Tatum Games
Tatum Games operates MIKROS, a customer data platform and advertising ecosystem that uses patented M2M technology to deliver cross-game analytics, user scoring, and marketing automation for indie game developers and small studios.
- Company typePrivate
- Founded2013
- HeadquartersLos Angeles, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Tatum Games does
Tatum Games LLC is a California-based game analytics and marketing technology company operating the MIKROS platform, a customer data platform and advertising ecosystem purpose-built for indie game developers and small-to-mid-sized studios. Founded in 2013 and headquartered in California, the company has been adopted by 30,000+ game developers since the April 2023 public launch of MIKROS Analytics. Its core proposition is to give small developers access to enterprise-grade analytics through pooled cross-game data rather than requiring each studio to build its own data science capability.
The MIKROS portfolio is built around the company's patented M2M (Mobile-to-Mobile) technology, which links games together and applies machine learning to produce four proprietary user-level scores: Activity (engagement intensity, 1-10), Spending (whale/shark/guppy classification, 1-10), Reputation (toxic behavior tracking across games, 1-10), and Tendency (genre/content affinity prediction). The product suite includes MIKROS Analytics (KPI monitoring, retention/churn prediction, side-by-side competitor benchmarking), MIKROS Marketing (one-click automated campaign distribution across gaming communities, influencers, and digital publications), and the MIKROS Unity SDK (one-line, largely codeless integration). Distribution channels include direct self-serve signup, the Unity Asset Store, and the MIKROS Mafia Discord developer community. The platform is offered with GDPR, CCPA, and CPRA compliance posture.
The business operates on a freemium-plus-usage model: a $0 Free tier, a Startup tier at $360/year ($30/month equivalent), and custom-priced Enterprise contracts, supplemented by usage-based revenue from MIKROS Marketing campaigns priced at a $20/day minimum over 1-3 month durations. Go-to-market is product-led and community-led, relying on the MIKROS Mafia Discord hub, developer documentation, and SDK-first onboarding rather than enterprise sales motions. Tatum Games has disclosed approximately $785,000 in cumulative funding across three small rounds (2021, 2022, 2025), operates with 11-50 employees, and has no disclosed institutional investors, M&A activity, or revenue figures.
Tatum Games firmographics
Firmographics- Name
- Tatum Games
- Legal name
- Tatum Games LLC
- Website
- https://developer.tatumgames.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Tatum Games operates MIKROS, a customer data platform and advertising ecosystem that uses patented M2M technology to deliver cross-game analytics, user scoring, and marketing automation for indie game developers and small studios.
- Ownership category
- akta.pro rank
Tatum Games industry classification
Industry- Product category
- Game Analytics Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Gaming & Interactive Entertainment Personalization (HDAAAGAF)
Keywords
Where Tatum Games is headquartered
LocationHeadquarters
- HQ city
- Los Angeles
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Tatum Games business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription Tiers: Three-tier subscription model: Free (limited features, 60-day data history), Startup ($360/year, 12-month history), and Enterprise (custom pricing, 3-year history, full feature access including M2M technology). Revenue from recurring annual/monthly subscriptions.
- Marketing Campaigns: Pay-per-day advertising with campaigns starting at $20/day. Upfront payment for set duration. Premium add-on packages available for content writing, social media, and influencer activations. No hidden fees or variable bidding.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier with limited features for indie developers to get started |
| Subscription | Annual | Paid annual tier with expanded features and data history |
| Subscription | Multi-year contract | Custom enterprise tier with full feature access |
| Unit Pricing | Pay-as-you-go | Per-day marketing campaign budget with optional premium add-ons |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels4 records
Tatum Games product offering
Product offeringCore offering
Tatum Games operates MIKROS, a SaaS customer data platform and advertising ecosystem for game developers. The platform provides user-specific analytics, cross-game behavioral data pooling via patented M2M technology, predictive user scoring (Activity, Spending, Reputation, Tendency), competitor benchmarking, and an automated one-click marketing campaign tool for indie and small-to-mid-sized game studios.
Product overview
Tatum Games offers MIKROS, a unified customer data platform and advertising ecosystem tailored for indie game developers. The portfolio consists of the MIKROS core platform (customer data platform), MIKROS Analytics (primary analytics and insights module), MIKROS Marketing (automated marketing solution), and MIKROS Unity SDK (integration toolkit). These products are architecturally integrated: developers use the Unity SDK to instrument their games, data flows into MIKROS Analytics for insights and competitive benchmarking, and MIKROS Marketing leverages the ecosystem data for targeted promotion—creating a closed-loop platform for game discovery, analytics, and growth.
Differentiator
Problem solved
Functional benefit
Brands
- MIKROS: A powerful customer data platform and advertising solution for game developers, providing analytics, marketing, and user targeting capabilities.
- MIKROS Marketing
- MIKROS Analytics
- MIKROS Mafia
Products and services
- MIKROS Platform A customer data platform and advertising ecosystem for game developers providing user-specific analytics, cross-game data pooling, micro-targeting, and marketing tools for indie and small-to-mid-sized game studios.
- MIKROS Analytics Enterprise-grade analytics module enrolling game developers in an information-sharing ecosystem for behavioral insights. Provides KPI monitoring, retention/churn prediction, competitor benchmarking, user spending analytics, crash reporting, and audience segmentation. Integrates with Unity and Unreal engines via one-line SDK.
- MIKROS Marketing Automated multi-channel marketing platform for game studios enabling one-click campaign activation across gaming communities, social media, influencers, and digital publications. Campaigns run 1-3 months with daily budgets starting at $20 and optional premium add-on packages for content writing, social amplification, and influencer activations.
