Mylo
Mylo is a digital insurance broker that uses its proprietary Mind of Mylo™ AI-powered recommendation engine to compare coverage from 100+ carriers across personal, commercial, and group health lines for individuals, small businesses, and embedded enterprise partners.
- Company typePrivate
- Founded2015
- HeadquartersKansas City, United States
- Headcount101–250
- GTM typeB2B and B2C
- OfferingServices
What Mylo does
Mylo is a digital insurance broker and insurtech platform that compares coverage from more than 100 A-rated carriers, including Travelers, Liberty Mutual, The Hartford, and Hiscox, across personal lines (home, auto, renters, condo, umbrella, motorcycle/RV, pet), small business insurance (BOP, general liability, workers' compensation, commercial auto, cyber, professional liability, umbrella, surety bonds, medical malpractice), life, health (individual, dental, vision, Medicare, short-term), and small group benefits. Its core technology is the proprietary Mind of Mylo™ engine, an in-house cloud-based multi-tenant system that combines a classification engine using TF-IDF keyword weighting and machine learning, a recommendation and rating system, carrier question orchestration that deduplicates underwriting questions across carriers, and a Real-Time Traffic Guide that routes customers between self-service and licensed-advisor experiences. This engine is exposed to external partners via the Amplifi Platform as an embeddable widget or API, and an auto insurance quick quote tool is now available via Model Context Protocol (MCP) to AI assistants including Claude, ChatGPT, Gemini, and Copilot.
Mylo's business model is commission-based: the company does not charge customers for insurance guidance and is compensated by carrier commissions when policies are placed. Distribution operates through three channels: a direct self-serve website (ChooseMylo.com), an embedded widget and API integrated into partner platforms, and U.S.-based licensed agents available in all 50 states. The company originated inside Lockton Companies, the world's largest independent insurance broker, in 2015; Guggenheim Partners joined as a minority investor in 2018–2019 ($28M) with an additional $11M raised in November 2020, and Mylo is now owned by Group 1001. Named channel partners include Lincoln Financial Group, PerkSpot, UENI, Safeco, and Larson Financial Group, spanning financial services, employee benefits, SMB enablement, and carrier distribution. Leadership consists of Founder and CEO David Embry (formerly President at SelectQuote Benefit Solutions and Managing Director at J.P. Morgan) and President and COO Belen Tokarski (previously President of Platform Solutions at Insureon and VP at CNA Insurance). The company is headquartered in Leawood, Kansas, has roughly 130 employees, and has earned multiple industry awards including InsurTech100 (2021), InsurTech Innovator of the Year (2021 and 2022), Best InsurTech Company (FinTech Breakthrough, 2022), and Forbes America's Best Startup Employers (2021).
Mylo firmographics
Firmographics- Name
- Mylo
- Legal name
- Mylo, LLC
- Website
- https://choosemylo.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Mylo is a digital insurance broker that uses its proprietary Mind of Mylo™ AI-powered recommendation engine to compare coverage from 100+ carriers across personal, commercial, and group health lines for individuals, small businesses, and embedded enterprise partners.
- Ownership category
- akta.pro rank
Mylo industry classification
Industry- Product category
- Insurance Brokerage
- NAICS
- Agencies, Brokerages, and Other Insurance Related Activities (5242), Insurance Agencies and Brokerages (524210)
- SIC
- Insurance Agents, Brokers & Service (6411)
- akta.pro primary industry
- Financial Services Personalization (Banking, Investing, Insurance) (HDAAAGAH)
- akta.pro secondary industries
- Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident) (FSAIAEAD), Insurance-Integrated Wealth Managers (RIA + Insurance Solutions) (FSAAACAI)
Keywords
Where Mylo is headquartered
LocationHeadquarters
- HQ city
- Kansas City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Mylo business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Insurance Brokerage Commissions: Mylo is an independent insurance broker that earns commissions from carrier partners when customers purchase policies. Customers do not pay Mylo for insurance guidance. Mylo recommends coverage, compares multiple carrier options, and guides customers through digital and advisor-assisted journeys, monetizing both direct placements and partner referral paths.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | No fees for customers - commission-based model |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Mylo product offering
Product offeringCore offering
Mylo is an independent digital insurance broker that helps individuals and small business owners shop, compare, and purchase coverage from 100+ A-rated insurance carriers across business, auto, home, life, health, small group benefits, and pet lines. The platform combines its proprietary Mind of Mylo™ recommendation engine with licensed U.S.-based advisors in all 50 states to recommend coverage before presenting quotes. Through the Amplifi Platform, Mylo also embeds its insurance shopping experience into partner websites and AI assistants via widgets, APIs, and MCP servers.
