Hubers Butchery

What Hubers Butchery does

Huber's Butchery is a Singapore-based specialty meat retailer, founded in 2007 and operated as Huber's Pte Ltd under owner Andre Huber. It serves Singapore residents and a secondary food-service segment through three integrated channels: a flagship retail store and on-site bistro at 22 Dempsey Road, the hubers.com.sg e-commerce storefront with temperature-controlled chiller truck delivery across Singapore mainland (minimum $100 order for free delivery), and curated house-made products including sausages, salami, hams, and cold cuts produced in its own factory.

The core assortment spans premium imported and locally sourced proteins across 25+ categories — beef (including Japanese A5 Wagyu, Argentine grain-fed, Australian grass-fed, U.S. Prime Angus), lamb, pork, poultry, veal, and game meat — extended into a broader specialty-grocer proposition covering cheeses, dairy, condiments, Italian and Spanish pastas/rices, oils and vinegars, sake, wines (including South African selections), beer, cider, spirits, seafood (Hebridean smoked salmon), stocks, pantry, equipment, pet food, the WFS (Wellness Food Solution) sub-brand, and customisable platters. Exclusive supply of Hirai A5 Wagyu from Nantan, Kyoto (2nd place, 2015 Wagyu Beef Olympics) is the headline differentiation.

The revenue model is transactional retail across all channels: per-weight pricing on meats (e.g., Hirai A5 Wagyu Ribeye at $33.30/100g, Argentine Ribeye at $7.80/100g), unit pricing on packaged goods and equipment (e.g., Solis Vac Prestige at $447), and on-premise bistro spend. Brand authority is reinforced by the Huberpedia Meathesaurus educational resource, the Uber Huber newsletter, Ask The Experts Q&A, plus TikTok, YouTube, and Instagram content distribution. Multiple Great Taste Awards in 2020 validate product quality. The company is privately held with no disclosed external funding, no parent entity, no subsidiaries, and no patent portfolio.

Name

Hubers Butchery

Legal name

Huber's Pte Ltd

Website

https://hubers.com.sg

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

11–50 employees

Short description

Huber's Butchery is a Singapore-based premium specialty meat retailer (founded 2007, owner-operated) selling imported and house-made meats, charcuterie, and specialty foods to Singapore consumers via its 22 Dempsey Road store, on-site bistro, and chiller-truck e-commerce delivery.

Ownership category

akta.pro rank

Product category

Specialty Meat Retail

NAICS

Meat Retailers (445240), Meat Processed from Carcasses (311612)

SIC

Sausages & Other Prepared Meat Products (2013), Retail-Eating Places (5812)

akta.pro primary industry

Butcher Shops & Meat Markets (CRAHAHAB)

akta.pro secondary industries

Refrigerated Meat & Seafood (Processed/Packaged) (CRADACAK), Shelf-Stable Processed Meats (Canned, Retort Pouches, Jerky/Meat Snacks) (AFANAEAJ)

Keywords

• Specialty meat retail
• Premium butchery
• Imported gourmet foods
• Charcuterie and cheeses
• Chilled food delivery

Headquarters

HQ city

Singapore

HQ country

Singapore

HQ region

Asia

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Infrastructure, Marketing or Sales

Revenue model

1. Retail Meat Sales: Primary revenue from selling premium meats including beef, lamb, pork, poultry, game meat, and specialty imported products. Products sold per unit weight (per 100g) or per item.
2. E-commerce Online Sales: Online ordering through hubers.com.sg with home delivery across Singapore mainland. Orders processed through customer accounts with delivery slots.
3. Bistro Dining: In-house bistro service at Dempsey Road location offering prepared food items.
4. In-house Prepared Items: House-made sausages, salami, hams, cold cuts, and bacon produced in their factory.
5. Equipment Sales: Sale of equipment including vacuum sealers (Solis Vac Prestige at $447) and cooler bags.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

Huber's Butchery is a Singapore-based specialty meat retailer and gourmet food purveyor that sources, sells and delivers premium imported and house-made meat products. The business retails beef (including A5 Japanese Wagyu, Argentine grain-fed, Australian grass- and grain-fed Angus, U.S. Prime and Tasmanian), lamb, pork, poultry, veal and game meat, alongside house-made and imported sausages, salami, hams and cold cuts. It complements its core meat range with cheese, dairy, condiments, oils, pasta, rice, seafood, wines, sake, beer and spirits, and operates an on-site bistro at its 22 Dempsey Road flagship as well as temperature-controlled home delivery across Singapore mainland.

