What RAND Boats does

RAND Boats ApS is a Danish designer and manufacturer of premium motorboats, founded in 2013 by architect Carl Kai Rand and headquartered in Copenhagen. The company offers 13+ models across three categories — Social (Breeze 20, Mana 24, Solara 33), Sports (Source 23, Play 24, Spirit 25, Supreme 27, Leisure 28, Roamer 29), and Yacht (Escape 32, Archipelago 32, Lagune 44, Realm 44, Realm 45) — available with either electric or traditional propulsion, with prices ranging from €39,900 to over €499,900.

Its core technology is an in-house electric propulsion stack branded RAID, comprising a German permanent-magnet motor with a custom controller, Li-NMC batteries with a 5 kg/kWh ratio and IP 6X safety rating, flexible 110-380V charging, and a wave-piercing hull that reduces fuel consumption 30-60%. The company supplements this hardware with the RAND Owner's App, an IoT platform providing real-time boat status, GPS tracking, theft fencing, and AI-personalized user modes.

RAND generates revenue primarily through one-time hardware sales of new motorboats, distributed via a global authorized dealer network supplemented by a direct website configurator. The customer base spans recreational boaters, water-sports enthusiasts, and luxury yacht buyers, with eco-tourism operators as a secondary B2B segment. Sustainable materials (recycled PET core, bio-resin, vegan leathers) and a 2030/2035 master plan targeting net-zero boating underpin the company's ESG positioning, and the company reports 11-50 employees with no disclosed outside funding.

Name

RAND Boats

Legal name

RAND Boats ApS

Website

https://randboats.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

11–50 employees

Short description

RAND Boats is a Danish designer and manufacturer of premium electric and hybrid motorboats, offering 13+ models across social, sports, and yacht segments, sold globally through authorized dealers to recreational boaters, water-sports enthusiasts, and luxury yacht buyers.

Ownership category

akta.pro rank

Product category

Luxury Electric Motorboats

NAICS

Ship and Boat Building (3366), Boat Building (336612)

SIC

Engines & Turbines (3510)

akta.pro primary industry

Electric & Hybrid Leisure Craft Manufacturing (IMAJAEAK)

akta.pro secondary industries

Motor Yacht Manufacturing (IMAJAEAB), Luxury Motor Yacht Manufacturing (IMAJAMAD)

Keywords

• Electric motorboats
• Luxury boat manufacturing
• Marine propulsion systems
• Recreational watercraft
• Sustainable boating

Headquarters

HQ city

Copenhagen

HQ country

Denmark

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Motorboat Sales: RAND Boats generates revenue primarily through the sale of new motorboats across three categories: Social Cruising (Breeze 20, Mana 24, Solara 33), Sports (Source 23, Play 24, Spirit 25, Supreme 27, Leisure 28, Roamer 29), and Yacht (Escape 32, Archipelago 32, Lagune 44, Realm 45). All models are available with electric or traditional propulsion systems. Customers can purchase pre-configured boats or use the online configurator for custom builds.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

RAND Boats is a Danish manufacturer of luxury electric and traditional motorboats, offering 13+ models across Social Cruising, Sports, and Yacht categories. The company designs, engineers, and sells its boats directly and through a global dealer network, featuring proprietary RAID electric propulsion, Li-NMC battery systems, wave-piercing hulls, and IoT boat management via the RAND Owner's App. Models range from €39,900 to €499,900 and span 20 to 45 feet.

Product overview

RAND Boats is a Danish-designed motorboat manufacturer offering a portfolio of electric and traditional propulsion motorboats organized into three categories: Social (Breeze 20, Mana 24, Solara 33), Sports (Source 23, Play 24, Spirit 25, Supreme 27, Leisure 28, Roamer 29), and Yacht (Escape 32, Archipelago 32, Lagune 44, Realm 44, Realm 45). The company produces its proprietary RAID electric motor system featuring German permanent magnet technology and Li-NMC batteries, which powers all their electric boat models. RAND Boats also offers the RAND Owner's App for IoT-connected boat management. All boats feature wave-piercing hull designs optimized for efficiency and can be equipped with either electric or traditional propulsion engines.

Differentiator

Problem solved

Functional benefit

Brands

• RAID: Electric boat motor brand developed by RAND Boats featuring German permanent magnet technology, Li-NMC batteries with IP 6X ratings, and stern drive precision systems.

