What Rolla does

Rolla is a health intelligence platform that ingests data from wearable devices, normalizes it across major vendors, and computes proprietary health scores delivered through white-label apps, SDK integrations, and a REST API. The company operates a hybrid B2B/B2C model: a consumer Rolla App paired with the proprietary Rolla Band wearable sits alongside three enterprise distribution channels — white-label OEM deployment, an SDK for iOS, Android, and Flutter (React Native in beta), and direct enterprise field sales. Platform-reported scale includes 370,016 monthly active users, 89,102 weekly active users, and 14,533 daily active users.

Rolla's technology stack aggregates data from Apple HealthKit, Google Health Connect, and Garmin Connect, computing three proprietary composite scores — Health, Readiness, and Activity — from ten clinical-grade metrics including sleep, resting heart rate, heart rate variability, blood pressure, and active calories. AI-powered features generate personalized daily insights, weekly health reports, activity recommendations, and (in the Full AI tier) meal analysis and macro tracking. The Member Intelligence Hub adds cohort-based partner analytics. The platform holds Cyber Essentials Plus certification, is GDPR compliant with EU data processing, and is registered with the UK ICO (ZB771124). Igor Krezic is identified as Founder and CEO.

The commercial model spans three pricing tiers (Core, Standard AI, Full AI coming soon) on month-to-month subscription billing with no lock-in, plus one-time SDK setup fees and per-unit Rolla Band hardware revenue. Customer segments include gyms and fitness clubs seeking member retention tools, health insurers requiring verified tamper-proof activity data, app developers needing rapid wearable integration, and corporate wellness programs. The company is venture-backed, with approximately $8.76M in disclosed funding across two Series A rounds led by Hellen's Rock Capital in October 2021 ($1,857,255) and August 2023 ($6,898,817). Operating entities include Rolla Holdco Ltd (England and Wales) and Rolla d.o.o. Mostar (Bosnia and Herzegovina).

Name

Rolla

Legal name

Rolla Holdco Ltd

Website

https://rolla.app

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Rolla is a health intelligence platform that ingests wearable data, computes proprietary Health, Readiness, and Activity scores, and delivers AI-powered insights via white-label apps, SDKs, and REST APIs for gyms, insurers, app developers, and corporate wellness programs.

Ownership category

akta.pro rank

Product category

Health Intelligence Software

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Wearables & Consumer IoT Integration Platforms (BYOD) (HLACAFAF)

akta.pro secondary industries

Connected Medical Devices & Wearables (Sensors, Patches, Implantables) (HLACAPAB), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Smart Fitness & Training Devices (Connected Fitness Sensors, Smart Jump Ropes, etc.) (CRACAQAH), Health Monitoring Wearables (ECG, BP, SpO2, CGM-compatible) (CRACAIAF)

Keywords

• Health intelligence platform
• Wearable data aggregation
• White-label fitness SDK
• Corporate wellness software
• Activity-based insurance

Headquarters

HQ city

Mostar

HQ country

Bosnia & Herzegovina

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Operations

Revenue model

1. White Label Services - Monthly Active Users: Recurring fees for ongoing provision of White Label Services comprising fixed platform fee and/or fee per Monthly Active User. A Monthly Active User (MAU) means an End User who performs at least one data-synchronisation event during the billing month.
2. SDK Integration - One-time Setup: One-time fee for design, build and deployment of SDK Integration into Customer Platform, with milestones set out in White Label Agreement.
3. Rolla Band Hardware Sales: Per-unit fee for each Rolla Band wearable device. Includes rights for paired Rolla App or Customer-Branded Version/SDK Integration to operate for the End User.
4. Platform Subscription: Month-to-month subscription model with no lock-in. Pay only for active members. Three AI tiers available: light to deep.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

Rolla operates a white-label health intelligence platform that aggregates wearable data from smartwatches, rings, and bands via a unified SDK, computes three proprietary scores (Health, Readiness, Activity) from ten clinical-grade metrics, and delivers AI-generated personalized insights under the partner's brand. The offering is sold to gyms, health insurers, app developers, and corporate wellness programs through white-label deployment, SDK/API integration, and direct enterprise sales, priced on a per-monthly-active-user subscription with one-time setup and per-unit hardware fees for the Rolla Band.

