Reality Games
- Company typePrivate
- Founded2014
- HeadquartersLondon, United Kingdom
- Headcount51–100
- GTM typeB2C
- OfferingSoftware
Reality Games firmographics
Firmographics- Name
- Reality Games
- Legal name
- Reality Games (London) Ltd.
- Website
- https://reality.co
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
Reality Games industry classification
Industry- Product category
- Mobile Gaming
- SIC
- Services-Miscellaneous Amusement & Recreation (7990)
- akta.pro primary industry
- Virtual Worlds & Social Sandbox Experiences (persistent social spaces) (MPAFAIAG)
- akta.pro secondary industries
- VR/AR Game Publishing & Distribution (MPAFABAK), Mobile Game Publishing & App Game Stores (BPAMAKAB)
Keywords
Where Reality Games is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
Reality Games business model
Business model- GTM type
- B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Freemium + In-App Purchases: The primary revenue model is free-to-play with optional in-app purchases. Players can collect virtual game currency and special items free through gameplay or purchase them. Virtual goods include features, items, and virtual currency that unlock premium functionality.
- VIP Subscription: Monthly VIP Subscription offering paid up-front access to premium services. Billed monthly on a one-month Billing Cycle. Automatically renews unless cancelled. Provides additional features and benefits compared to the free basic version.
- Brand Partnerships: Revenue generated through brand partnerships and co-branded in-game content for Monopoly World. Art Director/Brand Manager role specifically focuses on translating brand partnerships into innovative in-game integrations and ad campaigns.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Basic Version |
| Subscription | Monthly | VIP Subscription (Monthly) |
| Transaction based/ take rate | Pay-as-you-go | Virtual Goods and Currency |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels6 records
Reality Games product offering
Product offeringCore offering
Reality Games develops and publishes mobile games that combine real-world geolocation data with augmented reality and big data analytics. Its flagship titles Monopoly World, Landlord GO, and Landlord Tycoon let players discover, purchase, and manage real-world buildings and venues using GPS-based gameplay. The games are powered by a proprietary Big Data engine called Big Dots and are distributed free-to-play via global app stores with in-app purchases and VIP subscriptions.
Product overview
Reality Games is a mobile gaming company that creates location-based and augmented reality games powered by its proprietary Big Data game engine called Big Dots. The core product portfolio includes Monopoly World (the flagship AR geolocation game based on the Monopoly IP), Landlord Go, and Landlord Tycoon, with additional games in production (Foodtruck, Speculate). The Big Dots engine provides the underlying technology for property valuation, data verification, and POI database management. Supporting technology modules include Reality Maps (3D rendering) and AR Smart Layer (AR navigation). The company also operates Railway, a coworking and accelerator platform. The products collectively leverage geolocation data, big data analytics, and AI to connect players with real-world properties and experiences.
Differentiator
Problem solved
Functional benefit
Brands
- Monopoly World: A geolocation-based mobile game that brings the classic Monopoly board game to life in the real world using augmented reality and AI
- Landlord GO
- Landlord Tycoon
- Foodtruck
- Speculate
- Big Dots
Products and services
- Monopoly World A mobile geolocation and augmented reality game that brings the classic Monopoly board game to life in the real world; players discover real-life buildings, countries, cities, and venues as they explore their neighborhood and build their property empire. Targeted at mobile gamers globally on iOS and Android.
- Landlord GO
Quantifiable outcome
- Access to over 100 million real-world buildings for in-game property gameplay
- +2 more outcomes
Companies that use Reality Games
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Reality Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability6 records
Feature6 records
Reality Games partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- OpenStreetMapcoreOpenStreetMap provides street data used in Reality Games' mapping and geolocation features. Acknowledged in Terms of Service as 'Streets Data © OpenStreetMap contributors'.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Reality Games competitors and assessment
Company assessmentDirect peers
- Niantic: Niantic is the leading developer of geolocation-based AR mobile games (Pokémon GO, Ingress, Pikmin Bloom), making it the most direct comparable to Reality Games' AR/geolocation gameplay model.
Broad incumbents
- Scopely: Scopely operates a portfolio of free-to-play mobile games including Monopoly GO!, which directly competes with Reality Games' Monopoly World for the same IP-driven casual mobile audience.
- Zynga: Zynga is a large incumbent in free-to-play mobile and social casino/word games, comparable on business model (F2P, IAP, VIP subscriptions) and casual mobile distribution.
- King (Activision Blizzard): King operates casual mobile hits like Candy Crush and has applied iconic IP (Shuffle Cats, Crash Bandicoot) to mobile, offering a comparable model of IP-driven F2P mobile publishing at scale.
- Roblox Corporation: Roblox operates a persistent social/UGC virtual world platform with creator monetization, overlapping with Reality Games' persistent geolocation virtual worlds and AR social sandbox experiences.
- Jam City: Jam City is a mobile games publisher operating Cookie Jam, Disney Frozen Adventures and other IP-licensed casual titles, comparable on IP-licensed F2P mobile publishing.
- Supercell: Supercell operates Clash of Clans, Hay Day and Brawl Stars as evergreen F2P mobile titles with small-team live-ops discipline, comparable on operating model for high-quality mobile games.
Emerging players
- Playful Studios: Playful Studios builds location-based and social mobile games, with comparable ambitions in real-world-integrated casual mobile gameplay.
- Rec Room: Rec Room is a cross-platform social gaming/UGC platform with AR ambitions, comparable as an emerging player in persistent social virtual worlds adjacent to Reality Games' geolocation sandbox thesis.
Others
- Hasbro (Digital Gaming): Hasbro is both Reality Games' Monopoly IP licensor and a competitor through Hasbro's own digital gaming initiatives, and is a relevant ecosystem participant for any partnership or licensing deal involving the Monopoly brand.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Reality Games social profiles
Digital presenceReality Games compliance and trust
Trust signalCompliance4 records
Reality Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reality Games leadership team
Management profileNumber of profiles
Profiles2 records
Reality Games subsidiaries and ownership
Company hierarchySubsidiaries1 record
Reality Games funding detail
Funding detailFunding overview
Funding rounds11 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reality Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reality Games
What does Reality Games do?
Reality Games develops and publishes mobile games that combine real-world geolocation data with augmented reality and big data analytics. Its flagship titles Monopoly World, Landlord GO, and Landlord Tycoon let players discover, purchase, and manage real-world buildings and venues using GPS-based gameplay. The games are powered by a proprietary Big Data engine called Big Dots and are distributed free-to-play via global app stores with in-app purchases and VIP subscriptions.
Is Reality Games a public or private company?
Reality Games is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reality Games founded?
Reality Games was founded in 2014. It employs 51 to 100 people.
Where is Reality Games based?
Reality Games is headquartered in London, United Kingdom, in the Europe region.
How does Reality Games make money?
Three revenue lines are on record. Freemium + In-App Purchases are the primary driver. The others are VIP Subscription and brand Partnerships.
Who are Reality Games's main competitors?
Niantic is listed as a direct peer. Broad incumbents are Scopely, Zynga, King (Activision Blizzard), Roblox Corporation, Jam City and Supercell. Emerging players are Playful Studios and Rec Room. Hasbro (Digital Gaming) is listed as an others.
Does Reality Games have an API?
No public API is recorded for Reality Games.
What industry is Reality Games in?
Reality Games's product category is Mobile Gaming. Its primary akta.pro industry code is MPAFAIAG, Virtual Worlds & Social Sandbox Experiences (persistent social spaces), with a secondary code of MPAFABAK, VR/AR Game Publishing & Distribution. Its SIC code is 7990.