Neuro-ID
Neuro-ID provides behavioral analytics-based fraud detection software for financial institutions, fintech, and insurers. Founded in 2014 and acquired by Experian in 2024, it analyzes user interaction patterns to detect fraud across account opening, login, and transactions without collecting PII.
- Company typePrivate
- Founded2014
- HeadquartersWhitefish, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Neuro-ID does
Neuro-ID is a behavioral analytics company founded in 2014 and headquartered in Whitefish, United States, that builds fraud detection software for financial institutions, fintech, and insurance organizations. The company's core technology uses machine-learned behavioral recognition, analyzing how users enter data (typing patterns, cursor movements, navigation transitions) rather than what data they enter, to distinguish legitimate users from fraudsters in real time. The platform is built on more than 1 billion customer journeys across industries and countries, and combines behavioral analytics with device intelligence to detect stolen IDs, synthetic identities, account takeover attempts, bot attacks, and promotional abuse across the full user lifecycle, from account opening through login and transactions. The product is structured as a core platform with two integrated modules — Neuro-ID for Account Opening and Neuro-ID for Account Defense — and is delivered exclusively through Experian's enterprise sales network following Experian's 2024 acquisition.
The company operated an enterprise B2B SaaS model prior to the acquisition, monetizing through subscription-based licensing with annual billing and quote-based pricing tailored to each customer's fraud profile. Before the 2024 acquisition by Experian, Neuro-ID had raised approximately $42 million in venture funding across a December 2020 round and a November 2021 $35 million Series B led by Canapi Ventures, with Fin Capital and TTV Capital also participating. Reported customer outcomes include a 62% reduction in auto-approved fraud at onboarding at a Top 5 bank, a 2x increase in post-login fraud detection at a leading consumer financial merchant, and over $1.4 million in annualized savings at a global money transfer provider. The company is led by CEO Jack Alton, Co-founder and Chief Science Officer Joe Valacich, COO Courtney Laabs, and CFO and Head of Strategy Jon Fetveit.
Neuro-ID firmographics
Firmographics- Name
- Neuro-ID
- Legal name
- Neuro-ID
- Website
- https://neuro-id.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Neuro-ID provides behavioral analytics-based fraud detection software for financial institutions, fintech, and insurers. Founded in 2014 and acquired by Experian in 2024, it analyzes user interaction patterns to detect fraud across account opening, login, and transactions without collecting PII.
- Ownership category
- akta.pro rank
Neuro-ID industry classification
Industry- Product category
- Fraud Detection Software
- NAICS
- Information (51)
- akta.pro primary industry
- Risk Scoring, Fraud & Anomaly Detection (HDAAAHAD)
Keywords
Where Neuro-ID is headquartered
LocationHeadquarters
- HQ city
- Whitefish
- HQ country
- United States
- HQ region
- North America
Markets served
Neuro-ID business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Enterprise SaaS Platform Licensing: Neuro-ID is sold as a B2B SaaS solution integrated into Experian's fraud management suite. The platform provides behavioral analytics and device intelligence APIs for fraud detection across account opening, login, and transactions. Revenue is generated through licensing fees, likely subscription-based for enterprise customers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise licensing with tailored configurations |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Neuro-ID product offering
Product offeringCore offering
Neuro-ID provides a behavioral analytics and device intelligence SaaS platform that distinguishes legitimate users from fraudsters in real time across account opening, login, and transaction events. The platform analyzes behavioral signals (typing, cursor movement, transitions) and device characteristics to detect stolen IDs, synthetic identities, bots, account takeover, and promo abuse without adding user friction. It is delivered as part of Experian's fraud management suite to banks, fintech, insurers, and retailers.
Product overview
Neuro-ID is a behavioral analytics fraud detection platform acquired by Experian, consisting of a core platform with two integrated modules: Neuro-ID for Account Opening (fraud prevention at onboarding) and Neuro-ID for Account Defense (protection during login and transactions). The platform processes behavioral signals including typing patterns, cursor movements, and device intelligence to detect stolen IDs, synthetic identities, malicious bots, and account takeover attempts in real-time without collecting or storing PII.
Differentiator
Problem solved
Functional benefit
Products and services
- Neuro-ID Frictionless, end-to-end fraud protection platform using behavioral analytics and device intelligence to detect fraud across the entire user lifecycle — from account opening through transactions — for financial institutions and retailers.
