Name

Omran Group

Legal name

Oman Tourism Development Company

Website

https://omran.om

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

251–500 employees

Ownership category

akta.pro rank

Product category

Tourism Development and Hospitality Management

NAICS

Traveler Accommodation (7211)

SIC

Hotels & Motels (7011)

akta.pro primary industry

Online Booking Tools (OBT) & Corporate Booking Platforms (THALANAA)

akta.pro secondary industry

OBT Supplier Marketplace & Managed Content (Preferred Rates, Corporate Discounts) (THACABAM)

Keywords

• Tourism development
• Hospitality management
• Destination development
• Integrated tourism complexes
• National travel operator

Headquarters

HQ city

Muscat

HQ country

Oman

HQ region

Middle East

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Tourism Asset Development and Investment: Omran Group develops and invests in tourism infrastructure, hospitality properties, integrated tourism complexes, and experiential destinations. Revenue is generated through asset ownership, foreign direct investment attraction, and project development.
2. Visit Oman Digital Tourism Services: Visit Oman operates as national travel operator providing B2B booking services, trade partner access, and digital tourism distribution across 55 countries and 170+ markets.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels4 records

Core offering

Omran Group is Oman's government tourism development authority that develops, owns, and manages a portfolio of 33 hospitality properties, 14 integrated tourism complexes, and 17 experiential destinations, while operating Visit Oman, a national travel operator with an IATA-certified B2B booking platform and AI-powered Digital Travel Hub. The group develops large-scale urban projects such as Madinat Al Irfan and The Sustainable City – Yiti in partnership with global hospitality and lifestyle brands.

Product overview

OMRAN Group is a government tourism development authority overseeing a broad portfolio of tourism assets and digital platforms. Its portfolio spans 33 hospitality properties (including Atana-branded hotels, Alila Jabal Akdhar, Four Seasons Resort Muscat, Al Bustan Palace Ritz-Carlton, Nikki Beach Resort, Jumeirah Muscat Bay, and multiple Crowne Plaza, W Hotels, JW Marriott, InterContinental, Hilton, and Rotana properties), 14 integrated lifestyle communities and mixed-use developments (including Madinat Al Irfan, The Sustainable City – Yiti, Port Sultan Qaboos Waterfront, AIDA, Hawana Salalah, and others), and 17 experiential destinations (including nature reserves, cave attractions, marine sites, and heritage landmarks). OMRAN Group also operates Visit Oman — a national travel operator and digital platform offering an IATA-certified B2B booking system, an AI-powered Digital Travel Hub, and a licensed short-stay accommodation platform — and the Experience Oman platform (a Ministry-led digital booking gateway). Together, these products form a comprehensive, multi-layered destination development and digital tourism ecosystem aligned with Oman Vision 2040.

Differentiator

Problem solved

Functional benefit

Brands

• Visit Oman: National travel operator and subsidiary of OMRAN Group, operating an IATA-certified B2B booking platform with partnerships spanning 85 airlines and 140 hotels.
• Intajee

