Toteat
Toteat is a Chilean-headquartered cloud SaaS company that sells an integrated restaurant management platform—POS, kitchen display, inventory, CRM, analytics, electronic invoicing, and delivery-aggregator integrations—to 5,000+ restaurants across Chile, Colombia, Mexico, Argentina, Peru, and Spain, monetized via tiered subscriptions plus usage-based fees on net sales.
- Company typePrivate
- Founded2015
- HeadquartersLas Condes, Chile
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Toteat does
Toteat is a Chilean-headquartered SaaS company founded in 2015 that sells a cloud-based restaurant management platform to food-service operators in Latin America and Spain. The platform is built on Google Cloud Platform and centers on an integrated POS (Toteat Restaurant Manager), augmented by modular add-ons including a Kitchen Display System, self-service kiosks, order-taking, CRM with promotions, real-time analytics, inventory control with recipe costing, electronic invoicing, and QR digital menus. The system natively integrates with regional delivery aggregators (PedidosYa, Rappi, Uber Eats, Justo), local payment gateways (Transbank, Mercado Pago, Klap, Kushki, Redsys, Stripe), and LATAM accounting/ERP software (Odoo, Siigo, Softland, Siesa, Nubox, Bsale), with multi-country fiscal compliance built in.\n\nToteat serves a vertical mix spanning full-service restaurants, quick-service restaurants, cafés/bakeries, bars/nightclubs, dark kitchens, and chains/franchises. The company reports 5,000+ active restaurant clients across six countries (Chile, Colombia, Mexico, Argentina, Peru, and Spain) and employs 120+ people distributed across these markets plus engineering and R&D in Chile. Pricing is hybrid and tiered: Plan Básico from CLP $39,900/month plus 0.7% of net sales, Plan Avanzado from CLP $69,900/month plus 0.5%, and Plan Corporativo from CLP $179,900/month plus 0.35%, with one-time implementation fees and optional module activations. Enterprise accounts (e.g., Vapiano, Dunkin', Sodexo, Coliseo Live, Tony Lautaro) receive a dedicated Key Account Manager.\n\nThe go-to-market is sales-led with demo-driven acquisition, hands-on implementation, and ongoing customer success support. Marketing blends inbound content (Foodnology blog, Toteat Academy on YouTube, social media on LinkedIn/Instagram/TikTok), referral incentives (Recomienda Toteat), and earned media from awards. Toteat has raised approximately US$10.9M in disclosed venture funding across a US$3.5M round from Morro Ventures in November 2022 and a US$7.4M round from Morro Ventures and Taram Capital announced in late 2025 to accelerate LatAm expansion.
Toteat firmographics
Firmographics- Name
- Toteat
- Legal name
- TOTEAT
- Website
- https://toteat.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Toteat is a Chilean-headquartered cloud SaaS company that sells an integrated restaurant management platform—POS, kitchen display, inventory, CRM, analytics, electronic invoicing, and delivery-aggregator integrations—to 5,000+ restaurants across Chile, Colombia, Mexico, Argentina, Peru, and Spain, monetized via tiered subscriptions plus usage-based fees on net sales.
- Ownership category
- akta.pro rank
Toteat industry classification
Industry- Product category
- Restaurant Management Software
- NAICS
- Limited-Service Restaurants (722513), Special Food Services (7223)
- SIC
- Wholesale-Professional & Commercial Equipment & Supplies (5040), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Restaurant Meal Delivery Platforms & Aggregators (AFAIAMAA)
- akta.pro secondary industries
- Meal Prep & Subscription Virtual Kitchens (THAFAJAI), Direct-to-Consumer Meal Kit Subscriptions (CRAHAJAA)
Keywords
Where Toteat is headquartered
LocationHeadquarters
- HQ city
- Las Condes
- HQ country
- Chile
- HQ region
- Latin America
Offices7 records
Markets served
Toteat business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Subscription (Cloud POS): Monthly subscription fees for cloud-based POS and restaurant management software, priced in tiers based on feature complexity and usage level. Includes base POS functionality, support, and updates.
