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Abound

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Namestring
Abound
Websiteurl
helloabound.com
Company typeenum
Private
Founded yearint
2017
Descriptiontext

Abound is a wholesale marketplace platform founded in 2017 and headquartered in New York that connects small businesses with independent brands across the US and UK markets. The company addresses fragmentation and limited online penetration in wholesale trade by giving entrepreneurs the insights and connections needed to place their products on retail shelves. The core product is a unified wholesale marketplace platform enabling online wholesale commerce between small businesses (buyers) and independent brands (suppliers), with the company investing in community features and technology development alongside transactional functionality.

The business is venture-backed, having raised approximately $59.6 million in total funding across at least five rounds between 2016 and November 2021, including a $36.7 million Series B led by D. E. Shaw group with participation from Acurio Ventures, Left Lane Capital, PointState Capital, and RiverPark Ventures. The horizontal segmentation approach targets a broad base of small businesses and independent brands rather than a vertical-specific buyer pool, positioning Abound as a general-purpose wholesale trade infrastructure play.

The company operates with 11–50 employees and is led by co-founders Drew Sfugaras (advisor) and Niklas de la Motte (chairman), with Jason Squatrito serving as VP of Engineering. Revenue mechanics are not disclosed in the available data, but the marketplace model implies transaction-based or take-rate revenue, supplemented by potential fees for enhanced visibility or community features. With no named enterprise customers, logos, or revenue figures publicly disclosed, the company remains at a relatively early commercialization stage despite meaningful capital raised.

Short descriptiontext

Abound is a wholesale marketplace founded in 2017 in New York that connects small businesses with independent brands in the US and UK, helping entrepreneurs place products on retail shelves through online wholesale trade.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
11–50
akta.pro rankint
HeadquartersNew York, United States
HQ citystring
New York
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Keyword5 values
wholesale marketplace, small business distribution, independent brand sourcing, retail product placement, wholesale trade platform
Industry1 code
1Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces
CodeCRAFAHAOPrimaryYes
NAICS code1 code
  • General Line Grocery Merchant Wholesalers42441
SIC code1 code
  • Retail-Miscellaneous Shopping Goods Stores5940
Product category
Wholesale Marketplace
Cost components4 values
Technology or R&D, Personnel, Marketing or Sales, Operations
GTM typeB2B
B2B
Offering typeDigital Commerce or Conte…
Digital Commerce or Content
Core offering1 text field

Abound operates an online wholesale marketplace that connects small businesses with independent brands, enabling these brands to gain the insights and connections needed to place their products on retail shelves. The platform operates in the US and UK markets and focuses on expanding online penetration in the wholesale trade sector.

Differentiator
Functional benefit
Problem solved
Product overview1 text field

Abound operates as a single unified wholesale marketplace platform connecting small businesses and independent brands. The platform enables wholesale trade between US and UK markets, with a focus on expanding online penetration in the wholesale sector and innovating in wholesale commerce.

Product and service1 record
1Abound Wholesale Marketplace
CategoryWholesale Marketplace
Description

An online wholesale marketplace platform connecting small businesses and independent brands in the US and UK, enabling digital wholesale trade and product placement on retail shelves. The platform helps independent brands gain insights and buyer connections, while giving small retailers access to a broader assortment of independent-brand products.

Scale indicator1 record

Each record includes

Type, Value, Description, Source

Recent move4 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight4 records

Each record includes

Type, Description

Peers10 records
1Faire
TypeDirect peer
Description

Faire operates a wholesale marketplace connecting independent retailers and brands globally — directly comparable to Abound's core business model and target customer base.

2Ankorstore
TypeDirect peer
Description

Ankorstore is a European-headquartered B2B wholesale marketplace serving independent retailers and brands, directly overlapping with Abound's UK market and indie-brand focus.

3Tundra
TypeDirect peer
Description

Tundra runs a zero-commission wholesale marketplace connecting brands and retailers, a direct competitor to Abound's marketplace business for indie brands.

