Toyota

Name

Toyota

Legal name

Toyota Motor Sales, U.S.A., Inc.

Website

https://toyota.com

Company type

Public

Founded year

1937

Operating status

Operating

Headcount range

10,001+ employees

Ownership category

akta.pro rank

Product category

Passenger Automobiles and Electrified Vehicles

NAICS

Automobile and Light Duty Motor Vehicle Manufacturing (33611), Motor Vehicle Transmission and Power Train Parts Manufacturing (33635), Motor Vehicle Electrical and Electronic Equipment Manufacturing (336320)

SIC

Motor Vehicle Parts & Accessories (3714), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Hybrid Powertrain Integration Manufacturing (ICE-HEV/PHEV modules) (IMACAHAJ)

akta.pro secondary industries

Truck & Commercial Vehicle Powertrain Manufacturing (Diesel/CNG/Hydrogen/Hybrid) (IMACABAJ), Battery Pack & Module Manufacturing (EV) (IMACACAA)

Keywords

• Passenger vehicles
• Hybrid electric vehicles
• Battery electric vehicles
• Hydrogen fuel cell vehicles
• Automotive manufacturing

Headquarters

HQ city

Plano

HQ country

United States

HQ region

North America

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Vehicle Sales: Toyota generates the majority of its revenue from the sale of vehicles across multiple segments including cars, trucks, SUVs, and electrified vehicles. Toyota is the best-selling automaker in the U.S. as of 2025, leading the Cars.com American-Made Index with 14 vehicles and leading hybrid market share at 46% in the US.
2. Hydrogen Fuel Cell Solutions: Toyota Hydrogen Solutions supplies fuel cells for commercial stationary power generators, with ANSI/CSA FC 1 and FC 6 certifications supporting adoption in North America. Toyota announced collaboration with Rehlko to supply fuel cells for 1 MW generators.
3. Data / Telematics Services: Toyota partnered with Root Inc. to enable telematics-based insurance quotes for eligible Toyota and Lexus vehicle owners using connected car data, generating data-driven service revenue.
4. Software / Infotainment Licensing: Toyota is developing an open-source game engine (Fluorite) for in-vehicle infotainment systems with potential for broader licensing to other automakers using Flutter-based platforms.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels11 records

Core offering

Toyota designs, manufactures, and sells a broad lineup of passenger vehicles spanning gasoline, hybrid, plug-in hybrid, battery electric, and hydrogen fuel cell powertrains, sold through authorized dealerships, online configurators, and rental programs. The company also supplies hydrogen fuel cell systems for commercial stationary power generation and heavy-duty trucking, and offers connected services, financing, insurance, and maintenance programs.

Product overview

Toyota offers a diverse portfolio of vehicles and mobility solutions spanning multiple powertrain technologies including battery electric vehicles (bZ, bZ Woodland, C-HR EV), plug-in hybrids (Prius Prime, RAV4 Prime), traditional hybrids (Camry, Corolla, RAV4, Highlander, Grand Highlander, Sienna, Tacoma, Tundra, 4Runner, Crown Signia, Corolla Cross), and hydrogen fuel cell vehicles (Mirai). The company also provides hydrogen fuel cell solutions for commercial stationary power generation through Toyota Hydrogen Solutions. Supporting services include Toyota Care complimentary maintenance, connected services via smartphone integration, and Apple Car Key digital key functionality on select models. The lineup ranges from compact cars to full-size trucks and three-row SUVs, with a strong emphasis on electrified options providing various levels of efficiency and capability.

Differentiator

Problem solved

Functional benefit

Brands

• Lexus: Toyota's luxury vehicle division offering premium automobiles
• Toyota Financial Services
• Toyota Motor Insurance
• Toyota Mobility

