What TBOHolidays does

TBO Holidays (operated by Tek Travels FZCO) is a global B2A (Business-to-Agent) travel distribution platform founded in 2006 and headquartered in Dubai, UAE, with its listed parent TBO Tek Limited trading on India's NSE and BSE exchanges. The company connects more than 159,000 travel agent buyers with supply content spanning over 1 million hotels, apartments and vacation homes, 200,000+ sightseeing activities, global GDS and LCC flight content via TBO Air, European rail across 33 countries, car rentals (Hertz, Avis, Sixt, Enterprise), cruise, transfers, and travel insurance — all accessible through a unified web portal, mobile apps, and XML/API integration.

The underlying technology stack centers on real-time XML/API connectivity to 60+ international accommodation suppliers and global GDS consolidators, with multi-currency billing in 50+ currencies, PCI DSS-compliant payment processing, online ledgers and voucher generation, and a tiered loyalty engine (TBO+). Supporting modules include TBO Academy (free online training and certification), an affiliate/consolidator white-label program, and a hotel extranet for supplier self-onboarding. Travel agents access net (non-commissionable) rates and add their own markups, while TBO monetizes through transaction fees and the spread between wholesale and net rates on each booking — XML/API access is free for partners, with charges only on completed bookings.

Revenue is generated primarily through commission/transaction fees on bookings, supplemented by credit line interest on bank-guarantee-backed facilities extended to agents, and transaction fees routed through the affiliate/consolidator network. The company serves four primary customer segments: travel agencies and tour operators (primary, mid-market), hoteliers and accommodation suppliers (primary, enterprise supply-side), travel agent consolidators/affiliates (mid-market), and OTAs/technology partners integrating via XML/API (enterprise). Go-to-market combines self-serve free registration, enterprise field sales across 113+ countries, channel partners, and event-driven demand generation at major trade shows (WTM London, ITB Berlin, ITB Asia) plus proprietary mega-events. The company has been acquisitive, completing the BookaBed AG (51%, April 2022) and Jumbonline deals, announcing the up to $125M Classic Vacations acquisition in September 2025, and filing for an IPO in 2025 to raise ₹400 crore.

Name

TBOHolidays

Legal name

Tek Travels FZCO

Website

https://tboholidays.com

Company type

Public

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

TBO Holidays is a global B2A (Business-to-Agent) travel distribution platform connecting 159,000+ travel agencies in 100+ countries with 1M+ hotels, flights, car rentals, transfers, rail, and ancillary travel products via a real-time XML/API-enabled portal, monetizing through transaction fees on bookings.

Ownership category

akta.pro rank

Product category

Travel Distribution Platform

akta.pro primary industry

B2B Travel Distribution Marketplaces & Wholesalers (Beds/Inventory Exchanges) (THALAFAJ)

akta.pro secondary industry

B2B Agent/Partner Booking Portals (Extranet) (THALADAJ)

Keywords

• B2B travel distribution
• Hotel booking platform
• Travel agency software
• XML API integration
• Flight booking system

Headquarters

HQ city

Hoofddorp

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure, Supply Chain

Revenue model

1. Transaction Fees / Commission on Bookings: TBO acts as an intermediary between travel agents (buyers) and hotels, airlines, and other travel suppliers. Revenue is generated through transaction fees on bookings made through the platform. Travel agents access net rates and can add their own markups, while TBO earns from the difference or transaction fees on each booking completed.
2. XML/API Integration Fees: While there is no cost to access TBO Holidays XML content, partners integrate the API into their platforms and pay for bookings. This creates a B2B2C revenue stream where online travel agencies embed TBO's inventory and earn margins on bookings.
3. Credit Line Fees: TBO offers credit against bank guarantees or floating deposits to travel agents, enabling them to book without immediate payment. Interest may accrue on credit facilities, though advance amounts paid are stated as non-interest bearing.
4. Affiliate Program Revenue: Affiliates can create sub-agents under their branding and earn through the booking activity of their network. TBO earns from the overall transaction volume generated through the affiliate network.

Pricing tiers

Go-to-market motion4 records

Distribution channels7 records

Marketing channels8 records

Core offering

TBO Holidays operates a global B2A (Business to Agent) travel distribution platform that enables travel agents to make real-time bookings of over 1M+ unique hotels, apartments, and vacation homes worldwide, along with global flights, car rentals, transfers, cruise, sightseeing, European rail, holiday packages, and travel insurance. The platform connects 159,000+ travel agent buyers with suppliers across 100+ countries, providing XML/API integration for technology partners, multi-currency support in 50+ currencies, and 24/7 multi-language customer service. Revenue is generated through transaction fees on bookings made through the platform.

