GOOD Meat
GOOD Meat produces cultivated chicken from animal cells without slaughter, operating as the cultivated meat division of Eat Just, Inc. The company sells to premium consumers, restaurants, and retail butchers in Singapore and the United States, with planned expansion into China and the Middle East.
- Company typePrivate
- Founded2017
- HeadquartersSan Francisco, United States
- Headcount51–100
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What GOOD Meat does
GOOD Meat is the cultivated meat division of Eat Just, Inc., producing real meat directly from animal cells through bioreactor-based cell culture rather than animal slaughter. Founded as part of Eat Just in 2017, GOOD Meat achieved the world's first regulatory approval for cultivated meat in Singapore in December 2020 and remains one of very few companies globally with both Singaporean and full U.S. regulatory clearance (FDA No Questions Letter plus USDA label approval and grant of inspection, June 2023). The company's core product is cultivated chicken — sold in formats including bites, satay, breast, and crispy strips — produced using a proprietary serum-free media process and non-GMO, antibiotic-free cell lines. A newer hybrid product, GOOD Meat 3, combines 3% cultivated chicken with 97% plant proteins to enable a lower retail price point ($7.20 SGD / 120g at Huber's Butchery, Singapore). GOOD Meat holds foundational patents acquired from Willem van Eelen (filed 1994) and has an exclusive multi-year agreement with ABEC, Inc. for ten 250,000-liter bioreactors targeting up to 30 million pounds of annual U.S. capacity.
Revenue is generated through direct product sales across a staged distribution model: initial fine-dining restaurant launches (1880 in Singapore; China Chilcano in Washington D.C. by reservation), expansion to hawker stalls (Keng Eng Kee, Loo's Hainanese) and food delivery (foodpanda), followed by retail entry via Huber's Butchery — the world's first butchery to sell cultivated meat. The company has raised $267 million specifically for the GOOD Meat division, plus a $25 million C2 Capital investment for China expansion, and holds strategic partnerships with ADM (cell nutrition), Qatar Free Zones Authority (MENA facility), C2 Capital/Alibaba (China channel), and José Andrés (U.S. culinary credibility and board seat). Headcount is 51–100 with a 50+ person R&D and operations team in Singapore. Customer segments span premium consumers, celebrity-chef-driven restaurants, halal consumers (following a 2023 Shariah ruling), and food-security stakeholders in land-constrained geographies.
GOOD Meat firmographics
Firmographics- Name
- GOOD Meat
- Legal name
- Eat Just, Inc.
- Website
- https://goodmeat.co
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- GOOD Meat produces cultivated chicken from animal cells without slaughter, operating as the cultivated meat division of Eat Just, Inc. The company sells to premium consumers, restaurants, and retail butchers in Singapore and the United States, with planned expansion into China and the Middle East.
- Ownership category
- akta.pro rank
GOOD Meat industry classification
Industry- Product category
- Cultivated Meat
- NAICS
- Animal Slaughtering and Processing (3116), Poultry Processing (311615)
- SIC
- Miscellaneous Food Preparations & Kindred Products (2090)
- akta.pro primary industry
- Cultivated Meat Producers (Cell-Cultured Meat & Seafood) (AFANAKAC)
- akta.pro secondary industries
- Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals) (AFANAKAO), Ground & Formed Meat Products Manufacturing (Burgers, Sausages, Meatballs) (AFAKALAE)
Keywords
Where GOOD Meat is headquartered
LocationHeadquarters
- HQ city
- San Francisco
- HQ country
- United States
- HQ region
- North America
Offices3 records
Markets served
GOOD Meat business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Supply Chain, Marketing or Sales
Revenue model
- Cultivated Chicken Product Sales: Direct sales of cultivated chicken products to consumers and restaurants. Products sold at restaurants, hawker stalls, via food delivery platforms, and in retail (butcher shops). Revenue generated from product transactions.
- Licensing and Technology Partnerships: Potential future licensing of technology, processes, and cell lines to partners in different markets. Expansion into new geographic regions through partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | GOOD Meat 3 Retail Package |
| Unit Pricing | Pay-as-you-go | Restaurant Menu Items |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
GOOD Meat product offering
Product offeringCore offering
GOOD Meat produces real meat directly from animal cells using proprietary cell culture and bioreactor technology, without slaughtering animals. Its flagship product is cultivated chicken sold in multiple formats (bites, satay, breast, crispy strips) to restaurants and consumers in Singapore and the United States. The company also offers GOOD Meat 3, a hybrid product combining 3% cultivated chicken with 97% plant proteins, enabling lower-cost retail sales.