Products and services

• 2026 Corolla Compact sedan available with hybrid powertrain, offering up to 32/41 MPG city/highway fuel efficiency. Targeted at consumers seeking fuel-efficient, affordable daily transportation.
• 2026 Corolla Hatchback Compact hatchback with up to 32/41 MPG city/highway fuel efficiency. Targeted at consumers seeking a versatile, sporty compact vehicle.
• 2026 Prius Iconic hybrid hatchback delivering up to 57/56 MPG city/highway fuel efficiency. Targeted at environmentally conscious consumers seeking industry-leading fuel economy.
• 2026 Prius Plug-in Hybrid Plug-in hybrid hatchback with up to 52/127 MPG/MPGe combined rating and electric-only driving capability. Targeted at consumers seeking plug-in electric range with hybrid flexibility.
• 2026 Camry Midsize sedan with standard hybrid powertrain across all trims, delivering up to 52/49 MPG city/highway. Targeted at consumers seeking a reliable, fuel-efficient family sedan.
• 2026 GR86 Rear-wheel-drive sports car with a 2.4-liter four-cylinder engine producing 228 horsepower. Targeted at driving enthusiasts seeking an affordable performance car.
• 2026 GR Corolla High-performance compact hot hatch with 1.6-liter turbocharged three-cylinder engine producing 300 horsepower, six-speed manual transmission, and all-wheel drive. Targeted at performance enthusiasts.
• 2026 GR Supra Iconic sports coupe with a powerful turbocharged engine delivering sports car performance. Targeted at performance driving enthusiasts.
• 2026 Sienna Hybrid minivan offering 36/36 MPG city/highway, seating for eight, and standard all-wheel drive. Targeted at families seeking versatile, fuel-efficient people-moving capability.
• 2026 Toyota Crown Premium hybrid sedan with sophisticated craftsmanship, delivering up to 42/41 MPG city/highway. Targeted at consumers seeking an upscale, fuel-efficient premium sedan.
• 2026 Mirai Hydrogen fuel cell electric vehicle offering 76/71 MPGe city/highway with zero emissions using compressed hydrogen as fuel. Targeted at environmentally conscious consumers seeking zero-emission transportation.
• 2026 Tacoma
• 2026 Tundra Full-size hybrid truck combining twin-turbo V6 engine with hybrid system, 18/23 MPG city/highway, and towing capability up to 12,000 pounds. Targeted at truck buyers needing full-size capability.
• 2026 4Runner Rugged body-on-frame SUV with i-FORCE MAX hybrid powertrain option, providing enhanced performance and efficiency for off-road adventures. Targeted at off-road and outdoor enthusiasts.
• 2026 Corolla Cross
• 2026 RAV4
• 2026 RAV4 Plug-in Hybrid
• 2026 bZ
• 2026 Grand Highlander
• 2026 C-HR EV All-electric compact SUV with sporty design, dual-motor all-wheel drive, up to 287 miles of range, and fast-charging capability, replacing the discontinued internal combustion version. Targeted at consumers seeking a sporty, all-electric compact SUV.
• 2026 bZ Woodland
• Toyota Hydrogen Solutions Fuel cell systems for stationary power generator applications, commercial trucking, and port equipment. Certified to ANSI/CSA FC 1 and FC 6 standards. Targeted at commercial and industrial customers.
• Toyota Care Complimentary maintenance plan covering initial factory scheduled service and 24-hour roadside assistance for two years, included with every new Toyota. Targeted at new vehicle owners.
• Toyota Remote Connect Connected vehicle subscription service providing remote start, roadside safety, and service scheduling via smartphone, with Apple Car Key digital key integration on select trims. Priced at $15/month after one-year free trial.