- Usage-based Component: Plans include a percentage-based fee on net monthly sales (0.35%-0.7% depending on plan tier), in addition to base subscription, aligning cost with customer scale.
- Implementation Services: One-time implementation fees for initial setup, configuration, training, and menu digitization. Charged per location/restaurant.
- Additional Feature Activations: Fees for activating optional modules such as advanced inventory, additional delivery integrations beyond plan limits, and premium support tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Hybrid | Monthly | Plan Básico - From $39,900/month (0.7% net sales + VAT) |
| Hybrid | Monthly | Plan Avanzado - From $69,900/month (0.5% net sales + VAT) |
| Hybrid | Monthly | Plan Corporativo - From $179,900/month (0.35% net sales + VAT) |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels8 records
Toteat product offering
Product offeringCore offering
Toteat sells a cloud-based restaurant management SaaS platform centered on its POS (Toteat Restaurant Manager) and bundled with a Kitchen Display System (KDS), inventory and recipe costing, CRM with promotions and discounts, real-time analytics, electronic invoicing, QR digital menu, and a delivery aggregator integration hub. The platform runs on Google Cloud with offline mode and a public API, sold via tiered monthly subscriptions with a usage-based percentage fee on net sales and one-time implementation services.
Product overview
Toteat is a cloud-based restaurant management SaaS platform that operates on a platform-plus-modules architecture. The core product is the POS (Point of Sale) system (Toteat Restaurant Manager / TRM), which serves as the central hub. Around this core, Toteat bundles and sells additional modules including KDS (Kitchen Display System) for kitchen operations, Kiosco de Autoservicio for self-service ordering, Toma de Pedidos for order management, CRM with promotions and discounts, Reportes y Análisis en Tiempo Real for analytics, Control de Inventarios y Stock for inventory, Facturación Electrónica for invoicing, and Menú QR Integrado for digital ordering. The platform also offers extensive third-party integrations for delivery apps, payments, accounting, and ERP systems. Toteat operates across Chile, Colombia, Mexico, Argentina, Peru, and Spain, running on Google Cloud Platform.
Differentiator
Problem solved
Functional benefit
Brands
- Foodnology by Toteat: Toteat's content and resource hub for restaurant management insights, trends, and industry knowledge.
Products and services
- Toteat POS (Toteat Restaurant Manager) Cloud-based point of sale system for restaurant operations that centralizes sales, orders, payments, team coordination, multi-channel delivery integration, electronic invoicing, and inventory management in a single platform with offline mode capability, targeted at restaurants, chains, and franchises across Latin America and Spain.
- Toteat Kitchen Display System (KDS) Real-time kitchen display system providing visibility of incoming orders with color-coded status indicators (green for new, yellow for attention needed, red for delayed) and alarm notifications to optimize preparation times, designed for restaurant kitchens managing digital commandas directly from the POS.
Quantifiable outcome
- 5,000+ restaurant clients across Latin America
- +3 more outcomes
Companies that use Toteat
Customer profileNamed customers17 records
Segments6 records
Ideal customer profiles3 records
Toteat technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration38 records
AI capability2 records
Feature10 records
Toteat partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Google Cloud PlatformcoreToteat runs its entire cloud infrastructure on Google Cloud Platform, which provides security, performance, and scalability. This partnership earned Toteat the Google Cloud Customer Award for innovative cloud deployment.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Toteat competitors and assessment
Company assessmentDirect peers
- Toast: US-listed cloud POS and restaurant management platform with POS, KDS, payroll, online ordering, and marketing. Most directly comparable to Toteat in product scope and is actively expanding into Latin America, raising competitive intensity in Toteat's core markets.
- Lightspeed Restaurant: Cloud POS with multi-location and inventory features serving full-service and quick-service restaurants globally. Comparable in offering and multi-country ambition, and already established in selected LatAm markets where Toteat also operates.
