JOOR
JOOR is a New York-headquartered B2B wholesale fashion marketplace connecting 14,000+ brands with 675,000+ retail buyers across 150 countries, processing $100B+ in annual wholesale transactions through its digital platform, embedded JOOR Pay payments, JOOR Passport virtual trade shows, and 100+ ERP integrations.
- Company typePrivate
- Founded2010
- HeadquartersNew York, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What JOOR does
JOOR is a privately-held B2B wholesale fashion marketplace founded in 2010 and headquartered in New York, operating a two-sided platform that connects fashion brands with retail buyers globally. The platform serves over 14,000 brands across 53 categories and 675,000+ retail buyers across 150 countries, processing more than $100B in annual wholesale transactions and facilitating 2.5M+ brand-retailer connections. JOOR's customer base spans luxury houses (LVMH, Loewe, Marc Jacobs, Jacquemus, Coach, Tory Burch), contemporary and designer brands (C.P. Company, Erdem, Belstaff, Dr. Martens), department stores (Harrods, Selfridges, Printemps, Dover Street Market), and mid-market labels (Loake, Zulu & Zephyr), addressing pain points around fragmented buyer relationships, manual order processing, limited international reach, and slow trend analysis.
JOOR's product surface is organized around a core wholesale management platform with several integrated modules. Brand-facing tools include JOOR Passport (a digital trade show portal with partnerships at COTERIE, ISPO Munich, Pitti, and CIFF), Virtual Showrooms, Digital Linesheets, JOOR Pay (embedded B2B payments), JOOR Discover (data-driven matchmaking), and JOOR Studio Services (on-site product photography via partnership with ORDRE). Retailer-facing tools include Visual Assortment Planning, an Enterprise Retail Solution with door-level allocation and size curve planning, and a Shopify sync app. The platform integrates with 100+ ERP/PLM/POS systems including Shopify, NetSuite, SAP, Microsoft Dynamics 365, QuickBooks, Zedonk, and CEGID. JOOR has also built a proprietary fashion-specific vision-language model used in its AI Trend Analysis Tool, which matches runway trends to shoppable products across millions of styles.
JOOR generates revenue through brand subscription tiers (annual billing, quote-based pricing for enterprise), transaction and payment processing fees via JOOR Pay, and professional services through JOOR Studio. Go-to-market combines enterprise field sales for large brands and retailers with event-driven activation at major fashion trade shows globally, channel partnerships with trade show organizations and industry bodies (CFDA, CIFF, Vogue Brasil), and a self-serve buyer onboarding motion. The company has raised approximately $82M+ across multiple rounds, including a $16M Series C led by ITOCHU in 2021, a $46M Series D led by Macquarie Capital in 2021, and a $25M round led by Brightwood Capital and Tamarix Capital Partners in 2023. Investors include Battery Ventures, Canaan Partners, Macquarie Group, and ITOCHU. JOOR operates regional offices in New York and Shanghai, holds GDPR, CCPA, and EU-US Data Privacy Framework certifications, and is led by CEO Kristin Savilia.
JOOR firmographics
Firmographics- Name
- JOOR
- Legal name
- JOOR Access LLC
- Website
- https://joor.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- JOOR is a New York-headquartered B2B wholesale fashion marketplace connecting 14,000+ brands with 675,000+ retail buyers across 150 countries, processing $100B+ in annual wholesale transactions through its digital platform, embedded JOOR Pay payments, JOOR Passport virtual trade shows, and 100+ ERP integrations.
- Ownership category
- akta.pro rank
JOOR industry classification
Industry- Product category
- B2B Wholesale Fashion Platform
- akta.pro primary industry
- B2B Marketplaces & Wholesale Platforms (BPAMAGAD)
Keywords
Where JOOR is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
JOOR business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Platform Subscription: JOOR charges brands and retailers for platform access with subscription-based pricing tiers. The platform offers different plans for brands and retailers with varying features and levels of service.
- Transaction/Order Fees: JOOR earns fees on wholesale transactions processed through the platform, including order management and payment processing through JOOR Pay.
- Professional Services: JOOR Studio Services provides photography and video production for fashion brands looking to create high-quality product visuals for the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Brand subscription tiers |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
JOOR product offering
Product offeringCore offering
JOOR is a cloud-based B2B wholesale platform that connects 14,000+ fashion brands in 53 categories with 700,000+ retail buyers across 150 countries, processing more than $100B in annual wholesale transactions. The platform provides virtual showrooms, digital linesheets, order management, JOOR Pay embedded B2B payments, JOOR Discover matchmaking, JOOR Passport digital trade shows, JOOR Studio Services photography, an AI-powered trend analysis tool, and 100+ ERP/PLM integrations for fashion wholesale operations.
