Vetcove

What Vetcove does

Vetcove operates a B2B procurement marketplace for the U.S. veterinary industry, aggregating catalogs from nearly all major veterinary distributors, manufacturers, diagnostic laboratories, compounding pharmacies, and office supply companies into a single web interface. Veterinary hospitals and animal welfare nonprofits use the platform free of charge to search across connected vendor accounts, compare real-time pricing and availability (including GPO, corporate, and negotiated deals), manage multi-vendor shopping carts, and checkout directly through the platform. Stripe is integrated as the payment processor for transactions Vetcove handles directly, while some purchases are redirected to vendor sites with pre-populated carts. The company is privately held, Y Combinator-backed, headquartered in Miami, Florida, and operates with 101-250 employees serving more than 23,000 veterinary hospitals.

The company's monetization is two-sided. Manufacturers and direct vendors pay a service fee of 9.75% of gross sales plus $0.99 per order for access to Vetcove's buyer audience, and a 2.9% + $0.30 per-transaction credit card processing fee applies to orders processed through the platform. This take-rate model aligns Vetcove's revenue with vendor transaction volume rather than buyer subscription fees, which underpins the freemium positioning for clinics and shelters. Beyond core procurement, the product surface includes order history analytics, shopping lists and quick-reorder tools, supplier switching between carts, a vendor-facing portal for catalog and pricing management, and a community layer comprising discussion boards and the Cove Crew ambassador program (64 members). Distribution is anchored by official purchasing platform designations from AVMA, AAEP, and AAFP, which provide credibility and member-base access that competitors would struggle to replicate. Geographic scope is U.S.-only, with explicit restriction on international shipping.

Name

Vetcove

Legal name

Vetcove Inc.

Website

https://vetcove.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

Vetcove operates a free B2B marketplace enabling U.S. veterinary hospitals to compare and purchase supplies from multiple distributors in a single interface. The company monetizes via vendor service fees and is endorsed by AVMA, AAEP, and AAFP.

Ownership category

akta.pro rank

Product category

Veterinary B2B Marketplace & Procurement Platform

NAICS

Veterinary Services (54194), Pet Care (except Veterinary) Services (81291)

SIC

Services-Medical Laboratories (8071)

akta.pro primary industry

Veterinary Inventory, Pharmacy & Medication Management (HLAMAMAF)

akta.pro secondary industries

Animal Health OTC Retail (Parasite Control, Basic Care) (HLAMAIAJ), Veterinary Billing, Payments & Insurance Claims Software (HLAMAMAD), Controlled Substances & Compliance-Focused Veterinary Distribution (HLAMAIAI)

Keywords

• B2B veterinary marketplace
• Veterinary supply procurement
• Multi-vendor price comparison
• Veterinary inventory management
• Animal health purchasing platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Manufacturer/Vendor Service Fees: Veterinary product manufacturers and direct vendors pay Vetcove a service fee of 9.75% of gross sales plus $0.99 per order for access to the platform. Additionally, credit card processing fees of 2.9% plus $0.30 per transaction apply for orders processed through Vetcove's payment processor. This allows corporations to reach veterinary clinics directly through the platform.
2. Direct Vendor Sales: Vendors can sell products directly to end users through the Procurement Platform, with Vetcove facilitating the transaction and taking a commission.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Vetcove operates a free B2B procurement marketplace for veterinary hospitals, clinics, animal shelters, and nonprofit organizations, enabling them to search, compare pricing and availability across nearly all major U.S. veterinary suppliers in a single interface, and complete checkout with vendors while supporting existing GPO, corporate, and negotiated pricing relationships. Revenue is generated from manufacturers and direct vendors who pay service fees to list and sell on the platform.

Product overview

Vetcove is a B2B purchasing platform for veterinary clinics that operates as a marketplace connecting veterinary practices with multiple distributors and suppliers. The core platform allows clinics to shop all suppliers from a single interface, compare pricing and availability in real-time, manage shopping carts across vendors, and checkout directly. Vetcove supports special pricing including GPO, corporate group, and negotiated deals. The ecosystem includes the main Purchasing Platform, the Direct Connect program (offered through veterinary associations like AVMA, AAEP, and AAFP), the Vendor Portal for sellers, and community features including the Cove Crew ambassador program and discussion boards. Additional modules include order management, price analytics, and shopping list functionality.