Products and services

• Madinat Al Irfan A large-scale mixed-use urban development in Muscat envisioned as an integrated people-first city combining business, culture, hospitality, and community life, and the planned home of the International Financial Centre of Oman (IFCO). Led by OMRAN Group.
• Four Seasons Resort and Private Residences Muscat Landmark luxury resort on the Muscat coastline, representing the first Four Seasons-branded resort in Oman, complemented by branded private residences and positioned to elevate the country's luxury tourism offering.
• Port Sultan Qaboos Waterfront Redevelopment of one of Oman's most historic gateways into a vibrant mixed-use waterfront district blending heritage with modern leisure, culture, hospitality, and community experiences, strengthening Muscat's position as an urban tourism hub.
• Santani Jabel Shams Wellness retreat at Jabel Shams developed in partnership with Santani Wellness Resorts, blending the mountain's natural beauty with holistic wellbeing experiences to position Oman as a distinctive wellness destination.
• The Sustainable City - Yiti Pioneering fully integrated sustainable community in Yiti developed by OMRAN Group in partnership with Diamond Developers, featuring smart infrastructure, green mobility, contemporary homes, and vibrant public spaces designed for low-carbon, responsible living.
• Atana Musandam Hotel property at the northern tip of the Musandam peninsula near the UAE border and Khasab Airport. The Atana Hotels brand embodies Omani hospitality values, fusing ancient local traditions with contemporary culture.
• Alila Jabal Akdhar Oman's first luxury mountain resort, located at 2,000 metres above sea level and two hours from Muscat, offering views of the Hajar mountains and access to one of Oman's most pristine tourism regions. Operated by Alila Hotels & Resorts.
• Atana Stay Al Ashkhara 3-star hotel with 52 rooms offering vibrant, contemporary accommodations designed for young travellers and families, featuring murals in suites and a central lobby serving as living, dining, and meeting space.
• Visit Oman National travel operator and wholly-owned subsidiary of OMRAN Group, providing an IATA-certified B2B booking platform with 85 airline and 140 hotel partnerships, 390+ trade partners across 55 countries, 250 local tourism providers, an AI-powered Digital Travel Hub supporting 170+ markets, and Oman's first licensed short-stay accommodation platform.
• Experience Oman Digital booking platform associated with Oman's Ministry of Heritage and Tourism featuring more than 200 tourism service providers, 350 experiences, 56 curated packages, and 140 hotels and resorts, enabling travel agents to build complete itineraries through a single gateway.

Quantifiable outcome

• RO 243.8 million in foreign direct investment attracted in 2025
• +2 more outcomes

Named customers4 records

Segments1 record

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature4 records

Partnerships

Twelve partnerships are on record, tiered major, strategic and core.

• Dar GlobalmajorStrategic or Co-development Partner · 9 February 2026Joint venture for Nickelodeon Hotels & Resorts Oman at AIDA development in Muscat. First Nickelodeon-branded hotel in Oman with 120 keys, Aqua Nick waterpark, Club Nick kids club, and themed dining. Project spans 3.5 million square metre clifftop masterplan aligned with Oman Vision 2040, first phase completion by 2027.
• BókunstrategicGTM or Marketing Partner · 8 November 2025Visit Oman, part of OMRAN Group, formed strategic partnership with Bókun (Tripadvisor company) during World Travel Market in London. Collaboration integrates Omani tourism experiences into Bókun's global distribution network to expand Oman's digital tourism reach across international markets.
• TUI GroupmajorStrategic or Co-development Partner · 18 September 2025Strategic partnership agreement signed September 18, 2025 to develop five new hotels in Dhofar Governorate targeting winter 2028 opening. OMRAN to acquire 1.4% strategic stake in TUI at €9.50 per share. Joint venture structure with 45% each to OMRAN and TUI, 10% to Travco Group chairman Hamed El Chiaty. Partnership suspended March 2026 due to project timeline constraints.
• Trip.comstrategicGTM or Marketing Partner · 1 May 2025Visit Oman signed cooperation agreement with Trip.com to expand Oman's presence in key markets through digital distribution, connecting Omani tourism providers with global commercial customers.
• ExpediastrategicGTM or Marketing Partner · 1 May 2025Visit Oman signed agreements with Expedia for global travel distribution and market expansion.
• TBO HolidaysstrategicGTM or Marketing Partner · 1 May 2025Visit Oman signed strategic cooperation agreement with TBO Holidays to expand cooperation and increase tourist flow to Oman.
• MHD Group (Mohsen Haider Dharish)strategicStrategic or Co-development Partner · 30 April 2025Strategic partnership to develop Alie Nivas luxury resort in Musandam Governorate. Project includes 30 villa hotel with sea views, wellness facilities, mountain adventure trails, and marine activities. VDB International (VDBI) appointed as operator for the new Alie Nivas brand.
• VDB International (VDBI)coreImplementation/ SI/ Consulting Partner · 30 April 2025VDB International appointed as operator for Alie Nivas resort in Musandam. Group is known for creating The Outpost branded luxury hospitality experiences integrated with nature in exceptional locations worldwide.
• EnevoriastrategicStrategic or Co-development PartnerPartnership with Enevoria to develop a Nobu resort at Yiti as part of Omran's high-end tourism portfolio expansion.
• Diamond DevelopersmajorStrategic or Co-development PartnerPartnership with Diamond Developers for The Sustainable City - Yiti, a pioneering fully integrated community with smart infrastructure, green mobility, contemporary homes, and vibrant public spaces. Sets benchmark for low-carbon communities in Oman.
• Santani Wellness ResortsstrategicStrategic or Co-development PartnerPartnership with Santani Wellness Resorts for Jebel Shams retreat, blending mountain's natural beauty with holistic wellbeing experiences, positioning Oman as distinctive wellness destination.
• Al JabrstrategicStrategic or Co-development PartnerStrategic partnership with Al Jabr for Hikayat Balad Accelerator Programme supporting Omani entrepreneurs and startups in tourism sector.

