JoinBrands
JoinBrands is a two-sided UGC creator marketplace connecting e-commerce, Amazon, and TikTok Shop brands with vetted creators across TikTok, Instagram, YouTube, and Amazon, monetizing via tiered subscriptions and 8-15% transaction fees.
- Company typePrivate
- Founded2021
- HeadquartersCheyenne, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What JoinBrands does
JoinBrands operates a two-sided UGC creator marketplace that connects brands with vetted content creators across TikTok, Instagram, YouTube, and Amazon. The core product consists of a Creator Marketplace for browsing and filtering talent, a Brand Collabs Marketplace for launching campaigns where creators apply or are invited, integrated chat and escrow-based payments, and a performance analytics dashboard tracking GMV, views, and engagement. Technical components include tiered subscriptions (Free, $99 Start-up, $299 Pro, $499 Max) with platform fees stepping from 15% to 8%, secure payment escrow, a certified creator program, automated Spark Code generation for TikTok Spark Ads, and an MCP-based interface allowing third-party AI agents to read applications, approve content, and manage campaigns programmatically.
The company's business model is a hybrid of monthly SaaS subscriptions and transaction-based fees (8-15% per creator engagement), supplemented by unit pricing for content ($7-$50 depending on format). Go-to-market is primarily product-led self-serve with an inside-sales motion via HubSpot demo booking for agencies and large brands. The platform serves e-commerce and DTC brands, Amazon sellers, TikTok Shop merchants, marketing agencies, apps and software companies, and local businesses. Customer segments center on SMB self-serve users alongside an enterprise/agency tier with white labeling and custom domains. Content licensing transfers 100% of rights to brands post-payment.
JoinBrands is a private company incorporated in Wyoming, headquartered in Cheyenne, and reporting 51-100 employees. Leadership consists of CEO Leo Limin. The company has not publicly disclosed funding rounds, ownership, or revenue figures. No awards, patents, or regulatory actions are documented in the source material; no subsidiaries, parent companies, or M&A activity are reported. Operating presence is described as US-based serving US states from California through the East Coast, with no explicit global footprint claim.
JoinBrands firmographics
Firmographics- Name
- JoinBrands
- Legal name
- JoinBrands
- Website
- https://joinbrands.com
- Company type
- Private
- Founded year
- 2021
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- JoinBrands is a two-sided UGC creator marketplace connecting e-commerce, Amazon, and TikTok Shop brands with vetted creators across TikTok, Instagram, YouTube, and Amazon, monetizing via tiered subscriptions and 8-15% transaction fees.
- Ownership category
- akta.pro rank
JoinBrands industry classification
Industry- Product category
- Influencer & UGC Creator Marketplace
- NAICS
- Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (711410)
- akta.pro primary industry
- UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH)
- akta.pro secondary industries
- UGC Sourcing & Community Creator Programs (BPAFAHAK), Creator Marketplaces & Booking Platforms (MPACAGAB)
Keywords
Where JoinBrands is headquartered
LocationHeadquarters
- HQ city
- Cheyenne
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
JoinBrands business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Platform Commission/Transaction Fees: JoinBrands charges a percentage-based fee on each creator transaction. The fee structure varies by subscription tier: Free plan charges 15%, Start-up plan charges 12%, Pro plan charges 10%, and Max plan charges 8%. Brands fund their account and pay creators upon content approval.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Free tier with 15% platform fee |
| Subscription | Monthly | Start-up tier at $99/month with 12% fee |
| Subscription | Monthly | Pro tier at $299/month with 10% fee |
| Subscription | Monthly | Max tier at $499/month with 8% fee |
| Unit Pricing | Pay-as-you-go | Per-content pricing starting at $7 |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
JoinBrands product offering
Product offeringCore offering
JoinBrands operates a two-sided UGC creator marketplace that enables brands and agencies to discover, hire, collaborate with, and pay TikTok, Instagram, YouTube, and Amazon content creators for paid collaborations, product sampling, and seeding campaigns. The platform provides campaign management, certified creator vetting, integrated escrow-based payment protection, and full content licensing transfer, monetizing through tiered subscriptions and percentage-based platform transaction fees on each creator engagement.
Product overview
JoinBrands is a UGC (User-Generated Content) creator marketplace platform connecting brands with content creators for social media marketing campaigns. The platform operates as a unified ecosystem comprising the Creator Marketplace for discovering vetted creators, the Brand Collabs Marketplace for campaign management where 4 million creators can apply or be invited, and integrated Performance Tracking & Analytics for real-time TikTok and TikTok Shop monitoring. Key features include Secure Payments & Escrow protecting transactions, Creator Chat for direct brand-creator communication, automatic Spark Ads integration for TikTok content boosting, and certified creator verification. The platform supports diverse content types including images, videos, TikTok content, Instagram Reels, YouTube Shorts, and Amazon shoppable content. Pricing follows a tiered subscription model from free to $499/month with decreasing platform fees. Agency solutions offer white labeling and multi-brand management, while MCP integration enables third-party AI agent connectivity for automated campaign workflows.
Differentiator
Problem solved
Functional benefit
Products and services
- Creator Marketplace Self-serve marketplace where brands and agencies browse, filter, and hire vetted TikTok, Instagram, YouTube, Amazon, and TikTok Shop creators by niche, location, content type, and other criteria. Designed for brands seeking instant access to certified creator talent for paid collaborations, product sampling, gifting, and seeding.