Quantifiable outcome
- 62% reduction in auto-approved fraud at onboarding at a top 5 bank
- +2 more outcomes
Companies that use Neuro-ID
Customer profileNamed customers4 records
Segments2 records
Ideal customer profiles2 records
Neuro-ID technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature8 records
Neuro-ID partnerships and signals
Strategic signalScale indicators6 records
Recent moves4 records
Expansion highlights4 records
Neuro-ID competitors and assessment
Company assessmentDirect peers
- BioCatch: BioCatch is the leading pure-play behavioral biometrics company for fraud detection, analyzing user behavior (mouse movements, keystrokes, touchscreen interactions) to distinguish legitimate users from fraudsters. It competes head-to-head with Neuro-ID in account opening, account takeover, and transaction fraud prevention across financial services.
- NuData Security (Mastercard): NuData Security, a Mastercard company, provides behavioral biometrics and device intelligence for fraud prevention across the customer lifecycle. It is a direct competitor to Neuro-ID in onboarding fraud, ATO detection, and bot mitigation, with similar ML-driven behavioral signal analysis.
- BehavioSec (LexisNexis Risk Solutions): BehavioSec, now part of LexisNexis Risk Solutions, offers behavioral biometrics technology to detect fraud and identity theft by analyzing user interaction patterns. It is highly comparable to Neuro-ID in technology approach (behavioral signals) and target market (financial services fraud prevention).
- Sift: Sift provides a Digital Trust & Safety platform combining device fingerprinting, behavioral analytics, and ML-based fraud detection for account abuse, payment fraud, and content abuse. It serves similar enterprise customers in financial services and e-commerce with overlapping fraud-prevention capabilities.
- Kount (Equifax): Kount, an Equifax company, provides AI-driven fraud prevention with device fingerprinting, behavioral analytics, and identity verification. Like Neuro-ID, it was acquired by a major credit bureau (Equifax) and offers comparable fraud detection across account opening, login, and transactions.
- DataVisor: DataVisor is an AI-powered fraud and risk management platform that uses unsupervised ML and behavioral analytics to detect fraud rings, synthetic identities, and account takeover. It directly competes with Neuro-ID in financial services fraud detection with similar ML-driven approaches.
- Featurespace: Featurespace provides adaptive behavioral analytics for fraud detection and risk management, specializing in real-time anomaly detection for payments and financial services. Its ARIC platform competes with Neuro-ID's behavioral analytics approach for transaction monitoring and fraud prevention.
- Feedzai: Feedzai is a financial crime risk management platform using ML and behavioral analytics for fraud detection across banking, payments, and fintech. It serves similar enterprise financial services customers with comparable fraud prevention capabilities to Neuro-ID.
Broad incumbents
- TransUnion TruValidate: TransUnion's TruValidate suite provides identity verification, device reputation, and behavioral analytics for fraud prevention. As a major credit bureau offering, it overlaps with Neuro-ID in device intelligence and behavioral signals, though as part of a broader data and analytics portfolio.
Emerging players
- Plaid Identity Verification: Plaid offers identity verification and fraud prevention tools for fintech and financial services, including device intelligence and behavioral signals. While its core business is bank connectivity, its IDV and risk products overlap with Neuro-ID's account opening fraud detection capabilities.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Neuro-ID social profiles
Digital presenceNeuro-ID financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neuro-ID leadership team
Management profileNumber of profiles
Profiles4 records
Neuro-ID funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neuro-ID M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neuro-ID
What does Neuro-ID do?
Neuro-ID provides a behavioral analytics and device intelligence SaaS platform that distinguishes legitimate users from fraudsters in real time across account opening, login, and transaction events. The platform analyzes behavioral signals (typing, cursor movement, transitions) and device characteristics to detect stolen IDs, synthetic identities, bots, account takeover, and promo abuse without adding user friction. It is delivered as part of Experian's fraud management suite to banks, fintech, insurers, and retailers.
When was Neuro-ID founded?
Neuro-ID was founded in 2014. It employs 51 to 100 people.
Where is Neuro-ID based?
Neuro-ID is headquartered in Whitefish, United States, in the North America region.
How does Neuro-ID make money?
One revenue line is on record: enterprise SaaS Platform Licensing.
Who are Neuro-ID's main competitors?
Direct peers on record are BioCatch, NuData Security (Mastercard), BehavioSec (LexisNexis Risk Solutions), Sift, Kount (Equifax), DataVisor, Featurespace and Feedzai. TransUnion TruValidate is listed as a broad incumbent. Plaid Identity Verification is listed as an emerging player.
Does Neuro-ID have an API?
No public API is recorded for Neuro-ID.
What industry is Neuro-ID in?
Neuro-ID's product category is Fraud Detection Software. Its primary akta.pro industry code is HDAAAHAD, Risk Scoring, Fraud & Anomaly Detection. Its NAICS code is 51.