4Handshake (Shopify)
TypeBroad incumbent
Description

Handshake, now part of Shopify, is a B2B wholesale platform for independent brands and retailers — overlapping with Abound but backed by Shopify's broader commerce ecosystem.

5RangeMe
TypeDirect peer
Description

RangeMe is a product discovery and wholesale platform connecting retail buyers with emerging brands, comparable to Abound's mission of helping brands reach retail shelves.

6Carro
TypeEmerging player
Description

Carro is a dropship and marketplace platform enabling brands to sell across retailer storefronts — adjacent to Abound's wholesale marketplace, with partial overlap on the brand-distribution thesis.

7Joom
TypeBroad incumbent
Description

Joom operates a cross-border e-commerce and B2B sourcing marketplace, broadly comparable as an online marketplace connecting smaller sellers with international demand.

8Inventory Source
TypeEmerging player
Description

Inventory Source provides dropship automation and supplier integration tools for retailers, an adjacent platform serving a similar SMB buyer segment to Abound.

9Modalyst
TypeEmerging player
Description

Modalyst is a dropshipping platform connecting independent brands with retailers, partially overlapping with Abound's wholesale-distribution model for indie brands.

10ShopHive
TypeEmerging player
Description

ShopHive is a B2B wholesale marketplace for independent retailers and brands, comparable to Abound in serving the same niche SMB wholesale segment.

Market position
Strengths4 records

Each record includes

Headline, Details, Source

Weaknesses4 records

Each record includes

Headline, Details, Source

Competitive moat3 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights5 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Segment1 record

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile2 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles3 records

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds5 records

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors6 records

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Abound

Wholesale Marketplacehelloabound.com

Abound is a wholesale marketplace founded in 2017 in New York that connects small businesses with independent brands in the US and UK, helping entrepreneurs place products on retail shelves through online wholesale trade.

What Abound does

Abound is a wholesale marketplace platform founded in 2017 and headquartered in New York that connects small businesses with independent brands across the US and UK markets. The company addresses fragmentation and limited online penetration in wholesale trade by giving entrepreneurs the insights and connections needed to place their products on retail shelves. The core product is a unified wholesale marketplace platform enabling online wholesale commerce between small businesses (buyers) and independent brands (suppliers), with the company investing in community features and technology development alongside transactional functionality.

The business is venture-backed, having raised approximately $59.6 million in total funding across at least five rounds between 2016 and November 2021, including a $36.7 million Series B led by D. E. Shaw group with participation from Acurio Ventures, Left Lane Capital, PointState Capital, and RiverPark Ventures. The horizontal segmentation approach targets a broad base of small businesses and independent brands rather than a vertical-specific buyer pool, positioning Abound as a general-purpose wholesale trade infrastructure play.

The company operates with 11–50 employees and is led by co-founders Drew Sfugaras (advisor) and Niklas de la Motte (chairman), with Jason Squatrito serving as VP of Engineering. Revenue mechanics are not disclosed in the available data, but the marketplace model implies transaction-based or take-rate revenue, supplemented by potential fees for enhanced visibility or community features. With no named enterprise customers, logos, or revenue figures publicly disclosed, the company remains at a relatively early commercialization stage despite meaningful capital raised.

Abound firmographics

Firmographics
Name
Abound
Website
https://helloabound.com
Company type
Private
Founded year
2017
Operating status
Operating
Headcount range
11–50 employees
Short description
Abound is a wholesale marketplace founded in 2017 in New York that connects small businesses with independent brands in the US and UK, helping entrepreneurs place products on retail shelves through online wholesale trade.
Ownership category
akta.pro rank

Abound industry classification

Industry
Product category
Wholesale Marketplace
NAICS
General Line Grocery Merchant Wholesalers (42441)
SIC
Retail-Miscellaneous Shopping Goods Stores (5940)
akta.pro primary industry
Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces (CRAFAHAO)

Keywords

  • Wholesale marketplace
  • Small business distribution
  • Independent brand sourcing
  • Retail product placement
  • Wholesale trade platform

Where Abound is headquartered

Location

Headquarters

HQ city
New York
HQ country
United States
HQ region
North America

Markets served

Abound business model

Business model
GTM type
B2B
Offering type
Digital Commerce or Content
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations

Abound product offering

Product offering

Core offering

Abound operates an online wholesale marketplace that connects small businesses with independent brands, enabling these brands to gain the insights and connections needed to place their products on retail shelves. The platform operates in the US and UK markets and focuses on expanding online penetration in the wholesale trade sector.