- Brand Collabs Marketplace Campaign launch platform where brands post campaigns across TikTok, TikTok Shop, Amazon Shoppable Videos, Instagram Reels, YouTube Shorts, and UGC image/video formats and receive applications from the 4 million creator network, with detailed targeting by niche, location, gender, age, and ethnicity and direct chat for collaboration. Designed for brands running multiple content campaigns at scale.
- Performance Tracking & Analytics Dashboard Real-time unified analytics dashboard monitoring TikTok and TikTok Shop creator performance including GMV, views, likes, comments, shares, conversions, and 2-second and 6-second view rates. Includes performance-based bonus automation and one-click creator rehiring. Designed for brands and agencies measuring UGC campaign ROI.
- Secure Payments & Escrow Escrow-based payment protection service that holds brand funds until content is approved, guarantees refunds if creators fail to deliver, and handles contracts and invoicing. Designed to protect both brands and creators during paid UGC collaborations.
- MCP (Model Context Protocol) Integration
Quantifiable outcome
- Content delivered within 5 days for images and 10 days for videos with guaranteed deadlines
- +2 more outcomes
Companies that use JoinBrands
Customer profileNamed customers5 records
Segments6 records
Ideal customer profiles4 records
JoinBrands technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature4 records
JoinBrands partnerships and signals
Strategic signalScale indicators7 records
Recent moves6 records
Expansion highlights5 records
JoinBrands competitors and assessment
Company assessmentDirect peers
- Collabstr: Collabstr is a self-serve UGC and influencer marketplace where brands can browse and hire creators for TikTok, Instagram Reels, and YouTube content at fixed price points — nearly identical model and target customer as JoinBrands.
- Billo: Billo is a UGC video marketplace connecting e-commerce brands with creators who produce short-form ads and product videos — directly comparable to JoinBrands' UGC video offering and TikTok Shop affiliate focus.
- Insense: Insense is a UGC and influencer marketing platform offering creator sourcing, Spark Ads boosting on TikTok, and performance tracking — overlapping significantly with JoinBrands' Spark Code automation and DTC brand focus.
- BrandBacker: BrandBacker operates a creator sponsorship and UGC marketplace for brands seeking authentic content from vetted creators — comparable value proposition to JoinBrands' Creator Marketplace with similar SMB-first positioning.
Emerging players
- Trend.io: Trend.io is an emerging UGC platform purpose-built for e-commerce and DTC brands to source product-demo and testimonial videos from creators — overlapping JoinBrands' core use case for DTC and Amazon sellers.
- Passionfroot: Passionfroot is an emerging creator sponsorship and booking platform focused on brand-creator partnerships — overlapping the brand-creator matchmaking and campaign-fulfillment side of JoinBrands' marketplace.
Broad incumbents
- Aspire: Aspire is a broader influencer marketing platform offering creator discovery, campaign management, and affiliate tooling — overlapping JoinBrands' marketplace plus TikTok affiliate capabilities but serving a wider influencer scope.
- Grin: Grin is an enterprise-grade influencer marketing platform with creator marketplace, gifting, and analytics — comparable creator-discovery and UGC workflows but typically serving larger, more enterprise-oriented brands than JoinBrands' SMB DTC core.
- CreatorIQ: CreatorIQ is an enterprise influencer marketing platform with creator sourcing, campaign management, and analytics — overlapping the high-end of JoinBrands' use cases but at significantly larger brand and budget scales.
- Upfluence: Upfluence provides influencer and content creator marketplace tooling with e-commerce integration, affiliate, and analytics features — comparable marketplace-plus-affiliate model but positioned across a broader enterprise customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
JoinBrands social profiles
Digital presenceJoinBrands financial estimates
Financial estimateRevenue estimate
Valuation estimate
JoinBrands leadership team
Management profileNumber of profiles
Profiles1 record
JoinBrands funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
JoinBrands M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about JoinBrands
What does JoinBrands do?
JoinBrands operates a two-sided UGC creator marketplace that enables brands and agencies to discover, hire, collaborate with, and pay TikTok, Instagram, YouTube, and Amazon content creators for paid collaborations, product sampling, and seeding campaigns. The platform provides campaign management, certified creator vetting, integrated escrow-based payment protection, and full content licensing transfer, monetizing through tiered subscriptions and percentage-based platform transaction fees on each creator engagement.
Is JoinBrands a public or private company?
JoinBrands is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was JoinBrands founded?
JoinBrands was founded in 2021. It employs 51 to 100 people.
Where is JoinBrands based?
JoinBrands is headquartered in Cheyenne, United States, in the North America region.
How does JoinBrands make money?
One revenue line is on record: platform Commission/Transaction Fees.
Who are JoinBrands's main competitors?
Direct peers on record are Collabstr, Billo, Insense and BrandBacker. Emerging players are Trend.io and Passionfroot. Broad incumbents are Aspire, Grin, CreatorIQ and Upfluence.
Does JoinBrands have an API?
Yes. JoinBrands offers an MCP (Model Context Protocol) interface that allows third-party AI agents and automated tools to connect to user accounts. Through this interface, users can perform actions on their behalf including reading applications, inviting/accepting/rejecting creators, approving or rejecting delivered content, and managing campaigns. The API enables programmatic access to creator discovery, campaign management, and content workflow automation.
What industry is JoinBrands in?
JoinBrands's product category is Influencer & UGC Creator Marketplace. Its primary akta.pro industry code is MPACAGAH, UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content), with a secondary code of BPAFAHAK, UGC Sourcing & Community Creator Programs. Its NAICS code is 711410.