vipHomeLink
vipHomeLink is a B2B SaaS platform that sells insurance carriers a white-labeled prevention and policyholder engagement stack, combining a mobile app, smart-home devices (Ting, LeakBot), communications, and analytics to reduce claims and lift retention.
- Company typePrivate
- Founded2023
- HeadquartersMorristown, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What vipHomeLink does
vipHomeLink is a B2B SaaS platform that sells a five-component prevention and engagement solution to insurance carriers, who in turn offer it to their policyholders under a white-label arrangement. The platform unifies a mobile co-pilot app (vipHome.app), a proactive communications suite, an integrated device ecosystem (Ting fire sensors, LeakBot water-leak sensors), turnkey enablement services for program launch, and a data/analytics layer branded as Insights. Its core technical differentiator is the proprietary Home Fitness Index™, a gamified scoring system that translates homeowner behavior and property attributes into personalized recommendations and risk insights for the carrier.
The business model is enterprise subscription with annual billing, supplemented by device program revenue share and professional services for carrier onboarding. Pricing is quote-based and varies by carrier size, policyholder count, and device deployment volume. Go-to-market is direct enterprise sales to insurance carriers supplemented by strategic channel partnerships (notably Ondo InsurTech for cross-border distribution). Customer concentration is in US personal-lines insurance, with 12 named regional carrier logos across the Northeast, Mid-Atlantic, and Southeast. The company is headquartered in Morristown, New Jersey, operates with 11–50 employees, and has received approximately $11.5M in disclosed funding since 2018 across multiple venture rounds plus NJEDA grants.
Customer traction is anchored on quantifiable outcomes: 4.7% retention uplift for registered policyholders, up to 70% reduction in water damage claims (LeakBot), and 4 out of 5 electrical fires prevented (Ting). The company acquired My Home Expert in 2021 to consolidate homeownership content IP and has expanded its device ecosystem and geographic reach through partnerships with Ting by Whisker Labs, LeakBot, and Ondo InsurTech, the last of which delivered the company's first US carrier deployment of LeakBot with Co-operative Insurance Companies in 2026.
vipHomeLink firmographics
Firmographics- Name
- vipHomeLink
- Legal name
- vipHomeLink Holdings, Inc.
- Website
- https://vipHomeLink.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- vipHomeLink is a B2B SaaS platform that sells insurance carriers a white-labeled prevention and policyholder engagement stack, combining a mobile app, smart-home devices (Ting, LeakBot), communications, and analytics to reduce claims and lift retention.
- Ownership category
- akta.pro rank
vipHomeLink industry classification
Industry- Product category
- Insurance Technology (InsurTech) — Home Prevention & Policyholder Engagement Platform
- NAICS
- Pharmacy Benefit Management and Other Third Party Administration of Insurance and Pension Funds (524292), Security Systems Services (56162)
- SIC
- Fire, Marine & Casualty Insurance (6331), Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- IoT/Connected Risk Prevention & Parametric Triggers Platforms (FSAGAGAG)
Keywords
Where vipHomeLink is headquartered
LocationHeadquarters
- HQ city
- Morristown
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
vipHomeLink business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain
Revenue model
- Insurance Carrier Platform Licensing: B2B SaaS platform licensing model where insurance carriers pay to embed the prevention platform into their policyholder engagement programs. Carriers gain access to the full suite including app, communications, devices, enablement services, and analytics to reduce claims and improve retention.
- Device Program Revenue Share: Revenue from smart device programs (Ting sensors, LeakBot devices) offered to policyholders through carrier partnerships. Devices are deployed as part of comprehensive prevention ecosystem.
- Enablement Services: Turnkey platform services including enrollment guidance, workflow optimization, marketing playbooks, and analytics dashboards to help carriers launch and scale prevention programs.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise Insurance Carrier Platform |
Go-to-market motion3 records
Distribution channels2 records
Marketing channels7 records
vipHomeLink product offering
Product offeringCore offering
vipHomeLink provides a B2B home prevention platform for insurance carriers, combining the vipHome.app mobile co-pilot, proactive notifications, smart-home device integrations (Ting fire sensors, LeakBot water leak detection), enablement services, and carrier-facing analytics to help insurance companies reduce claims (water and electrical fire) and increase policyholder retention. The platform is sold as an annual subscription to insurance carriers who then offer the white-labeled prevention experience to their policyholders.
