Crayon Data
Crayon Data is a Singapore-headquartered enterprise AI company that builds production-grade agentic and generative AI solutions for tier-1 banks, financial institutions, and travel enterprises. Its Tangram AI platform and Catalyst Labs-Foundry-Factory execution methodology help regulated industries move AI pilots into production at scale.
- Company typePrivate
- Founded2012
- HeadquartersSingapore, Singapore
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Crayon Data does
Crayon Data is a Singapore-headquartered enterprise AI company founded in 2012 that builds production-grade agentic and generative AI solutions primarily for regulated industries, with concentration in banking, financial services, and travel. The company operates a triple-engine business model: Tangram AI (the core platform offering 200+ pre-built, model-agnostic, vendor-agnostic AI agents and use cases), Catalyst (a productized execution engine using a Labs-Foundry-Factory methodology that moves enterprises from pilots to production), and Tangram AI Store (an ecosystem marketplace for ISVs, distributors, and system integrators). The technical foundation rests on a proprietary graph database architecture called TasteGraph, three granted AI patents covering consumer behavior modeling and personalization, and nearly 200 million customer genomes constructed from over a decade of tier-1 bank transaction and behavioral data.
The company serves tier-1 banks and financial institutions including HDFC Bank, ADIB, Riyad Bank, KBZ Bank, HSBC, Mashreq, Visa, and American Express, alongside travel enterprises such as Emirates. Monetization combines enterprise platform licensing (quote-based, annual subscription), professional services revenue through Catalyst engagements, and marketplace commissions from Tangram AI Store. Distribution is led by a direct enterprise sales motion supplemented by a white-label channel partnership with Redington Limited. The company maintains enterprise-grade certifications (ISO 27001, SOC 2 Type II, GDPR, DPDP, ISO 27701) to support regulated buyer procurement.
Crayon Data has accumulated approximately $42 million in disclosed equity funding from 2013 to April 2021, with Jungle Ventures, Mitsui & Co, Openspace Capital, and Seeds Capital among the historical investors. The company is founder-led (Suresh V Shankar, CEO; Vijaya Kumar Ivaturi, CTO; Srikant Sastri, Co-founder), remains privately held with no parent company, and operates offices in Singapore (HQ), Chennai (India regional hub), and Dubai. Vendor-disclosed client outcomes include a 10x ROI in customer value management for ADIB, a 7% increase in customer spends for HDFC Bank, a 126% increase in digital activation for KBZ Bank, and an 80% reduction in booking time for a Middle East travel platform, though these figures are not independently verified.
Crayon Data firmographics
Firmographics- Name
- Crayon Data
- Legal name
- Crayon Data Pte Ltd
- Website
- https://crayondata.ai
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Crayon Data is a Singapore-headquartered enterprise AI company that builds production-grade agentic and generative AI solutions for tier-1 banks, financial institutions, and travel enterprises. Its Tangram AI platform and Catalyst Labs-Foundry-Factory execution methodology help regulated industries move AI pilots into production at scale.
- Ownership category
- akta.pro rank
Crayon Data industry classification
Industry- Product category
- Enterprise AI Software
- NAICS
- Software Publishers (51321), Custom Computer Programming Services (541511)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management) (HDAEANAA)
- akta.pro secondary industries
- CRM Analytics, Revenue Intelligence & Forecasting (HDAEAFAI), Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH), Enterprise AI Governance, Risk & Compliance Platforms (Model Risk, Audit, Policies) (HDAEANAE)
Keywords
Where Crayon Data is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices4 records
Markets served
Crayon Data business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Tangram AI Platform Licensing: Enterprise licensing of the Tangram AI platform providing access to 200+ pre-built AI agents and use cases. Platform is modular, model-agnostic, and enterprise-ready for production deployments.
- Catalyst Professional Services: Productized services spanning Labs (discovery and experimentation), Foundry (build and validation), and Factory (scale and operationalization). Delivered by blended teams combining on-site and remote expertise to move enterprises from pilots to production.