Product overview

Huber's Butchery operates as a premium specialty food e-commerce platform and physical retail store based in Singapore. The business offers an extensive portfolio of products organized into core meat categories (Beef, Lamb, Pork, Poultry, Veal, Game Meat), processed meats (Sausages, Air-dried & Salami, Hams & Cold-cuts), specialty foods (Cheese, Dairy & Eggs, Condiments, Pasta/Rice/Grains, Pastries, Oils & Vinegars), beverages (Sake, Wine, Beer, Cider, Liquor, Spirits), prepared foods (Seafood, Stocks & Soups, Canned Food, Pantry), and non-food items (Equipment, Pet Food, Customised Platters, Cash E-Vouchers). The company also operates Huber's Bistro restaurant at 22 Dempsey Road. Services include temperature-controlled Home Delivery, Meat Preparation, and Equipment Rental. A dedicated Wellness Range (WFS brand) provides health-conscious products without added nitrites or sugars. The Huberpedia Meathesaurus serves as an educational resource for meat selection, cooking methods, and food safety.

Differentiator

Problem solved

Functional benefit

Brands

• Huber's Bistro: On-site bistro service offering meals prepared with the butchery's premium meat products
• WFS (Wellness Food Solution) Range
• Uber Huber

Products and services

• Premium Beef (incl. Japanese Wagyu, Argentine, Australian, U.S. Prime) Wide assortment of beef cuts sold by weight (per 100g), including Japanese Wagyu (Hirai A5 Wagyu Ribeye at $33.30/100g), Argentine grain-fed (Ribeye $7.80/100g, Fillet $10.80/100g, Sirloin $6.40/100g), Australian grass-fed, Tasmanian, organic and U.S. Prime Angus, for individual consumers and food service buyers in Singapore.
• Lamb, Pork, Poultry, Veal and Game Meat Premium lamb (including Margra Lamb), pork, poultry, veal and exotic game meat selections, sold by weight or per piece to home cooks and food service customers via the e-commerce storefront and Dempsey Road flagship.
• House-made Sausages, Air-dried Salami, Hams and Cold-cuts House-made sausages (including salami stick/landjäger, beef salami, pepperoni), air-dried salami and imported salami from Spain, France, Australia, Germany and Hungary, plus hams and cold-cut preparations produced in the company's in-house factory.
• Specialty Foods (Cheese, Dairy, Condiments, Pasta/Rice/Grains, Pastries, Oils & Vinegars, Seafood, Stocks & Soups, Pantry) Premium imported and local cheeses, dairy and eggs, condiments (including the Great Taste Award-winning WFS HODI paprika range), artisanal Italian pasta (Zaccagni, Cav. Giuseppe Cocco, Filotea), specialty rices (Catedral Paella, Gli Aironi Arborio, Jimmy Tartufi Carnaroli), pastries and bread, premium oils and vinegars (Casas de Hualdo EVOO), seafood (Hebridean smoked salmon, gravlax, Galician cockles), stocks and soups, and pantry staples.
• Beverages (Sake, Wine, Beer, Cider, Liqueurs, Spirits) Japanese sake, imported wines (including South African selections such as Alheit Cartology 2019 and Jordan Nine Yards Chardonnay 2017), craft and imported beers, ciders, liqueurs and cordials, and spirits.
• Wellness Range (WFS / Wellness Food Solution) Wellness From Swiss (WFS) sub-brand offering meats, dairy, condiments, oils, stocks and pasta/grains with no added nitrites, nitrates or sugar; also includes Emmi low-fat yogurt and Greenfields low-fat milk, targeted at health-conscious buyers.
• Customisable Cheese and Cold Cuts Platters Customisable charcuterie-and-cheese platters ordered online for events, gatherings and gifting occasions, with personalised combination of cheeses and cold-cut selections.
• Huber's Bistro On-site bistro at 22 Dempsey Road serving prepared dishes built around the butchery's premium meats, providing a dine-in experience for walk-in patrons.
• Equipment Sales (Solis Vac Prestige, Cooler Bags) Sale of kitchen equipment such as the Huber's Trolley Cooler Bag and Solis Vac Prestige vacuum sealer (priced at $447) to support at-home meat storage and handling.
• Home Delivery Service Temperature-controlled chiller-truck home delivery service covering Singapore mainland (excluding Sentosa, with limited availability Tuesdays and Fridays), with free delivery on orders of $100 or above.
• Meat Preparation Service Professional butchery meat preparation services — cutting, portioning and trimming of meats to customer specifications, supporting retail, gifting and food-service use cases.
• Equipment Rental Service Rental of event and kitchen equipment (such as chafing dishes, warmers or cooling units) for catering, events and gatherings, complementary to platter and meat orders.
• Cash E-Voucher Electronic gift vouchers that customers can purchase for gifting, redeemable across the Huber's Butchery product range in-store or online.