Product overview
vipHomeLink offers a unified platform-plus-modules architecture consisting of five integrated components: the vipHome.app (mobile co-pilot), Communications (proactive notifications), Devices (smart home integrations), Enablement Services (partner program launch support), and Insights (analytics). The platform is designed for insurance carriers to engage policyholders with an 'Engage & Prevent' strategy that reduces claims and boosts retention. Key device integrations include Ting (fire prevention) and LeakBot (water leak detection), which feed data into the analytics engine to generate the proprietary Home Fitness Index™ and personalized recommendations.
Differentiator
Problem solved
Functional benefit
Brands
- vipHome.app: A purpose-built homeownership co-pilot app that delivers personalized Home Fitness Index, tailored home insights, expert recommendations, and critical alerts for policyholders.
- Home Fitness Index™
Products and services
- vipHomeLink Platform A B2B enablement platform sold to insurance carriers that combines a mobile app, proactive notifications, smart-home device programs, enablement services, and analytics into a unified prevention ecosystem designed to reduce claims and boost policyholder retention. Carriers deploy it as a white-label engagement and prevention solution offered to their policyholders.
- vipHome.app A purpose-built homeownership "co-pilot" mobile application deployed to insurance carrier policyholders, delivering personalized insights, the proprietary Home Fitness Index™, expert recommendations, and critical alerts to deepen engagement and drive preventive action throughout the homeownership journey.
- Ting Fire Prevention Service An IoT-based electrical fire prevention service that integrates the Ting smart sensor into insurance carriers' policyholder programs, detecting fire hazards and providing remediation credits; statistically proven to prevent 4 out of 5 electrical fires.
- LeakBot Water Leak Detection Service An end-to-end IoT water leak detection service that monitors homes for hidden microleaks and unusual water usage, notifying homeowners and arranging approved expert plumber services to find and fix leaks; proven to reduce water damage claims by up to 70%.
- Enablement Services A standalone professional services offering that helps insurance carrier partners launch and scale prevention programs by providing enrollment support, workflow design, marketing playbooks, and analytics dashboards to optimize adoption, activation, engagement, and NPS.
Quantifiable outcome
- Up to 70% reduction in water damage claims with LeakBot
- +4 more outcomes
Companies that use vipHomeLink
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles2 records
vipHomeLink technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability3 records
Feature5 records
vipHomeLink partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and flagship.
- Ondo InsurTech PlccoreOndo InsurTech signed its first US insurance customer through the vipHomeLink partnership, with The Co-operative Insurance Companies launching the LeakBot water loss prevention program in Vermont and New Hampshire. The rollout is underway with a planned April launch, marking a key milestone in Ondo's US expansion strategy.
- Ting by Whisker LabscoreTing is a smart sensor that monitors homes for electrical fire hazards, integrated into the vipHomeLink prevention ecosystem. Policyholders receive a $1,000 repair credit for fire hazard remediation. Ting is statistically proven to prevent 4 out of 5 electrical fires.
- LeakBotcoreLeakBot is the world's first end-to-end IoT escape of water claims mitigation solution, integrated into the vipHomeLink platform. The sensor monitors homes for hidden microleaks and unusual water usage, and notifies homeowners with arranged expert plumber services. Proven to reduce water damage claims by up to 70%.
- Co-operative Insurance CompaniesflagshipThe Co-operative Insurance Companies is the first US insurer to launch the LeakBot water loss prevention program through the Ondo/vipHomeLink partnership, covering Vermont and New Hampshire markets with planned April launch.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
vipHomeLink competitors and assessment
Company assessmentBroad incumbents
- Vivint: Vivint is an established smart-home and security provider offering integrated hardware, monitoring, and home automation. It is comparable to vipHomeLink's device ecosystem as a broad incumbent in the connected home space that increasingly partners with insurance carriers for premium discounts.
- ADT: ADT is a large incumbent home security and monitoring provider with established insurance partnerships (e.g., homeowner's insurance premium discounts). Comparable as a broad incumbent offering connected-home prevention/monitoring that competes for the same insurance-carrier-sponsored policyholder engagement wallet.