Product overview

TBO Holidays is a global B2A (Business to Agent) travel distribution platform offering a unified portal with multiple product modules. The core platform enables travel agents to book hotels (1M+ properties), flights (global GDS and LCC), car rentals, cruise, transfers, sightseeing, rail, and travel insurance. Supporting modules include TBO Academy (training), TBO+ Rewards (loyalty program), White Label Solutions, XML/APIs for integration, Dynamic Packaging, and an Affiliate Program. Sub-brands include Zamzam & Kizan (religious tourism), Paxes (corporate travel), and TBO Platinum Collection (luxury segment). The platform connects 159,000+ travel buyers with suppliers across 100+ countries, publicly listed on NSE and BSE.

Differentiator

Problem solved

Functional benefit

Products and services

• Hotels A seamless platform allowing travel agents to book over 1M+ unique hotels, apartments and vacation homes globally with real-time availability, lowest rates, and instant confirmation for their end customers.
• Air (Flight Booking) Flight booking platform offering lowest airfares across the globe with local payment options, connected to global GDS and LCC carriers worldwide. Includes Roamer App for real-time itinerary push and local country payment options for travel agents.
• Travel Insurance Travel insurance product covering death, personal accident, medical expenses, repatriation, loss/delay of baggage, passport loss, and third party liability, providing financial safety for hassle-free travel.
• Holiday Packages Dynamic holiday package booking platform enabling travel agents to customize and book complete travel packages in real-time by combining hotels, flights, transfers, and activities.
• Car Rentals Car rental platform connecting with all major rental companies globally (Hertz, Avis, Sixt, Enterprise and others), providing instant availability at the best prices with Book Now - Pay Later option for travel agents.
• Zamzam & Kizan (Religious Tourism OTA) OTA approved by the Ministry of Hajj & Umrah (MoHU), Saudi Arabia, focused on religious tourism serving Hajj and Umrah travelers as TBO's first B2C business venture.
• Cruise Cruise vacation platform offering curated selections from the world's best cruise lines, with a portfolio spanning contemporary to ultra-luxury cruise lines for travel agents and their customers.
• Transfers Private transfer booking platform from airport to hotel and vice versa worldwide, with a wide variety of vehicle options, professional drivers, and hand-picked suppliers at the best rates.
• Sightseeing In-destination attractions and activities booking platform offering thousands of tour options and recommendations before and during trips, with instant confirmation, multi-lingual guides, and best prices.
• RailEurope European train tickets booking platform covering 33+ countries with popular products including Eurostar, TGV, Eurail Pass, and Swiss Travel Pass with dynamic pricing and real-time availability.
• TBO Platinum Collection Curated portfolio of luxury hotels delivering bespoke experiences, exceptional service, and exclusive privileges for discerning travelers, connecting luxury travel specialists with premium hotel partners.
• Paxes (Corporate Travel) Dedicated corporate travel booking platform for business travel management, serving as a subsidiary of TBO Holidays focused on corporate travel needs.
• White Label Solutions White label portal solution allowing partners and affiliates to offer TBO's travel booking services under their own branding, with custom login page themes and design support.
• Hotel XML API XML interface enabling online travel agencies and technology partners to access TBO's global hotel content (1M+ properties) for integration into their own reservation systems with real-time availability and instant confirmation.
• Flight XML API XML interface for flight content integration enabling partners to access global GDS and LCC carriers for real-time booking through a single XML connection.
• Affiliate Program Technology solution for travel agent consolidators, enabling them to create and manage sub-agents under their own branding with custom login page themes, access to booking reports, and view/edit agent details.
• TBO Academy Exclusive online-learning platform for Travel Agents and Travel Trade Partners providing training on tourism products, personal development, and TBO Portal features, available free of charge for TBO partners with certification programs.
• TBO+ Rewards Program Comprehensive rewards program with four tiers (Silver, Gold, Platinum, All Star) enabling travel agents to earn reward points for each booking transaction and redeem them for lifestyle products, gift cards, flights, hotels, and car rentals.
• Dynamic Packaging Capability to combine multiple travel products (hotels, flights, car rentals, transfers) into customized package bookings through TBO's platform.