Product overview

Abound operates as a single unified wholesale marketplace platform connecting small businesses and independent brands. The platform enables wholesale trade between US and UK markets, with a focus on expanding online penetration in the wholesale sector and innovating in wholesale commerce.

Differentiator

Problem solved

Functional benefit

Products and services

  • Abound Wholesale Marketplace An online wholesale marketplace platform connecting small businesses and independent brands in the US and UK, enabling digital wholesale trade and product placement on retail shelves. The platform helps independent brands gain insights and buyer connections, while giving small retailers access to a broader assortment of independent-brand products.

Companies that use Abound

Customer profile

Segments1 record

Ideal customer profiles2 records

Abound technology and API

Technology

Technology focussed Yes

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Abound partnerships and signals

Strategic signal

Scale indicators1 record

Recent moves4 records

Expansion highlights4 records

Abound competitors and assessment

Company assessment

Direct peers

  • Faire: Faire operates a wholesale marketplace connecting independent retailers and brands globally — directly comparable to Abound's core business model and target customer base.
  • Ankorstore: Ankorstore is a European-headquartered B2B wholesale marketplace serving independent retailers and brands, directly overlapping with Abound's UK market and indie-brand focus.
  • Tundra: Tundra runs a zero-commission wholesale marketplace connecting brands and retailers, a direct competitor to Abound's marketplace business for indie brands.
  • RangeMe: RangeMe is a product discovery and wholesale platform connecting retail buyers with emerging brands, comparable to Abound's mission of helping brands reach retail shelves.

Broad incumbents

  • Handshake (Shopify): Handshake, now part of Shopify, is a B2B wholesale platform for independent brands and retailers — overlapping with Abound but backed by Shopify's broader commerce ecosystem.
  • Joom: Joom operates a cross-border e-commerce and B2B sourcing marketplace, broadly comparable as an online marketplace connecting smaller sellers with international demand.

Emerging players

  • Carro: Carro is a dropship and marketplace platform enabling brands to sell across retailer storefronts — adjacent to Abound's wholesale marketplace, with partial overlap on the brand-distribution thesis.
  • Inventory Source: Inventory Source provides dropship automation and supplier integration tools for retailers, an adjacent platform serving a similar SMB buyer segment to Abound.
  • Modalyst: Modalyst is a dropshipping platform connecting independent brands with retailers, partially overlapping with Abound's wholesale-distribution model for indie brands.
  • ShopHive: ShopHive is a B2B wholesale marketplace for independent retailers and brands, comparable to Abound in serving the same niche SMB wholesale segment.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights5 records

Customer concentration

Abound social profiles

Digital presence

Abound financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Abound leadership team

Management profile

Number of profiles

Profiles3 records

Abound funding detail

Funding detail

Funding overview

Funding rounds5 records

Investors6 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Abound M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Abound

What does Abound do?

Abound operates an online wholesale marketplace that connects small businesses with independent brands, enabling these brands to gain the insights and connections needed to place their products on retail shelves. The platform operates in the US and UK markets and focuses on expanding online penetration in the wholesale trade sector.

Is Abound a public or private company?

Abound is a private company. It is classified as venture growth investor backed and is currently operating.

When was Abound founded?

Abound was founded in 2017. It employs 11 to 50 people.

Where is Abound based?

Abound is headquartered in New York, United States, in the North America region.

Who are Abound's main competitors?

