Reacher
Reacher is an AI-powered SaaS platform that automates creator discovery, outreach, CRM, sample management, and performance analytics for TikTok Shop affiliate programs, serving consumer brands and e-commerce agencies across 10 global markets.
- Company typePrivate
- Founded2024
- HeadquartersSan Francisco, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Reacher does
Reacher is an AI-powered SaaS platform purpose-built for managing TikTok Shop affiliate programs. The company serves consumer brands (concentrated in beauty, supplements, and food/pantry) and the e-commerce agencies operating on their behalf, providing tooling that spans the full creator lifecycle — AI-driven creator discovery against a 3.4M+ creator database, automated outreach (DMs, Target Collab invites, email, sample requests), a unified Creator CRM, sample approval and shipping workflows, and performance analytics including a Halo Effect Tracker that connects TikTok video views to Amazon search spikes and Shopify sales for cross-channel ROAS. The product surface is modular (18+ named features including Social Intelligence, Creative Intelligence, Brand Intelligence, GMV Max, AI Chatbot, Reacher Agent, MCP, and a public API) and sits on top of native TikTok Shop integrations, with the company operating as an official TikTok Shop Partner and recognized TAP Agency ranking #1 in the TikTok Shop App Store.
Reacher makes money through tiered SaaS subscriptions — Starter at $199/month, Pro at $599/month, and custom-priced Enterprise under multi-year contracts — plus a premium managed-service layer called Reacher Plus that bundles end-to-end affiliate program execution. Distribution is hybrid: a self-serve product-led growth motion with a 14-day free trial on the website, an enterprise sales motion with custom pricing and 1:1 strategy calls, and marketplace distribution via the TikTok Shop App Store. The company is privately held, backed by Y Combinator (with a $500,000 round in September 2025 alongside Acacia Venture Capital Partners, Pioneer Fund, and Rebel Fund), headquartered in San Francisco at 2261 Market Street under the legal entity Reacher Platforms Inc., and led by co-founder and CEO Jerry Qian. Reacher reports a customer base of 1,000+ brands across 10 markets (US, UK, Spain, Ireland, Germany, France, Brazil, Mexico, Italy, and Global Sellers), with named customers including Flywheel Digital, Goli Nutrition, ColourPop, Medicube, Free Soul, Momofuku Goods, Watch and Sea Beauty, Clean Nutra, Infuse, Social Commerce Club, and Favored.
Reacher firmographics
Firmographics- Name
- Reacher
- Legal name
- Reacher Platforms Inc.
- Website
- https://reacherapp.com
- Company type
- Private
- Founded year
- 2024
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Reacher is an AI-powered SaaS platform that automates creator discovery, outreach, CRM, sample management, and performance analytics for TikTok Shop affiliate programs, serving consumer brands and e-commerce agencies across 10 global markets.
- Ownership category
- akta.pro rank
Where Reacher is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Reacher business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure, Others
Revenue model
- SaaS Subscription: Reacher operates on a tiered subscription model with Starter ($199/month), Pro ($599/month), and Enterprise (custom pricing) plans. The platform offers 14-day free trials and annual billing discounts. Revenue is recurring from brand subscriptions for access to creator discovery, outreach automation, CRM, and analytics features.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Ideal for brands starting on TikTok Shop wanting to organize affiliate outreach quickly |
| Subscription | Monthly | For growing brands wanting to scale outreach, CRM, automations and GMV with advanced features |
| Subscription | Multi-year contract | For established brands with large affiliate networks, multiple campaigns and complex needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Reacher product offering
Product offeringCore offering
Reacher is an AI-powered SaaS platform that enables consumer brands to discover, outreach, manage, and analyze TikTok Shop creators at scale. The platform combines AI creator discovery across a 3.4M+ creator database, automated multi-channel outreach, a creator CRM, sample management, social intelligence, cross-channel attribution, and analytics, delivered via tiered subscription plans (Starter, Pro, Enterprise) with a managed service add-on (Reacher Plus).
Product overview
Reacher is a unified TikTok Shop affiliate management platform that combines AI creator discovery, automated outreach, a creator CRM, sample management, and affiliate analytics into a single SaaS product. The platform is offered in two tiers: the self-service core platform (Reacher) and a managed service layer (Reacher Plus). Core platform modules span the full affiliate lifecycle — Find & Reach (AI Creator Discovery, Social Intelligence, Automated Outreach), Intelligence & Content (Halo Effect, Creative Intelligence, Brand Intelligence), Manage & Grow (Creator CRM, Sample Management, Re-engage), Scale & Activation (Creator Community, GMV Max, AI Chatbot), Analysis & Reporting (Dashboard, P&L), and AI & Automation (Reacher Agent, MCP, API). Reacher Plus adds managed execution, custom reporting, cohort analysis, and strategic campaign management. The platform is backed by Y Combinator, trusted by 1,000+ brands, and is an official TikTok Shop Partner and recognized TAP Agency, available in 10 global markets.
Differentiator
Problem solved
Functional benefit
Products and services
- Reacher Platform (Core SaaS) Unified AI-powered TikTok Shop affiliate management SaaS for brands: AI Creator Discovery, Automated Outreach, Creator CRM, Sample Management, Social Intelligence, Halo Effect cross-channel attribution, Creative Intelligence, Reacher Agent, Dashboard, and P&L. Sold via Starter, Pro, and Enterprise subscription plans for TikTok Shop brands and agencies.
