Stargo
Stargo sells StarDox, an Agentic AI platform powered by its proprietary Stargo LLM, that converts unstructured enterprise data (emails, PDFs, EDI, APIs) into validated transactions and audit trails for operations teams in freight, logistics, supply chain, marine insurance, fintech, government, and automotive.
- Company typePrivate
- Founded2018
- HeadquartersRa'anana, Israel
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Stargo does
Stargo (legal entity G-ILS Transportation Ltd) is an Israeli-headquartered, privately held B2B software company founded in 2018 that sells an Agentic AI platform — branded StarDox — for enterprise data operations. The platform converts unstructured and semi-structured operational inputs (emails, PDFs, spreadsheets, scans, APIs, EDI feeds, and system records) into validated workflows, deterministic calculations, system write-backs, and audit trails, structured around a consistent five-stage pipeline (Ingest, Normalize, Calculate, Automate, Govern). The system is powered by Stargo LLM (SLLM), a proprietary domain-specific LLM trained exclusively on freight, logistics, and supply chain data and built on a Retrieval-Augmented Generation architecture. Stargo sells across seven vertical markets — Freight, Logistics, Supply Chain, Marine Insurance, Fintech, Government, and Automotive — addressing 175 prioritized use cases ranging from RFQs and bookings to KYC, claims, sanctions screening, and sustainability reporting.
The product surface is modular: Stargo Intake handles capture; Stargo Transactions converts data into quotes, checks, reconciliations, claims, and system actions; Stargo View provides operational dashboards; Stargo Govern manages permissions, thresholds, approvals, evidence, and audit trails; and Vertical Packs deliver pre-built, industry-specific workflow logic. The platform is designed to complement — not replace — existing TMS, ERP, CRM, WMS, policy, and finance systems, with a ~15 minute read-only onboarding model and a 4-week non-disruptive implementation path.
Stargo operates a hybrid go-to-market: a self-serve Starter tier with a free Data Savings Estimate tool (product-led growth), inside-sales for the Growth tier, enterprise field sales for the Enterprise tier, and a Strategic Partner (OEM/embedded) tier offering white-label and revenue-share embedding. Primary revenue is usage-based through Stargo Transaction Units (STUs), where 1 STU equals 1,800 characters of AI-enabled processing or equivalent action; Enterprise and Strategic Partner contracts move to annual or multi-year commitments with custom pricing. The company has disclosed approximately $35.5M in cumulative funding across five rounds (2016–2022), with its most recent raise being a $12M round led by the South Israel Bridging Fund in March 2022, and maintains a headcount of 11–50 employees under leadership of founder and CEO Joel Sellam.
Stargo firmographics
Firmographics- Name
- Stargo
- Legal name
- G-ILS Transportation Ltd
- Website
- https://stargo.co
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Stargo sells StarDox, an Agentic AI platform powered by its proprietary Stargo LLM, that converts unstructured enterprise data (emails, PDFs, EDI, APIs) into validated transactions and audit trails for operations teams in freight, logistics, supply chain, marine insurance, fintech, government, and automotive.
- Ownership category
- akta.pro rank
Stargo industry classification
Industry- Product category
- Enterprise AI Data Operations Platform
- NAICS
- Computer Systems Design and Related Services (5415), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)
- akta.pro secondary industry
- E-Signature & Digital Transaction Management (DTM) (HDAEAGAF)
Keywords
Where Stargo is headquartered
LocationHeadquarters
- HQ city
- Ra'anana
- HQ country
- Israel
- HQ region
- Middle East
Offices1 record
Markets served
Stargo business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- STU Consumption (Usage-Based): Primary revenue model based on Stargo Transaction Units (STUs). One STU = 1,800 characters of AI-enabled processing or equivalent action. Customers pay for processed operational work output, not seats. Usage scales by transaction volume as customers expand workflows.
- Starter Tier Subscription: Entry-level tier with single high-value use case, included STUs, and implementation support. Designed for initial workflow automation before expanding.
- Growth Tier Subscription: Multiple workflows with larger STU bundles, dashboards, integrations, and overage pricing as organizations scale volume.
- Enterprise Tier Subscription: Annual commitments with governance, security, advanced integrations, vertical packs, and dedicated success resources.
- Strategic Partner (OEM/Embedded): Multi-country rollout, white-label, or revenue-share options on the transaction engine for strategic embedding partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Monthly | Single workflow with included STUs and implementation support for initial automation |
| Usage-based | Monthly | Multiple workflows with larger STU bundles, dashboards, integrations, and overage pricing |
| Subscription | Annual | Annual commitments with governance, security, advanced integrations, vertical packs, and dedicated success |
| Transaction based/ take rate | Multi-year contract | Multi-country rollout, white-label, or revenue-share options on the transaction engine |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels9 records
Stargo product offering
Product offeringCore offering
Stargo provides an Agentic AI-powered enterprise data operations platform that converts unstructured and semi-structured operational data (emails, PDFs, spreadsheets, scans, APIs, EDI feeds) into validated, audited business transactions. Built on a proprietary domain-specific large language model (Stargo LLM/SLLM), the platform automates workflows across freight, logistics, supply chain, marine insurance, fintech, government, and automotive verticals through a five-stage pipeline (Intake, Normalize, Calculate, Automate, Govern).