Product overview
GOOD Meat is a cultivated meat company that produces real meat from animal cells without slaughtering animals. The company offers its core product, GOOD Meat cultivated chicken, in multiple formats (bites, satay, breast, crispy strips) approved for sale in Singapore and the United States. A newer sub-product, GOOD Meat 3, is a hybrid formulation combining 3% cultivated chicken with 97% plant proteins, designed to reduce costs and enable retail availability for home cooking. All products are produced using serum-free media and are marketed as more sustainable alternatives to conventional meat.
Differentiator
Problem solved
Functional benefit
Products and services
- GOOD Meat Cultivated Chicken Real meat produced directly from animal cells via cell culture in bioreactors without slaughter, available in formats including bites, satay, breast, and crispy strips. Approved for commercial sale in Singapore (December 2020) and the United States (2023); served at fine dining restaurants and sold via retail and food delivery.
- GOOD Meat 3 Hybrid product combining 3% cultivated chicken with plant-based proteins (97%) designed to reduce production costs while maintaining taste, texture, and experience comparable to conventional chicken. Sold in retail packaging for home cooking.
Quantifiable outcome
- Up to 90% reduction in land use compared to conventional meat production
- +4 more outcomes
Companies that use GOOD Meat
Customer profileNamed customers5 records
Segments4 records
Ideal customer profiles3 records
GOOD Meat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
GOOD Meat partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and minor.
- José Andrés / ThinkFoodGroupcoreJosé Andrés joined GOOD Meat Board of Directors in December 2021. Operating 30+ restaurants across the U.S., pledged to serve cultivated chicken at his restaurants. Provides culinary counsel to improve taste, texture and versatility. First U.S. sale at China Chilcano in Washington D.C.
- JOINN BiologicscoreContract manufacturing partner in Richmond, California. Received grant of inspection from USDA alongside GOOD Meat’s demonstration plant in Alameda.
- Singapore Food Agency (SFA)coreSingapore regulatory authority that granted first-in-the-world approval for serum-free media for cultivated meat production. Has granted multiple regulatory approvals for GOOD Meat products since 2020.
- Huber’s ButcherycoreFirst butchery in the world to sell and serve cultivated meat. Weekly bistro dining and retail sales of GOOD Meat 3. Premier producer and supplier of high-quality meat products in Singapore.
- Singapore Pavilion at COP27minorGOOD Meat launched new version of cultivated chicken at COP27 in partnership with Singapore Pavilion. First time cultivated meat was served outside Singapore at global climate conference.
- Singapore Economic Development Board (EDB)coreSupports GOOD Meat’s facility development in Singapore. Views GOOD Meat as key to Singapore’s food resilience goals and alternative protein ecosystem.
- ABEC, Inc.coreExclusive multi-year agreement to design, manufacture, install and commission the largest known bioreactors for avian and mammalian cell culture. Ten 250,000-liter bioreactors will form foundation for GOOD Meat’s large-scale U.S. facility with capacity to produce up to 30 million pounds of meat.
- ADM (Archer Daniels Midland)coreJoint development agreement to optimize nutrients for cell growth and product development. ADM’s capabilities in human and animal nutrition establish pathway to large-scale commercialization. First strategic partnership of its kind in cultivated meat sector for ADM.
- Keng Eng Kee (KEK)minorMichelin-plate hawker stall in Singapore. First to serve GOOD Meat chicken satay to the public. Family-run business founded over 50 years ago.
- Loo’s Hainanese Curry RiceminorFamily-run hawker business for 74 years in Singapore. First hawker stall to serve GOOD Meat cultivated chicken dishes.
- Dan GlickmanminorFormer U.S. Secretary of Agriculture and member of U.S. House of Representatives. Joined GOOD Meat Advisory Board to assist with protein options that help feed growing population.
- Jim BorelminorFormer Executive Vice President of DuPont, joined GOOD Meat Board of Directors. Led DuPont’s Pioneer, Crop Protection and Nutrition & Health businesses.
- Qatar Free Zones Authority (QFZA)corePartnership to build first cultivated meat facility in Middle East and Northern Africa region. Located in Umm Alhoul Free Zone with direct access to Hamad Port. Includes plans for Just Egg protein processing facility.
- foodpandaminorAsia’s leading food and grocery delivery platform partnership for home delivery of GOOD Meat cultivated chicken in Singapore.