- MIKROS Unity SDK Unity SDK package (v1.4.0) enabling game developers to integrate MIKROS Analytics into Unity games. Supports Unity 2021.3.45f1 LTS and 2022.3.x LTS+, with automatic session tracking, metadata collection, crash reporting, and codeless preset/custom event logging via IDE dropdown menus.
Quantifiable outcome
- 30,000+ game developers adopted the platform since April 2023 launch
- +2 more outcomes
Companies that use Tatum Games
Customer profileSegments2 records
Ideal customer profiles2 records
Tatum Games technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability5 records
Feature8 records
Tatum Games partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- INVO TechnologiescoreStrategic partnership announced January 8, 2026 combining MIKROS Analytics platform with INVO's development tools. Aims to provide indie game studios with integrated analytics and development tools for enhanced revenue insights and financial visibility within developer workflows. Targets small and mid-sized studios lacking enterprise-grade analytics.
- GlitchminorPartnership to enhance community-driven game discovery and marketing for indie developers and small studios. Integrates Tatum's MIKROS ecosystem with Glitch's social platform to improve visibility and engagement for games.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Tatum Games competitors and assessment
Company assessmentEmerging players
- Mixpanel: Mixpanel offers product analytics with event-based tracking, funnel analysis, and user segmentation that some indie game studios adopt as a general-purpose alternative. Partial overlap with MIKROS's behavioral analytics and segmentation features.
- Singular: Singular provides marketing analytics, attribution, and campaign intelligence for mobile-first businesses including gaming apps. Comparable to Tatum's marketing analytics and ROI attribution layers.
- Amplitude: Amplitude is a product analytics platform that has expanded into gaming with cohort analysis, funnel reporting, and behavioral segmentation. Increasingly overlapping with MIKROS Analytics on cohort and retention analytics for digital products.
Direct peers
- GameAnalytics: GameAnalytics is a free-to-use game analytics platform serving indie and mid-market developers with similar dashboards, funnels, and player segmentation. Directly comparable to MIKROS Analytics on target customer, pricing model, and core functionality.
- devtodev: devtodev offers game analytics, user segmentation, and marketing automation tools to game developers across mobile, PC, and console. Closest direct competitor to Tatum's combined analytics-plus-marketing offering for indie and mid-market studios.
- deltaDNA: deltaDNA (now part of Unity) provides game-specific analytics with player segmentation, predictive scoring, and targeted marketing campaigns. Highly comparable product surface to MIKROS, particularly around player classification and campaign activation.
Broad incumbents
- Unity Gaming Services: Unity's integrated suite bundles analytics, monetization, and LiveOps tools directly inside the Unity engine workflow. Represents the largest incumbent threat to standalone game analytics platforms targeting indie developers.
- AppsFlyer: AppsFlyer is the leading mobile attribution and marketing analytics platform, deeply embedded in mobile game user acquisition workflows. Overlaps with Tatum's micro-targeting and marketing campaign capabilities for mobile game studios.
- ironSource: ironSource (now part of Unity) provides a broad mobile gaming growth platform spanning analytics, mediation, and user acquisition. Overlaps with MIKROS Marketing on the advertising/marketing side for mobile game developers.
- Adjust: Adjust provides mobile attribution, marketing analytics, and fraud prevention for app marketers including game studios. Comparable to the marketing analytics and micro-targeting portions of MIKROS's offering.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Tatum Games social profiles
Digital presenceTatum Games compliance and trust
Trust signalCompliance3 records
Tatum Games financial estimates
Financial estimateRevenue estimate
Valuation estimate
Tatum Games leadership team
Management profileNumber of profiles
Profiles3 records
Tatum Games funding detail
Funding detailFunding overview
Funding rounds3 records
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Tatum Games M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Tatum Games
What does Tatum Games do?
Tatum Games operates MIKROS, a SaaS customer data platform and advertising ecosystem for game developers. The platform provides user-specific analytics, cross-game behavioral data pooling via patented M2M technology, predictive user scoring (Activity, Spending, Reputation, Tendency), competitor benchmarking, and an automated one-click marketing campaign tool for indie and small-to-mid-sized game studios.
Is Tatum Games a public or private company?
Tatum Games is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Tatum Games founded?
Tatum Games was founded in 2013. It employs 11 to 50 people.
Where is Tatum Games based?
Tatum Games is headquartered in Los Angeles, United States, in the North America region.
How does Tatum Games make money?
Two revenue lines are on record. Subscription Tiers are the primary driver. The others are marketing Campaigns.
Who are Tatum Games's main competitors?
Emerging players on record are Mixpanel, Singular and Amplitude. Direct peers are GameAnalytics, devtodev and deltaDNA. Broad incumbents are Unity Gaming Services, AppsFlyer, ironSource and Adjust.
Does Tatum Games have an API?
Yes. MIKROS provides a Unity SDK that allows game developers to integrate analytics into their games. Developers can instantiate the SDK with one line of code, track custom events, log preset events (authentication, gameplay, purchases), and configure privacy settings. The platform generates AppGameID and API Keys for each project, with support for multiple environments (production, development, QA). No standalone public REST/GraphQL API documentation is explicitly referenced; integration is primarily via the Unity SDK package. Developer documentation is at developer.tatumgames.com/documentation/introduction.
What industry is Tatum Games in?
Tatum Games's product category is Game Analytics Software. Its primary akta.pro industry code is HDAAAGAF, Gaming & Interactive Entertainment Personalization. Its NAICS code is 5132 and its SIC code is 7900.