Product overview
Stargo is an Agentic Transaction Platform for enterprise operations that converts messy operational data (emails, documents, system data) into trusted transactions. The platform uses a modular architecture built around five core modules: Stargo Intake (data capture), Stargo Transactions (data conversion), Stargo View (monitoring), Stargo Govern (governance), and Vertical Packs (industry-specific workflow logic). The platform is powered by StarDox (the core AI engine) and Stargo LLM (SLLM), a proprietary domain-specific LLM for freight, logistics, and supply chain. Pricing is consumption-based using Stargo Transaction Units (STU), where 1 STU = 1,800 characters of processed work. The platform targets seven verticals: Freight, Logistics, Supply Chain, Insurance (Marine), Fintech, Government, and Automotive. Core use cases span document processing, invoice reconciliation, KYC/identity verification, sanctions screening, claims processing, RFQ management, and sustainability reporting.
Differentiator
Problem solved
Functional benefit
Products and services
- StarDox (Agentic Transaction Platform)
Quantifiable outcome
- Document processing cost reduced from $18 to $0.90 per document
- +10 more outcomes
Companies that use Stargo
Customer profileNamed customers8 records
Segments7 records
Ideal customer profiles5 records
Stargo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability13 records
Feature9 records
Stargo partnerships and signals
Strategic signalScale indicators15 records
Recent moves6 records
Expansion highlights6 records
Stargo competitors and assessment
Company assessmentBroad incumbents
- UiPath: Leading enterprise RPA and process automation platform offering document understanding, AI agents, and workflow automation. Stargo competes as a vertical-specialized alternative for operations-heavy processes where UiPath's general automation stack requires more implementation effort.
- ABBYY: Long-standing document AI, OCR, and process intelligence vendor serving enterprise document automation needs across finance, insurance, logistics, and government. Competes with Stargo Intake and Stargo Transactions on document understanding, though with a broader horizontal rather than vertical focus.
- Automation Anywhere: Enterprise RPA and agentic automation platform with document processing, AI agents, and process orchestration capabilities. Comparable to Stargo on automation breadth but focused on horizontal deployment versus Stargo's vertical depth in supply chain.
- Celonis: Process mining and execution platform that analyzes operational workflows and orchestrates automation. Comparable to Stargo on process optimization and enterprise operations intelligence, though Celonis focuses on mining existing system data rather than ingesting unstructured documents.
Direct peers
- Hyperscience: AI-native document processing and automation platform that ingests unstructured documents and produces structured, validated outputs for enterprise workflows. Directly comparable to StarDox in capability, with Hyperscience focused on financial services, insurance, and government verticals.
- Rossum: AI-powered document processing platform built around an email and document ingestion engine, with strong adoption in logistics, finance, and insurance verticals. Closely parallels Stargo's intake-to-transaction model and its freight/logistics customer base.
- Indico Data: AI platform for unstructured document processing used by insurance, financial services, and logistics enterprises. Similar intake-to-structured-output model and overlapping target verticals in marine insurance and freight documentation.
Regional players
- project44: Supply chain visibility platform serving global shippers, freight forwarders, and 3PLs with real-time tracking and document automation. Adjacent to Stargo's logistics vertical where document processing intersects with shipment visibility.
- FourKites: Supply chain visibility and predictive logistics platform serving shippers and carriers globally. Overlaps with Stargo on freight documentation and shipment event workflows for logistics customers.
Emerging players
- WorkFusion: AI-native intelligent automation platform with document AI and pre-built agents for financial crime compliance, supply chain, and operations. Comparable to Stargo on agentic automation in regulated workflows like KYC and onboarding.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Stargo social profiles
Digital presenceStargo compliance and trust
Trust signalCompliance1 record
Stargo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Stargo leadership team
Management profileNumber of profiles
Profiles5 records
Stargo funding detail
Funding detailFunding overview
Funding rounds5 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Stargo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Stargo
What does Stargo do?
Stargo provides an Agentic AI-powered enterprise data operations platform that converts unstructured and semi-structured operational data (emails, PDFs, spreadsheets, scans, APIs, EDI feeds) into validated, audited business transactions. Built on a proprietary domain-specific large language model (Stargo LLM/SLLM), the platform automates workflows across freight, logistics, supply chain, marine insurance, fintech, government, and automotive verticals through a five-stage pipeline (Intake, Normalize, Calculate, Automate, Govern).
Is Stargo a public or private company?
Stargo is a private company. It is classified as venture growth investor backed and is currently operating.
When was Stargo founded?
Stargo was founded in 2018. It employs 11 to 50 people.
Where is Stargo based?
Stargo is headquartered in Ra'anana, Israel, in the Middle East region.
How does Stargo make money?
Five revenue lines are on record. STU Consumption (Usage-Based) is the primary driver. The others are starter Tier Subscription, growth Tier Subscription, enterprise Tier Subscription and strategic Partner (OEM/Embedded).
Who are Stargo's main competitors?
Broad incumbents on record are UiPath, ABBYY, Automation Anywhere and Celonis. Direct peers are Hyperscience, Rossum and Indico Data. Regional players are project44 and FourKites. WorkFusion is listed as an emerging player.
Does Stargo have an API?
No public API is recorded for Stargo.
What industry is Stargo in?
Stargo's product category is Enterprise AI Data Operations Platform. Its primary akta.pro industry code is HDAEAHAG, iBPMS (Intelligent BPM Suites) & Process Automation Suites, with a secondary code of HDAEAGAF, E-Signature & Digital Transaction Management (DTM). Its NAICS code is 5415 and its SIC code is 7370.