Andie
- Company typePrivate
- Founded2016
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
Andie firmographics
Firmographics- Name
- Andie
- Legal name
- Andie
- Website
- https://andieswim.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Andie industry classification
Industry- Product category
- Women's Swimwear
- NAICS
- Clothing and Clothing Accessories Retailers (45811), Apparel Accessories and Other Apparel Manufacturing (31599)
- SIC
- Retail-Apparel & Accessory Stores (5600), Retail-Women's Clothing Stores (5621)
- akta.pro primary industry
- Intimates, Lingerie, Swimwear & Sleepwear Brands (CRAAAAAF)
- akta.pro secondary industry
- Swimwear & Beachwear Cut & Sew (IMAOAEAH)
Keywords
Where Andie is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Andie business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Personnel, Operations, Technology or R&D
Revenue model
- Direct-to-Consumer Swimwear Sales: E-commerce sales of Andie branded swimwear through andieswim.com, including one-pieces, bikinis, and tankinis
- Multi-brand Lifestyle Business: Revenue from acquired Richer Poorer essentials brand including women's and men's apparel sold under multi-brand umbrella
- Wholesale and Retail Partnership: Distribution through Target retail partnership (2,000 stores) and wholesale via Faire marketplace
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | — | One Piece Swimsuits - $112 to $142 |
| Unit Pricing | — | Bikini Tops - $62 to $78 |
| Unit Pricing | — | Bikini Bottoms - $52 to $64 |
| Unit Pricing | — | Sale Items - 20-60% Off |
| Subscription | Multi-year contract | Community Discount - 20% Off |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Andie product offering
Product offeringCore offering
Andie designs, manufactures, and sells women's swimwear directly to consumers through its Shopify-based e-commerce platform (andieswim.com) and through wholesale/retail channels including Target and Faire. Its core assortment comprises one-piece swimsuits, mix-and-match bikini tops and bottoms, and tankinis, available in inclusive sizes XXS–3X with D+ cup, long-torso, maternity, and varied coverage options. Through its May 2025 acquisition of Richer Poorer, Andie also sells everyday essentials apparel (tanks, tees, basics) for women and men under a separate sub-brand.
Product overview
Andie is a Brooklyn-based direct-to-consumer women's swimwear brand that has expanded into a multi-brand lifestyle business. The company operates primarily through its own e-commerce platform offering swimwear products including One Pieces, Bikinis (Two Pieces), and Tankinis under the Andie Swimwear brand, complemented by the acquired California-based everyday apparel brand Richer Poorer. The product portfolio spans multiple sub-brands and collaborations including the exclusive Target collection and the Chloe Fineman Riviera Collection. Andie emphasizes fit-focused, inclusive swimwear available in sizes XXS-3X, featuring various coverage options, compression levels, and styles from classic to maternity.
Differentiator
Problem solved
Functional benefit
Brands
- Richer Poorer: California-based essentials label offering everyday wardrobe basics for men and women, acquired by Andie in May 2025.
Products and services
- Andie One-Piece Swimsuits Flagship line of women's one-piece swimsuits with 118 styles, priced $112–$142 and available in sizes XXS–3X with long-torso, plus, maternity, and varied coverage (cheeky to full) options.
- Andie Bikinis (Two-Piece) Mix-and-match women's two-piece swimwear line with 110 styles; bikini tops $62–$78 and bottoms $52–$64, with D+ cup and plus-size options.
- Andie Tankini Collection Modest-coverage tankini swimwear offering 6 styles priced $54–$84 for women seeking additional coverage.
- Richer Poorer Essentials Apparel Wholly owned sub-brand of Andie offering California-rooted everyday wardrobe essentials for women and men, including Vintage Rib Tank (from $29) and Relaxed Crop Tee ($40) in Lyocell Rib Knit. 20% discount on orders of 3+ best sellers.
- Andie Collection for Target Limited-edition inclusive swimwear capsule exclusive to Target retail and Target.com, featuring 49 styles spanning swim and ready-to-wear at accessible price points.
- Chloe Fineman Riviera Collection Italian Riviera-inspired swimwear collaboration with comedian Chloe Fineman, including The Liku One Piece Eco Nylon Riviera Floral, The Tenerife One Piece, and matching bikinis.
Quantifiable outcome
- 49 exclusive styles at accessible price points through Target partnership
- +1 more outcomes
Companies that use Andie
Customer profileNamed customers1 record
Segments1 record
Ideal customer profiles2 records
Andie technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Andie partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered flagship and core.
- TargetflagshipLaunched limited-edition Andie collection for Target featuring 49 exclusive styles across 450,000 units. The collaboration spans all 2,000 Target stores and online, with 18-24 months of development. Collection includes swim and ready-to-wear items manufactured in Cambodia, India, Vietnam, and China, designed for inclusivity at accessible prices.
