across online and offline payment channels, processing over Rs. 80,000 Cr. annually across 2,000+ cities. Innoviti also operates an omnichannel platform called Omnium in partnership with RBL Bank. All products share payment processing infrastructure and RBI payment aggregator authorization.
Differentiator
Problem solved
Functional benefit
Brands
- innoviti unipay: Enterprise-grade POS payment and reconciliation platform for large retail businesses to ensure accurate settlements, control leakages, and manage omnichannel payments at scale.
- innoviti genie
- innoviti link
- uniPAYNext
- GenieCash
Products and services
- Innoviti Unipay
Quantifiable outcome
- Reduces MDR costs by up to 6% through AI-driven UPI acquirer backup switching
- +4 more outcomes
Companies that use Innoviti
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Innoviti technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
AI capability5 records
Feature5 records
Innoviti partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- RBL BankcoreStrategic partnership to set up Omnium, a state-of-the-art omnichannel payments platform. RBL Bank provides settlement services using modern API technology. Partnership enables seamless integration of business processes with payment events.
- VivominorEsteemed Partner status for brand EMI offers and promotional campaigns on innoviti link platform.
- Axis BankminorBank partner supporting EMI offers and payment processing on innoviti link platform.
- HDFC BankminorBank partner supporting EMI offers and payment processing on innoviti link platform.
- ICICI BankminorBank partner supporting EMI offers and payment processing on innoviti link platform.
- SBIminorBank partner supporting EMI offers and payment processing on innoviti link platform.
Scale indicators17 records
Recent moves8 records
Expansion highlights6 records
Innoviti competitors and assessment
Company assessmentDirect peers
- Razorpay: India's leading payment aggregator and gateway for online businesses, offering payment acceptance, payout, and lending solutions; competes with Innoviti Link in online merchant payments and shares the broader Indian payment aggregator regulatory environment under RBI.
- Pine Labs: Indian POS and merchant payment platform serving large retail enterprises with in-store payment, credit distribution, and checkout solutions; competes most directly with Innoviti Unipay in offline enterprise retail where Innoviti claims 50%+ market share.
- PayU India: Payment gateway and aggregator serving Indian merchants with online and offline payment solutions; competes with both Innoviti Link and Unipay, particularly in card and EMI processing for enterprise and SME segments.
- Cashfree Payments: Indian payment gateway and aggregator providing online payment acceptance, payouts, and collections; directly competes with Innoviti Link in online payment aggregation for SMEs and online merchants.
- Mswipe Technologies: Indian POS and merchant payment solutions provider offering card acceptance, POS devices, and digital payment services to SMEs; competes with Innoviti Link and Genie in the small merchant and dealer segments.
Broad incumbents
- PhonePe: India's largest UPI-driven payment platform with consumer payments, merchant acceptance, and financial services; competes broadly with Innoviti Link especially on UPI-led merchant payments and offers adjacent enterprise and SME capabilities.
- MobiKwik: Indian digital wallet, payment, and lending platform serving consumers and merchants; shares SME merchant and digital payment overlap with Innoviti Link, including UPI and card acceptance.
- Stripe: Global payment processing platform with API-driven payment acceptance, fraud detection, and embedded finance capabilities; comparable in software-first payment infrastructure architecture to Innoviti Unipay's enterprise payment SaaS model.
- Fiserv: Global fintech and payments company offering merchant acquiring, POS, and payment processing solutions to enterprises; broad incumbent providing overlapping capabilities to Innoviti Unipay's enterprise retail customer base.
- Paytm: India's largest digital payments and financial services platform with payment gateway, POS, and banking services; significant overlap with Innoviti across SME merchants, enterprise retail, and UPI/card payment acceptance.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
Innoviti social profiles
Digital presenceInnoviti compliance and trust
Trust signalCompliance5 records
Innoviti financial estimates
Financial estimateRevenue estimate
Valuation estimate
Innoviti leadership team
Management profileNumber of profiles
Profiles10 records
Innoviti funding detail
Funding detailFunding overview
Funding rounds15 records
Investors18 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Innoviti M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Innoviti
What does Innoviti do?
Innoviti operates a payments-centric retail SaaS platform with three core products: Innoviti Unipay (enterprise revenue assurance and POS payment/reconciliation platform for large retail chains), Innoviti Genie (sales acceleration platform with instant settlements for mobile and electronics dealers), and Innoviti Link (payment collection app enabling merchants to accept card, UPI, and EMI payments without a POS machine or website). It also runs Omnium, an omnichannel payments platform co-built with RBL Bank.
Is Innoviti a public or private company?
Innoviti is a private company. It is classified as venture growth investor backed and is currently operating.
When was Innoviti founded?
Innoviti was founded in 2002. It employs 501 to 1,000 people.
Where is Innoviti based?
Innoviti is headquartered in Bangalore, India, in the Asia region.
How does Innoviti make money?
Four revenue lines are on record. Enterprise POS Solutions (innoviti unipay) is the primary driver. The others are sales Acceleration Software (innoviti genie), payment Collection App (innoviti link) and merchant Services and Transaction Fees.
Who are Innoviti's main competitors?
Direct peers on record are Razorpay, Pine Labs, PayU India, Cashfree Payments and Mswipe Technologies. Broad incumbents are PhonePe, MobiKwik, Stripe, Fiserv and Paytm.
Does Innoviti have an API?
Yes. Innoviti uses modern banking and payment APIs integrated with RBL Bank for its Omnium omnichannel payments platform. The platform enables integration of business processes across HR, ERP, and marketing platforms with payment events, allowing retailers to benchmark process performance with peers and enable better target setting.
What industry is Innoviti in?
Innoviti's product category is Payment Processing Software. Its primary akta.pro industry code is FSAMAFAB, A2A Payment Initiation Service Providers (PISPs). Its NAICS code is 522320 and its SIC code is 6199.