Baxter Planning
Baxter Planning provides AI-powered service supply chain optimization software for asset-intensive enterprises, unifying service parts planning, order execution, and issue resolution. Its BaxterPredict platform manages over $11 billion in inventory across 35,000 locations in 120 countries.
- Company typePrivate
- Founded1993
- HeadquartersAustin, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Baxter Planning does
Baxter Planning, founded in 1993 and headquartered in Austin, Texas, provides AI-powered Service Supply Chain (SSC) optimization software for asset-intensive enterprises. The company's flagship platform, BaxterPredict, unifies service parts planning, order execution, and issue resolution into an end-to-end predictive system that currently manages over $11 billion in customer inventory across 35,000 service locations in 120 countries. The product architecture is centered on proprietary AI/ML components including BaxterProphet for inventory optimization, BaxterLynX for order execution, BaxterSnapshot for issue resolution, Prophet.ai for product lifecycle and Last Time Buy forecasting, and SSC Agents (with Help Agent) for conversational and exception-management automation. Planning as a Service (PaaS) provides a professional services layer that augments customer planning teams.
Baxter Planning sells exclusively through a direct enterprise field sales motion on a quote-based annual subscription model, supplemented by on-premise and private cloud software licensing for select deployments. The company serves enterprise customers in life sciences, high-tech, industrial machinery, aerospace and defense, telecommunications, oil and gas, business equipment, transportation, and managed service providers. Named and logoed customers include Roche Diagnostics, Siemens Healthineers, IBM, F5, Beckman Coulter, Leidos, Hologic, Nutanix, Palo Alto Networks, Stanley Black & Decker, Haemonetics, Thyssenkrupp, and Glory, indicating a focused enterprise book of business with high contract values.
The company is privately held and backed by Marlin Equity Partners, which completed a majority growth investment in May 2024, succeeding Polaris Partners (which had invested $25M in 2017). Baxter Planning operates additional offices in Barcelona and Pune, acquired the supply chain technology business of Entercoms in November 2021, and in January 2026 appointed Anton Chilton (formerly CEO of QAD Inc) as CEO, succeeding Chuck Moeling. The company has been recognized by IDC (MarketScape Leader for AI-Enabled Service Parts Management, 2025), Gartner (Magic Quadrant and Critical Capabilities for Supply Chain Planning Solutions for Discrete Industries, 2026), and Supply Chain Brain (100 Great Supply Chain Partners, 2025).
Baxter Planning firmographics
Firmographics- Name
- Baxter Planning
- Legal name
- Baxter Planning
- Website
- https://baxterplanning.com
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Baxter Planning provides AI-powered service supply chain optimization software for asset-intensive enterprises, unifying service parts planning, order execution, and issue resolution. Its BaxterPredict platform manages over $11 billion in inventory across 35,000 locations in 120 countries.
- Ownership category
- akta.pro rank
Baxter Planning industry classification
Industry- Product category
- Service Supply Chain Software
- NAICS
- Software Publishers (513210), Management Consulting Services (54161)
- SIC
- Services-Prepackaged Software (7372), Services-Management Services (8741)
- akta.pro primary industry
- Supply Chain Planning (SCP) & Advanced Planning Systems (APS) (HDAEAEAL)
- akta.pro secondary industries
- Demand Planning, Forecasting & Inventory Optimization Services (CRAOAOAG), Supply Chain Planning (S&OP/IBP, Demand & Inventory) (BPAHAHAD)
Keywords
Where Baxter Planning is headquartered
LocationHeadquarters
- HQ city
- Austin
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Baxter Planning business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS/Subscription: Cloud-based software-as-a-service model providing access to the BaxterPredict platform and related modules on a subscription basis. Customers pay recurring fees for platform access, support, and updates.
- Software Licensing: Enterprise software licensing for on-premise or private cloud deployments alongside SaaS offerings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise SaaS subscription with customizable modules |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
Baxter Planning product offering
Product offeringCore offering
Baxter Planning provides an AI-powered predictive Service Supply Chain (SSC) software platform, marketed as BaxterPredict, that helps asset-intensive enterprises plan, execute, and resolve service parts operations across global service networks. The platform combines demand forecasting, inventory optimization, service order execution, escalation management, and AI-driven decision support to reduce service parts inventory costs while maintaining or improving equipment uptime for customers in high-tech, life sciences, industrial machinery, aerospace and defense, and other asset-intensive verticals.
Product overview
Baxter Planning offers a platform-plus-modules architecture centered on the BaxterPredict end-to-end AI-powered predictive Service Supply Chain platform. The core platform unifies three main functional modules: BaxterProphet (service parts planning and inventory optimization), BaxterLynX (service order execution and workflow management), and BaxterSnapshot (service issue resolution and escalation management). Additional AI-powered modules include Prophet.ai for product lifecycle and Last Time Buy optimization, Help Agent for conversational knowledge retrieval, and SSC Agents for autonomous workflow support. The company also offers Planning as a Service (PaaS) as a professional services layer to augment customer teams with domain expertise. The platform is designed for asset-intensive industries including High-Tech, Life Sciences, Industrial Machinery, Aerospace and Defense, and others, with customers managing over $11 billion in inventory across 35,000 locations in 120 countries.
Differentiator
Problem solved
Functional benefit
Brands
- BaxterPredict: The world's only end-to-end platform for Predictive Service Supply Chain Optimization, incorporating AI-powered planning, order execution, and issue resolution capabilities.
