What X Shore does

X Shore (legally Fortivo Operations AB, trading as X Shore) is a Swedish designer and manufacturer of fully electric leisure and professional boats, founded in 2016 in Stockholm by Konrad Bergström and headquartered in Sweden with manufacturing in Nyköping. The company sells three core models — the X Shore 1 (6.5m daycruiser from €129,000), Eelex 8000 (8m flagship from €249,000), and X Shore PRO (8m professional utility from €249,000) — built on a modular platform supporting 15+ interchangeable layouts (fishing, diving, social seating, sunbed, dining, sun awnings, closed cabin) and equipped with silent electric propulsion, lithium-ion battery packs (126 kWh from Kriesel, supporting DC fast charging to 80% in 30–60 minutes), Garmin navigation, a 24-inch touchscreen infotainment system with Bowers & Wilkins audio, and over-the-air software updates delivered through a mobile app.

The company's underlying technology is differentiated by an in-house styrene-free pre-preg composite hull manufacturing process that significantly reduces plastic versus standard vinyl ester methods, combined with sustainable cork decking and a connected-boat telemetry layer. X Shore has raised over €100 million across multiple funding rounds (most recently 50 MSEK in June 2025) from investors including SEB Private Equity, Tau Capital, Impact Ocean Capital, Centripetal, and Team Global, and in April 2026 announced new ownership with financial backing following a period of operational disruption including layoffs and parts shortages.

X Shore serves two primary customer segments: individual/consumer recreational boaters in the premium segment (luxury day cruising, watersports, family recreation) and professional maritime operators (diving companies, fishing charters, marine research, coastguards, tourism) — with the X Shore PRO specifically designed for the latter. Revenue is generated primarily through one-time hardware sales (€129,000–€249,000+) distributed via direct online sales through an in-house boat configurator, a global dealer network of 18+ countries, and major international boat shows; a secondary subscription revenue stream for software and connectivity begins after the first year of ownership. The company has received Fast Company's #1 Most Innovative Company in Social Good for 2025, European Powerboat of the Year, Best of Boats Award, German Design Award Gold, and EU Blue Champion status, and holds the only Cicero Dark Green sustainability stamp issued to a leisure boat manufacturer.

Name

X Shore

Legal name

Fortivo Operations AB (trading as X Shore)

Website

https://xshore.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

X Shore is a Swedish designer and manufacturer of fully electric leisure and professional boats (X Shore 1, Eelex 8000, X Shore PRO) priced €129,000–€249,000+, built in Nyköping with sustainable composite hulls and sold globally to affluent recreational boaters and professional maritime operators through dealers and direct online configurator.

Ownership category

akta.pro rank

Product category

Electric Boats / Marine Manufacturing

NAICS

Boat Building (336612), Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511)

SIC

Ship & Boat Building & Repairing (3730), Electronic & Other Electrical Equipment (No Computer Equip) (3600), Engines & Turbines (3510)

akta.pro primary industry

Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK)

akta.pro secondary industry

Day Cruiser, Bowrider & Runabout Manufacturing (IMAJAEAI)

Keywords

• Electric boats
• Marine manufacturing
• Electric propulsion
• Recreational watercraft
• Commercial maritime

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Electric Boat Sales: X Shore generates primary revenue from the sale of fully electric boats. Products are sold through direct online sales, dealer network, and at-events. Boats are available as pre-configured stock (immediate delivery) or custom-configured to customer specifications. Pricing ranges from €129,000 for X Shore 1 to €249,000 for Eelex 8000 and X Shore PRO.
2. Software Connectivity Fees: Software and connectivity fees are included with boat purchase for 1 year after sale to the first retail buyer; thereafter X Shore reserves the right to charge license and/or connectivity fees with advance notice. Software is integrated into the multifunction display and electronic control unit.
3. Service and Spare Parts: X Shore provides service, maintenance, and spare parts support. Service and parts are available on a structured basis. The company re-engaged with service and spare parts support following ownership transition in 2026.

Pricing tiers

Go-to-market motion4 records

Distribution channels4 records

Marketing channels8 records

Core offering

X Shore designs, manufactures, and sells fully electric boats for both private consumers and professional commercial operators. The company's portfolio includes the X Shore 1 (a smaller recreational daycruiser), the Eelex 8000 (a flagship leisure vessel), and the X Shore PRO (a commercial-grade workboat), all built around modular electric drivetrain architecture. Production is based in Nyköping, Sweden under the legal entity Fortivo Operations AB.