- TouchBistro: iPad-based POS with front-of-house, kitchen, and payments for full-service restaurants. Comparable in product focus on SMB and mid-market restaurants, with comparable pricing model that targets similar operator segments to Toteat.
Broad incumbents
- Square for Restaurants (Block): Block's restaurant POS offering sits within a much broader payments and software portfolio. Comparable in offering integrated POS + payments and has begun expanding into Latin America, representing an incumbent threat to Toteat's SMB and mid-market.
- Aloha (NCR Voyix): Long-established restaurant POS from NCR Voyix with full-service and quick-service offerings. Comparable in serving chain and franchise operators and competes for the same multi-location enterprise accounts as Toteat.
Emerging players
- Foodics: Saudi-born cloud restaurant POS with POS, KDS, inventory, and delivery integrations, expanding across MENA and into other emerging markets. Comparable SaaS-first product approach and pricing tiering, though operating in different geographies.
- Deliverect: Restaurant-tech platform focused on delivery-order integration with Uber Eats, DoorDash, Glovo and others. Directly comparable to Toteat's Delivery Integration Hub and competes for the same chain and multi-location customers seeking aggregator consolidation.
Regional players
- Cuboh: Latin American restaurant technology aggregator integrating delivery apps and online orders with restaurant POS systems. Most directly comparable regional peer to Toteat's delivery-aggregation capability and competes in Mexico, Colombia, and other LatAm markets.
- Quipos: Brazilian cloud POS and restaurant management platform serving SMB and chain restaurants with POS, KDS, and delivery integration. Comparable in product offering and pricing model to Toteat, with regional overlap in the broader Latin American market.
Others
- Cloudfy (by SICOM): Cloud-based restaurant back-office and inventory platform serving chains. Comparable in targeting multi-location restaurant operators with inventory and operations tooling, though more vertically focused than Toteat's broad POS+management suite.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Toteat social profiles
Digital presenceToteat financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toteat leadership team
Management profileNumber of profiles
Toteat funding detail
Funding detailFunding overview
Funding rounds2 records
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toteat M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toteat
What does Toteat do?
Toteat sells a cloud-based restaurant management SaaS platform centered on its POS (Toteat Restaurant Manager) and bundled with a Kitchen Display System (KDS), inventory and recipe costing, CRM with promotions and discounts, real-time analytics, electronic invoicing, QR digital menu, and a delivery aggregator integration hub. The platform runs on Google Cloud with offline mode and a public API, sold via tiered monthly subscriptions with a usage-based percentage fee on net sales and one-time implementation services.
Is Toteat a public or private company?
Toteat is a private company. It is classified as venture growth investor backed and is currently operating.
When was Toteat founded?
Toteat was founded in 2015. It employs 101 to 250 people.
Where is Toteat based?
Toteat is headquartered in Las Condes, Chile, in the Latin America region.
How does Toteat make money?
Four revenue lines are on record. SaaS Subscription (Cloud POS) is the primary driver. The others are usage-based Component, implementation Services and additional Feature Activations.
Who are Toteat's main competitors?
Direct peers on record are Toast, Lightspeed Restaurant and TouchBistro. Broad incumbents are Square for Restaurants (Block) and Aloha (NCR Voyix). Emerging players are Foodics and Deliverect. Regional players are Cuboh and Quipos. Cloudfy (by SICOM) is listed as an others.
Does Toteat have an API?
Yes. Toteat offers a public API that allows integration with their platform for connecting restaurant operations, sales data, inventory, and delivery aggregators. The API documentation is available at developers.toteat.com. The Corporate plan includes API Inventories, API Compras (purchases), and API Ventas (sales) endpoints. Developer documentation is at developers.toteat.com.
What industry is Toteat in?
Toteat's product category is Restaurant Management Software. Its primary akta.pro industry code is AFAIAMAA, Restaurant Meal Delivery Platforms & Aggregators, with a secondary code of THAFAJAI, Meal Prep & Subscription Virtual Kitchens. Its NAICS code is 722513 and its SIC code is 5040.