- Tangram AI Store Ecosystem: Ecosystem marketplace where other ISVs and startups list specialized solutions. Distributors and SIs use the platform for their enterprise clients. Provides distribution scale through channel partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise platform licensing with custom pricing |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Crayon Data product offering
Product offeringCore offering
Crayon Data provides an AI-led revenue acceleration platform for enterprises, built on three engines: Tangram AI (a library of 200+ production-grade, agentic and generative AI solutions with model-agnostic and vendor-agnostic architecture), Catalyst (a three-stage execution methodology—Labs, Foundry, Factory—that moves enterprises from pilots to production), and Tangram AI Store (an ecosystem marketplace where third-party ISVs list AI solutions). The platform leverages nearly 200 million customer genomes built from 10+ years of proprietary transaction and behavioral data from tier-1 banks.
Product overview
Crayon Data offers an AI-led revenue acceleration platform built on a triple engine business model consisting of: (1) Tangram AI - the core platform providing 200+ production-grade, agentic and generative AI solutions; (2) Catalyst - a three-stage execution engine (Labs, Foundry, Factory) that moves enterprises from AI experiments to production; and (3) Tangram AI Store - an ecosystem allowing third-party ISVs to list solutions. The platform specializes in serving regulated industries (banking, fintech, travel) with model-agnostic, vendor-agnostic AI that integrates with enterprise systems. Additional offerings include LEANM for regulatory workflow automation in banks.
Differentiator
Problem solved
Functional benefit
Brands
- Tangram AI: Production-grade, agentic and generative AI solutions platform. Pre-built, modular, enterprise-ready, model-agnostic, vendor-agnostic with open architecture.
- Catalyst
- Tangram AI Store
Products and services
- Tangram AI A library of 200+ production-grade, agentic and generative AI solutions. Pre-built, modular, enterprise-ready, model-agnostic, vendor-agnostic with open architecture. Designed for enterprises, particularly in banking, fintech, and travel.
- Catalyst AI adoption and execution engine consisting of three stages: Labs (discovery and experimentation), Foundry (build and validation), and Factory (enterprise-wide scaling). Creates a continuous execution loop to move enterprises from AI pilots to governed production systems.
- Tangram AI Store Ecosystem platform allowing other ISVs and startups to list AI solutions, and enabling distributors and system integrators to deliver solutions to their enterprise clients. Distributed via a white-label partnership with Redington Limited.
- LEANM A regulatory workflow agent designed specifically for banks to handle compliance and governance requirements in agentic AI deployments. Part of Tangram AI's compliance and governance offerings.
Quantifiable outcome
- 7% increase in customer spends for the largest private bank in India
- +5 more outcomes
Companies that use Crayon Data
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Crayon Data technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature6 records
Crayon Data partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Redington LimitedcoreRedington Limited, a major technology distributor, has begun white-labeling Crayon Data's Tangram AI Store platform for its enterprise clients. This partnership enables broader distribution of Crayon's AI solutions through Redington's existing enterprise customer relationships across multiple markets.
Scale indicators15 records
Recent moves6 records
Expansion highlights6 records
Crayon Data competitors and assessment
Company assessmentDirect peers
- DataRobot: DataRobot delivers an enterprise AI platform with pre-built models and MLOps capabilities for regulated industries. Closely aligned with Crayon's Tangram AI platform on model lifecycle, governance, and agentic AI use cases for banks and financial services.
- Fractal Analytics: Fractal is an AI and analytics services-plus-products company serving global enterprises including banks and consumer firms. Comparable on AI-led personalization, decisioning, and enterprise AI execution services, with similar size and emerging-product overlap.
- Mu Sigma: Mu Sigma is a large decision sciences and AI services firm serving banks, retail, and consumer enterprises. Comparable on enterprise AI delivery model for regulated industries, with overlap on banking personalization and customer analytics use cases.