- Reacher Plus Premium managed service layer providing end-to-end affiliate program execution including custom outreach, EMV reporting, cohort analysis, campaign management, and strategy pivots tailored to brand-specific KPIs. Targeted at brands and agencies that want hands-on execution in addition to the software.
- Reacher API Public REST API providing engineering teams programmatic access to creators, GMV, samples, and automation data so customers can sync Reacher data into their internal systems and trigger workflows programmatically.
Quantifiable outcome
- Saves 50+ hours per week on AI Creator Discovery
- +5 more outcomes
Companies that use Reacher
Customer profileNamed customers11 records
Segments4 records
Ideal customer profiles3 records
Reacher technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
AI capability10 records
Feature14 records
Reacher partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and minor.
- TikTok ShopcoreReacher is an official TikTok Shop Partner and recognized TAP Agency. The partnership enables deep integration with TikTok Shop's affiliate system, creator discovery tools, and platform APIs. Reacher is also an official TikTok App Developer.
- FastMossminorOfficial FastMoss partner with discount code RE8008 for 10% off monthly FastMoss subscription. FastMoss is a TikTok analytics platform.
Scale indicators9 records
Recent moves6 records
Expansion highlights6 records
Reacher competitors and assessment
Company assessmentDirect peers
- Grin: Grin is a leading creator marketing platform offering influencer discovery, outreach, CRM, and affiliate tracking. It is one of the closest direct competitors to Reacher in the broader creator/affiliate management software category, though Grin historically has focused on Instagram and YouTube more than TikTok Shop.
- Aspire: Aspire is a creator marketing platform with discovery, outreach, relationship management, and affiliate workflows. It competes directly with Reacher in serving mid-market and enterprise brands running scaled influencer and affiliate programs.
- CreatorIQ: CreatorIQ is an enterprise-grade creator marketing platform serving large brands and agencies. It offers creator discovery, CRM, analytics, and affiliate capabilities, and competes for the same enterprise customers Reacher targets with its Enterprise tier.
- Modash: Modash provides creator discovery, outreach, and analytics with a large creator database. It overlaps directly with Reacher's AI creator discovery and outreach automation, particularly for DTC and e-commerce brands.
- JoinBrands: JoinBrands is a creator marketplace and affiliate platform for e-commerce brands, offering outreach automation and product seeding. It is comparable to Reacher as a managed marketplace plus tooling approach for scaling creator programs.
Broad incumbents
- LTK (formerly rewardStyle / LIKEtoKNOW.it): LTK is one of the largest global creator commerce platforms, connecting influencers with brands across multiple retail channels. It overlaps with Reacher's affiliate and creator activation capabilities but at much greater scale and across a broader commerce footprint.
- Later (formerly Mavrck): Later offers influencer marketing software alongside its core social media scheduling product. Its influencer tools (formerly Mavrck) directly overlap with Reacher's CRM, discovery, and campaign management for enterprise brands.
- Impact: Impact is a leading partnership management platform covering affiliate, creator, and B2B partnerships at enterprise scale. It overlaps with Reacher's affiliate tracking, attribution, and creator management capabilities, especially for brands running multi-channel partnership programs.
Emerging players
- FastMoss: FastMoss is a leading TikTok Shop analytics and intelligence platform. Reacher lists FastMoss as a partner, and the two are complementary (analytics vs. execution), but they also overlap on competitive intelligence and GMV benchmarking for TikTok Shop sellers.
- Kalodata: Kalodata is a TikTok Shop analytics and product intelligence platform. It overlaps with Reacher's Social Intelligence and benchmark features for sellers monitoring top-performing creators, products, and brands on TikTok Shop.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key highlights7 records
Customer concentration
Reacher social profiles
Digital presenceReacher compliance and trust
Trust signalCompliance1 record
Reacher financial estimates
Financial estimateRevenue estimate
Valuation estimate
Reacher leadership team
Management profileNumber of profiles
Profiles1 record
Reacher funding detail
Funding detailFunding overview
Funding rounds1 record
Investors4 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Reacher M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Reacher
What does Reacher do?
Reacher is an AI-powered SaaS platform that enables consumer brands to discover, outreach, manage, and analyze TikTok Shop creators at scale. The platform combines AI creator discovery across a 3.4M+ creator database, automated multi-channel outreach, a creator CRM, sample management, social intelligence, cross-channel attribution, and analytics, delivered via tiered subscription plans (Starter, Pro, Enterprise) with a managed service add-on (Reacher Plus).
Is Reacher a public or private company?
Reacher is a private company. It is classified as venture growth investor backed and is currently operating.
When was Reacher founded?
Reacher was founded in 2024. It employs 1 to 10 people.
Where is Reacher based?
Reacher is headquartered in San Francisco, United States, in the North America region.
How does Reacher make money?
One revenue line is on record: saaS Subscription.
Who are Reacher's main competitors?
Direct peers on record are Grin, Aspire, CreatorIQ, Modash and JoinBrands. Broad incumbents are LTK (formerly rewardStyle / LIKEtoKNOW.it), Later (formerly Mavrck) and Impact. Emerging players are FastMoss and Kalodata.
Does Reacher have an API?
Yes. The Reacher API gives engineering teams programmatic access to creators, GMV, samples, and automations, enabling data synchronization and workflow triggering from their own systems. Available to teams integrating Reacher into their own stack. Developer documentation is at www.reacherapp.com/features/api.