Quantifiable outcome

• WFS HODI Premium Paprika received Great Taste Award recognition (1-2 stars in 2020)
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Hirai FarmcoreStrategic or Co-development PartnerExclusive supplier of Hirai A5 Wagyu beef from Nantan, Kyoto, Japan. Hirai cattle are raised for 35 months (longer than national average of 26 months), drink natural spring water from 150 metres underground, and roam stress-free. The Hirai beef earned 2nd place at the Wagyu Beef Olympics.
• South African Wine SuppliersminorOthersImported South African wines including Alheit Cartology Bush Vines 2019, David & Nadia Aristargos 2019, Jordan Stellenbosch Nine Yards 2017 Chardonnay, Van Lill & Visser Chenin Blanc 2017, and Olifantsberg Grenache Blanc 2018.
• Various International Food SuppliersminorOthersSuppliers of imported specialty products including Italian pasta (Zaccagni, Cav. Giuseppe Cocco, Filotea), Swiss products (Oswald Vegetable Bouillon, Bschuessig Edelweissli), Australian products (Ottimo Arancini, K9 Katerling pet food, Fifya Falafel), and Scottish seafood (Hebridean smoked salmon and gravlax).

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• FairPrice Finest: Premium supermarket tier of Singapore's largest grocer, stocking imported wagyu, organic meats, and specialty cuts. Comparable on premium imported-meat assortment but at grocery-scale pricing and footprint.
• Don Don Donki: Japanese discount-department retailer with multiple Singapore outlets carrying premium Japanese wagyu, sashimi, and imported meats. Comparable assortment overlap but operates at much larger scale and broader format.
• Cold Storage: Established Singapore premium supermarket chain with imported meat counters and butcher service. Comparable on premium retail butchery but competes at mainstream supermarket scale and price points.

Emerging players

• Crowd Cow: US-based DTC craft meat platform delivering premium cuts via cold-chain to consumers. Comparable direct-to-consumer premium-meat model and curated assortment, though operating in a different geography.

Direct peers

• The Meat Club: Singapore-based online and retail premium meat specialist offering imported wagyu, dry-aged beef, and curated cuts with home delivery. Directly comparable to Huber's in target customer, product mix, and DTC cold-chain delivery model.
• Ryan's Grocery: Premium Singapore grocer with a strong in-store butchery carrying imported and organic meats, plus a bistro concept. Comparable on premium positioning, omnichannel retail, and in-house prepared offerings.
• Meatmen: Singapore online and retail premium meat specialist focused on wagyu and dry-aged cuts with delivery. Directly comparable DTC cold-chain model and premium wagyu assortment.
• Culina: Singapore premium food retailer and bistro operator stocking imported meats, cheeses, wines, and pantry items. Comparable curated assortment, bistro attached to retail, and affluent-demographic targeting.
• Little Farms: Premium natural and organic grocer in Singapore with a strong butchery counter and imported specialty meats. Comparable on clean-label, imported-protein positioning and affluent neighbourhood retail footprint.
• Swiss Butchery: Long-running Singapore specialty butcher offering premium imported meats, dry-aging, and in-store expertise. Closest direct analogue to Huber's in heritage, category positioning, and Singapore retail-butcher format.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/hubersbutchery/videos
• Instagraminstagram.com/hubersbutcheryandbistro
• TikToktiktok.com/@hubersbutcheryandbistro
• Xx.com/hubers_butchery

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hubers Butchery