Product overview
JOOR is a unified B2B fashion wholesale platform offering both brand-facing selling tools (JOOR Pay, Virtual Showrooms, Digital Linesheets, Order Management, JOOR Discover, JOOR Studio Services, Brand API) and retailer-facing buying solutions (Enterprise Retail Solution, Visual Assortment Planning, JOOR Product Sync App). The platform's centerpiece is JOOR Passport, a digital trade show portal enabling virtual wholesale connections globally. Key capabilities include a proprietary AI-powered visual search tool for trend matching, embedded B2B payments via JOOR Pay, and over 100 pre-built ERP/PLM integrations including Shopify, NetSuite, SAP, and Zedonk. The platform processes over $100B in annual wholesale transactions across 14,000+ brands and 700,000+ buyers in 150 countries.
Differentiator
Problem solved
Functional benefit
Brands
- JOOR Passport: Digital trade show portal enabling global virtual trade shows and events connecting brands and retailers.
- JOOR Discover
- JOOR Studio Services
- JOOR Pay
Products and services
- JOOR Wholesale Platform End-to-end cloud-based B2B wholesale platform connecting 14,000+ fashion brands with 700,000+ retail buyers across 150 countries. Includes virtual showrooms, digital linesheets, order management, real-time reporting, and 100+ ERP/PLM integrations. Used by LVMH brands, Loewe, Marc Jacobs, Dr. Martens, Belstaff, Tory Burch, Harrods, Selfridges, and Shopbop.
- JOOR Passport Digital trade show portal that partners with MAGIC, COTERIE, ISPO Munich, Pitti, CIFF, CABANA and others to provide virtual trade show environments where brands and retailers can connect globally with shoppable collections and trend reports.
- JOOR Pay Embedded B2B payment system for wholesale transactions between fashion brands and retailers, designed to enhance cash flow, reduce payment risk, and streamline settlement within the JOOR platform.
- JOOR Discover Data-driven wholesale matchmaking service that uses JOOR's platform data to connect brands with vetted retailers based on target audience, price point, and product categories. Reported to drive a 9x higher success rate in acquiring new retailer clients compared to traditional methods.
- JOOR Studio Services Professional fashion photography and video production service delivered through JOOR's exclusive partnership with ORDRE, providing on-site mobile 2D, 360-degree, and video content for product visualization. Styles shot by JOOR Studio result in 78% more orders than brand-provided images.
- Visual Assortment Standalone assortment planning tool that enables fashion retailers to centralize and visualize their complete multi-brand product assortments in a single dashboard, replacing manual buying processes with visual planning and addressing fragmented product information.
- JOOR Product Sync App for Shopify Shopify app that seamlessly syncs JOOR order information to retailer Shopify stores, enabling integrated wholesale-to-retail operations for Shopify-based retailers.
- JOOR Brand API Public REST API for developers and brands to build integrations and automate wholesale operations with the JOOR platform, with documentation at api-docs.jooraccess.com.
Quantifiable outcome
- 60% faster order processing for brands like Erdem
- +9 more outcomes
Companies that use JOOR
Customer profileNamed customers21 records
Segments5 records
Ideal customer profiles3 records
JOOR technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature8 records
JOOR partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core and minor.
- COTERIEcoreLaunched JOOR x COTERIE: Fall 2026 Collections digital extension on JOOR Passport platform, giving global retailers early access to preview collections two weeks before the physical show.
- ISPO MunichcoreStrategic partnership integrating JOOR's services into the ISPO Munich trade show to enhance relationships and digital buying opportunities within sports, outdoor, and lifestyle sectors. The collaboration introduces new communication channels and expands digital solutions for brands and retailers.
- ORDREcoreExclusive partnership delivering premium fashion photography and video production services through JOOR Studio. Mobile units set up in showrooms to provide high-quality digital asset production.
- ShopifycorePre-built integration allowing seamless sync of JOOR order information with Shopify retail stores.
- NetSuitecorePre-built ERP integration for seamless data synchronization with Oracle NetSuite.
- SAPcorePre-built integration with SAP enterprise systems for enterprise customers.
- Microsoft Dynamics 365corePre-built integration with Microsoft Dynamics 365 for enterprise customers.
- ZedonkcorePre-built integration with Zedonk fashion ERP and wholesale management system.
- CEGIDcoreIntegration with CEGID enterprise retail and fashion management solutions.
- CFDAcoreIndustry partnership with Council of Fashion Designers of America for industry advocacy and marketing initiatives.
