What Kingdom does

Kingdom (operating as Kingdom Superculture) is a Brooklyn-based pet health ingredient company founded in 2019 that develops precision-fermented postbiotic ingredients specifically designed for companion animals. The company operates as a B2B ingredient supplier, selling its Superculture® branded ingredients to pet food and supplement brands who incorporate them into finished products for dogs and cats. Named customers include Dinovite, Native Pet, and Woof, with Kingdom's ingredients used by more than a dozen pet brands. Pricing is not publicly disclosed and is negotiated on a per-customer, volume, and contract basis; the revenue model is best characterized as ingredient supply / licensing-like economics to CPG partners.

Kingdom's commercial product line consists of two core ingredients: Superculture® Pet Oral (targeting canine oral health, with peer-reviewed evidence of 26% reduction in bad breath compounds within 14 days) and Superculture® Pet Immune (targeting itching, skin and coat health, and gut/digestive health, with peer-reviewed evidence of 20% reduction in scratching, 27% improvement in owner-reported itching, visible coat improvement within 14 days, and improved stool consistency versus placebo). The technology platform is built on a proprietary biobank of 25,000+ microbial isolates, proprietary high-precision analytical assays for detecting and quantifying indole compounds, and a high-throughput plate-based fermentation optimization approach. Ingredients are delivered as powders formulated across various pet product formats and validated stable under extrusion, baking, retort, and injection molding conditions, as well as across oral and GI pH ranges.

Kingdom has built significant clinical validation with 10+ completed peer-reviewed clinical studies (publications in Journal of Veterinary Dentistry, Animals, and Pets journals) and two additional studies underway. The company was venture-backed, having raised approximately $26.35M+ in disclosed funding including a $25M Series A in October 2021 led by Shine Capital with participation from Lux Capital, Sequoia Capital, Tao Capital Partners, 4DX Ventures, and others. The company operates from a single headquarters in Brooklyn, United States, with ingredient sales distributed globally through its CPG brand partners.

Name

Kingdom

Legal name

Kingdom

Website

https://kingdomsuperculture.com

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

11–50 employees

Short description

Kingdom is a Brooklyn-based B2B ingredient company that develops precision-fermented postbiotic ingredients specifically designed for companion animals, sold to pet food and supplement brands for use in oral, skin/coat, and gut health products.

Ownership category

akta.pro rank

Product category

Pet Health Ingredients

NAICS

Other Animal Food Manufacturing (311119), Animal Food Manufacturing (3111)

SIC

Biological Products, (No Disgnostic Substances) (2836), Agricultural Prod-Livestock & Animal Specialties (200)

akta.pro primary industry

Probiotics, Prebiotics & Postbiotics (Direct-Fed Microbials) (AFADALAE)

akta.pro secondary industries

Non-Antibiotic Health & Performance Supplements (Immune, Gut Health, Stress/Heat Support) (AFADALAO), Digestive & Gut Health (Probiotics/Prebiotics/Enzymes) (HLAMALAC)

Keywords

• Postbiotic ingredients
• Pet health supplements
• Animal nutrition
• Microbial fermentation
• Functional pet food

Headquarters

HQ city

Brooklyn

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain

Revenue model

1. B2B Ingredient Sales: Kingdom sells its Superculture® postbiotic ingredients to pet food and supplement brands (CPG companies). Brands incorporate the ingredients into their finished products and pay for the ingredient supply. The company acts as an ingredient supplier/technology partner to the pet health industry.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Kingdom develops and sells precision-fermented postbiotic ingredients (under the Superculture® brand) that are designed from the ground up specifically for companion animals (dogs and cats). The company supplies these B2B ingredients — including Superculture® Pet Oral for canine oral health and Superculture® Pet Immune for itching, skin & coat, and gut health — to pet food and supplement brands that incorporate them into finished pet products.

Product overview

Kingdom offers a portfolio of Superculture® postbiotic ingredients specifically designed for companion animals (dogs and cats). The product line consists of Superculture® Pet Oral for canine oral health (addressing bad breath and oral microbiome) and Superculture® Pet Immune for itching, skin & coat, and gut & digestive health. These are B2B ingredient products sold to pet food and supplement brands, delivered as powder toppers that can be formulated across various pet product formats including extruded chews, wet food, liquids, and dried kibble. Both ingredients are built from proprietary microbial strains, developed through precision fermentation, and validated in double-blinded, placebo-controlled clinical trials.