Quantifiable outcome

• 46% of US hybrid market share
• +6 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability10 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• Boys & Girls Clubs of AmericacoreGTM or Marketing Partner · 23 June 2026Toyota is one of over a dozen national companies and foundations partnering with Boys & Girls Clubs of America to deliver workforce programming, mentorship, and career pathways across its network of more than 5,500 Clubs serving over 4 million youth annually.
• ESPN EventscoreGTM or Marketing Partner · 18 June 2026Toyota signed a three-year partnership with ESPN Events to become the presenting sponsor of two major HBCU football events — the Cricket MEAC/SWAC Challenge Kick-Off and the Cricket Celebration Bowl — as well as the title sponsor of halftime shows and the Champion's Circle. The deal extends through the 2028 season and is framed as an investment in HBCU institutions, traditions, and communities. The 2025 Celebration Bowl drew 2.3 million average viewers on ABC.
• Two Roads ConsultingsupportingImplementation/ SI/ Consulting Partner · 18 June 2026Two Roads Consulting, a management and technology consultancy founded in 2015, has been partnering with Toyota North America on large-scale digital transformation initiatives, including establishing Toyota's Transformation Management Office and supporting programs across IT, marketing, supply chain, and finance. The firm describes itself as vendor-agnostic and has helped position technology as a strategic revenue driver.
• IBMcoreTechnology or Integration · 18 June 2026IBM, through its consulting division led by Senior Partner Clay Sheriff, has been working with Toyota for five years to transform the automaker's North American supply chain visibility using AI, cloud, and data integration capabilities. The partnership resulted in a visibility platform acting as a control tower, enabling real-time tracking of vehicles from manufacturing through delivery to improve forecasting and demand sensing.
• Sequoia Solar (Enbridge)supportingGTM or Marketing Partner · 31 May 2026Sequoia Solar activated the first 400 megawatts of its $1.1 billion solar farm in Callahan County, Texas, with power sold under long-term purchase agreements to AT&T, Toyota, PepsiCo, and Donaldson Company. Toyota's North American unit has a power purchase agreement for renewable energy from this project as part of the company's sustainability commitments.
• North Carolina Community College System (NCCCS)supportingStrategic or Co-development Partner · 18 May 2026NCCCS partners with major employers such as Toyota, Eli Lilly, Novo Nordisk, Pratt & Whitney, GE Aerospace, and Siemens Energy to provide customized training and talent pipelines across the state's 58 colleges, supporting Toyota's workforce needs in North Carolina.
• SubarucoreStrategic or Co-development Partner · 14 May 2026Toyota holds a 20% stake in Subaru and the two companies share EV development costs, with each of Toyota's four new EVs (bZ, C-HR EV, bZ Woodland, Highlander EV) also produced as Subaru counterparts to spread development costs. Toyota sold 45,000 bZ4X units over three years while Subaru added 32,000 virtually identical Solterra sales.
• cellcentriccoreStrategic or Co-development Partner · 11 May 2026Toyota announced partnerships with cellcentric and Hyroad Energy to deploy 40 hydrogen fuel cell Class 8 trucks across Southern California at ACT Expo 2026 in Las Vegas. Industry leaders emphasized high hydrogen fuel costs, limited infrastructure, and policy uncertainty as key barriers to large-scale adoption.
• Hyroad EnergycoreStrategic or Co-development Partner · 5 May 2026Hyroad Energy signed an agreement with Toyota to deploy 40 hydrogen-powered fuel-cell Class 8 trucks in Southern California. The trucks-as-a-service company is expanding its portfolio of hydrogen refueling stations to support the fleet, representing a strategic expansion of hydrogen transport infrastructure in the U.S.
• RehlkocoreStrategic or Co-development Partner · 29 April 2026Toyota Hydrogen Solutions announced collaboration with Rehlko to supply Toyota fuel cells for 1 MW generators. Toyota's fuel cells have earned ANSI/CSA FC 1 and ANSI/CSA FC 6 certifications for stationary power generator applications in North America, lowering barriers to adoption for businesses investing in environmentally conscious power generation.
• Tweddle GroupsupportingChannel Partner/ Reseller/ Distributor · 29 April 2026Tweddle Group received an 'A' supplier rating from Toyota Motor North America for the eighth consecutive year, recognizing support of Toyota's Print/Kit/Ship operation in North America. In 2025CY, the company shipped 2,272,038 owner information pieces from its Clinton Township, Michigan facility while maintaining on-time delivery and quality standards.
• onXsupportingGTM or Marketing Partner · 26 March 2026onX partnered with Toyota for a second year to expand the Trail Revival Project to 24 trail restoration and cleanup events across the U.S. in 2026, up from 14 events in 13 states during the inaugural year that mobilized 400+ volunteers to restore 30 trails and nearly 50 miles of access routes. Toyota provides funding, vehicles, and logistical support.
• Root Inc.supportingTechnology or Integration · 26 February 2026Root Inc. announced a new data partnership with Toyota enabling eligible Toyota and Lexus vehicle owners to receive instant telematics-based insurance quotes using connected car data. This partnership enhances the connected vehicle ecosystem by leveraging driving data for personalized insurance offerings.
• TreehousesupportingGTM or Marketing Partner · 24 February 2026Toyota launched a new home EV charging partnership with Treehouse in the U.S. to support sales of the new C-HR EV and other electric and hybrid vehicles. The partnership aims to make home charging more accessible and cost-effective, leveraging data-driven estimates and vetted electrical installation services.
• ARB CorporationsupportingChannel Partner/ Reseller/ Distributor · 24 February 2026ARB Corporation reported that U.S. sales grew 26.1% driven by the Toyota partnership and eCommerce expansion. ARB is an Australian vehicle accessories manufacturer that supplies products through the Toyota partnership, demonstrating Toyota's international supply chain and co-selling ecosystem.
• Agility RoboticssupportingTechnology or Integration · 19 February 2026Toyota's Canadian subsidiary hired seven humanoid robots built by Agility Robotics for use in an SUV manufacturing plant under a robots-as-a-service agreement. The robots will perform manual tasks such as unloading auto parts, with the deployment aiming to improve efficiency and worker experience.
• Very Good VenturessupportingTechnology or Integration · 15 February 2026Toyota Connected Services North America is developing an open-source game engine called Fluorite in partnership with Very Good Ventures using Flutter software. The engine is capable of rendering console-grade 3D graphics for car infotainment systems, with potential applications including 3D vehicle models and parking assistance visualization.
• Joby AviationcoreStrategic or Co-development Partner · 14 February 2026Toyota is deepening its involvement with air taxi maker Joby Aviation by troubleshooting production processes and considering an expanded manufacturing role to safeguard its nearly $1 billion investment. Toyota became Joby's largest shareholder last year and has deployed a team of almost 200 employees to apply the Toyota Production System methodology to improve lead times and scaling.