Direct peers
- LeakBot: LeakBot is vipHomeLink's integrated water-leak detection device partner and the source of the platform's headline 70% water claim reduction claim. It is directly comparable as an IoT-driven prevention technology targeting homeowners insurance, but is also a partner rather than purely a competitor.
- Roost: Roost provides smart-home sensors (water leak, freeze, smoke) for insurance carriers and home warranty providers to reduce claims. It is a direct peer in IoT-driven home risk prevention for the insurance channel, overlapping with vipHomeLink's Ting/LeakBot integration model.
- Ting by Whisker Labs: Ting is vipHomeLink's integrated fire-prevention sensor partner and source of the '4 out of 5 electrical fires prevented' claim. It is a direct comparably-positioned IoT risk-prevention platform serving the homeowners insurance market.
- Notion: Notion is a smart-home monitoring platform that partners with insurance carriers to offer policyholders multi-sensor awareness (water, smoke, intrusion, temperature). It is comparable to vipHomeLink in providing an integrated IoT monitoring solution to homeowner policyholders through carrier distribution.
- Hippo Insurance: Hippo is a direct-to-consumer homeowners insurtech that embeds smart-home prevention (e.g., smart water sensors, smoke alarms) into its policies to reduce claims. It is the most direct comparably-positioned prevention-led homeowners insurance platform to vipHomeLink, although Hippo also underwrites risk rather than purely enabling carriers.
Emerging players
- Flyreel: Flyreel offers AI-driven property inspection and risk analysis for insurance carriers, providing automated underwriting and risk assessment. It overlaps with vipHomeLink on the analytics/risk-stratification side of prevention rather than IoT device integration.
- Cape Analytics: Cape Analytics provides AI-based property intelligence and risk analytics for insurance carriers, helping underwriters and claims teams assess property risk from aerial imagery. Comparable to vipHomeLink on the property-risk data and insurance analytics layer.
Regional players
- Ondo InsurTech Plc: Ondo InsurTech is a UK-focused insurtech that partners with insurance carriers globally to deploy LeakBot water-leak prevention programs. It is a strategic channel/distribution peer that has used vipHomeLink as its US carrier-partner pathway, and is comparable as an adjacent prevention-platform specialist.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
vipHomeLink social profiles
Digital presencevipHomeLink financial estimates
Financial estimateRevenue estimate
Valuation estimate
vipHomeLink leadership team
Management profileNumber of profiles
Profiles3 records
vipHomeLink funding detail
Funding detailFunding overview
Funding rounds6 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
vipHomeLink M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about vipHomeLink
What does vipHomeLink do?
vipHomeLink provides a B2B home prevention platform for insurance carriers, combining the vipHome.app mobile co-pilot, proactive notifications, smart-home device integrations (Ting fire sensors, LeakBot water leak detection), enablement services, and carrier-facing analytics to help insurance companies reduce claims (water and electrical fire) and increase policyholder retention. The platform is sold as an annual subscription to insurance carriers who then offer the white-labeled prevention experience to their policyholders.
Is vipHomeLink a public or private company?
vipHomeLink is a private company. It is classified as venture growth investor backed and is currently operating.
When was vipHomeLink founded?
vipHomeLink was founded in 2023. It employs 11 to 50 people.
Where is vipHomeLink based?
vipHomeLink is headquartered in Morristown, United States, in the North America region.
How does vipHomeLink make money?
Three revenue lines are on record. Insurance Carrier Platform Licensing is the primary driver. The others are device Program Revenue Share and enablement Services.
Who are vipHomeLink's main competitors?
Broad incumbents on record are Vivint and ADT. Direct peers are LeakBot, Roost, Ting by Whisker Labs, Notion and Hippo Insurance. Emerging players are Flyreel and Cape Analytics. Ondo InsurTech Plc is listed as a regional player.
Does vipHomeLink have an API?
No public API is recorded for vipHomeLink.
What industry is vipHomeLink in?
vipHomeLink's product category is Insurance Technology (InsurTech) — Home Prevention & Policyholder Engagement Platform. Its primary akta.pro industry code is FSAGAGAG, IoT/Connected Risk Prevention & Parametric Triggers Platforms. Its NAICS code is 524292 and its SIC code is 6331.