Direct peers on record are Faire, Ankorstore, Tundra and RangeMe. Broad incumbents are Handshake (Shopify) and Joom. Emerging players are Carro, Inventory Source, Modalyst and ShopHive.

Does Abound have an API?

No public API is recorded for Abound.

What industry is Abound in?

Abound's product category is Wholesale Marketplace. Its primary akta.pro industry code is CRAFAHAO, Wholesale Dropship & Bulk Import/Export Sourcing Marketplaces. Its NAICS code is 42441 and its SIC code is 5940.

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Live signals
Consumerstartups🍬 The future of CPG wholesale marketplacesThe article analyzes the CPG wholesale marketplace sector, identifying inefficiencies in traditional procurement for small retailers and highlighting how digital platforms address these pain points. It outlines key industry trends such as verticalization and premium service models while listing major active players including Faire, Abound, Tundra, Handshake, Provi, and others.WholesaleinaboxAbound Wholesale Reviews and Maker Tips — Wholesale In a BoxAbound, a wholesale marketplace for small brands, transitioned to a dropshipping model called Droply in June 2023 before being acquired by Carro in January 2024. Carro, a collaborative commerce platform, integrated Abound and Droply into its operations to access over 70,000 transacting brands. The original Abound marketplace no longer exists, with users now required to apply separately for Carro's cross-selling infrastructure.EIN PresswireCarro Announces Strategic Acquisition of Leading Wholesale Marketplace, AboundCarro announced the strategic acquisition of wholesale marketplace Abound and its dropshipping platform Droply, aiming to expand its collaborative commerce capabilities. Although financial terms were not disclosed, the acquired entities were valued at approximately $250 million in 2021. This move integrates Abound's network of over 70,000 brands into Carro's ecosystem to enhance growth opportunities for retailers.GetcarroCarro Acquires AboundCarro has acquired Abound, a wholesale marketplace for independent retailers and emerging brands, including its dropshipping platform Droply. This strategic move combines Carro's e-commerce collaborator network with Abound's base of over 70,000 transacting retailers and brands to expand service offerings. The acquisition aims to integrate Abound into the Carro platform, allowing partners to access enhanced technology and services.U.S. Chamber of CommerceHow 3 Startups Scored Millions in FundingThree startups—Pashion Footwear, Findhelp, and Abound—raised millions in funding, with amounts of $3.7 million, $27 million, and $59.6 million respectively. The article details their fundraising strategies, including relationship building and casting a wide net. It also notes future plans like product launches and retail expansion.PR NewswireAbound Raises $36.7 Million In Series B Financing Led By The D. E. Shaw groupAbound announced the completion of a $36.7 million Series B financing round led by The D. E. Shaw group, bringing its total funding to $59.6 million. The company reported year-to-date GMV growth exceeding four times that of 2020 and currently serves over 40,000 active retailers across the US and UK. Abound plans to utilize the new capital to expand its engineering team and develop advanced business management tools.VC News DailyAbound Snares $36.7M in Series BAbound, a curated wholesale marketplace connecting small business owners and independent brands, completed a $36.7 million Series B financing round led by D. E. Shaw group, with additional participation from PointState Capital, Left Lane Capital, RiverPark Ventures, and All Iron Ventures. The round brings the company's total funding to $59.6 million.Business InsiderWholesale e-commerce sites like Faire and Abound have pulled in over $718 million in venture capital by targeting the outdated trade-show marketFaire raised $260 million in a Series F round, valuing it at $7 billion, while Abound raised $22.9 million in a Series A. The two wholesale marketplaces have collectively raised over $718 million in venture capital since the pandemic disrupted trade shows.FinSMEsAbound Raises $22.9M In Series A FinancingAbound, a NYC-based curated wholesale marketplace, closed a $22.9M Series A financing led by Left Lane Capital. The company will use the funds to accelerate international expansion, grow its team, and enhance tech offerings. Since early 2020, it has added over 180,000 products and seen a 20-fold increase in monthly sales volume.