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• Katara Hospitality: Qatar's state-owned hospitality owner-operator and tourism asset developer. Operates premium hotel portfolio in partnership with global brands and develops integrated cultural destinations - structurally comparable to OMRAN's sovereign-backed, brand-partnered hospitality model.
• Miral: Abu Dhabi's leading destination developer behind Yas Island and Saadiyat cultural district. Develops and curates integrated tourism, entertainment, and lifestyle destinations under sovereign guidance - a parallel model to OMRAN's Madinat Al Irfan, AIDA, and Port Sultan Qaboos projects.
• Red Sea Global: Saudi sovereign-backed giga-tourism developer building The Red Sea and AMAALA luxury regenerative destinations. Closest direct peer given the parallel mix of sovereign ownership, premium hotel partnerships, integrated masterplans, and ESG-led positioning to OMRAN's portfolio.
• Meraas: Dubai-based developer behind Bluewaters, The Beach, City Walk, and other tourism/lifestyle destinations. Comparable to OMRAN as a regional developer creating integrated lifestyle districts anchored by global hospitality and entertainment brands.
• Marjan: Ras Al Khaimah's island and waterfront tourism developer driving integrated resort communities such as Al Marjan Island. Comparable scale and model to OMRAN's integrated tourism complex strategy (AIDA, Hawana Salalah).
• NEOM: Saudi Arabia's flagship giga-project developing The LINE, Trojena, and Sindalah as integrated tourism destinations. Comparable as a sovereign-backed, masterplanned tourism developer funded by national vision-driven capital with a similar scale of capital intensity and execution timeline.
• Diriyah Gate Development Authority: Saudi government entity developing the historic Diriyah district near Riyadh into a heritage-and-hospitality tourism destination. Strong peer given the parallel of state ownership, heritage-led destination development, partnerships with global luxury operators (e.g., Aman, Baccarat), and integrated mixed-use scope.
• Royal Commission for AlUla: Saudi government body overseeing the tourism and cultural development of AlUla, including heritage preservation, branded resort partnerships (Aman, Habitas), and experiential destination programming. Closely parallels OMRAN's heritage-tourism blend and master-developer mandate.

Broad incumbents

• Aldar Properties: Abu Dhabi's largest real estate developer with a growing tourism and hospitality portfolio (including Yas Island assets prior to Miral separation). Comparable to OMRAN as a regional property and tourism developer though broader in scope and publicly listed.
• Trip.com Group: Global digital travel platform serving as a distribution partner to OMRAN via Visit Oman. Comparable in the digital tourism distribution layer that complements OMRAN's IATA-certified B2B booking platform and AI-powered Digital Travel Hub.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/OmranGroupOm
• Facebookfacebook.com/OmranGroupOM
• LinkedInlinkedin.com/company/omrangroupom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments3 records

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omran Group