Product overview

X Shore is a Swedish electric boat manufacturer offering three core boat models: the X Shore 1 (6.5m daycruiser from €129,000), Eelex 8000 (8m flagship cruiser from €249,000), and X Shore PRO (8m professional utility boat from €249,000). All boats feature electric propulsion with silent operation, sustainable materials including cork decks and styrene-free hulls, and are built at the company's factory in Nyköping, Sweden. The portfolio is complemented by modular accessory options (diving, fishing, seating configurations), a boat configurator platform for customization, and a mobile app providing remote connectivity and monitoring. The boats are sold globally through a dealer network across Europe, North America, and Asia-Pacific.

Differentiator

Problem solved

Functional benefit

Products and services

• X Shore 1

Quantifiable outcome

• 84-90% reduction in operational costs for professional operators compared to ICE (Internal Combustion Engine) alternatives
• +6 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature7 records

Partnerships

Two partnerships are on record, tiered core.

• Electric Garden Initiative (CAKE, Einride, Heart Aerospace, X Shore)coreStrategic or Co-development Partner · 27 June 2023Electric Garden is a joint initiative uniting CAKE (electric motorcycles), Einride (electric freight), Heart Aerospace (electric aircraft), and X Shore (electric boats) during Almedalen Week in Visby, Sweden. The initiative hosts panel discussions and events bringing together industry leaders to accelerate the transition to electric transportation across roads, water, and air. X Shore contributes its expertise in marine electrification to the broader electric mobility ecosystem.
• M Yachts (DACH Exclusive Dealer)coreChannel Partner/ Reseller/ DistributorM Yachts is the exclusive dealer for X Shore in the DACH region (Germany, Austria, Switzerland). They have a long history of selling boats and serve as a key strategic partner for sales and customer support in these markets.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Candela: Swedish electric boat maker most directly comparable to X Shore, producing premium electric hydrofoil leisure craft (C-8, C-7) targeting the same wealthy recreational buyer. Closest direct competitor by geography, price point, and category, with a differentiated hydrofoil vs X Shore's displacement hull design.
• Silent-Yachts: Austrian/Italian builder of solar-electric catamarans and yachts. Direct competitor in the premium electric leisure space, with overlapping sustainability narrative and similar target customers, though focused on larger multi-day cruising vessels versus X Shore's day-cruiser focus.
• Frauscher Boats: Austrian premium boat builder that partnered with Porsche to release an electric daycruiser (Frauscher x Porsche 850 Fantom Air). Comparable premium electric leisure positioning with similar price band, and a credible established OEM leveraging automotive electrification expertise.
• Hinckley Yachts: Iconic American luxury boat builder that has introduced the all-electric Dasher dayboat. Comparable premium positioning, focus on quiet operation and sustainable luxury, targeting a similar high-net-worth buyer — a credible US-market incumbent pushing into the same electric category.
• Q Yachts: Finnish electric boat builder producing premium electric day cruisers (Q30, Q Range). Closely comparable in philosophy (silent electric propulsion, Scandinavian design) and price band, though smaller scale and narrower product line than X Shore.
• Greenline Yachts: Slovenian builder of hybrid and fully electric yachts ranging from dayboats to 50+ foot cruisers. Direct overlap with X Shore in the sustainable propulsion thesis, though Greenline's larger vessels and hybrid-first heritage differentiate the addressable customer.

Emerging players

• RAND Boats: Danish electric leisure boat startup producing stylish smaller electric boats. Comparable premium Scandinavian design language and sustainability positioning, but with smaller scale and narrower product range than X Shore.
• Pure Watercraft: US-based electric outboard motor and pontoon boat company. Partial overlap with X Shore in the electric marine propulsion thesis, but focused on outboards and pontoons rather than premium day cruisers — adjacent rather than directly competing for the same buyer.

Broad incumbents

• Groupe Beneteau: One of the world's largest boat builders (Beneteau, Jeanneau, Lagoon) actively investing in electric and hybrid propulsion across its portfolio. A broad incumbent whose scale and dealer reach represent the most credible competitive threat if they choose to push hard into the premium electric day-cruiser segment.
• Brunswick Corporation: US-listed marine conglomerate (Boston Whaler, Sea Ray, Mercury Marine) with an explicit electrification roadmap (Mercury Avator, Veer). Broad incumbent offering overlapping capability through its portfolio brands, providing scale advantages that X Shore as a standalone pure-play must match through partnerships or capital.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/XshoreSweden
• YouTubeyoutube.com/c/xshore
• Facebookfacebook.com/XshoreSweden
• LinkedInlinkedin.com/company/xshore
• Instagraminstagram.com/x_shore

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds7 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about X Shore