Product overview
Mylo is a digital insurance broker and insurtech platform that operates as a one-stop shop comparing coverage from 100+ insurance carriers. The core offering centers on the proprietary Mind of Mylo™ recommendation engine, which provides AI-powered coverage recommendations before presenting carrier options. Mylo's technology stack includes the Amplifi Platform (cloud-based multi-tenant platform for partners), Rating-as-a-Service (carrier connectivity layer), and an Auto Insurance Quick Quote Tool accessible via AI assistants. The product portfolio spans small business insurance (BOP, general liability, workers' comp, commercial auto, cyber, professional liability, umbrella, medical malpractice, surety bonds), personal lines (home, auto, renters, condo, umbrella, toys/RVs), life insurance, health insurance (medical, dental, vision, Medicare, short-term), small group benefits (medical, dental, vision, life, disability, accident, 401k), and pet insurance. Customers can shop online or with licensed U.S.-based advisors in all 50 states.
Differentiator
Problem solved
Functional benefit
Brands
- Mind of Mylo™: Proprietary insurance recommendation and rating system built by Mylo's internal engineering team that combines classification, recommendation, rating, question orchestration, routing, and advisor tools.
- Amplifi
- Amplifi Insurance Platform
- Rating-as-a-Service (RaaS)
Products and services
- Small Business Insurance Comprehensive small business insurance for business owners including Business Owner's Policy, general liability, workers' compensation, commercial auto, cyber insurance, professional liability, commercial umbrella, property, medical malpractice, and surety bonds.
- Personal Lines Insurance (Home, Auto, Renters, Condo) Personal insurance products including home, auto, renters, condo, umbrella, motorcycle, RV, trailer, and boat coverage for individuals and families.
- Life Insurance Life insurance products that help protect families financially by covering expenses such as funeral costs, mortgage payments, childcare, and education.
- Health Insurance Health insurance offerings including individual health, dental, Medicare, short-term medical, and vision insurance for individuals.
- Small Group Benefits Employer benefit packages including group health, dental, vision, life, disability coverage, accident and critical illness insurance, and 401(k) retirement plans.
- Pet Insurance Pet insurance coverage available through Mylo's platform for pet owners seeking protection for their animals.
- Amplifi Platform Cloud-based multi-tenant insurance technology platform that packages Mind of Mylo™ capabilities for use by partner organizations and digital agencies, enabling businesses to create their own recommendation, quoting, and placement capabilities through embeddable widgets and API-based services.
- Auto Insurance Quick Quote Tool AI-enhanced tool available via MCP Server and REST API that enables users to receive personalized auto insurance premium range estimates within AI assistant conversations (Claude, ChatGPT, Gemini, Copilot).
Companies that use Mylo
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Mylo technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability4 records
Feature6 records
Mylo partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core, flagship and minor.
- UENIcoreSmall business website builder partnership where UENI promotes Mylo's insurance solutions to its customer base of small business owners. Both companies committed to using technology to drive small business success and provide personalized guidance to business owners seeking insurance. UENI users can access tailored insurance products via their websites.
- Lincoln Financial GroupflagshipMylo formed a partnership to provide property and casualty insurance services to Lincoln Financial Group customers. The partnership allows financial advisors to offer insurance for home, car, and asset protection to their clients who manage investments like 401(k)s and mutual funds. This is a model for similar agreements with other financial partners.
- SafecocoreUS insurer partnered with Mylo in May 2024 to extend digital pet insurance offerings featuring multi-pet discounts, preferred vet access, and lifetime coverage plans.
- PerkSpotcoreNational employee discounts program with millions of U.S. employees selected Mylo as their partner to offer auto and home insurance at the best value to their employee base.
- Larson Financial GroupminorMylo provides expert advice and a wide range of insurance coverage to Larson Financial Group's new and future client base of physicians and dentists.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Mylo competitors and assessment
Company assessmentDirect peers
- Policygenius: Digital insurance broker comparing life, home, auto, disability and other coverages across multiple carriers — directly overlaps Mylo's multi-line comparison and recommendation engine approach.