- Richer PoorercoreAndie acquired California-based essentials brand Richer Poorer as its first acquisition, marking a step toward becoming a multi-brand lifestyle business. The acquisition allows Andie to expand into everyday apparel while maintaining Richer Poorer's brand identity and product focus. Sales targeted to reach $100 million within three to five years.
Scale indicators6 records
Recent moves5 records
Expansion highlights6 records
Andie competitors and assessment
Company assessmentDirect peers
- Cupshe: Cupshe is a leading DTC women's swimwear brand with broad size ranges and affordable price points. Direct overlap with Andie on one-pieces, bikinis, plus-size swim, and global DTC + Target distribution model.
- Summersalt: Summersalt is a DTC women's swimwear and apparel brand built around inclusive sizing and fit technology. Highly comparable to Andie in product, target customer, and direct-to-consumer go-to-market motion.
- Beach Riot: Beach Riot is a women's swimwear brand offering trendy one-pieces and bikinis through DTC and select wholesale. Comparable to Andie on product assortment, mid-premium pricing, and influencer-driven brand building.
- LSpace: LSpace designs and sells women's swimwear and beachwear with a focus on fashion-forward styling and boutique wholesale distribution. Comparable to Andie on swim category, premium DTC positioning, and resort/lifestyle customer base.
- Vitamin A: Vitamin A is a premium women's swimwear brand known for sustainable fabrics and California design. Direct peer to Andie at the higher end of the DTC swimwear price spectrum, sharing the inclusive sizing and lifestyle positioning ethos.
- Triangl: Triangl is a globally recognized DTC women's swimwear brand with strong Instagram-driven demand and bikini-led assortment. Comparable to Andie in digitally native brand building and millennial/Gen Z target customer.
- Seafolly: Seafolly is an Australian heritage women's swimwear brand with global DTC and department store distribution. Comparable to Andie in core swimwear focus, multi-channel retail, and Andie's stated expansion into Australia.
Broad incumbents
- Aerie (American Eagle): Aerie is a major mass-market intimates and swimwear brand from American Eagle Outfitters, with strong inclusive sizing and body positivity positioning. Broad incumbent overlap with Andie's swimwear category, inclusive fit ethos, and target customer.
- Billabong: Billabong is an established surf-lifestyle apparel and swimwear brand with global wholesale and DTC operations. Comparable to Andie as a broader incumbent in women's swimwear, surf lifestyle apparel, and multi-channel retail.
Emerging players
- Richer Poorer: Richer Poorer is the California-based essentials brand Andie acquired in May 2025, offering women's and men's everyday basics. Listed as a peer because it is now wholly owned by Andie and represents the second pillar of the multi-brand lifestyle strategy.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Andie social profiles
Digital presenceAndie financial estimates
Financial estimateRevenue estimate
Valuation estimate
Andie leadership team
Management profileNumber of profiles
Profiles2 records
Andie subsidiaries and ownership
Company hierarchySubsidiaries1 record
Andie funding detail
Funding detailFunding overview
Funding rounds6 records
Investors9 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Andie M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Andie
What does Andie do?
Andie designs, manufactures, and sells women's swimwear directly to consumers through its Shopify-based e-commerce platform (andieswim.com) and through wholesale/retail channels including Target and Faire. Its core assortment comprises one-piece swimsuits, mix-and-match bikini tops and bottoms, and tankinis, available in inclusive sizes XXS–3X with D+ cup, long-torso, maternity, and varied coverage options. Through its May 2025 acquisition of Richer Poorer, Andie also sells everyday essentials apparel (tanks, tees, basics) for women and men under a separate sub-brand.
Is Andie a public or private company?
Andie is a private company. It is classified as venture growth investor backed and is currently operating.
When was Andie founded?
Andie was founded in 2016. It employs 11 to 50 people.
Where is Andie based?
Andie is headquartered in New York, United States, in the North America region.
How does Andie make money?
Three revenue lines are on record. Direct-to-Consumer Swimwear Sales are the primary driver. The others are multi-brand Lifestyle Business and wholesale and Retail Partnership.
Who are Andie's main competitors?
Direct peers on record are Cupshe, Summersalt, Beach Riot, LSpace, Vitamin A, Triangl and Seafolly. Broad incumbents are Aerie (American Eagle) and Billabong. Richer Poorer is listed as an emerging player.
Does Andie have an API?
No public API is recorded for Andie.
What industry is Andie in?
Andie's product category is Women's Swimwear. Its primary akta.pro industry code is CRAAAAAF, Intimates, Lingerie, Swimwear & Sleepwear Brands, with a secondary code of IMAOAEAH, Swimwear & Beachwear Cut & Sew. Its NAICS code is 45811 and its SIC code is 5600.