Products and services

• Breeze 20 A social cruising electric motorboat designed for urban escapes and quality time with loved ones, featuring user-friendly controls and effortless maneuverability for novice sailors. Priced from €39,900.
• Mana 24 An eco-friendly day cruiser designed for serene, lasting memories with a focus on environmental consciousness. Priced from €55,900.
• Solara 33 A solar-powered electric day catamaran with a luxurious lounge-like terrace on the water, featuring a razor-sharp hull with 1:20 ratio for peak efficiency. Priced from €255,900.
• Source 23 A high-performance sport boat for those seeking speed and freedom to explore the ocean's possibilities. Priced from €69,900.
• Play 24 A sports boat for remarkable nautical adventures with fun, performance, and speed; ideal for water sports enthusiasts. Priced from €93,900.
• Spirit 25 A luxury motorboat providing the perfect balance of sport and comfort for both exhilarating escapades and tranquil moments. Priced from €125,900.
• Supreme 27 A luxury sports motorboat featuring a unique bowrider design with movable bow lounge accessible through windshield walk-through hatch, offering unrivaled spaciousness. Priced from €153,900.
• Leisure 28 An elevated leisure boating platform featuring Danish design with a triple aft sun lounge, expandable oversize U-sofa, full kitchen, 2-split door toilet, and 2-person luxury cabin. Priced from €165,900.
• Roamer 29 A luxurious adventure boat with a convertible pilothouse offering exceptional weather protection, featuring a dynamic off-shore deadrise hull for top-tier efficiency and comfort in rough waters. Priced from €169,900.
• Escape 32 A day yacht in 32 ft featuring an overnight cabin, tanning space, and protected kitchen and dining areas, accommodating up to 12 passengers with both electric and petrol engine options. Priced from €265,900.
• Archipelago 32 An evolved day yacht with convertible pilot house and off-grid capabilities via solar panels, featuring cabin, sofa lounge, extended swim platform, and fully equipped kitchen. Priced from €265,900.
• Lagune 44 An adventure yacht featuring an XL hardtop covering the entire cockpit and helm station with multi-purpose sunbed revealing a tender and watersport garage, with spacious cruising layout and adventure boat performance. Priced from €499,900.
• Realm 45 A first yacht mastering all seasons with a convertible pilothouse for 360-degree protection, featuring grand social lounge seating up to 14, full-height cabin, and weighing 50% less than boats in its class. Starting from €439,000 EUR excl. VAT.
• Realm 44 A home away from home yacht with convertible pilothouse, expansive cockpit lounge, and amenities for comfortable long-range adventures.
• RAID Electric Motor System A high-performance electric boat motor featuring German permanent magnet technology, custom-programmed motor controller, and Li-NMC batteries with 5 kg per kW/h ratio and IP 6X ratings, designed for stern drive precision. Powers all RAND electric boat models.
• RAND Owner's App A digital IoT solution integrating real-time boat status updates, location tracking, GPS fencing for theft protection, battery and fuel level monitoring, engine hours tracking, and AI user modes for all RAND boat models.

Quantifiable outcome

• 30-60% lower fuel consumption compared to similar productions with traditional propulsion
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• Authorized Dealers (Global Network)coreChannel Partner/ Reseller/ DistributorRAND Boats operates through a network of authorized dealers worldwide who act as exclusive partners for sales, sea trials, and customer support in their respective regions. The dealer network enables global delivery and local service support for boat customers.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Candela Speed Boat: Swedish premium electric boat maker using hydrofoils and proprietary electric drive. Directly comparable to RAND: both are Scandinavian-founded electric leisure craft builders selling premium boats with proprietary propulsion IP.
• X Shore: Swedish electric boat manufacturer producing premium dayboats and cruisers with proprietary electric drivetrains. Closely comparable to RAND in target customer, price band, and electric-only positioning.
• Frauscher Bootswerft: Austrian premium motorboat/yacht builder that has launched electric variants of its dayboats. Comparable to RAND in luxury segment, premium pricing, and growing electric propulsion focus.
• Axopar Boats: Finnish premium sport/adventure motorboat maker with comparable 20–30 ft models and similar pricing tiers to RAND's Sports line. Direct competition in the European premium dayboat segment, though primarily ICE today.
• Silent-Yachts: Builder of solar-electric catamarans and yachts. Comparable to RAND's Yacht tier (Solara 33, Realm 45) on premium electric cruising, though focused on multihulls.
• Greenline Yachts: Slovenian hybrid/electric yacht builder offering 33–50 ft models with parallel-hybrid and full-electric drivetrains. Direct overlap with RAND's day-yacht and weekend-yacht segment on price, size, and electric proposition.
• Sunreef Yachts: Polish luxury catamaran/yacht builder with a strong electric and solar propulsion line. Overlaps with RAND's premium, sustainability-led positioning, particularly the Solara 33.

Broad incumbents

• Hinckley Yachts: Long-established American luxury yacht builder that has launched the Dasher electric dayboat. Comparable to RAND at the premium end; broader portfolio and deeper service network, but smaller electric offering.
• Princess Yachts: Major UK luxury motor yacht manufacturer with broad 30–95 ft range. Comparable to RAND's Yacht tier on price and customer, but a much larger incumbent with global service infrastructure.
• Boston Whaler: Iconic US sport/recreational boat brand under Brunswick Corporation. Comparable to RAND's Sports line on customer and use cases; broader incumbent with deeper US dealer network.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@RANDBoats
• Facebookfacebook.com/randboats
• Instagraminstagram.com/randboats
• TikToktiktok.com/@randboats
• Xx.com/randboats

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about RAND Boats