- SelectQuote: Direct-to-consumer insurance brokerage with deep carrier panel and advisor-assisted sales — directly comparable to Mylo; Mylo CEO David Embry was previously President of SelectQuote Benefit Solutions.
- Insureon: Digital broker focused on small business insurance (BOP, GL, workers' comp, professional liability) — directly comparable to Mylo's commercial lines; Mylo COO Belen Tokarski was previously President of Platform Solutions at Insureon.
- CoverWallet: Digital commercial insurance broker for small businesses — directly comparable to Mylo's small business insurance offering and embedded distribution motion; CoverWallet was acquired by Aon.
- The Zebra: Insurance comparison marketplace for personal auto and home coverage — directly comparable to Mylo's price-comparison consumer shopping experience across multiple carriers.
- Simply Business: Digital broker specializing in small business insurance comparing multiple carriers — directly comparable to Mylo's small business insurance offering and embedded partner model.
- SmartFinancial: Digital insurance comparison platform for personal and commercial lines across multiple carriers — directly comparable to Mylo's price-comparison consumer shopping model.
Emerging players
- Hippo Insurance: Digital-first home insurance insurtech using embedded partnerships and smart-home data — overlaps with Mylo's personal lines and embedded insurance strategy, though Hippo also carries direct risk.
Broad incumbents
- Lemonade: Public, AI-driven digital insurer with mobile-first consumer experience across renters, home, auto, life and pet — broad insurtech incumbent that competes for the same digital-first consumer wallet Mylo targets.
- Goosehead Insurance: Large independent personal-lines insurance agency with tech-enabled agent model — broadly comparable distribution and product set; competes for embedded/partner channel mindshare.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Mylo social profiles
Digital presenceMylo compliance and trust
Trust signalCompliance1 record
Mylo financial estimates
Financial estimateRevenue estimate
Valuation estimate
Mylo leadership team
Management profileNumber of profiles
Profiles2 records
Mylo funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Mylo M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Mylo
What does Mylo do?
Mylo is an independent digital insurance broker that helps individuals and small business owners shop, compare, and purchase coverage from 100+ A-rated insurance carriers across business, auto, home, life, health, small group benefits, and pet lines. The platform combines its proprietary Mind of Mylo™ recommendation engine with licensed U.S.-based advisors in all 50 states to recommend coverage before presenting quotes. Through the Amplifi Platform, Mylo also embeds its insurance shopping experience into partner websites and AI assistants via widgets, APIs, and MCP servers.
Is Mylo a public or private company?
Mylo is a private company. It is classified as corporate owned and is currently operating.
When was Mylo founded?
Mylo was founded in 2015. It employs 101 to 250 people.
Where is Mylo based?
Mylo is headquartered in Kansas City, United States, in the North America region.
How does Mylo make money?
One revenue line is on record: insurance Brokerage Commissions.
Who are Mylo's main competitors?
Direct peers on record are Policygenius, SelectQuote, Insureon, CoverWallet, The Zebra, Simply Business and SmartFinancial. Hippo Insurance is listed as an emerging player. Broad incumbents are Lemonade and Goosehead Insurance.
Does Mylo have an API?
Yes. Mylo offers an auto insurance quick quote tool available as both an MCP Server (for platforms supporting Model Context Protocol including Claude, Gemini, and other MCP-compatible assistants) and a REST API (POST endpoint for platforms supporting OpenAPI function calling or custom integrations). The tool provides instant auto insurance premium range estimates within AI conversations, collects basic rating information (location, vehicle details, driver details, insurance history), and returns estimated monthly premium ranges with pre-filled links to continue on Mylo's site for exact quotes from 100+ carriers. No personally identifiable information is collected in the AI conversation. Integration inquiries contact: [email protected] Developer documentation is at choosemylo.com.
What industry is Mylo in?
Mylo's product category is Insurance Brokerage. Its primary akta.pro industry code is HDAAAGAH, Financial Services Personalization (Banking, Investing, Insurance), with a secondary code of FSAIAEAD, Individual Supplemental Health (Hospital Indemnity, Critical Illness, Accident). Its NAICS code is 5242 and its SIC code is 6411.