- H2O.ai: H2O.ai provides an enterprise AI platform with model-agnostic and open-source DNA, including AI agents and GenAI features for banks and regulated industries. Comparable positioning around model-agnosticism, regulated verticals, and enterprise agentic AI.
- Tiger Analytics: Tiger Analytics provides AI and data analytics solutions to banks, financial services, and consumer enterprises. Comparable on enterprise AI deployment for tier-1 banks and personalization/decisioning use cases, with overlapping customer profiles.
- C3.ai: C3.ai sells pre-built enterprise AI applications and an agentic platform to large enterprises including financial institutions. Comparable on enterprise AI platform model, pre-built applications library, and tier-1 enterprise sales motion.
- Personetics: Personetics provides AI-driven personalization, customer engagement, and financial wellness solutions for banks. Directly comparable to Crayon's banking-focused personalization and customer-genome engine, with overlapping tier-1 bank customers globally.
Broad incumbents
- Palantir Technologies: Palantir's Foundry and AIP platforms provide enterprise data integration and AI deployment for highly regulated customers, including banks and government. Overlaps on enterprise AI in regulated environments, but at significantly larger scale and broader scope.
- Salesforce (Einstein / Data Cloud): Salesforce offers AI-powered CRM and customer personalization via Einstein and Data Cloud across banking, travel, and consumer verticals. Competes for the same enterprise personalization budgets, though Salesforce is a broader CRM incumbent rather than a banking specialist.
Emerging players
- Yellow.ai: Yellow.ai provides enterprise conversational and agentic AI for customer experience across banking, insurance, and travel. Comparable on enterprise agentic AI for regulated industries, with strong overlap in BFSI customers across Asia and the Middle East.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Crayon Data social profiles
Digital presenceCrayon Data compliance and trust
Trust signalCompliance4 records
Crayon Data financial estimates
Financial estimateRevenue estimate
Valuation estimate
Crayon Data leadership team
Management profileNumber of profiles
Profiles16 records
Crayon Data funding detail
Funding detailFunding overview
Funding rounds9 records
Investors5 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Crayon Data M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Crayon Data
What does Crayon Data do?
Crayon Data provides an AI-led revenue acceleration platform for enterprises, built on three engines: Tangram AI (a library of 200+ production-grade, agentic and generative AI solutions with model-agnostic and vendor-agnostic architecture), Catalyst (a three-stage execution methodology—Labs, Foundry, Factory—that moves enterprises from pilots to production), and Tangram AI Store (an ecosystem marketplace where third-party ISVs list AI solutions). The platform leverages nearly 200 million customer genomes built from 10+ years of proprietary transaction and behavioral data from tier-1 banks.
Is Crayon Data a public or private company?
Crayon Data is a private company. It is classified as venture growth investor backed and is currently operating.
When was Crayon Data founded?
Crayon Data was founded in 2012. It employs 101 to 250 people.
Where is Crayon Data based?
Crayon Data is headquartered in Singapore, Singapore, in the Asia region.
How does Crayon Data make money?
Three revenue lines are on record. Tangram AI Platform Licensing is the primary driver. The others are catalyst Professional Services and tangram AI Store Ecosystem.
Who are Crayon Data's main competitors?
Direct peers on record are DataRobot, Fractal Analytics, Mu Sigma, H2O.ai, Tiger Analytics, C3.ai and Personetics. Broad incumbents are Palantir Technologies and Salesforce (Einstein / Data Cloud). Yellow.ai is listed as an emerging player.
Does Crayon Data have an API?
No public API is recorded for Crayon Data.
What industry is Crayon Data in?
Crayon Data's product category is Enterprise AI Software. Its primary akta.pro industry code is HDAEANAA, End-to-End Enterprise AI Platforms (MLOps & Model Lifecycle Management), with a secondary code of HDAEAFAI, CRM Analytics, Revenue Intelligence & Forecasting. Its NAICS code is 51321 and its SIC code is 7372.