- CIFFcorePartnership with Copenhagen International Fashion Fair for digital trade show integration.
- Vogue BrasilminorMedia partnership for fashion industry content and marketing.
- Business Fashion CouncilminorIndustry partnership for fashion business advocacy and education.
Scale indicators14 records
Recent moves8 records
Expansion highlights6 records
JOOR competitors and assessment
Company assessmentEmerging players
- Edited: Edited provides AI-driven retail analytics and trend forecasting for fashion brands and retailers—adjacent to JOOR's AI trend analysis tools and increasingly overlapping as JOOR builds data and analytics features.
- Ankorstore: Ankorstore is a European B2B marketplace for independent brands and retailers with significant fashion overlap, offering net payment terms and curated buying—comparable to JOOR's marketplace model though with a stronger focus on independent/emerging brands.
- RangeMe: RangeMe is a B2B product discovery platform used by retailers to source from brands, with overlap in retail-buyer discovery—a comparable marketplace model though broader in category coverage than JOOR's fashion specialization.
- RangeMe by Lecta (formerly ECRM / Brandify): RangeMe/Electronic Category Management is a B2B sourcing platform for retail buyers, comparable to JOOR's brand discovery and matchmaking workflow for retailer-buyer connections.
Broad incumbents
- Faire: Faire is a B2B wholesale marketplace operating at massive scale across multiple categories including fashion/apparel. While broader than JOOR, it competes for the same brand-side customers and offers similar retailer-facing discovery and order management.
Others
- Trendalytics: Trendalytics is an AI-powered trend forecasting platform for fashion and retail—comparable to JOOR's AI trend analysis capability and the company where JOOR's current Head of Product previously served as CPO.
- Shopify (B2B / Handshake): Shopify is a broad incumbent in commerce whose expanding B2B functionality and Handshake wholesale marketplace increasingly compete with JOOR for fashion brands and retailers, especially those already on Shopify POS.
Direct peers
- Brandboom: Brandboom is a B2B wholesale platform serving fashion and lifestyle brands with digital linesheets, virtual showrooms, and order management—directly overlapping JOOR's core feature set and customer profile.
- LeNewBlack: LeNewBlack is a European B2B fashion marketplace connecting brands with retailers, offering virtual showrooms and digital showrooms—a direct functional peer to JOOR with overlap in the European fashion market.
- NuOrder (by ASAP): NuOrder is the closest direct competitor to JOOR—also a B2B wholesale platform connecting fashion brands and retailers with virtual showrooms, linesheets, and order management. Both target the same fashion wholesale workflow and customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JOOR social profiles
Digital presenceJOOR compliance and trust
Trust signalCompliance3 records
JOOR financial estimates
Financial estimateRevenue estimate
Valuation estimate
JOOR leadership team
Management profileNumber of profiles
Profiles9 records
JOOR funding detail
Funding detailFunding overview
Funding rounds6 records
Investors14 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JOOR M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JOOR
What does JOOR do?
JOOR is a cloud-based B2B wholesale platform that connects 14,000+ fashion brands in 53 categories with 700,000+ retail buyers across 150 countries, processing more than $100B in annual wholesale transactions. The platform provides virtual showrooms, digital linesheets, order management, JOOR Pay embedded B2B payments, JOOR Discover matchmaking, JOOR Passport digital trade shows, JOOR Studio Services photography, an AI-powered trend analysis tool, and 100+ ERP/PLM integrations for fashion wholesale operations.
Is JOOR a public or private company?
JOOR is a private company. It is classified as venture growth investor backed and is currently operating.
When was JOOR founded?
JOOR was founded in 2010. It employs 101 to 250 people.
Where is JOOR based?
JOOR is headquartered in New York, United States, in the North America region.
How does JOOR make money?
Three revenue lines are on record. Platform Subscription is the primary driver. The others are transaction/Order Fees and professional Services.
Who are JOOR's main competitors?
Emerging players on record are Edited, Ankorstore, RangeMe and RangeMe by Lecta (formerly ECRM / Brandify). Faire is listed as a broad incumbent. Others are Trendalytics and Shopify (B2B / Handshake). Direct peers are Brandboom, LeNewBlack and NuOrder (by ASAP).
Does JOOR have an API?
Yes. JOOR offers a public Brand API for developers to build integrations and automate wholesale operations. The API documentation is available at api-docs.jooraccess.com. Developer documentation is at api-docs.jooraccess.com.
What industry is JOOR in?
JOOR's product category is B2B Wholesale Fashion Platform. Its primary akta.pro industry code is BPAMAGAD, B2B Marketplaces & Wholesale Platforms.