Product overview

Rolla is a health intelligence platform consisting of a B2C mobile app (Rolla App) paired with a proprietary smart wearable (Rolla Band), and a B2B platform offering white-label deployment options. The platform provides wearable data aggregation from major devices, computing proprietary Health, Readiness, and Activity scores, and delivering AI-generated personalized insights. Business customers can access the Rolla SDK (iOS, Android, Flutter) for in-app integration, deploy via White Label with full branding customization, or use the REST API (~50 endpoints) for data access. The Member Intelligence Hub provides partner-facing analytics with cohort tracking, engagement metrics, and health outcomes data.

Differentiator

Problem solved

Functional benefit

Brands

• Rolla SDK: Software Development Kit for integrating health intelligence into partner applications.
• Rolla Band

Products and services

• Rolla App Consumer-facing mobile application that connects to wearables, delivers daily Health, Readiness, and Activity scores, AI-generated personalized insights, workout tracking, and personalized goals for individual users.
• Rolla Band Proprietary smart wearable device produced by Rolla that pairs with the Rolla App or a customer-branded version to collect activity, movement, heart rate, sleep, and other wellbeing-related data. Sold per unit and bundled with rights for paired app access.
• Member Intelligence Hub Partner-facing dashboard for gyms, insurers, and corporate wellness buyers that provides cohort-powered analytics, distribution and momentum charts across health metrics, workout analytics, and engagement/retention tracking. Enables member segmentation by age, gender, location, and activity level.
• Rolla SDK Software Development Kit available for iOS (Swift), Android (Kotlin), and Flutter (with React Native in beta) that enables developers to integrate wearable data, proprietary health scores, and AI insights into existing applications via a single SDK call covering all major devices.
• White Label Solution Fully branded health and performance product deployment under the customer's own name, including visual identity customization (logo, colors), voice/language customization, infrastructure, algorithms, and security/compliance managed by Rolla.
• REST API REST API with approximately 50 endpoints providing access to metrics, scores, activity history, and user state data. OpenAPI specification is available on request for partner integration.

Quantifiable outcome

• Member team engagement jumped 40% in the first quarter
• +2 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability5 records

Feature9 records

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Validic: Validic is a healthcare IoT data platform that ingests wearable and in-home device data for health systems, payers, and pharma. It competes with Rolla at the payer/insurer data-aggregation layer, although it skews more clinical than consumer-fitness.
• Human API (now Nextern): Human API offers a health data network and API for insurers and digital health companies, providing access to wearable, EHR, and patient-generated data. It is a comparable data-aggregation and normalization platform for insurer and health-app buyers.
• Terra: Terra provides a unified API that aggregates wearable and health data from hundreds of devices and apps. It is the closest direct competitor to Rolla's SDK/API-first integration layer serving app developers and digital health builders.
• Whoop: Whoop combines a proprietary wearable with subscription-based Recovery, Strain, and Sleep scores. It mirrors Rolla's hardware + score + AI insight model in the consumer/professional athlete segment and increasingly competes for enterprise partnerships.
• Oura: Oura sells a smart ring with proprietary Readiness, Sleep, and Activity scores and a subscription app, very analogous to Rolla's scoring framework and consumer-plus-B2B positioning.
• Garmin Health: Garmin Health offers B2B white-label and enterprise wearable solutions with verified activity data for insurers, wellness programs, and clinical research, directly overlapping Rolla's enterprise and insurer go-to-market motion.

Emerging players

• Welltory: Welltory analyzes HRV and wearable data to produce stress, energy, and readiness insights, with B2B2C distribution via insurers, employers, and apps. It is a smaller, emerging peer with overlapping HRV-based scoring and B2B wellness focus.

Broad incumbents

• Fitbit Health Solutions (Google): Fitbit (now under Google) provides a wearable plus white-label/enterprise health platform for insurers, employers, and health systems. It is a broad incumbent competing with Rolla for enterprise wearable-based wellness contracts.
• Withings Health Solutions: Withings Health Solutions offers connected consumer health devices and an enterprise platform for chronic disease management, insurers, and clinical research. It overlaps with Rolla's clinical-grade metrics and insurer-focused use cases.
• Apple Health (Apple): Apple Health aggregates data from Apple's own wearables and third-party devices, computing health metrics natively. As both a data source and potential competitor, it defines the platform layer Rolla integrates against.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/RollaApp
• LinkedInlinkedin.com/company/rollaapp

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rolla