Quantifiable outcome

• TBO clocked $10 million in GTV/sales in a single day in April 2023
• +2 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Feature9 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• Classic VacationscoreStrategic or Co-development Partner · 2 September 2025TBO Tek announced acquisition of Classic Vacations, a U.S. luxury travel wholesaler, in an all-cash deal worth up to $125 million. This acquisition expands TBO's presence in the U.S. luxury travel market, providing access to high-end travel products and services for discerning travelers.
• BookaBed AGcoreStrategic or Co-development Partner · 1 April 2022Tek Travels FZCO, a wholly owned subsidiary of TBO Tek Limited, acquired 51% stake in BookaBed AG (Swiss B2B accommodation provider). BookaBed serves the Irish and UK travel industries and intends to leverage TBO's global API business and TBO Academy for training. Founded in 2004, BookaBed has been winning ITAA and ITTN accommodation supplier of the year for 10 years. TBO gains entry into Irish market and strengthened UK presence through this acquisition.
• JumbonlineminorStrategic or Co-development PartnerTBO acquired Jumbonline, an online booking system by Jump Tours Group. Announcement made by TBO Co-Founder Gaurav Bhatnagar on LinkedIn. Jumbonline provides online booking technology that enhances TBO's platform capabilities.
• Zamzam.comcoreStrategic or Co-development PartnerZamzam.com is an approved OTA (Online Travel Agency) by the Ministry of Hajj & Umrah (MoHU), Saudi Arabia, focused on religious tourism. It is part of TBO's ecosystem, serving as the company's first B2C business venture in the booming religious tourism segment.
• Gaurav Bhatnagar - WTTC Executive CommitteeminorOthersTBO.com Co-Founder Gaurav Bhatnagar joined the Executive Committee of the World Travel and Tourism Council (WTTC), providing industry leadership and influence at the global level.
• Global Hotel ChainscoreChannel Partner/ Reseller/ DistributorTBO has directly integrated global hotel chains including Accor, IHG, Hilton, Shangri-la, Best-Western, Kempinski and many more hotel brands. These partnerships provide TBO's travel agent network with access to premium hotel inventory and exclusive rates.
• Global GDS and LCC CarrierscoreChannel Partner/ Reseller/ DistributorTBO Air is connected with local GDS consolidators in each market to access better pricing. The platform offers all Global GDS and LCC Content including leading low-cost and full-service carriers worldwide via single XML connection.
• Car Rental Companies (Hertz, Avis, Sixt, Enterprise)coreChannel Partner/ Reseller/ DistributorTBO partners with all major rental companies globally including Hertz, Avis, Sixt, Enterprise and many more to provide car rental options on the platform. This enables travel agents to book car rentals worldwide with instant availability and best prices.

Scale indicators12 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WebBeds (W2M): Global B2B travel distribution platform offering hotels, transfers, attractions, and ancillary services to travel trade partners. Closely comparable to TBO in product breadth, B2B2C distribution model, and geographic reach across emerging and developed markets.
• HotelBeds: One of the world's largest B2B bedbanks connecting travel agents with hotel inventory globally. Direct competitor to TBO's core hotel distribution business with comparable network model, transaction-based revenue, and target buyer base of travel agents.
• Juniper Group (Juniper Travel Technology): B2B travel technology platform serving OTAs, tour operators, and travel agents with hotel booking and distribution services. Highly comparable to TBO in targeting travel intermediaries and offering XML/API-driven access to global accommodation inventory.
• Travco (Travco Holidays): Major B2B accommodation wholesaler and inbound tour operator serving Middle East, European, and global travel agent networks. Comparable to TBO in serving travel agents with wholesale hotel inventory, particularly in overlapping MENA and European markets.

Broad incumbents

• Sabre Corporation: Global GDS and travel technology provider serving airlines, hotels, agents, and OTAs with distribution, retailing, and operational solutions. Adjacent incumbent that competes with TBO's TBO Air module and broader content aggregation for travel trade customers.
• Expedia Partner Solutions: B2B arm of Expedia Group providing hotels, flights, car rentals, and activities inventory via API to OTAs, travel agents, and tech platforms. Overlaps with TBO's B2B hotel, air, and ancillary distribution business through a global incumbent's wider portfolio.
• Amadeus: Leading GDS and travel technology vendor powering global travel agencies, airlines, and hospitality players. Comparable to TBO at the distribution/infrastructure layer serving travel agents and suppliers, though operating at substantially larger scale.
• Booking.com (B2B arm): Largest online travel agency globally with a B2B partner solutions division offering connectivity to its accommodation supply. Competes with TBO at the OTA and reseller level with vastly greater scale, brand, and supplier relationships.

Emerging players

• TravelgateX: B2B marketplace connecting travel suppliers and buyers/sellers through a centralized API distribution platform. Directly comparable to TBO's marketplace-style aggregation model with a technology-first orientation toward travel intermediaries.
• Paximum (Fello B2B): B2B hotel and travel product distribution platform targeting travel agents and resellers with global accommodation inventory. Emerging B2B competitor with overlapping target audience and product focus to TBO's hotel-led platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tboholidays
• YouTubeyoutube.com/channel/UCDsJYmOjTm-ZySe1-1aonZw
• Facebookfacebook.com/tboholidays
• Instagraminstagram.com/tbo.holidays
• LinkedInlinkedin.com/company/tboholidays-com

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TBOHolidays