- BaxterLynX
- BaxterProphet
- BaxterSnapshot
- Prophet.ai
- Help Agent
Products and services
- BaxterPredict End-to-end AI-powered predictive Service Supply Chain platform that unifies service parts planning (BaxterProphet), service order execution (BaxterLynX), and service issue resolution (BaxterSnapshot) for enterprise customers managing global service networks across high-tech, life sciences, industrial machinery, aerospace and defense, and other asset-intensive industries.
- BaxterProphet
Quantifiable outcome
- Reduced inventory costs while maintaining service levels
Companies that use Baxter Planning
Customer profileNamed customers6 records
Segments9 records
Ideal customer profiles3 records
Baxter Planning technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability7 records
Feature7 records
Baxter Planning partnerships and signals
Strategic signalScale indicators4 records
Recent moves6 records
Expansion highlights6 records
Baxter Planning competitors and assessment
Company assessmentDirect peers
- Kinaxis: Kinaxis is a supply chain planning platform (formerly known as concurrent planning) that competes directly with Baxter Planning in SCP/APS, particularly for manufacturers with complex multi-tier networks. Both target demand forecasting, inventory optimization, and S&OP — making it the closest direct peer in supply chain planning SaaS.
- o9 Solutions: o9 Solutions is an AI-powered enterprise planning platform covering demand planning, supply planning, and integrated business planning. Like Baxter, o9 emphasizes AI/ML-driven forecasting and serves asset-intensive manufacturers, making it a directly comparable SCP specialist.
- Blue Yonder: Blue Yonder (formerly JDA) is a major supply chain planning and execution platform with demand planning, inventory optimization, and after-sales service parts capabilities. It competes head-to-head with Baxter Planning in SCP and service parts planning for discrete manufacturers.
- RELEX Solutions: RELEX provides AI-driven supply chain and inventory optimization solutions for retail, wholesale, and manufacturing. Its forecasting and replenishment capabilities overlap with Baxter's BaxterProphet demand planning and inventory optimization modules.
- E2open: E2open provides a connected supply chain platform covering demand sensing, supply planning, and logistics. Its demand and supply planning capabilities position it as a directly comparable SCP competitor, particularly for manufacturers with complex multi-tier networks.
Broad incumbents
- ServiceNow Field Service Management: ServiceNow's FSM and workflow platform addresses field service parts planning and execution for large enterprises. While broader than Baxter's service supply chain focus, it overlaps in dispatching, parts planning, and workflow for service-intensive industries.
- IFS: IFS provides enterprise software including field service management, asset management, and supply chain capabilities for asset-intensive industries. Its FSM and service parts modules overlap with Baxter Planning's service supply chain scope, particularly in industrial and aerospace verticals.
- SAP (IBP / S/4HANA): SAP's Integrated Business Planning (IBP) and S/4HANA supply chain modules offer demand planning, inventory optimization, and service parts forecasting as part of broader ERP. It is the most significant broad incumbent Baxter competes against in service parts planning.
- Oracle SCM Cloud: Oracle's SCM Cloud (including demand planning, supply planning, and service logistics) provides comparable capabilities to Baxter Predict within a broader ERP stack. Represents a major incumbent competitor for enterprise SCP and service parts management.
- ClickSoftware (Salesforce Field Service): ClickSoftware, now part of Salesforce Field Service, provides field service management with scheduling, dispatch, and parts optimization. It overlaps with BaxterLynX and BaxterSnapshot in service order execution and issue resolution for service-intensive enterprises.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Baxter Planning social profiles
Digital presenceBaxter Planning financial estimates
Financial estimateRevenue estimate
Valuation estimate
Baxter Planning leadership team
Management profileNumber of profiles
Profiles8 records
Baxter Planning funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Baxter Planning M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Baxter Planning
What does Baxter Planning do?
Baxter Planning provides an AI-powered predictive Service Supply Chain (SSC) software platform, marketed as BaxterPredict, that helps asset-intensive enterprises plan, execute, and resolve service parts operations across global service networks. The platform combines demand forecasting, inventory optimization, service order execution, escalation management, and AI-driven decision support to reduce service parts inventory costs while maintaining or improving equipment uptime for customers in high-tech, life sciences, industrial machinery, aerospace and defense, and other asset-intensive verticals.
Is Baxter Planning a public or private company?
Baxter Planning is a private company. It is classified as private equity controlled and is currently operating.
When was Baxter Planning founded?
Baxter Planning was founded in 1993. It employs 251 to 500 people.
Where is Baxter Planning based?
Baxter Planning is headquartered in Austin, United States, in the North America region.
How does Baxter Planning make money?
Two revenue lines are on record. SaaS/Subscription is the primary driver. The others are software Licensing.
Who are Baxter Planning's main competitors?
Direct peers on record are Kinaxis, o9 Solutions, Blue Yonder, RELEX Solutions and E2open. Broad incumbents are ServiceNow Field Service Management, IFS, SAP (IBP / S/4HANA), Oracle SCM Cloud and ClickSoftware (Salesforce Field Service).
Does Baxter Planning have an API?
No public API is recorded for Baxter Planning.
What industry is Baxter Planning in?
Baxter Planning's product category is Service Supply Chain Software. Its primary akta.pro industry code is HDAEAEAL, Supply Chain Planning (SCP) & Advanced Planning Systems (APS), with a secondary code of CRAOAOAG, Demand Planning, Forecasting & Inventory Optimization Services. Its NAICS code is 513210 and its SIC code is 7372.