Scale indicators13 records

Recent moves11 records

Expansion highlights7 records

Direct peers

• Honda: Honda is Toyota's closest Japanese competitor in the U.S., with overlapping sedans (Accord vs Camry), compact cars (Civic vs Corolla), SUVs (CR-V vs RAV4), and a parallel hybrid strategy. Honda followed Toyota with 13 vehicles on the 2026 Cars.com American-Made Index and competes head-to-head across nearly every volume segment.
• Ford: Ford is a direct U.S. competitor across F-150 (vs Tundra), Bronco (vs 4Runner), Explorer (vs Highlander), and Mustang (vs GR Supra). Ford's F-Series has been America's best-selling truck for decades and competes with Toyota's hybrid truck and SUV portfolio in both retail and commercial fleet channels.
• General Motors: GM competes directly with Toyota through Chevrolet, GMC, and Cadillac across trucks (Silverado vs Tundra), SUVs (Tahoe/Suburban vs Sequoia), and EVs (Equinox EV vs bZ). GM's Ultium platform BEV push is the most direct head-to-head challenge to Toyota's multi-pathway electrification strategy in North America.
• Hyundai: Hyundai and its Kia affiliate have been the fastest-growing direct threats to Toyota in the U.S., leading overall 2026 U.S. News Best Hybrid/EV awards with three wins each. Hyundai's Ioniq lineup and hybrid Tucson/Santa Fe directly challenge Toyota's hybrid and BEV vehicles at overlapping price points.
• Subaru: Subaru is both a strategic partner (Toyota holds a 20% stake) and a direct peer, with shared EV development across bZ/Solterra twins. Subaru's Forester, Outback, and Crosstrek compete in the same crossover segments as Toyota's RAV4, Highlander, and Corolla Cross, with growing U.S. market share that directly targets Toyota's SUV dominance.
• Kia: Kia, as part of the Hyundai Motor Group, is a direct competitor with overlapping SUVs (Sportage vs RAV4, Telluride vs Grand Highlander), sedans (K4 vs Corolla), and EV6/EV9 directly challenging Toyota's bZ lineup. Kia's 2026 U.S. News wins and aggressive pricing pressure Toyota's volume segments.
• Stellantis: Stellantis competes through Ram (vs Tundra/Tacoma), Jeep (vs 4Runner/Grand Cherokee), Chrysler, and Dodge brands in trucks, SUVs, and minivans. Ram's commercial truck presence directly targets Toyota's commercial fleet business and the heavy-duty truck partnerships through cellcentric/Hyroad Energy.
• Nissan: Nissan competes directly in sedans (Altima vs Camry), compact cars (Sentra vs Corolla), SUVs (Rogue vs RAV4, Pathfinder vs Highlander), and EVs (Ariya vs bZ). Nissan's U.S. manufacturing footprint in Tennessee and Mississippi parallels Toyota's localization strategy, and both face similar Japanese-yen and tariff dynamics.
• Tesla: Tesla is the dominant U.S. BEV competitor and the most direct threat to Toyota's emerging bZ, bZ Woodland, C-HR EV, and Highlander EV lineup. Tesla's Model Y is the best-selling EV and directly competes with Toyota's bZ compact SUV at overlapping price points, making Toyota's slow BEV ramp a Tesla-share gain.

Broad incumbents

• Volkswagen Group: Volkswagen Group competes with Toyota through VW, Audi, Porsche, and Lamborghini in the U.S., overlapping in SUVs (Atlas vs Highlander), sedans (Jetta/Passat vs Camry), and EVs (ID.4 vs bZ). VW's broad multi-brand portfolio and ID-platform BEV push make it a broad incumbent rather than a focused direct peer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/Toyota
• YouTubeyoutube.com/user/ToyotaUSA
• Facebookfacebook.com/toyota
• Instagraminstagram.com/toyotausa
• Pinterestpinterest.com/toyotausa
• LinkedInlinkedin.com/company/toyota-north-america

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments6 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Toyota