Scale indicators14 records
Recent moves9 records
Expansion highlights6 records
GOOD Meat competitors and assessment
Company assessmentDirect peers
- Wildtype: San Francisco-based cultivated salmon company using cell-culture production and a similar premium sushi/restaurant launch strategy. Closest geographic peer to GOOD Meat with comparable technology and go-to-market philosophy.
- Mosa Meat: Dutch cultivated meat pioneer focused on cultivated beef; uses the same animal-cell-bioreactor production model as GOOD Meat. Comparable on technology and regulatory pathway (EU-focused) but competes in a different protein category.
- SuperMeat: Israeli cultivated chicken company producing cell-cultured poultry products through a similar bioreactor process. Most direct head-to-head competitor to GOOD Meat in the cultivated chicken category globally.
- Upside Foods: US-based cultivated meat company (formerly Memphis Meats) that also received FDA/USDA approval for cultivated chicken. Most direct head-to-head competitor to GOOD Meat in the US cultivated-meat market, with similar technology stack and a comparable restaurant-led go-to-market strategy.
- BlueNalu: US-based cultivated seafood company using identical animal-cell-culture technology to produce fish and shellfish products. Highly comparable on production model and US regulatory pathway; differs on protein category (seafood vs. poultry).
- Aleph Farms: Israeli cultivated beef company (steak) using similar cell-culture and bioreactor technology. Strong comparable on R&D profile, regulatory pathway, and high-end restaurant launches; differentiates on beef vs. GOOD Meat's chicken focus.
- Meatable: Dutch cultivated pork and beef company that, like GOOD Meat, uses proprietary cell-culture and serum-free media technology for scalable production. Highly comparable on technology stack and European regulatory engagement; differs on protein (pork/beef vs. chicken).
Broad incumbents
- Impossible Foods: Major US-based plant-based meat company with established retail and food-service distribution of burgers, sausage, and chicken alternatives. Broader incumbent in the alternative-protein category competing for mainstream consumer adoption of non-conventional meat.
- Beyond Meat: US-listed leader in plant-based meat alternatives (burgers, sausages, chicken). Larger, more broadly distributed alternative-protein incumbent at lower price points; competes for the same consumer wallet share as GOOD Meat, particularly through the GOOD Meat 3 hybrid product.
Emerging players
- CellX: Chinese cultivated meat company focused on cell-cultured pork and seafood. Less mature on the regulatory pathway but directly competitive on the cell-culture production model and a key potential peer as GOOD Meat enters China via the C2 Capital/Alibaba partnership.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks7 records
Key highlights7 records
Customer concentration
GOOD Meat social profiles
Digital presenceGOOD Meat compliance and trust
Trust signalCompliance6 records
GOOD Meat financial estimates
Financial estimateRevenue estimate
Valuation estimate
GOOD Meat leadership team
Management profileNumber of profiles
Profiles4 records
GOOD Meat funding detail
Funding detailFunding overview
Funding rounds3 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
GOOD Meat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about GOOD Meat
What does GOOD Meat do?
GOOD Meat produces real meat directly from animal cells using proprietary cell culture and bioreactor technology, without slaughtering animals. Its flagship product is cultivated chicken sold in multiple formats (bites, satay, breast, crispy strips) to restaurants and consumers in Singapore and the United States. The company also offers GOOD Meat 3, a hybrid product combining 3% cultivated chicken with 97% plant proteins, enabling lower-cost retail sales.
Is GOOD Meat a public or private company?
GOOD Meat is a private company. It is classified as venture growth investor backed and is currently operating.
When was GOOD Meat founded?
GOOD Meat was founded in 2017. It employs 51 to 100 people.
Where is GOOD Meat based?
GOOD Meat is headquartered in San Francisco, United States, in the North America region.
How does GOOD Meat make money?
Two revenue lines are on record. Cultivated Chicken Product Sales are the primary driver. The others are licensing and Technology Partnerships.
Who are GOOD Meat's main competitors?
Direct peers on record are Wildtype, Mosa Meat, SuperMeat, Upside Foods, BlueNalu, Aleph Farms and Meatable. Broad incumbents are Impossible Foods and Beyond Meat. CellX is listed as an emerging player.
Does GOOD Meat have an API?
No public API is recorded for GOOD Meat.
What industry is GOOD Meat in?
GOOD Meat's product category is Cultivated Meat. Its primary akta.pro industry code is AFANAKAC, Cultivated Meat Producers (Cell-Cultured Meat & Seafood), with a secondary code of AFANAKAO, Finished Meat-Alternative Prepared Foods (Nuggets, Burgers, Sausages, Ready Meals). Its NAICS code is 3116 and its SIC code is 2090.