Differentiator

Problem solved

Functional benefit

Products and services

• Vetcove Purchasing Platform A B2B veterinary supply purchasing platform that enables veterinary clinics, hospitals, animal shelters, and nonprofit organizations to search, compare pricing and availability, and place orders across nearly all major U.S. veterinary distributors and suppliers from a single interface. The platform is free for veterinary organizations and supports GPO, corporate, and negotiated pricing.
• Direct Connect (Powered by Vetcove) A purchasing tool deployed in partnership with veterinary associations (AVMA, AAEP, AAFP) that enables member veterinary professionals to compare pricing and product characteristics across multiple suppliers and manage inventory.
• Vendor Portal (Procurement Platform for Sellers) A seller-facing portal that enables veterinary product vendors and manufacturers to manage their product catalog, set prices, upload content, view orders, and process transactions through the Vetcove marketplace in exchange for a service fee of 9.75% of gross sales plus $0.99 per order.

Quantifiable outcome

• Over 23,000 veterinary hospitals trust Vetcove for their purchasing needs
• +2 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Three partnerships are on record, tiered core.

• AVMA (American Veterinary Medical Association)coreGTM or Marketing PartnerAVMA and Vetcove have teamed up to launch AVMA Direct Connect, an official purchasing platform powered by Vetcove. This partnership designates Vetcove as the preferred purchasing platform for AVMA members, providing credibility and access to the largest veterinary professional organization in the US.
• AAEP (American Association of Equine Practitioners)coreGTM or Marketing PartnerOfficial purchasing platform partner of AAEP, providing equine veterinarians with access to the Vetcove purchasing platform for streamlined supply ordering.
• AAFP (American Association of Feline Practitioners)coreGTM or Marketing PartnerOfficial purchasing platform partner of AAFP, enabling feline-focused veterinary practices to benefit from Vetcove's multi-vendor purchasing capabilities.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Covetrus: Major veterinary distribution and technology platform serving North American vet practices with supply distribution, practice management software, and animal health services; one of Vetcove's largest integrated vendor partners but also a potential competitor building its own procurement portal.
• IDEXX Laboratories: Leading veterinary diagnostics and practice management software company whose VetLab and Cornerstone products integrate with vet clinics; comparable as a tech-enabled vendor serving vet practices and a potential integration/expansion partner for Vetcove.
• Patterson Companies: Large veterinary and dental distribution company that supplies veterinary practices; comparable because it is one of the major distributors Vetcove aggregates, and its supply relationships and scale make it a competitive threat if it pursues direct procurement digitization.
• Amazon Business: Amazon's B2B procurement marketplace for businesses; comparable as a multi-supplier procurement aggregator with price comparison, though broader in scope; represents a competitive threat if it deepens veterinary category coverage.

Direct peers

• Tundra: Zero-commission B2B wholesale marketplace connecting brands and resellers; directly comparable in being a B2B procurement marketplace with no-cost buyer access and supplier-paid monetization, though focused on general merchandise rather than veterinary.
• Joor: B2B digital marketplace for the fashion wholesale industry; directly comparable as a vertical B2B marketplace that digitizes and aggregates multi-brand procurement with buyer-paid convenience and supplier-side monetization.
• Faire: Leading B2B wholesale marketplace connecting independent retailers with brands across multiple product categories; highly comparable marketplace/aggregator business model (commission-based, free to buyers) applied to a different vertical (retail vs. veterinary).

Emerging players

• ezyVet: Cloud-based veterinary practice management software used by vet clinics; comparable because it sells to the same customer base (veterinary practices) and is a logical adjacent product Vetcove could expand into or partner with for deeper workflow integration.
• Ankorstore: B2B wholesale marketplace connecting independent retailers and brands across Europe/US; shares marketplace mechanics (free buyer access, supplier-paid) and similar multi-vendor procurement use cases in a different vertical.

Others

• Chewy: Large online pet supplies retailer (B2C); thematically related as a major player in the pet/animal supply space with potential to enter B2B veterinary procurement, though currently operating in a different customer segment.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/vetcove
• Facebookfacebook.com/vetcove
• LinkedInlinkedin.com/company/vetcove

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors10 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Vetcove