Differentiator

Problem solved

Functional benefit

Brands

• Superculture® Pet Oral: Postbiotic ingredient for canine oral health, clinically validated to reduce bad breath compounds and improve oral microbiome.
• Superculture® Pet Immune

Products and services

• Superculture® Pet Oral A precision-fermented postbiotic ingredient designed from the ground up for canine oral health. Demonstrated a 26% reduction in bad breath compounds compared to placebo within 14 days, validated by peer-reviewed studies in the Journal of Veterinary Dentistry. Sold B2B to pet food and supplement brands for incorporation into finished products.
• Superculture® Pet Immune A precision-fermented, indole-rich postbiotic ingredient designed for itching, skin & coat health, and gut & digestive health in dogs and cats. Clinically validated to reduce scratching by 20% (accelerometer-measured) and improve owner-reported itching by 27%, with visible coat improvement in 14 days and improved stool consistency in dogs. Sold B2B to pet food and supplement brands for incorporation into chews, wet food, liquids, dried kibble, and other formats.

Quantifiable outcome

• 26% reduction in bad breath compounds compared to placebo within 14 days (Superculture® Pet Oral)
• +7 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• DinovitecoreChannel Partner/ Reseller/ DistributorDinovite incorporates Superculture® Pet Oral postbiotic ingredient into their pet products for oral health benefits. One of more than a dozen pet brands using Kingdom's Superculture® ingredients.
• Native PetcoreChannel Partner/ Reseller/ DistributorNative Pet incorporates Superculture® Pet Oral postbiotic ingredient into their pet products for oral health benefits. One of more than a dozen pet brands using Kingdom's Superculture® ingredients.
• WoofcoreChannel Partner/ Reseller/ DistributorWoof incorporates Superculture® Pet Oral postbiotic ingredient into their pet products for oral health benefits. One of more than a dozen pet brands using Kingdom's Superculture® ingredients.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Lallemand Animal Nutrition: Lallemand is a global manufacturer of probiotics and yeast-derived postbiotic ingredients sold B2B to animal-feed and pet-food brands. Most directly comparable to Kingdom on technology (microbial fermentation), customer segment (feed/pet brand manufacturers), and business model (B2B ingredient supply).
• Novonesis (formerly Chr. Hansen): Novonesis is the world's largest dedicated microbial bioscience company (formed from the Novozymes–Chr. Hansen merger), producing probiotic and postbiotic cultures sold B2B to food, beverage, and animal-nutrition brands. Directly comparable on fermentation technology, B2B ingredient model, and animal-nutrition customer base.
• AnimalBiome: AnimalBiome develops microbiome-based products (fecal-microbiota transplants, gut-health testing and supplements) for companion animals. Comparable on pet-specific microbiome focus and clinical validation, though distributed via a more DTC/supplement model rather than B2B ingredient supply.

Broad incumbents

• DSM-Firmenich: DSM-Firmenich is a global nutrition and health ingredients giant with a sizable animal-nutrition business including microbiome and postbiotic platforms for pet food. Comparable as a broad-incumbent competitor in pet-health ingredients with overlapping science-driven capabilities, but at vastly larger scale and product breadth.
• Cargill Animal Nutrition: Cargill's Animal Nutrition business supplies premixes, feed additives, and specialty ingredients (including microbiome products) to global pet-food and livestock-feed manufacturers. Comparable as a broad incumbent in pet/nutrition ingredients but with much wider scope and a deeply developed distribution network.
• ADM Animal Nutrition: ADM produces specialty feed ingredients, pet-food inclusions, and functional additives for the global animal-nutrition market. Comparable broad incumbent in pet/nutrition ingredients with strong commodity and specialty portfolios serving pet-food manufacturers.
• IFF (Danisco Animal Nutrition): IFF (with Danisco Animal Nutrition) supplies microbiome solutions, probiotics, and gut-health ingredients for pet and livestock feed. Comparable as a broad incumbent with overlapping microbiome ingredient capabilities, but operating across many adjacent ingredient categories.
• Elanco Animal Health: Elanco is a global animal-health company focused on pet therapeutics, parasiticides, and pet-nutrition/health products. Comparable as a broad incumbent in companion-animal health, with both product and ingredient distribution muscle, but focused more on pharma-style products than fermentation-derived ingredients.

Emerging players

• Bioibérica: Bioibérica is a Spanish animal-health ingredient company producing functional feed additives and bioactive ingredients for pet and livestock applications. Comparable as an emerging science-driven specialty ingredient supplier in pet/animal health, with a narrower product portfolio than the global incumbents.
• Gallant: Gallant is a U.S. pet-health biotech developing stem-cell and regenerative therapies for companion animals, sold through veterinary clinics. Comparable as an emerging science-led pet-health company with clinical validation emphasis, though operating in a different therapeutic modality (regenerative medicine vs. postbiotics).

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/kingdom-superculture
• Xx.com/superculture

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds7 records

Investors19 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kingdom